Muzej in galerije mesta Ljubljane / Museum and galleries of Ljubljana

Name

Muzej in galerije mesta Ljubljane / Museum and galleries of Ljubljana

Legal name

Muzej in galerije mesta Ljubljane

Website

https://mgml.si

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Museum and Cultural Institution Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (712110), Historical Sites (71212)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Museum exhibitions
• Contemporary art galleries
• Cultural heritage preservation
• Educational museum programs
• Venue rental services

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Admission fees and ticket sales: Visitors pay admission fees at each MGML location. Prices vary by venue and visitor category (adults, reduced/seniors/students, families, children). Combined tickets are available via the online platform mojekarte.si. Ticket revenue is a primary source of self-generated income for the public institution.
2. Space and venue rental: MGML rents out its facilities (museum spaces, gallery halls) to private individuals and organizations for events, receptions, and gatherings. The najem prostorov program is a dedicated revenue stream from the use of cultural venues outside regular programming hours.
3. Museum shop and publication sales: Sales of publications, catalogs, monographs, and merchandise at museum shops across locations generate direct revenue. Publications include exhibition catalogs, artist monographs, and educational materials.
4. Government funding (Mestna občina Ljubljana): As a public institute (javni zavod) established by the Municipality of Ljubljana (Mestna občina Ljubljana), MGML receives municipal budget funding as its primary financial foundation. Additional support comes from the Ministry of Culture of the Republic of Slovenia for specific projects and programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

MGML is a public cultural institute operating a network of 12+ museums and galleries in Ljubljana, presenting movable cultural heritage and contemporary fine arts through permanent and temporary exhibitions. The institution offers educational programs for schools and families, venue rental services for private events, museum shop and publication sales, and an annual membership program (Krog prijateljev). Its venues span from the City Museum of Ljubljana and Plečnik House to the contemporary art gallery Cukrarna and the photography-focused Galerija Jakopič.

Product overview

Muzej in galerije mesta Ljubljane (MGML) is a public institution founded in 2009 by the Municipality of Ljubljana, operating as a platform-plus-venues model. It consists of the City Museum of Ljubljana, City Art Gallery Ljubljana, Galerija Jakopič (photography), Galerija Vžigalica, Plečnikova hiša (architectural heritage), Galerija Cukrarna (contemporary art), two Bežigrad Galleries, Vila Zlatica, Arheopark Emona, and Kulturni center Tobačna 001. The institution presents movable heritage, contemporary fine arts, photography, and archaeological sites, supplemented by educational programs for families and schools, a digital mobile application for exhibition engagement, and online ticket sales. The portfolio spans permanent exhibitions, temporary art and photography shows, architectural heritage, and archaeological parks, unified under a single administrative and programming structure.

Differentiator

Problem solved

Functional benefit

Brands

• MGML: Official acronym/abbreviation for Muzej in galerije mesta Ljubljane

Products and services

• Mestni muzej Ljubljana (City Museum of Ljubljana)
• Mestna galerija Ljubljana (City Art Gallery Ljubljana)
• Galerija Jakopič (Jakopič Gallery)
• Galerija Vžigalica (Vžigalica Gallery)
• Plečnikova hiša (Plečnik House)
• Galerija Cukrarna (Cukrarna Gallery)
• Bežigrajska galerija 1 (Bežigrad Gallery 1)
• Bežigrajska galerija 2 (Bežigrad Gallery 2)
• Vila Zlatica (Villa Zlatica)
• Arheopark Emona (Emona Archaeological Park)
• Kulturni center Tobačna 001 (Tobačna Cultural Centre)
• School Educational Programs
• Family Educational Programs
• Children's Birthday Party Program
• Space and Venue Rental (Najem prostorov)
• Krog prijateljev (Friends of the Gallery) Annual Membership
• Interactive Mobile Application for Museum Exhibitions (Android)
• Museum Shop and Publication Sales
• Online Ticket Sales (via mojekarte.si)
• Mediateka at Galerija Jakopič

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Fotomuseum Den Haag (Netherlands)coreStrategic or Co-development Partner · 1 January 2026Fotomuseum Den Haag co-produced the Rob Hornstra 'Ordinary People' exhibition with MGML at Galerija Jakopič, marking the first international presentation of this retrospective. The partnership also includes joint curatorial work and cross-promotion between the Dutch museum and the Slovenian gallery.
• Lannoo Publishers (Belgium)minorStrategic or Co-development Partner · 1 January 2026Lannoo published the bilingual (English/Dutch) retrospective photomonograph 'Ordinary People' accompanying the Rob Hornstra exhibition. MGML distributes the publication through its gallery shops and online store.
• Zveza Anite Ogulin (Slovenia)minorOthers · 1 January 2026The City Museum of Ljubljana partners with Zveza Anite Ogulin in its birthday party program, with one free celebration donated each month to children in need. Contributions are collected through the museum's 'Žabji mošnjiček' (Frog's Pouch) initiative, channeling donations to children in difficult situations.
• Kavarna Zvezda (Ljubljana)minorOthers · 1 January 2026Kavarna Zvezda supports the MGML birthday party program by donating a cake each month for children celebrating at the museum, contributing to the social impact dimension of the program.
• Embassy of the Kingdom of the Netherlands in SloveniaminorOthers · 1 January 2026The Dutch Embassy in Slovenia supported the Rob Hornstra exhibition project, reflecting the bilateral cultural diplomacy dimension of the partnership between MGML and Dutch cultural institutions.
• Festival Indigo (Slovenia)minorStrategic or Co-development Partner · 1 January 2026Festival Indigo will hold its 'Hiperkonzum' edition at Gallery Cukrarna (MGML) from 7–9 October 2026, exploring the crisis of overconsumption through philosophy, music, and contemporary design. The festival is organized by Indigo and hosted by MGML at Cukrarna.
• Faculty of Education, University of Ljubljana (Pedagoška fakulteta UL)coreStrategic or Co-development Partner · 1 January 2024The interactive mobile application for the Ljubljana history exhibition was conceived and developed by students of various disciplines under mentorship from the Faculty of Education UL and the City Museum. The project was co-financed by the Republic of Slovenia and the European Union (European Social Fund), indicating a structured public-academic partnership.
• Tre Oci (Venice, Italy)coreStrategic or Co-development Partner · 1 January 2022Tre Oci, a photographic gallery in Venice, was the original co-producer of the Letizia Battaglia 'Photography as a Life Choice' exhibition. MGML hosted this major international exhibition following its Venetian premiere, with Tre Oci's archive providing access to previously unseen photographs and curatorial expertise.
• Marsilio Editori (Italy)minorStrategic or Co-development Partner · 1 January 2022Marsilio Editori published the comprehensive Italian monograph 'Letizia Battaglia: Fotografia come scelta di vita' (edited by Francesca Alfano Miglietti) accompanying the exhibition. MGML made the publication available for sale at Galerija Jakopič.
• Tendercapital (Italy)minorOthers · 1 January 2022Tendercapital supported the Letizia Battaglia 'Photography as a Life Choice' exhibition as a project sponsor, providing financial backing for this major international photography show.
• Italian Institute of Culture in SloveniaminorOthers · 1 January 2022The Italian cultural institute in Slovenia supported the Letizia Battaglia exhibition, reflecting the Italian photographer's cultural significance and strengthening bilateral cultural exchange.
• Museum of Transitory Arts – MoTA (Ljubljana)minorStrategic or Co-development Partner · 1 January 2022MoTA co-created the Mediateka project at Galerija Jakopič. The Mediateka serves as a reading room and archive of publications on photography, contemporary art, design, and architecture, named after architect Tomaž Brate (1963–2008) and housing his complete private collection alongside MGML gallery publications.
• Turizem Ljubljana (Ljubljana Tourism)coreGTM or Marketing Partner · 1 January 2022Turizem Ljubljana invited MGML to participate in Ljubljana Tourism Week, organizing joint activities that encouraged city residents to visit MGML locations as 'tourists in their own city'. The partnership includes coordinated marketing and cross-promotion of cultural tourism offerings.
• Toskana delicatesa (Ljubljana)Others · 1 January 2022The Toskana delicatessen shop and restaurant Mirje provided sicilian food and beverages for the 'Photo Aperitivo: Sicily' social event at Galerija Jakopič, co-organized with MGML as part of the Letizia Battaglia exhibition programming.
• Alma Medana (Slovenia)minorStrategic or Co-development Partner · 1 January 2022MGML collaborates with artist Alma Medana on the exhibition 'Začasni naslov' (Working Title), hosted at Galerija Jakopič in the Brda region, extending the gallery's programming beyond its primary location.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Pokrajinski muzej Maribor: Regional museum network in Maribor, Slovenia. Comparable as a multi-venue Slovenian public museum institution with similar governance (municipal/regional public funding), educational outreach, and exhibition programming model, though operating in a different Slovenian city.
• Muzeji i galerije Podgorice: City museum and gallery network in Podgorica, Montenegro. Comparable to MGML as a multi-venue municipal cultural institution that consolidates museums and galleries under one umbrella — a similar network governance and operating model in a neighboring Balkan market.

Others

• Museum of London / London Museum: City museum dedicated to London's history. Comparable to MGML as a municipally backed museum network presenting a single city's history across multiple venues, though operating at substantially larger scale and budget.

Direct peers

• Narodni muzej Slovenije (National Museum of Slovenia): Slovenia's principal national museum covering archaeology, history, and cultural heritage. Closely comparable to MGML's Mestni muzej Ljubljana in scope (archaeological collections, historical exhibitions, educational programming) and in operating as a publicly funded heritage institution in Ljubljana.
• Muzej novejše zgodovine Slovenije: Slovenian museum of contemporary history in Ljubljana. Comparable as a publicly funded national-scale museum offering rotating exhibitions, educational programs, and cultural events serving overlapping local and tourist audiences.
• Muzej za arhitekturo in oblikovanje (MAO): Ljubljana's architecture and design museum. Compares to MGML on design-related exhibitions, educational programming, and city-level cultural institution dynamics, including partial thematic overlap with Plečnikova hiša's architectural heritage focus.
• Narodna galerija (National Gallery of Slovenia): Slovenia's national art gallery based in Ljubljana, presenting Slovenian and European fine arts from the medieval period onward. Operates a comparable exhibition-and-education model in the same city, with overlapping audience segments and similar municipal/state funding dynamics.
• Moderna galerija (Museum of Modern Art Ljubljana): Ljubljana's national museum of modern and contemporary art. Comparable as a publicly funded Slovenian contemporary art institution offering exhibitions, educational programs, and international programming that overlaps with MGML's Mestna galerija and Cukrarna contemporary offerings.

Broad incumbents

• Kunsthistorisches Museum Wien: Vienna's principal art-history museum. Comparable as a major publicly funded Central European museum with comparable scope (broad historical/art collections, international exhibitions, conservation programs), though operating at much greater scale and global tourist reach than MGML.
• Belvedere (Vienna): Vienna's Austrian Gallery of Belvedere operates historic palace venues for fine arts (similar venue-rental and exhibition programming model to MGML's Plečnik House and Cukrarna) and represents a larger incumbent in the same Central European cultural tourism catchment area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/muzej-in-galerije-mesta-ljubljane-museum-and-galleries-of-ljubljana

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Muzej in galerije mesta Ljubljane / Museum and galleries of Ljubljana