mgo fachverlage

What mgo fachverlage does

mgo fachverlage GmbH & Co. KG is a German professional publishing group headquartered in Kulmbach, Bavaria, operating as the specialty publishing division of Mediengruppe Oberfranken, one of Germany's largest regional newspaper publishers. The company publishes specialist books, trade journals, work materials, and digital formats organized across six verticals: medicine (Der Allgemeinarzt, Gynäkologie, Herzmedizin, Onkologie Heute, Neuroaktuell, UroForum, and a portfolio of "Praxis" journals covering general medicine, surgery, gynecology, internal medicine, and pediatrics, plus specialty portals such as dermaaktuell.de and concept-ophthalmologie.de), complementary medicine (Der Heilpraktiker, CO.med, Homöopathie Zeitschrift, Naturheilkunde Journal, and the ML Verlag imprint under naturheilkunde-kompakt.de), dental (dzw Die ZahnarztWoche, Dental Magazin, Dental Team, and Dental Dialogue under the Teamwork Media imprint), education (Schulleiter ABC, Schulpsychologie im Fokus, the Handbuch der Schulberatung, IQ Spiele, and the eDidact digital platform), healthcare management (KU Gesundheitsmanagement magazine and the KU Awards program), and real estate valuation (PraxWert and Praxis der Grundstücksbewertung). Revenue is generated through annual print and digital subscriptions (typically 12-month auto-renewing terms), single-copy sales of books, posters, and digital downloads via the shop.mgo-fachverlage.de e-commerce storefront, print and programmatic digital advertising (via Adform, HEALTHY PROGRAMMATIC, and ID5 integrations), and events such as the KU Awards hospital-marketing competition.

The technology stack centers on the e-commerce and content infrastructure supporting these vertical publications, including the shop.mgo-fachverlage.de storefront, payment processing via PayPal Europe, and a December 2025 launch of mgo-medizin.de — a unified digital platform consolidating medical journals, digital formats, and CME-style services under one umbrella brand. The company has invested in programmatic advertising identity resolution and in 2025 rolled out six specialty continuing-education platforms (Uro, Ophthalmo, Onko, Neuro, Kardio, and Gyn Fortbildung) extending the core publishing franchise into recurring digital services. The go-to-market combines direct e-commerce subscriptions, B2B advertising sales (print media kits and programmatic), enterprise sponsorships and event participation (KU Awards exhibitors and sponsors), and institutional subscriptions, targeting individual professionals (general practitioners, specialists, Heilpraktiker, dentists, educators, real estate appraisers) as well as healthcare administrators and hospital marketing departments.

The company operates within a wider corporate group that includes at least eight affiliated subsidiaries (campus naturalis GmbH, Dental Online College GmbH, Digimed GmbH, I-MED-Institute GmbH, Kompetenz Aktuell GmbH, MeWi Holding GmbH, publimed Medizin und Medien GmbH, and V3 Agentur für medizinisches Marketing GmbH). Following the 2024 acquisition of Mediengruppe Bayern (MGB) by parent Mediengruppe Oberfranken, mgo fachverlage is undergoing a corporate rebranding to MGB FACHVERLAGE, consolidating the group's specialty publishing identity under the acquired entity. The DACH region is the primary operating market, with no disclosed international footprint beyond the Healthcare in Europe publication.

Name

mgo fachverlage

Legal name

mgo fachverlage GmbH & Co. KG

Website

https://mgo-fachverlage.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

mgo fachverlage is a German specialty publishing group producing professional journals, books, and digital platforms across medicine, complementary medicine, dentistry, education, healthcare management, and real estate valuation, serving practitioners and institutions primarily in the DACH region.

Ownership category

akta.pro rank

Product category

Specialist Publishing

NAICS

Book Publishers (51313), Book Publishers (513130), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

STM Publishing (Science, Technical & Medical) (MPAJABAD)

akta.pro secondary industries

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA), E-book Subscription & Bundling Services (MPAJAMAB)

Keywords

• Specialist publishing
• Medical journals
• Professional publishing
• Trade publications
• Continuing education

Headquarters

HQ city

Kulmbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Print Publications: Sale of professional journals, magazines, and books in print format including Der Allgemeinarzt, specialty medical journals, and educational materials
2. Digital Subscriptions: Digital access to journals and publications, E-books, and online content including platform edidact.de for educational materials
3. Print Advertising: Sale of advertising space in print publications including medical and professional journals
4. Digital Advertising: Online advertising space on websites and digital platforms
5. Events and Conferences: Organization of professional events including KU Awards, seminars, and conferences for healthcare and professional communities
6. Single Publication Sales: One-time purchases of books, single journal issues, DVDs, posters, and card sets through e-commerce platform

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

mgo fachverlage is a German professional publishing house that produces specialist books, trade journals, working materials, and digital content formats across healthcare, complementary medicine, dentistry, education, real estate valuation, and healthcare management. The company sells subscriptions to professional journals (e.g., Der Allgemeinarzt, Homöopathie Zeitschrift, dzw Die ZahnarztWoche), runs digital platforms (mgo-medizin.de, eDidact), sells advertising in its print and digital properties, and organizes events such as the KU Awards for hospital marketing.

Product overview

mgo fachverlage is a German professional publishing group specializing in specialist books, journals, work materials, and digital formats. The portfolio operates as a multi-brand publishing platform organized into six main divisions: Medical (medicine journals, specialty publications, and continuing education platforms across disciplines like cardiology, oncology, neurology, gynecology, and more), Complementary Medicine (homeopathy, natural medicine, Heilpraktiker journals, and Qigong publications), Dental (dental journals, Dental Dialogue, and Teamwork Media publications), Education (school administration handbooks, psychology resources, and the eDidact digital learning platform), Healthcare Management (KU Gesundheitsmanagement journal and KU Awards program), and Real Estate (property valuation publications). The company also operates event and seminar programs, digital subscription services, and e-commerce webshop capabilities. In late 2025, the company launched mgo-medizin.de as a unified digital platform for its medical content. The company is undergoing rebranding to MGB FACHVERLAGE following strategic development.

Differentiator

Problem solved

Functional benefit

Products and services

• Der Allgemeinarzt Medical journal for general practitioners, with top approval scores in the LA-MED API-Studie 2025 among 1,300+ surveyed physicians. Sold primarily by annual subscription.
• Homöopathie Zeitschrift Professional journal for classical homeopathic practice with case studies and background information, published 4 issues per year; available by annual subscription and single-issue purchase (e.g., €21.00 per issue, €15.00 for subscription issues).
• Der Heilpraktiker Professional journal for alternative practitioners (Heilpraktiker) and the official magazine of the FDH association, priced at €26.00 in subscriptions.
• CO.med Magazine for complementary medicine bridging medicine and humanity, distributed to practitioners in the natural medicine segment.
• dzw Die ZahnarztWoche Weekly dental publication (Die ZahnarztWoche) providing clinical updates, practice management, and dental industry news to dentists and dental professionals.
• KU Gesundheitsmanagement Magazine and platform for healthcare management professionals and hospital administrators, also serving as the organizer of the KU Awards.
• Healthcare in Europe International healthcare publication covering European hospital and laboratory medicine topics for healthcare professionals.
• Schulleiter ABC Handbook for school administrators and principals covering school leadership and administration topics.
• Praxis der Grundstücksbewertung Reference publication for real estate valuation practice, used by property appraisers and valuation professionals for compliance with regulatory standards.
• Onkologie Heute Oncology journal providing current information on cancer treatment and research for oncologists and related specialists.
• UroForum Urology journal covering clinical and practical urology topics for urologists in clinical and practice settings.
• mgo-medizin.de Unified digital medical platform consolidating mgo fachverlage's medical content, formats, and digital services under one umbrella brand for physicians and medical professionals.
• eDidact Digital education platform for kindergarten and Kita educators, providing digital content delivery and educational resources.
• KU Awards Annual hospital marketing awards program celebrating lighthouse projects in German hospital marketing, established in 2015 and held annually in Berlin.
• mgo fachverlage Online Shop E-commerce storefront (shop.mgo-fachverlage.de) selling books, single journal issues, posters, card sets, DVDs, E-books, digital downloads, and subscription products to end customers, with prices ranging from €9.95 (posters) to €35.00 (books).

Quantifiable outcome

• Der Allgemeinarzt achieved top approval scores in LA-MED API-Studie 2025 survey of 1,300+ physicians

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Mediengruppe Bayern (MGB)coreStrategic or Co-development Partner · 1 January 2024mgo fachverlage, as part of Mediengruppe Oberfranken, strategically expanded through acquisition of Mediengruppe Bayern (MGB), strengthening their position as a combined group and establishing a stronger parent company backing the Fachverlage operations.
• Mediengruppe OberfrankencoreOthersmgo fachverlage is a subsidiary of Mediengruppe Oberfranken, described as a successful, medium-sized, owner-managed media company that is one of the largest regional newspaper publishers in Germany.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Springer Medizin (Springer Nature): Largest German-language medical professional publisher, operating competing specialty portals, journals, and CME offerings for the same physician audience (GPs, specialists, hospital doctors) that mgo fachverlage serves.
• Thieme: Stuttgart-based medical and dental publisher with comparable specialty journals, dental titles, and continuing education products targeting German-speaking clinicians and dentists — directly overlapping with mgo's medical and dental divisions.
• IDW Verlag: German publisher of valuation standards and real-estate appraisal reference works (IDW S standards) — competes with mgo's PraxWert and Praxis der Grundstücksbewertung titles in the real estate valuation segment.
• Kirchheim Verlag: Mid-sized German medical publisher specializing in general practice, complementary medicine, and patient-facing health content — directly comparable to mgo's primary-care and complementary-medicine titles.
• Deutscher Ärzteverlag: Publishes the Deutsches Ärzteblatt, the official organ of the German Medical Association, and competes head-to-head with mgo's Der Allgemeinarzt and other primary-care/specialty medical journals.
• Quintessence Publishing: Specialty dental publisher with German-language journals and books for dentists and dental technicians — directly comparable to mgo's Teamwork Media / dzw / Dental Magazin dental division.

Broad incumbents

• Elsevier (RELX Group): Global STM publisher with German-language medical and dental offerings via Urban & Fischer; competes with mgo across specialty journals and digital platforms while also serving international markets mgo does not address.
• Wolters Kluwer: Operates medical information platforms (incl. Lippincott, Medknow) and continuing-education content serving European clinicians and dentists; broad incumbent comparable to mgo's specialty medical and dental portfolios.

Regional players

• Cornelsen Verlag: Major German educational publisher serving school administrators and educators with materials and handbooks — competes in the same German education segment as mgo's Schulleiter ABC, Schulpsychologie im Fokus, and eDidact platforms.

Emerging players

• Hauptverband der Heilpraktiker (Fachverband Deutscher Heilpraktiker) publishers: Smaller complementary-medicine publishers and associations producing journals for Heilpraktiker and naturopaths — competing directly with mgo's 305+ complementary-medicine titles including Der Heilpraktiker, CO.med, and Homöopathie Zeitschrift.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mgo-fachverlage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mgo fachverlage