SINDICATO RURAL PATRONAL

What SINDICATO RURAL PATRONAL does

Multiplica Imóveis Rurais (operating brand: Multiplica Rural) is a Brazilian rural real estate brokerage headquartered at Av. Rondon Pacheco, 2300, L.107, Saraiva, Uberlândia, Minas Gerais, registered under CRECI PJ 4.654 MG with lead broker Juliano P. Resende (CRECI 20.132 MG). The firm operates a listing and brokerage platform (multiplicarural.com.br) that catalogs rural properties across the Triângulo Mineiro region, covering chácaras, agricultural areas, commercial/industrial land, and large-scale land parcels with listing prices ranging from R$320,000 to R$50M+. Property taxonomy is organized by aptidão (suitability) including agriculture, livestock, coffee, sugarcane, soybean, dairy, eucalyptus reforestation, photovoltaic energy, mining, and industrial uses, reflecting both SMB/individual buyer needs and enterprise/industrial land demand.

The business generates revenue through two streams: commission-based brokerage on rural property purchase and sale transactions, and professional service fees for property valuation (avaliação) and arrendamento (rural land leasing) arrangements. The go-to-market motion is sales-led with a qualified-buyer protocol that gates detailed portfolio information behind letters of intent or pre-qualification meetings for higher-value parcels. Customer acquisition relies on an SEO-optimized website, WhatsApp Business at (34) 3232-1980, direct phone/email ([email protected]), and social media channels (Facebook, Twitter, LinkedIn). The firm serves individual lifestyle/leisure buyers of small chácaras, agribusiness enterprises seeking expansion land adjacent to major companies (Cargill, BRF, Souza Cruz) in the Uberlândia industrial/logistics corridor, and industrial/logistics companies acquiring 2–100 hectare parcels for facilities.

The underlying technology is a relatively conventional real estate listing platform with search, filtering, portfolio management, and a client login area, plus a financing simulation tool. No proprietary AI, advanced analytics, or differentiated technical capabilities are documented. Ownership is private and concentrated around the lead broker, with no disclosed parent company, external investors, funding rounds, subsidiaries, M&A activity, or leadership changes in the source data. The mismatch between the firmographic record (SINDICATO RURAL PATRONAL, Cabo Verde, 126 employees) and the operating brand and address (Multiplica Rural, Uberlândia) suggests data aggregation inconsistencies that materially limit assessment of the entity's true scale.

Name

SINDICATO RURAL PATRONAL

Legal name

Multiplica Imóveis Rurais

Website

https://mgrural.com.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Multiplica Imóveis Rurais (Multiplica Rural) is a CRECI-registered rural real estate brokerage in Uberlândia, Brazil, listing and brokering chácaras, farms, and industrial/agricultural land across the Triângulo Mineiro region for individual buyers, agribusiness firms, and industrial/logistics companies.

Ownership category

akta.pro rank

Product category

Rural Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Lessors of Real Estate (5311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

akta.pro secondary industries

Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA), Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Ranches & Livestock Properties Brokerage (BPAJADAB), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

• Rural real estate brokerage
• Property buying and selling
• Land valuation services
• Agricultural land transactions
• Rural property leasing

Headquarters

HQ city

Uberlândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Real Estate Brokerage - Buy/Sell: Commission-based brokerage on the purchase and sale of rural properties including chácaras, farms, agricultural land, commercial/industrial areas, and large-scale land parcels. Revenue is earned as a percentage of transaction value upon closing.
2. Property Valuation and Assessment: Market evaluation and appraisal services for rural properties, including arrendamento (leasing/tenancy) arrangements. Fees likely charged per assessment or as part of transaction services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Multiplica Rural is a CRECI-registered rural real estate brokerage in Uberlândia, Minas Gerais, that intermediates the purchase, sale, valuation, and leasing (arrendamento) of rural properties including chácaras, farms, agricultural land, commercial/industrial parcels, and large-scale land banks in the Triângulo Mineiro region. Property listings range from entry-level chácaras around R$ 320,000 to large industrial and agricultural parcels exceeding R$ 50 million.

Product overview

Multiplica Rural is a specialized rural real estate platform offering a unified service portfolio centered on rural property transactions. The core platform provides searchable property listings across the Uberlândia region, complemented by professional services including property buying/selling brokerage, market valuation, and rural land leasing. Property categories include chácaras (rural retreats), áreas (land areas), and farms, with filtering by aptidão such as agriculture, livestock, coffee, sugarcane, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Multiplica Rural Property Listing Platform

Quantifiable outcome

• Properties listed with full regularization documentation including CAR, CCIR, ITR, matrícula individual, and georreferenciamento — reducing buyer due diligence burden.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Others

• Agrofy: Argentine-founded agribusiness marketplace operating in Brazil, listing inputs, machinery, and rural properties. Comparable as a digital ecosystem participant adjacent to rural real estate — not a direct broker competitor, but a potential partner or indirect threat as agribusiness commerce migrates online.

Regional players

• Bossa Nova Sotheby's International Realty: Brazilian luxury real estate brokerage affiliated with Sotheby's International Realty, covering premium residential, rural, and coastal properties. Comparable to Multiplica Rural in high-touch brokerage service and rural/farmland transactions at the premium end, though operating across multiple Brazilian regions rather than one.

Emerging players

• QuintoAndar: Brazilian proptech leader in residential rentals and sales, with strong digital brand and capital backing. Comparable as a tech-enabled real estate platform reshaping how Brazilian real estate is transacted, though focused on urban residential — its playbook signals the direction rural real estate tech could eventually take.

Broad incumbents

• Viva Real: Major Brazilian real estate marketplace operated by Grupo ZAP, serving buyers, sellers, and renters of urban and rural properties. Comparable as a broad incumbent real estate platform competing for digital listing traffic, with overlapping seller/agent acquisition motion though primarily urban-weighted.
• ZAP Imóveis: One of Brazil's largest real estate listing portals (owned by Grupo OLX), aggregating residential, commercial, and rural properties from thousands of brokerages. Comparable to Multiplica Rural as a real estate distribution channel, though predominantly urban-focused, with rural listings representing a smaller share of overall inventory.
• Lopes Premium: One of Brazil's largest traditional real estate brokerages (Lopes Group), with rural and high-end property divisions. Comparable as a broader incumbent broker with rural land exposure and an established CRECI-registered agent network, competing for the same qualified-buyer pool that Multiplica Rural targets.
• OLX Brasil: Large Brazilian classifieds platform (formerly owned by Naspers/Prosus, spun out as Apora) with a substantial real estate vertical including rural properties. Comparable as a broad incumbent competing for organic property-search traffic, though rural real estate is one of many categories on a generalist marketplace.

Direct peers

• Fazendas Brasil: Brazilian online marketplace specializing in the sale and lease of farms, fazendas, and rural properties nationwide. Comparable to Multiplica Rural as a direct competitor in rural land transaction intermediation, with overlapping customer base of agribusiness buyers, lifestyle property seekers, and rural investors.
• Sítios e Fazendas: Brazilian rural property portal focusing on farms, sítios, chácaras, and agricultural land transactions. Directly comparable in rural land brokerage specialization, listing-portal-plus-broker model, and target customer segments (small-to-mid rural buyers and agribusiness operators).
• Imovel Rural: Brazilian rural real estate listing portal and brokerage connecting buyers and sellers of farms, sítios, chácaras, and agricultural land across multiple regions. Directly comparable to Multiplica Rural in product offering (rural land brokerage), target market (Brazilian rural property buyers/sellers), and business model (commission-based brokerage supported by listing platform).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sindicato-rural-patronal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SINDICATO RURAL PATRONAL