Mental Health Association

What Mental Health Association does

Mental Health Association of Rochester/Monroe County, Inc. (MHA Rochester) is a community-based nonprofit organization founded in 1932 that delivers peer-based mental health programs and services free of charge across Monroe, Livingston, and Ontario counties in New York State. The organization operates as a peer-run agency where staff have personal lived experience with mental health or substance use recovery, serving four primary populations: individuals with mental health or substance use conditions, families and caregivers of children with behavioral challenges, youth ages 13-20, and Medicaid members in the Finger Lakes region. Core programs include Peer Support Services (CORE Services for Medicaid recipients), Self-Help Drop-In Support, Anger Management (court-approved and NAMA-endorsed), Creative Wellness Opportunities, LifeSkills workshops, Youth and Family Peer Support, Education Support, Employment Support, Community Resource Navigation, and the Peer Training Academy which builds the peer support workforce. MHA Rochester is also affiliated with the Woods Center for Wellbeing, a creative arts facility, and the MHA Online Store (Printify-powered merchandise).

The organization maintains no proprietary technology platform; its technology stack consists of standard third-party SaaS tools including Qgiv for donation processing, Bloomerang for donor CRM, Constant Contact for email communications, and Google Analytics for web tracking. Revenue mechanics derive from three streams: community donations and fundraising events (wine dinners, concerts, charity workouts, celebrity basketball games, galas); government and institutional grants (Monroe County Office of Mental Health, NYS Office of Mental Health, United Way of Greater Rochester); and in-kind/program partnerships (e.g., Excellus BlueCross BlueShield, Trillium Health, Canandaigua National Bank as event sponsors). Because all programs are offered free of charge, there is no fee-based revenue; the model is structurally that of a grant-funded, donation-supported community service provider. Strategic partnerships with WeLinkCare by FLIPA (Social Care Network), BIPOC PEEEEEK, Community Place of Greater Rochester, and Coordinated Care Services Inc. (Youth/Family Peer Advocate Workforce Expansion Grant) position the organization at the intersection of peer support, Medicaid service delivery, and workforce development.

Name

Mental Health Association

Legal name

Mental Health Association of Rochester/Monroe County, Inc.

Website

https://mharochester.org

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

251–500 employees

Short description

MHA Rochester is a 403-employee, 94-year-old nonprofit delivering free, peer-run mental health programs across Monroe, Livingston, and Ontario counties in New York, serving individuals with mental health conditions, families, youth ages 13-20, and Medicaid members through peer support, training, and community wellness services funded by government grants and donations.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Peer support services
• Mental health programs
• Community mental health
• Recovery support services
• Nonprofit mental health

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Fundraising: MHA Rochester relies on community donations and fundraising events to support operations. Events include wine dinners, concerts, charity workouts, celebrity basketball games, and annual galas.
2. Government Grants and Funding: The organization receives funding from government sources including Monroe County Office of Mental Health, NYS Office of Mental Health, and United Way of Greater Rochester to support programs such as the Peer Training Academy.
3. Program Services (Free): All programs and services are offered free of charge to participants, funded through donations and grants rather than service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mental Health Association of Rochester/Monroe County, Inc. is a community-based nonprofit organization that delivers free, peer-based mental health programs and services across the Greater Rochester area. Core offerings include self-help drop-in support, court-approved anger management, LifeSkills workshops, creative wellness opportunities, employment and education support, youth and family peer support, CORE/peer support services, community resource navigation, and the Peer Training Academy preparing individuals with lived experience for professional peer support roles.

Product overview

The Mental Health Association of Rochester/Monroe County is a community-based nonprofit organization offering a comprehensive portfolio of peer-based mental health programs and services. The organization operates as a single integrated service platform organized around peer support principles, with core offerings including Self-Help Drop-In Support Services, Peer Support Services (CORE Services), Anger Management Services, Creative Wellness Opportunities, LifeSkills workshops, Youth and Family Peer Support, Education Support, Employment Support, Community Resource Navigation, and the Peer Training Academy. The portfolio also extends to a Social Care Network partnership with WeLinkCare by FLIPA for Medicaid members, and specialized services in Livingston and Ontario counties. The Woods Center for Wellbeing provides creative arts programming, while the MHA Online Store supports fundraising through merchandise sales. All programs are offered free of charge to participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Help Drop-In Support Services

Quantifiable outcome

• All programs offered free of charge to remove financial barriers to mental health support.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

23 partnerships are on record, tiered minor and core.

• ROC Strong ClubminorGTM or Marketing Partner · 7 June 2025Charity workout partner for Greatest Charity Workout benefiting MHA Rochester.
• Rochester Red WingsminorGTM or Marketing Partner · 4 May 2025Sports partnership for Mental Health Awareness Month game, featuring jersey auction and on-field remarks.
• Premier Talent RelationscoreStrategic or Co-development Partner · 3 May 2025Key collaboration partner for A Weekend for Wellbeing - a two-day transformative event combining mental health services with entertainment experiences including comedy, basketball clinic, and celebrity basketball game.
• Stern PropertiesminorGTM or Marketing Partner · 2 May 2025Event sponsor for A Weekend for Wellbeing including Stand Up for Mental Health comedy event.
• iHeartMediaminorGTM or Marketing Partner · 2 May 2025Media sponsor for A Weekend for Wellbeing events.
• Canandaigua National BankminorGTM or Marketing Partner · 2 May 2025Financial sponsor for A Weekend for Wellbeing and Homecourt Heroes events.
• Excellus BlueCross BlueShieldminorGTM or Marketing Partner · 2 May 2025Healthcare sponsor supporting mental health initiatives and events.
• Trillium HealthminorGTM or Marketing Partner · 2 May 2025Healthcare sponsor and partner for LGBTQ+ educational workshop on building inclusive communities.
• Greater Rochester Health FoundationminorGTM or Marketing Partner · 2 May 2025Foundation sponsor supporting mental health community initiatives.
• 1RDGminorGTM or Marketing Partner · 3 March 2025Event sponsor for the Sip, Savor & Support wine dinner event.
• Woods Oviatt GilmanminorGTM or Marketing Partner · 3 March 2025Event sponsor for the Sip, Savor & Support wine dinner event.
• Info AdvantageminorGTM or Marketing Partner · 29 September 2024Event sponsor for the Canal Lights & Autumn Nights cruise fundraiser, supporting MHA Rochester's mental health programs.
• Orangetheory FitnessminorGTM or Marketing Partner · 25 August 2024Partner for Give and Gain charity fitness event supporting mental health.
• WeLinkCare by FLIPAcoreStrategic or Co-development PartnerStrategic partnership to help Medicaid members in the Finger Lakes region access vital social care services like food, housing, and transportation through screening and referral.
• BIPOC PEEEEEEKcoreStrategic or Co-development PartnerPartnership organization for Youth and Family Peer Advocate Workforce Expansion Grant, focused on advancing mental health equity and building a diverse peer workforce.
• Community Place of Greater RochestercoreStrategic or Co-development PartnerPartnership organization for Youth and Family Peer Advocate Workforce Expansion Grant serving Monroe, Ontario, and Livingston counties.
• Coordinated Care Services, Inc. (CCSI)coreStrategic or Co-development PartnerCollaborative partner in Youth and Family Peer Advocate Workforce Expansion Grant initiative.
• Mental Health AmericacoreOthersNational affiliate of Mental Health America, providing connection to national mental health resources and initiatives.
• Mental Health Association in New York StatecoreOthersState affiliate providing connection to New York State mental health network and resources.
• Mental Health AmericaminorOthersExternal resource directory partner for mental health information and support.
• NAMI (National Alliance on Mental Illness)minorOthersExternal resource directory partner providing additional mental health support options.
• SAMHSAminorOthersSubstance Abuse and Mental Health Services Administration - federal resource partner.
• Partners for Suicide PreventioncoreStrategic or Co-development PartnerMulti-partner coalition facilitated by MHA Rochester, dedicated to expanding suicide prevention resources and building collaborative community responses.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Huther Doyle: Huther Doyle is a Rochester-area nonprofit providing addiction recovery and behavioral health services, including peer-driven outpatient and prevention programming, serving overlapping client populations in the same Monroe County service area.

Direct peers

• Mental Health Association in New York State (MHANYS): MHANYS is the state-level peer organization that MHA Rochester is affiliated with, providing state-wide advocacy, training, and resource coordination for community mental health nonprofits across New York.
• Clubhouse International: Clubhouse International operates the global network of Clubhouses, which are community-based psychosocial rehabilitation centers for people with mental illness using a peer-supported work-ordered day model, conceptually aligned with MHA Rochester's peer-driven recovery approach.
• Coordinated Care Services, Inc. (CCSI): CCSI is a Rochester-area behavioral health services agency that partners with MHA Rochester on the Youth and Family Peer Advocate Workforce Expansion Grant, offering comparable peer-run and behavioral health workforce programs across the same Finger Lakes geography.
• Mental Health Association of NYC (MHA-NYC): MHA-NYC is a larger peer-affiliated community mental health nonprofit providing peer-run programs, supportive housing, and wellness services in New York City, demonstrating the scaled model that MHA Rochester could emulate within its regional footprint.
• Families Together in New York State: Families Together is a statewide family-run nonprofit supporting families of children with emotional, behavioral, and social challenges, mirroring MHA Rochester's Youth and Family Peer Support Services model and curriculums such as Strengthening Families Program.
• NAMI Rochester: NAMI Rochester is a local affiliate of the National Alliance on Mental Illness, offering peer-led support groups, education programs, and advocacy for individuals and families affected by mental illness in the same Monroe County footprint as MHA Rochester, with overlapping peer-support model.

Broad incumbents

• NAMI (National Alliance on Mental Illness): NAMI is a national grassroots peer-support and advocacy nonprofit offering family-to-family education, peer-to-peer programs, and support groups, sharing the same lived-experience-driven service philosophy as MHA Rochester at significantly greater scale.
• Mental Health America (MHA): Mental Health America is the national parent affiliate of MHA Rochester, operating the largest nationwide network of community-based mental health organizations with comparable peer-run program models, screening tools, and advocacy priorities.
• Depression and Bipolar Support Alliance (DBSA): DBSA is a national peer-led nonprofit providing support groups, educational resources, and advocacy for individuals living with mood disorders, sharing MHA Rochester's peer-support-first philosophy and community-based delivery approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mharochester
• LinkedInlinkedin.com/company/mental-health-association
• Instagraminstagram.com/mha_rochester

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health Association