MHC Zoetermeer

What MHC Zoetermeer does

MHC Zoetermeer (Mixed Hockey Club Zoetermeer) is a Dutch non-profit sports association founded in February 1968 and domiciled in Zoetermeer, Zuid-Holland. It operates as a community-led mixed field hockey club serving approximately 1,300 members, of whom roughly 75% are youth (ages 5-18), with the balance comprising senior recreational and competitive players. The product portfolio spans introductory programs for 5-year-olds (Kabouters, €149), Coolkids (€249), youth tiers O8-O18 (€399-€499), competitive selection surcharges (€195), G-Hockey for members with disabilities (€239), and senior memberships (€399), plus indoor zaalhockey and trimhockey alternatives. Annual pricing is set at the Voorjaars-ALV, with the 2026-2027 season confirmed on 23 June 2026.

The club's technology stack is administrative rather than differentiated: a custom MHCZ mobile app (iOS/Android) integrates with the LISA membership management system (lisahockey.nl) and HockeyFood team management platform, plus a digital match schedule and cancellation notification system. Facilities include five artificial turf fields (three water-based, two semi-water), a clubhouse opened August 2015, and a Sweet Lake Hockey Dome inflatable hall installed annually for winter play. Notable sporting milestones include historic first-team promotions of Heren 1 to the Overgangsklasse in 2022 and Dames 1 in 2023, plus a Special Olympics bronze medal in 2024.

MHC Zoetermeer is governed as an independent vereniging (association) under KNHB district Zuid-Holland, with 18 paid employees and 395+ active volunteers. Revenue is generated from membership subscriptions, the Business Club, team and main sponsorships (JHD Notarissen as hoofdsponsor), LED scoreboard advertising, the Volvo Niham Clubbonus referral program (€1,000 per new Volvo sale), VriendenLoterij charity linkage, and clubhouse horeca operations. Distribution is direct-to-member via website enrollment, a twice-yearly three-session kennismakingscursus priced at €15, and partnerships with social funds (ZoetermeerPas, Stichting Leergeld, Jeugdfonds Sport & Cultuur) to subsidize lower-income participants.

Name

MHC Zoetermeer

Legal name

Mixed Hockey Club Zoetermeer

Website

https://mhczoetermeer.nl

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

MHC Zoetermeer is a non-profit mixed field hockey club in Zoetermeer, Netherlands, founded 1968, serving approximately 1,300 members (75% youth) with tiered annual memberships, inclusive G-Hockey programs, and five artificial turf fields plus a modern clubhouse.

Ownership category

akta.pro rank

Product category

Amateur Field Hockey Club

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Field Hockey Leagues (MPAKAAAN)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Field hockey club
• Amateur sports association
• Youth hockey programs
• Inclusive hockey programs
• Indoor hockey facilities

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Sponsorship Revenue: Revenue from business club memberships, team sponsorships, LED scoreboard advertising, and main sponsor partnerships. Volvo Clubbonus program delivers €1,000 per new Volvo sale/lease to club.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MHC Zoetermeer is a mixed field hockey club (vereniging) that delivers organized hockey training, league competition, and recreational programs for members aged 5 through senior, segmented into Kabouters, CoolKids, Jongste Jeugd, Junioren, Senioren, Trimhockey, and inclusive G-Hockey teams. Members access five artificial turf fields, a modern clubhouse, and an inflatable dome for winter indoor hockey, supported by a custom MHCZ mobile app and LISA membership system.

Product overview

MHC Zoetermeer is a mixed hockey club offering a comprehensive range of hockey programs and facilities. The club operates as a single unified offering centered around hockey membership, which provides access to training, competitions, and club facilities. The product portfolio includes various team categories organized by age (from Kabouters at age 5 through Senioren), specialized programs such as G-Hockey for players with disabilities, Trimhockey for recreational players, and Zaalhockey for winter indoor play. The club's facilities consist of five artificial turf fields (three water fields and two semi-water fields), a modern clubhouse, and an inflatable dome for indoor hockey. Digital services include a mobile app for member communications and schedule management.

Differentiator

Problem solved

Functional benefit

Products and services

• MHC Zoetermeer Hockey Membership Annual membership providing access to field and hall hockey training, league competition, and club facilities for individuals aged 5 through senior, across categories including Kabouters, CoolKids, Jongste Jeugd, Junioren, Senioren, and inclusive programs. Priced from €149 to €499 per season with discounts available through ZoetermeerPas, Stichting Leergeld, and Jeugdfonds Sport & Cultuur.
• Senior Teams (Dames 1-5, Heren 1-2, O25) Senior hockey teams competing in regional and national leagues, including Dames 1-5, Heren 1-2, and O25 (over-25) teams, with selection-team surcharge of €195 for first teams.
• Junior Teams (O12-O18) Youth hockey teams from O12 through O18 age categories for both boys and girls, with field and hall hockey training included in membership, and pathways into the national Super A-competitie.
• Jongste Jeugd Hockey (Kabouters, CoolKids, O8-O10) Entry-level field hockey programs for children aged 5-10, including Kabouters, CoolKids, O8, O9, and O10 categories, with age-appropriate training, small-sided games, and an intro membership priced from €149 to €449 per season.
• G-Hockey and Inclusief Hockey Inclusive field hockey programs for players with intellectual and/or physical disabilities. G-Hockey team (active 30+ years, membership €239/season) for members 13+, and Inclusief Hockey training in partnership with Stichting Equal Play for ages 6-12 with and without disabilities under adapted ParaHockey rules.
• Trimhockey (Recreational Adult Hockey) Recreational field hockey program for adults who want to play without weekend match commitments, with training scheduled on weekday evenings or Sunday mornings.
• Zaalhockey (Indoor Hockey) Indoor hall hockey played during winter months in the club's inflatable Sweet Lake Hockey Dome. Included in junior membership or available as €95 add-on for seniors.
• Kennismakingscursus (Introductory Course) Three-session introductory hockey course for non-members aged 4-13 to try field hockey before committing to full membership, priced at €15 and offered twice yearly (September and May).
• MHCZ Mobile App Custom MHCZ iOS and Android mobile application for members to view match schedules, register for club events and BBQs, purchase SilverCup tickets, receive club communications, and access member documentation.

Quantifiable outcome

• Heren 1 achieved historic promotion to Overgangsklasse in 2022
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Volvo NihamcoreGTM or Marketing Partner · 1 January 2024Club partnership with Volvo dealer for Volvo Clubbonus program. MHCZ receives €1,000 bonus when a member purchases or leases a new Volvo, €500 for Volvo Selekt occasions. Program incentivizes members to support the club through car purchases.
• Stichting Equal PlaycoreStrategic or Co-development PartnerPartnership to deliver inclusive hockey training for children aged 6-12 years with and without disabilities. MHCZ hosts weekly training sessions applying adapted ParaHockey rules under Equal Play guidance.
• KNHBcoreStrategic or Co-development PartnerRoyal Dutch Hockey Association governing body. MHCZ is affiliated under district Zuid-Holland. Club participates in KNHB-organized competitions and receives support for sustainability initiatives through De Groene Club program.
• JHD NotarissencoreGTM or Marketing PartnerMain sponsor (hoofdsponsor) of MHC Zoetermeer. Logo displayed prominently on club website and communications.
• Siemens NederlandminorGTM or Marketing PartnerAwarded €1,250 donation through SOS verduurzamingsactie for sustainability improvements. Donation used to purchase energy-efficient freezer.
• VriendenLoterijminorGTM or Marketing PartnerClub receives FanSeats tribunes donated through VriendenLoterij supporters who chose MHCZ as their charity.
• Jeugdfonds Sport & CultuurcoreGTM or Marketing PartnerSocial fund covering membership fees for children from low-income families. Club demonstrated support by displaying fund logo on Heren 1 and Dames 1 match shirts in 2020.
• Stichting LeergeldcoreGTM or Marketing PartnerPartnership to provide financial support for children's participation in hockey through municipality-connected program.
• Gemeente ZoetermeercoreOthersClub operates on municipality-owned Van Tuyll Sportpark, collaborates on sports policy, and participates in community initiatives like schoolsport competitions and Olympic Moves.
• BKT-adviesminorGTM or Marketing PartnerPodcast sponsor powering the 'Hockey is voor iedereen' club podcast, co-sponsored with Studio Gers.
• Jumbo OosterheempleinminorGTM or Marketing PartnerPartner for hockey sticker collectible program. Stickers with member photos available exclusively at this Jumbo location.
• Gemeente ZoetermeercoreOthersInclusief Hockey registrations processed through municipality website, supporting accessibility for children with disabilities.
• Sweet Lake Hockey DomeminorChannel Partner/ Reseller/ DistributorInflatable sports dome installed annually for winter hall hockey, set up by Polyned and SVG with volunteer support.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HC Kampong: Large Utrecht-based hockey club competing at the Hoofdklasse level. Comparable as a full-service Dutch hockey club offering youth, senior, and competitive programs; MHC Zoetermeer is comparable at the Overgangsklasse tier and benchmarked for further ambition.
• Pinoké: Amsterdam-based mixed hockey club with strong youth development and senior competitive teams. Comparable to MHC Zoetermeer as a club focused on mix of community feel and competitive pathways, including selectieteams.
• Hockey Club Den Bosch: Den Bosch-based hockey club with senior competitive teams and large youth base. Comparable to MHC Zoetermeer as a mixed hockey club with similar tier ambitions and selectieteam structure.
• HGC (Hockey Club 's-Gravenhage): Established The Hague hockey club with multi-team competitive structure. Comparable to MHC Zoetermeer as a regional peer in the Zuid-Holland district competing in KNHB competitions.
• Schaerweijde: Zeist-based hockey club with comparable youth-senior mix and competitive ambitions. Similar sized Dutch community hockey club offering a benchmark for operations and member services.
• HDM (Haagsche Delftsche Mixed): Major field hockey club in The Hague region with mixed membership from youth to senior competitive. Comparable to MHC Zoetermeer in offering a full hockey program in a regional Dutch setting, with similar community-driven operations.
• Push Hockey: Breda-based hockey club with comparable membership model and ambitions to grow through youth development. Comparable to MHC Zoetermeer as a regional Dutch hockey association focused on community building.

Others

• KNHB (Koninklijke Nederlandse Hockey Bond): Royal Dutch Hockey Association, the national governing body for field hockey in the Netherlands. Comparable as the umbrella organization that MHC Zoetermeer is affiliated with under district Zuid-Holland, providing competitions, governance, and the De Groene Club sustainability program.
• Stichting Equal Play: Dutch non-profit supporting inclusive and ParaHockey programs. Comparable as a strategic partner of MHC Zoetermeer for inclusive (G-Hockey) training, providing the adapted-rules framework for the club's 30+ year inclusive program.

Regional players

• MHC Gouda: Hockey club in nearby Gouda (Zuid-Holland) with similar profile. Comparable as a regional peer in the same province also competing in KNHB district Zuid-Holland; recently gained a coach from MHC Zoetermeer, making it a direct competitor for talent and coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mhczoetermeer
• LinkedInlinkedin.com/company/mhczoetermeer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MHC Zoetermeer