MHP RIESEN Ludwigsburg

What MHP RIESEN Ludwigsburg does

MHP RIESEN Ludwigsburg is the professional basketball operation of Basketballgemeinschaft Ludwigsburg e.V. (BG Ludwigsburg e.V.), a non-profit registered association founded in 1960 and headquartered at Pflugfelder Straße 22, 71636 Ludwigsburg. The organization fields a men's team in the easyCredit Basketball Bundesliga (BBL), Germany's top professional basketball league, playing home games at the MHPArena. The women's program is housed under the Porsche Basketball-Akademie, which integrates female youth teams as part of the club's broader development infrastructure.

The club operates as a multi-revenue-stream sports enterprise: ticketing (single-game, season, group, and away-game packages), corporate sponsorship anchored by title sponsor MHP (A Porsche Company) alongside premium partners including Sparda-Bank, merchandising, hospitality, membership fees, and youth academy operations. Distribution is supported through partnerships with ticketing platforms (e.g., Eventim), regional transit integrations (VVS), and a digital ecosystem spanning newsletters, fan community engagement (Barock Pirates), and the Liberty Dance Team. The organization maintains an innovation initiative branded as ArenaLAB and employs approximately 29 staff. The current competitive position is mid-table (10th place finish in the referenced BBL season), with average home attendance around 4,200.

Name

MHP RIESEN Ludwigsburg

Legal name

Basketballgemeinschaft Ludwigsburg e. V.

Website

https://mhp-riesen-ludwigsburg.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MHP RIESEN Ludwigsburg is a German professional basketball club (BG Ludwigsburg e.V.) competing in the easyCredit Basketball Bundesliga, anchored by title sponsor MHP (A Porsche Company), serving regional fans, corporate partners, and youth development through the Porsche Basketball-Akademie.

Ownership category

akta.pro rank

Product category

Professional Basketball / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

• Professional basketball club
• Basketball entertainment
• Sports ticketing
• Youth basketball academy
• Arena hospitality

Headquarters

HQ city

Ludwigsburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from single game tickets, season tickets (Dauerkarten), group bookings, and away game packages. Tickets sold through online shop, hotline, business office, day box office, and Eventim outlets.
2. Sponsorship: Corporate sponsorship revenue from title sponsor MHP (A Porsche Company), premium partners, team partners, and various business partners across multiple categories.
3. Merchandise Sales: Sales of team merchandise including jerseys, fan articles, and apparel through the online fan shop (merchandising-onlineshop.com/riesen/).
4. Hospitality: Premium hospitality offerings including VIP experiences, business club access, and corporate entertainment packages at home games.
5. Membership Fees: Annual membership program (Mitgliedschaft) providing exclusive benefits including priority access, discounts, and fan community engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

MHP RIESEN Ludwigsburg operates a professional basketball club competing in the easyCredit Basketball Bundesliga, delivering live sports entertainment at the MHPArena in Ludwigsburg. Its commercial offerings span home game ticketing (single-game, season, group), official team merchandise, premium hospitality and corporate sponsorship packages, and an annual club membership program. The club also runs the Porsche Basketball-Akademie youth development program and ancillary fan/community programs.

Product overview

MHP RIESEN Ludwigsburg is a German professional basketball club competing in the easyCredit Basketball Bundesliga. The organization offers a comprehensive portfolio centered on live basketball entertainment, including professional team competition, ticketing for home and away games, official merchandise sales, and extensive youth development through the Porsche Basketball-Akademie. Additional offerings include media content (fan radio, blogs), community programs (basketball schools, 3x3 tournaments), sustainability initiatives (RIESENstrom), and club membership. The club plays home games at MHPArena and operates multiple youth and women's teams alongside its professional men's team.

Differentiator

Problem solved

Functional benefit

Brands

• Porsche Basketball-Akademie: The club's comprehensive youth basketball development academy for male and female talents, covering age groups from U12 through U18 and into professional basketball, including both performance and ladies' excellence programs.

Products and services

• Professional Basketball Team The MHP RIESEN Ludwigsburg professional basketball team competing in the easyCredit Basketball Bundesliga (BBL), Germany's top professional basketball league. Home games are played at the MHPArena in Ludwigsburg.
• Home Game Ticketing (Single-Game, Season, Group) Ticketing for home games at MHPArena, including single-game tickets, season tickets (Dauerkarten), group bookings, and reduced-price wheelchair-accessible tickets. All tickets include VVS public transportation access. Sold via online shop, hotline, business office, day box office, and Eventim outlets.
• Official Fan Shop / Merchandise Official merchandise store offering jerseys, fan apparel, and branded items for MHP RIESEN. Operated at merchandising-onlineshop.com/riesen/.
• Club Membership (Mitgliedschaft) Annual club membership program providing exclusive benefits including priority access, discounts on fan shop purchases (10%), early booking opportunities, and community engagement with the fan base.
• Hospitality Packages Premium hospitality offerings including VIP experiences, business club access, and corporate entertainment packages at MHPArena home games. Targeted at corporate clients and premium fans.
• Corporate Sponsorship Packages Multi-tier corporate sponsorship offerings including title sponsor (MHP - A Porsche Company), premium partner (Sparda-Bank), team partners, and various business partners across multiple categories. Provides brand visibility and corporate entertainment opportunities.
• RIESEN-Roadtrip (Away Game Travel Packages) Organized bus trips for away games including game tickets and round-trip bus transportation, offered in cooperation with the Barock Pirates fan club. Available for purchase from the 2024/2025 season onwards.
• Porsche Basketball-Akademie (Youth Development Academy) Comprehensive youth basketball development academy including U12 to U18 male and female teams, ProB second team (Herren II), and WNBL participation for female talent. Operated in partnership with Porsche AG; in 2025 four female performance teams were integrated into the academy.
• W&W-Basketballschule Basketball school program for youth training and basketball skill development, sponsored by W&W.
• 3x3 Marktplatz Open 3x3 basketball tournament and streetball event organized by the club, providing community basketball engagement opportunities.

Quantifiable outcome

• 9 sellouts in 2025/2026 season at MHPArena
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MHP (A Porsche Company)coreGTM or Marketing PartnerMHP is the title sponsor of MHP RIESEN Ludwigsburg. MHP – A Porsche Company is a leading management and IT consulting firm. The sponsorship provides naming rights, prominent branding, and serves as the primary corporate partner.
• Sparda-BankcoreGTM or Marketing PartnerPremium partner offering dedicated season ticket booking forms. Sparda-Bank provides special financing options for fans purchasing season tickets.
• ECOtherm GmbHminorGTM or Marketing PartnerIntensified partnership from 2026/2027 season. ECOtherm has set emotionalization as a goal in the collaboration with the basketball club.
• easyCredit BBLcoreGTM or Marketing PartnerThe club competes in the easyCredit Basketball Bundesliga, Germany's top professional basketball league. EasyCredit serves as the league title sponsor.
• CTS EVENTIM Sports GmbHcoreTechnology or IntegrationLong-term ticketing partnership for online ticket sales, box office operations, and event management systems.
• Südwest Media Network / STZNminorGTM or Marketing PartnerMedia partnership starting from July 2026 with Stuttgarter Zeitung and Stuttgarter Nachrichten. Goal is to grow together with local Ludwigsburg identity and regional anchoring in the Stuttgart area.
• Barock PiratesminorGTM or Marketing PartnerOfficial fan club organizing away game trips and fan activities. Since 2024/2025 season, away trips are organized directly by MHP RIESEN in cooperation with the fan club.
• PorschecoreStrategic or Co-development PartnerPartnership expansion with title partner and main supporter Porsche. Porsche Basketball-Akademie operates as the club's youth development program.
• BSG Basket LudwigsburgcoreStrategic or Co-development PartnerCollaboration with BSG Basket Ludwigsburg for female basketball programs. The four female youth teams (U12-U18) are integrated into the Porsche Basketball-Akademie.
• NYCDS (New York City Dance School GmbH)minorGTM or Marketing PartnerProvides the Liberty Dance Team performance at home games. Partnership for entertainment and fan engagement.
• VVS (Verkehrs- und Tarifverbund Stuttgart)minorGTM or Marketing PartnerPublic transportation partner. All season tickets and single game tickets include free VVS network usage for travel to MHPArena.
• dyn.sportminorGTM or Marketing PartnerSports platform partner with banner advertising on the club website for basketball engagement campaigns.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Löwen Braunschweig: Löwen Braunschweig is a long-standing easyCredit BBL club with a comparable regional-city profile, ticket-driven revenue mix, and youth academy structure, making it a direct peer for mid-tier German professional basketball.
• s.Oliver Würzburg: s.Oliver Würzburg competes in the easyCredit BBL with a fashion/apparel title sponsor (s.Oliver) and operates in a similar mid-sized Franconian market, providing a tightly comparable BBL sponsorship-and-ticket-driven business model.
• Telekom Baskets Bonn: Telekom Baskets Bonn is a top-tier German BBL club anchored by a major corporate sponsor (Telekom/DT) and competes directly with MHP RIESEN Ludwigsburg for sponsorship tier, talent, and league positioning.
• Hamburg Towers: Hamburg Towers is a recently elevated BBL club with a corporate title sponsor and a mid-sized-market profile, providing a peer for newer-era BBL clubs seeking to scale ticket, sponsorship, and academy revenue.
• MLP Academics Heidelberg: MLP Academics Heidelberg is a BBL/ProA-level German basketball club with a corporate consulting title sponsor (MLP) and a comparable southern-German regional profile, providing a direct peer for sponsorship- and academy-led basketball business models.
• Brose Bamberg: Brose Bamberg is a long-established professional basketball club competing in the easyCredit BBL, with a similar sponsorship-driven model (Brose as title sponsor) and comparable market positioning as a top-flight German basketball club outside the largest metropolitan markets.
• ratiopharm ulm: ratiopharm ulm is a fellow easyCredit BBL club with a pharmaceutical title sponsor and a strong regional identity in Baden-Württemberg, making it a direct regional and commercial peer to MHP RIESEN Ludwigsburg.

Broad incumbents

• Alba Berlin: Alba Berlin is the largest and most established club in the easyCredit BBL, with broader portfolio operations (EuroLeague participation, larger arena, broader sponsorship base). It serves as the broad incumbent benchmark for what scaled success in German basketball looks like.
• FC Bayern München Basketball: FC Bayern München Basketball is the basketball arm of FC Bayern München, competing in the BBL and EuroLeague. As part of a multi-sport global brand, it operates at a far larger scale but shares the same league and product category.

Emerging players

• Mitteldeutscher BC: Mitteldeutscher BC (Weissenfels) is a BBL/ProB-adjacent German basketball club with corporate sponsorship and a strong youth development focus, overlapping with MHP RIESEN on academy-driven talent strategy and regional positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MHP_RIESEN
• YouTubeyoutube.com/@mhpriesenludwigsburg
• Facebookfacebook.com/mhp.riesen.ludwigsburg
• LinkedInlinkedin.com/company/mhp-riesen-ludwigsburg
• Instagraminstagram.com/mhp_riesen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MHP RIESEN Ludwigsburg