Barock Produktion AB
Barock Produktion AB (operating as Easymeet) provides a proprietary digital meeting platform and full technical production services for democratic meetings, congresses, and assemblies across the Nordic region, serving trade unions, political parties, and sports federations.
- Company typePrivate
- Founded2009
- HeadquartersUppsala, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Barock Produktion AB does
Barock Produktion AB operates under the Easymeet brand (legal entity: Easy Digital Meeting Services AB) and is a Nordic provider of digital meeting technology and full-service event production, headquartered in Uppsala, Sweden. The company was founded in 2009 by Frans Eklund and has built the Easymeet proprietary digital meeting platform — a cloud-based system featuring motion handling, voting, speaker lists, document management, and built-in video conferencing designed specifically for democratic meetings, congresses, and stämmor. The platform is self-described as the Nordic region's largest of its kind for democratic meetings, with 114 features added since launch and hundreds of congresses delivered.
The company serves primarily Nordic trade unions, political parties, sports federations, housing associations, and professional organizations. Named customers include Kommunal (a 500,000-member Swedish union), IF Metall, Unionen, Handels, PRO, Socialdemokraterna, Centerpartiet, the Swedish Sports Confederation (Riksidrottsförbundet), the Swedish Football Federation, and Norwegian clients including Fellesforbundet, Norsk Sykepleierforbund, Arbeiderpartiet, and FAGforbundet. The offering combines a recurring SaaS subscription to the Easymeet platform with project-based technical production services (audio, video, lighting, streaming, and on-site technical staff) delivered alongside partner Abaton Produktion.
The business model rests on multi-year SaaS subscriptions paired with event-based technical production revenue. Pricing is not publicly disclosed and is quote-based. The company is ISO 27001 certified (2024), operates with 1-10 employees, and is privately held with no disclosed parent company or external investment. Geographic footprint is Nordic, with established operations in Sweden and Norway. The go-to-market is direct enterprise sales, relationship-driven, and reinforced by case-study marketing on Instagram, Facebook, and the company website.
Barock Produktion AB firmographics
Firmographics- Name
- Barock Produktion AB
- Legal name
- Easy Digital Meeting Services AB
- Website
- https://barockproduktion.se
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Barock Produktion AB (operating as Easymeet) provides a proprietary digital meeting platform and full technical production services for democratic meetings, congresses, and assemblies across the Nordic region, serving trade unions, political parties, and sports federations.
- Ownership category
- akta.pro rank
Barock Produktion AB industry classification
Industry- Product category
- Digital Meeting Software
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
- akta.pro secondary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Barock Produktion AB is headquartered
LocationHeadquarters
- HQ city
- Uppsala
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Barock Produktion AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- SaaS Platform Subscription: Access to the Easymeet digital meeting platform for organizing and conducting democratic meetings, congresses, and association meetings. The platform is offered as a service with recurring subscriptions.
- Technical Production Services: Full-service technical solutions including audio, video, lighting equipment, streaming, and on-site technicians for events and congresses. Provided as a complement to the Easymeet platform or as standalone technical services.
- Device/Equipment Rental: Rental of iPads and complementary technology for meeting events, enabling participants to access the Easymeet platform at physical venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on organization size and event requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Barock Produktion AB product offering
Product offeringCore offering
Barock Produktion AB (operating as Easymeet / Easy Digital Meeting Services AB) develops and operates the Easymeet digital meeting platform — a proprietary SaaS system for democratic meetings featuring built-in video conferencing, voting, motion handling, speaker lists, and document management. The company also delivers complementary on-site technical production services including audio, video/LED walls, lighting and stage design, streaming, and iPad rental for congresses and large association meetings.
Product overview
Easy Digital Meeting Services AB operates under the Easymeet brand and functions as a total supplier (totalleverantör) of meeting technology and event production services. The core product is the Easymeet digital meeting system — a proprietary platform for democratic meetings that includes built-in video, voting, motion handling, speaker lists, and document management. This is complemented by five technical service offerings: Meeting Technology (Mötesteknik), Video Technology (Bildteknik), Lighting & Stage Design (Ljus- & Scendesign), Streaming, and Audio Technology (Ljudteknik). The company positions itself as a one-stop provider, delivering equipment, personnel, and complete technical solutions for events ranging from small annual meetings to large congresses with hundreds of delegates. The platform supports physical, hybrid, and fully digital meeting formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Easymeet Möte (Digital Meeting System) Proprietary digital meeting platform for democratic meetings, congresses, and association assemblies. Provides voting, speaker lists, motion handling, document distribution, and built-in video for hybrid meetings, eliminating the need for separate video conferencing tools like Zoom or Teams.
- Mötesteknik (Meeting Technology) Complete meeting technology solutions including iPads for participant login, hardware setup, and on-site technical support for democratic meetings, congresses, and assemblies. Delivered alongside or independently of the Easymeet platform.
- Bildteknik (Video Technology) Professional video and image technology services for meetings and events, including LED walls and visual production for congresses and large association meetings.
- Ljus- & Scendesign (Lighting & Stage Design) Lighting and stage design services for meetings and events, including 3D drawings used to visualize event design according to client specifications.
- Streaming Professional streaming and web broadcasting services for meetings and events, making congresses accessible to remote participants with live and on-demand capabilities.
- Ljudteknik (Audio Technology) Professional audio technology services ensuring clear sound delivery for meetings, congresses, and events, with on-site technicians as required.
- Easymeet Online Online component of the Easymeet platform allowing remote participants to join meetings from their own devices, with all documents, agendas, and speaker lists collected in one place.
Companies that use Barock Produktion AB
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
Barock Produktion AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Barock Produktion AB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Abaton ProduktioncoreOngoing collaboration where Abaton Produktion provides technical production support (audio, video, lighting) for events alongside the Easymeet platform. Mentioned in numerous project posts as working together on congresses and meetings for clients including PRO, Kommunal, IF Metall, Unionen, and Fellesforbundet. Relationship is described as 'gott samarbete' (good collaboration).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Barock Produktion AB competitors and assessment
Company assessmentEmerging players
- Bizzabo: Bizzabo is an event experience platform offering registration, onsite technology, and engagement tools. It is an emerging player expanding into the same hybrid congress workflow as Easymeet.
Direct peers
- Slido: Slido (owned by Cisco/Webex) provides Q&A, polling and live voting inside meetings and events. It overlaps with Easymeet's voting and speaker-list functionality for hybrid congresses and union meetings.
- Azeus Convene: Azeus Convene is a board and meeting management platform used by governments, unions, and associations for paperless meetings, voting, and document handling. It directly competes with Easymeet in the democratic-governance meeting software niche.
- BoardEffect: BoardEffect is a board portal and meeting management platform used by nonprofits, associations, and member-based organizations. It targets the same governance and voting workflow as Easymeet's Easymeet Mötesystem.
- Mentimeter: Mentimeter is a Swedish-founded interactive presentation platform with live polling and voting widely used in meetings, trainings, and events. As a fellow Nordics-rooted meeting engagement tool, it is a relevant direct peer.
- Pigeonhole Live: Pigeonhole Live offers interactive Q&A, live polling and audience engagement for conferences and corporate events. It addresses the same in-meeting voting and participation use cases that Easymeet serves for Nordic congresses.
- DecisionPoint (Diligent): Diligent's DecisionPoint (formerly DecisionPoint Meetings) is a purpose-built meeting and voting platform for boards, unions and member-based organizations. It targets the same paperless democratic-meeting workflow as Easymeet.
Broad incumbents
- Cvent: Cvent is a leading enterprise event management platform covering registration, logistics, and onsite technology. It is a broad incumbent that touches the same meeting/event program workflow Easymeet addresses.
- ON24: ON24 is a major virtual event and webinar platform with audience engagement and analytics features. It competes for the same hybrid congress streaming and engagement budget that Easymeet targets.
Regional players
- e-ISY: e-ISY is a Swedish event registration and participant management platform widely used by Nordic organizations and political bodies. It overlaps with Easymeet's event program and registration technology for congresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Barock Produktion AB social profiles
Digital presenceBarock Produktion AB compliance and trust
Trust signalCompliance1 record
Barock Produktion AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barock Produktion AB leadership team
Management profileNumber of profiles
Profiles1 record
Barock Produktion AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barock Produktion AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barock Produktion AB
What does Barock Produktion AB do?
Barock Produktion AB (operating as Easymeet / Easy Digital Meeting Services AB) develops and operates the Easymeet digital meeting platform — a proprietary SaaS system for democratic meetings featuring built-in video conferencing, voting, motion handling, speaker lists, and document management. The company also delivers complementary on-site technical production services including audio, video/LED walls, lighting and stage design, streaming, and iPad rental for congresses and large association meetings.
Is Barock Produktion AB a public or private company?
Barock Produktion AB is a private company. It is classified as unknown and is currently operating.
When was Barock Produktion AB founded?
Barock Produktion AB was founded in 2009. It employs 1 to 10 people.
Where is Barock Produktion AB based?
Barock Produktion AB is headquartered in Uppsala, Sweden, in the Europe region.
How does Barock Produktion AB make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are technical Production Services and device/Equipment Rental.
Who are Barock Produktion AB's main competitors?
Bizzabo is listed as an emerging player. Direct peers are Slido, Azeus Convene, BoardEffect, Mentimeter, Pigeonhole Live and DecisionPoint (Diligent). Broad incumbents are Cvent and ON24. e-ISY is listed as a regional player.
Does Barock Produktion AB have an API?
No public API is recorded for Barock Produktion AB.
What industry is Barock Produktion AB in?
Barock Produktion AB's product category is Digital Meeting Software. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging), with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 56192 and its SIC code is 7812.