Manitoba High Schools Athletic Association

What Manitoba High Schools Athletic Association does

The Manitoba High Schools Athletic Association (MHSAA) is a non-profit organization founded in 1962 that operates as the sole provincial governing body for high school athletics in Manitoba, Canada. Headquartered at 424-145 Pacific Avenue in Winnipeg with 6 employees, the association coordinates athletic competition across 15 sports (Badminton, Baseball, Basketball, Cross Country, Curling, Football, Golf, Hockey, Lacrosse, Rugby, Soccer, Softball, Track & Field, Ultimate, and Volleyball) and 15 geographic zones covering 150-180+ member schools classified into four tiers (A, AA, AAA, AAAA) based on enrollment.

MHSAA operates a unified web-based platform (mhsaa.ca) consisting of integrated modules for league management (supporting 355 leagues), tournament administration with archives dating back to 1941, provincial championship tracking, weekly power rankings for varsity and junior varsity teams, an events calendar, a schools directory, and an authenticated portal for athletic directors and coaches to manage school properties, team rosters, and league registration. The platform also hosts an awards program with over 20 categories including the Hall of Fame, memorial scholarships, and corporate-sponsored recognition programs, alongside governance policies covering concussion protocols, anti-racism, and DEI frameworks.

The organization's business model relies on member school fees, corporate sponsorships (including Dairy Farmers of Manitoba, Boston Pizza, Manitoba Building Trades, Manitoba Hydro, Payworks, and Winnipeg Jets Alumni), and partnerships with Sport Manitoba and School Sport Canada. Revenue is not publicly disclosed. The MHSAA is led by Executive Director Chad Falk and Assistant Executive Director Greg Jarvis, with governance provided by a Board of Directors including zone presidents from across Manitoba's school divisions.

Name

Manitoba High Schools Athletic Association

Legal name

Manitoba High Schools Athletic Association

Website

https://mhsaa.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Manitoba High Schools Athletic Association (MHSAA) is a non-profit governing body that organizes high school athletics across Manitoba, Canada, serving 150-180+ member schools through 15 sports and 15 geographic zones via a web-based league, tournament, and championship management platform.

Ownership category

akta.pro rank

Product category

School Sports Governance

NAICS

Business Associations (813910), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

University/School Sport Governing Bodies (Collegiate/Scholastic Associations) (MPAKAFAG)

Keywords

• High school athletics
• Athletic association
• School sports governance
• Provincial championships
• League management

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels2 records

Core offering

MHSAA governs and organizes interscholastic athletic competition among Manitoba high schools. Founded in 1962, the association operates a structured league system across 15 zones, applies a four-tier classification (A, AA, AAA, AAAA), and administers provincial championships, tournaments, rankings, and awards across 15 sports for its 150+ member schools.

Product overview

The Manitoba High Schools Athletic Association operates a unified web-based platform serving as the governing body for high school athletics across Manitoba. The platform consists of integrated modules for league management (supporting 15 sports including Badminton, Baseball, Basketball, Cross Country, Curling, Football, Golf, Hockey, Lacrosse, Rugby, Soccer, Softball, Track & Field, Ultimate, and Volleyball), tournament and provincial championship administration, power rankings tracking, an events calendar, a schools directory with 180+ member institutions, and an authenticated portal for athletic directors and coaches. The platform also includes an awards program with over 20 scholarship and recognition categories. Sports are organized across 15 geographic zones and four classification levels (A, AA, AAA, AAAA) based on school size.

Differentiator

Problem solved

Functional benefit

Products and services

• Provincial Championships

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Dairy Farmers of ManitobacoreGTM or Marketing PartnerMajor sponsor of MHSAA athletics, providing support for provincial championships in hockey and basketball, as well as the Athlete of the Week award program.
• Manitoba Building TradescoreGTM or Marketing PartnerSponsor of the Athlete of the Year award, recognizing outstanding male and female high school athletes in Manitoba.
• Manitoba's Credit UnionscoreGTM or Marketing PartnerSponsor of the Scholar Athlete award program, supporting academic achievement alongside athletic participation.
• Boston PizzamajorGTM or Marketing PartnerSponsor of provincial AAAA volleyball championships and various tournament events throughout the year.
• PayworksmajorGTM or Marketing PartnerSponsor of the Coach of the Month award program, recognizing excellence in coaching across Manitoba high schools.
• Winnipeg Jets AlumnimajorGTM or Marketing PartnerProvides hockey scholarships for deserving student-athletes through the Winnipeg Jets Alumni and Friends Hockey Scholarships program.
• Sport ManitobacoreGTM or Marketing PartnerProvincial sport organization providing support and recognition for high school athletics in Manitoba.
• School Sport CanadamajorGTM or Marketing PartnerNational governing body for school sport, connecting Manitoba high school athletics to the broader Canadian school sport system.
• G3majorGTM or Marketing PartnerSponsor of provincial baseball championships, supporting youth baseball development in Manitoba.
• Manitoba HydrominorGTM or Marketing PartnerCorporate sponsor supporting high school athletics in Manitoba.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Others

• Hudl: Video analysis and sports technology platform that is a technology/integration partner of MHSAA. Provides performance tools that complement MHSAA's league and ranking systems.

Direct peers

• Nova Scotia School Athletic Federation (NSSAF): Provincial body overseeing high school athletics in Nova Scotia. Operates with similar classification, league, and championship structures as MHSAA.
• Alberta Schools' Athletic Association (ASAA): Provincial high school athletic association in Alberta. Operates league and championship structures, classification systems, and sanctioning rules comparable to MHSAA's mandate.
• Saskatchewan High Schools Athletic Association (SHSAA): Provincial high school athletic governing body in neighbouring Saskatchewan. Closest geographic and structural peer to MHSAA, both operating in Prairie provinces with similar rural/urban school mixes.
• New Brunswick Interscholastic Athletic Association (NBIAA): Provincial high school athletic association in New Brunswick. Direct functional peer running league play, provincial championships, and classification systems for member schools.
• Ontario Federation of School Athletic Associations (OFSAA): Provincial governing body for high school athletics in Ontario. Most direct comparable to MHSAA in structure, mission, and operating model, though serving a much larger school population.
• BC School Sports (BCSS): Governing body for school sport in British Columbia. Mirrors MHSAA's role in organizing leagues, championships, and classifications for member secondary schools.
• School Sport Canada: National federation that connects provincial school sport associations including MHSAA. Functions as both an upstream peer and the umbrella body that MHSAA partners with for inter-provincial competition.

Broad incumbents

• National Federation of State High School Associations (NFHS): US-based national federation for high school athletics. Operates at far greater scale and serves as a structural blueprint and benchmark for provincial associations like MHSAA.

Regional players

• Sport Manitoba: Provincial sport organization providing broader support and recognition for amateur sport in Manitoba, including high school athletics. Acts as an upstream partner and funding conduit for MHSAA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/manitoba-high-schools-athletic-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manitoba High Schools Athletic Association