MIAMI AD SCHOOL MÉXICO

What MIAMI AD SCHOOL MÉXICO does

Miami Ad School México is a private creative education institution based in Mexico City, operating as a regional campus of the Miami Ad School global network (parent entity: M.AD of Ideas Global). Founded in Mexico around 2011, the school offers two core 1.5-year portfolio programs, Art Direction (Dirección de Arte) and Creative Copywriting (Redacción Creativa Publicitaria), structured across six trimesters with the option to spend trimesters five and six at any of 14 other M.AD campuses worldwide via the NoM.AD exchange program. It also runs six 7-10 week bootcamps covering Social Media, Strategic Planning, Digital Media Planning, Digital Marketing, Branded Content, and Data Insights, plus a corporate training vertical ("Train Your Team") and internship placements through NoM.AD Training partnerships with 50+ agencies globally.

The school differentiates on a "learn by doing" model, assigning real-world brand projects from day one and staffing all instructors with currently working professionals from top agencies (Ogilvy, R/GA, Droga5, TBWA, BBDO, McCann, Leo Burnett, AKQA, VMLY&R, Google, Adobe). The school has been named Cannes Future Lions "School of the Year" 6 times and its students won 37 of 213 D&AD New Blood Awards in 2020, including a rare Black Pencil. The institution claims a 90% graduate employment rate and describes itself as the most awarded creative school globally.

Revenue is generated primarily through tuition for portfolio programs (with financing options spread over 2.5 years at minimal interest) and bootcamps, supplemented by corporate training fees. The Mexico campus operates with 9 employees, four annual enrollment cycles (January, April, July, October), and positions itself as the most economical M.AD campus globally. The go-to-market is direct-to-consumer enrollment via the tufuturocreativo.com portal and admissions advisors, complemented by content marketing, an Instagram presence, and a 50,000+ subscriber newsletter network ("La red creativa"). The US parent entity is accredited by the Commission on Occupational Education and licensed by the Florida Commission for Independent Education.

Name

MIAMI AD SCHOOL MÉXICO

Legal name

Miami Ad School

Website

https://miamiadschool.mx

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Miami Ad School México is a private creative education institution in Mexico City, part of a 16-campus global network, offering 1.5-year portfolio programs and 7-10 week bootcamps in art direction, copywriting, and digital marketing to aspiring creative professionals seeking agency careers.

Ownership category

akta.pro rank

Product category

Creative Advertising Education

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAGANAM

Marketing, Communications & Digital Skills Training

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

SECONDARYEDAGAKAC

Corporate Learning & Training Content Development

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

SECONDARYEDAHAHAN

Executive Education & Corporate Programs (Non-degree)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

Keywords

• Creative advertising education
• Portfolio school programs
• Art direction training
• Creative copywriting courses
• Marketing bootcamps

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Portfolio Programs Tuition: Full-tuition educational programs for creative careers including Art Direction and Copywriting. Programs have financing options structured over 2.5 years with minimal interest rates.
2. Bootcamp Programs: Shorter-format intensive programs lasting 7-10 weeks in areas like Social Media, Strategic Planning, Digital Media Planning, Digital Marketing, Branded Content, and Data Insights.
3. Corporate Training (Train Your Team): Enterprise training programs for companies looking to upskill their creative teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Miami Ad School México delivers portfolio-focused creative advertising education through 1.5-year Art Direction and Copywriting programs plus 7-10 week bootcamps in Social Media, Strategic Planning, Digital Media Planning, Digital Marketing, Branded Content, and Data Insights. Students learn by working on real briefs from day one under instructors who are active agency professionals, and may transfer to any of 14 partner campuses via the NoM.AD exchange after four trimesters.

Product overview

Miami Ad School México is a creative advertising education institution offering a portfolio-focused curriculum. The core offerings include two main 1.5-year portfolio programs (Dirección de Arte and Redacción Creativa) that provide practical industry training with professional instructors, along with a range of 7-10 week bootcamps in specialized areas (Social Media, Strategic Planning, Digital Media Planning, Digital Marketing, Branded Content, Data Insights). The school also provides international exchange opportunities through its NoM.AD program, allowing students to study at campuses worldwide and gain real-world experience through agency training partnerships with over 50 companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Dirección de Arte (Art Direction) Portfolio Program A 1.5-year portfolio program training students in art direction skills, culminating in a professional book of work to secure employment at top advertising agencies worldwide.
• Redacción Creativa Publicitaria (Creative Copywriting) Portfolio Program A 1.5-year portfolio program teaching advertising copywriting skills, preparing students to create compelling advertising copy for major agencies internationally.
• Social Media Bootcamp A 7-10 week intensive bootcamp focused on social media marketing strategies and community management skills.
• Planning y Estrategia Bootcamp (Strategic Planning) A 7-10 week intensive bootcamp covering strategic planning methodologies for advertising and marketing.
• Plan de Medios Digitales Bootcamp A 7-10 week bootcamp focused on digital media planning strategies.
• Marketing Digital Bootcamp A 7-10 week intensive program covering digital marketing techniques and tools.
• Branded Content Bootcamp A 7-10 week program focused on creating branded content strategies.
• Data Insights Bootcamp A 7-10 week bootcamp focused on data analytics and marketing insights.
• NoM.AD International Exchange Program International exchange program allowing Miami Ad School México students to study at any of the 14-16 M.AD campuses worldwide in the Americas, Europe, Asia, and Oceania, with the option to study at up to 4 different campuses.
• NoM.AD Training (Agency Internship Program) Professional training program with partnerships with over 50 agencies and creative companies worldwide offering internship experiences, available in-person or remote.
• Train Your Team (Corporate Training) Enterprise training program for companies seeking to upskill their internal creative teams using the Miami Ad School curriculum.

Quantifiable outcome

• 90% of graduates find work upon completing their studies
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• R/GAcoreStrategic or Co-development PartnerNew York-based digital agency partner for NoM.AD Training internships. Students can participate in 10-week professional training programs.
• Droga5coreStrategic or Co-development PartnerNew York creative agency offering NoM.AD Training professional internship opportunities.
• OgilvycoreStrategic or Co-development PartnerGlobal advertising network with partnerships in New York, Berlin, and Miami for NoM.AD Training internship programs.
• TBWA\Chiat\DaycoreStrategic or Co-development PartnerNew York-based agency partner for NoM.AD Training professional development programs.
• Publicis SapientcoreStrategic or Co-development PartnerMiami-based partner offering digital transformation and creative training experiences.
• GUTcoreStrategic or Co-development PartnerMiami creative agency partner for NoM.AD Training internships.
• AKQAcoreStrategic or Co-development PartnerGlobal experience design agency with partnerships in San Francisco and Sao Paulo for student training.
• Leo BurnettcoreStrategic or Co-development PartnerGlobal advertising agency with partnerships in Toronto, Mumbai, and Zurich for student internship programs.
• VMLY&RcoreStrategic or Co-development PartnerGlobal creative agency with partnerships in Bogota, Buenos Aires, and Mexico City for student training.
• McCanncoreStrategic or Co-development PartnerGlobal advertising network with partnerships in Toronto, Chicago, Copenhagen, Paris, and London for student training experiences.
• MediaMonkscoreStrategic or Co-development PartnerAmsterdam-based digital production partner for student training in creative technology and production.
• PepsiCOminorStrategic or Co-development PartnerMiami-based partner offering student training opportunities in brand marketing and advertising.
• BBDOcoreStrategic or Co-development PartnerAtlanta-based agency partner for student internship and training programs.
• Wunderman ThompsoncoreStrategic or Co-development PartnerTokyo-based partner offering Asia-Pacific training experiences for students.
• Commission on Occupational EducationcoreOthersAccrediting body for Miami Ad School and all US branch locations. Located at 7840 Roswell Road Ste. 325, Building 300, Atlanta, GA 30350. Phone: 770-396-3898.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hyper Island: Global creative and business school offering short immersive programs in advertising, digital strategy, and creative leadership. Comparable student profile (career changers, recent grads), project-based pedagogy, and corporate training B2B offering.
• School of Communication Arts (SCA): London-based creative school running an intensive 2-year portfolio program with D&AD and Cannes accolades. Direct portfolio-school analogue with comparable faculty-of-practitioners model and award-winning student output.
• VCU Brandcenter: Top US graduate program in branding, art direction, and copywriting with strong agency placement track record. Closest US analogue in portfolio-school model and agency-recruitment outcomes.
• Miami Ad School (Global): Parent brand and operator of the M.AD network including the México campus. Identical curriculum, faculty pool, exchange program, and brand positioning — direct comparator for the operating model M.AD México executes at a regional level.
• Miami Ad School Europe (Madrid/Berlin): Sibling M.AD campuses in Europe. Operationally identical curriculum, exchange eligibility, and faculty network — closest peer for benchmarking Mexico campus unit economics and enrollment seasonality.
• Berghs School of Communication: Stockholm-based portfolio school for advertising, copywriting, art direction, and digital communication with strong graduate placement into European creative agencies. Comparable single-discipline creative-school model.

Others

• D&AD: Industry body running New Blood Awards and professional development programs for emerging creatives. Not a direct competitor but shapes the credentialing ecosystem M.AD México students compete in and benefit from.

Regional players

• Escuela de Creativos Publicitarios: Spanish-language creative advertising school serving the Hispanic market. Comparable discipline focus (art direction, copywriting) and target student profile to M.AD México, and operates in a similar cultural and economic context.
• Brother's: Mexico-based creative education initiative and ad school alternative serving the same Spanish-speaking portfolio-school market in Latin America. Regional competitor to M.AD México for Mexican creative talent.

Broad incumbents

• School of Visual Arts (SVA): Established NYC arts college offering broader creative degrees including advertising, design, and digital arts. Larger, more diversified institution; overlaps with M.AD's creative-student target market but with broader curriculum and degree offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/miamiadschoolmx
• LinkedInlinkedin.com/company/miami-ad-school-mexico

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIAMI AD SCHOOL MÉXICO