Michael Bates Chevrolet

What Michael Bates Chevrolet does

Michael Bates Chevrolet is a privately held Chevrolet franchise dealership headquartered at 23755 Allen in Woodhaven, Michigan, serving the Detroit metropolitan area in southeast Michigan and the Toledo, Ohio metro market. The dealership operates under a manufacturer agreement with General Motors, with 16 employees, and runs a traditional full-service dealership model across four functional departments: new vehicle sales, pre-owned vehicle sales (including GM's CarBravo certified pre-owned program), service and parts (including collision/body shop), and finance and insurance.

The company's technology stack is a standard dealer website platform (michaelbateschevy.com and buy.michaelbateschevy.com) providing inventory search, online scheduling for test drives and service appointments, digital finance applications, and online parts ordering, supplemented by Google Analytics and Google Ads remarketing. No proprietary technology, APIs, AI/ML capabilities, or data assets are evidenced; the technology layer functions as a digital retail channel rather than a competitive differentiator. The product portfolio spans the full Chevrolet lineup — cars (Malibu, Corvette), crossovers/SUVs (Trax, Equinox, Blazer, Traverse, Tahoe, Suburban, Trailblazer), trucks (Colorado, Silverado 1500, Silverado HD), and EVs (Bolt EV, Equinox EV, Blazer EV, Silverado EV) — together with multi-make pre-owned inventory.

The business model blends one-time transaction revenue from vehicle sales with recurring revenue from service, parts, and F&I (financing origination through GM Financial plus protection products such as extended warranties, gap coverage, and pre-paid maintenance). New vehicle prices range from roughly $22,649 for a 2026 Trax to $50,215 for a Silverado 1500, with lease options at $169-$219/month. Distribution is anchored to the single physical location off I-75, supported by phone sales and digital channels. The customer base consists of individual consumers segmented by geography (Detroit and Toledo metros) and credit profile (excellent through bruised credit). Key OEM relationships include General Motors, GM Financial, CarBravo, and ACDelco; minor technology relationships include Google for marketing analytics.

Name

Michael Bates Chevrolet

Legal name

Michael Bates Chevrolet

Website

https://michaelbateschevy.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Michael Bates Chevrolet is a privately held Chevrolet franchise dealership in Woodhaven, Michigan, selling new and pre-owned vehicles, operating a service and parts department, and providing financing across the Detroit and Toledo metro areas.

Ownership category

akta.pro rank

Headquarters

HQ city

Woodhaven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet vehicles including cars, trucks, SUVs, and electric vehicles. Revenue generated from vehicle transaction prices minus manufacturer costs.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles through CarBravo program and general pre-owned inventory.
3. Service and Parts: Maintenance, repair, and parts sales including oil changes, tire services, brake service, battery replacement, and collision repair. Ongoing revenue from customer vehicle maintenance.
4. Finance and Insurance: Vehicle financing arrangements, extended warranties, protection plans (EV protection, gap coverage, tire & wheel protection, pre-paid maintenance), and insurance products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Michael Bates Chevrolet is an authorized Chevrolet franchise dealership that sells new Chevrolet vehicles and certified pre-owned/used vehicles (via GM's CarBravo program), and provides a full-service department offering maintenance, repairs, collision/body work, and parts. The dealership also facilitates vehicle financing through GM Financial and other lenders, and offers extended protection plans and accessories.

Product overview

Michael Bates Chevrolet is a Chevrolet franchise dealership offering new Chevrolet vehicles, pre-owned vehicles through GM's CarBravo program, and comprehensive service and parts departments. The dealership provides vehicle financing through GM Financial, vehicle protection plans, GM Rewards loyalty program, OnStar connected services, and Chevrolet Performance parts. The product portfolio centers on new and pre-owned vehicle sales with supporting after-sale services including maintenance, repairs, parts, and extended protection products.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicles Full lineup of new Chevrolet vehicles for sale, including cars (Malibu, Corvette), crossovers/SUVs (Equinox, Blazer, Traverse, Tahoe, Suburban, Trailblazer, Trax), trucks (Silverado 1500, Silverado HD, Colorado), and electric vehicles (Bolt EV, Equinox EV, Blazer EV, Silverado EV). Targeted at individual retail buyers in the Detroit/Toledo metro region.
• Pre-Owned Vehicles (CarBravo) Certified pre-owned and used Chevrolet and other-brand vehicles marketed through GM's CarBravo program, with a standardized certification process. Targeted at value-oriented individual buyers seeking lower-priced vehicles.
• Vehicle Service & Maintenance Full-service maintenance and repair including oil changes, tire services, brake service, battery service, multi-point inspections, and other scheduled maintenance performed by factory-trained and certified technicians. Offered to existing customers and walk-ins.
• Parts & Accessories Genuine Chevrolet parts, ACDelco parts, and GM Genuine Parts available for purchase online and in-dealership, including batteries, brakes, wipers, and other maintenance components.
• Vehicle Financing Vehicle financing arrangements through GM Financial and various lending institutions, including pre-approval applications, payment calculators, and lease options. Targets customers across all credit situations including bruised credit.
• Collision & Body Shop Collision repair and body shop services for damaged vehicles, complementing the dealership's service department. Targeted at vehicle owners needing accident/collision repair work.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• General Motors (GM)coreStrategic or Co-development PartnerAuthorized Chevrolet franchise dealer operating under GM manufacturer agreement. Access to GM factory training, certified parts, warranty support, GM Financial financing programs, GM Rewards loyalty program, and GM Energy products.
• CarBravocoreChannel Partner/ Reseller/ DistributorGM-certified pre-owned vehicle program. Allows dealership to market and sell certified pre-owned vehicles through CarBravo branded portal with standardized certification process.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CarMax: Largest US used-car retailer with ~240 stores. Competes directly with Michael Bates's pre-owned business, including its CarBravo certified pre-owned program. Both target used-vehicle buyers with reconditioning standards, financing, and extended protection plans.
• Suburban Collection: Michigan-based, family-owned dealer group with multiple rooftops across metro Detroit representing several OEMs including Chevrolet/Buick/GMC. Operates the same franchise dealer model in the same regional market as Michael Bates, making it a direct geographic competitor.

Broad incumbents

• Penske Automotive Group: International (US, UK, Germany, Italy, Australia) franchised dealer group with 350+ dealerships representing premium and volume brands. Same dealer economics model, including service and parts, with significantly greater scale and capital access.
• Sonic Automotive: US franchised dealer group with 140+ dealerships, including significant Chevrolet franchise representation. Same business model (new, used, service, F&I) with public-company economics and a focused EchoPark used-car standalone brand competing directly with CarBravo.
• Group 1 Automotive: Major US and UK franchised auto dealer group with 200+ dealerships. Competes in the same franchise dealer model with emphasis on operational excellence, finance product attach, and online retail capabilities — directly comparable to Michael Bates's product offering at much larger scale.
• Asbury Automotive Group: US franchised automotive dealer group with ~150 new vehicle dealerships across 15 states. Same core business model — new vehicle franchise sales, used cars, parts/service, and F&I — including a Clicklane digital retail platform analogous to Michael Bates's online tools.
• AutoNation: Largest US franchised auto dealer group with ~300+ rooftops across 19 states. Operates the same franchise dealer model with multiple OEMs, scale advantages in inventory, F&I, and digital retail that small single-point dealers like Michael Bates cannot match. Relevant as the dominant competitive benchmark.
• Holman Automotive: Privately held automotive services group with franchised dealerships, fleet leasing, and parts distribution across the US and UK. Comparable diversified automotive retail model with scale advantages in fleet and commercial segments relevant to Michael Bates's truck and commercial customer base.
• Lithia Motors: One of the largest US dealer groups with 300+ stores across the country, including significant presence in the Midwest. Operates the same new vehicle franchise + service + F&I model as Michael Bates but at far greater scale, with a stated strategy of acquiring sub-scale dealerships in underserved markets.

Emerging players

• Carvana: Online-only used car retailer offering home delivery and a vending-machine pickup model. Competes for the same online used-vehicle shopper as Michael Bates's CarBravo portal, with a fundamentally different cost structure and rapidly expanding used-vehicle inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MichaelBChevy
• Facebookfacebook.com/MichaelBatesChevy
• LinkedInlinkedin.com/company/michael-bates-chevrolet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael Bates Chevrolet