MICHELIN Hungaria Abroncsgyarto Korlatolt Felelossegu Tarsasag

What MICHELIN Hungaria Abroncsgyarto Korlatolt Felelossegu Tarsasag does

MICHELIN Hungaria Abroncsgyarto Korlatolt Felelossegu Tarsasag is a Hungarian limited liability company (Kft.) that serves as a regional manufacturing and market entity for the globally listed Michelin Group (Compagnie Générale des Établissements Michelin S.A., Euronext Paris: ML). It operates within Michelin's tire business, supporting Central European markets including Hungary and Slovenia, and has been part of Michelin's regional footprint since the company's expansion into Central and Eastern Europe in 1989.

The entity's product portfolio spans summer, winter, all-season, performance, track, SUV, and electric-vehicle tires organized into named families (Pilot, Primacy, CrossClimate, Latitude, Agilis, Alpin), supported by proprietary technologies such as Michelin Acoustic (polyurethane foam noise dampening reducing interior vehicle noise by nearly 20%), Dynamic Response (hybrid aramid/nylon belt for steering precision), multi-layer tread compounds, High Load Capacity architecture for EVs, and 3PMSF winter certification. Tires are distributed through authorized dealer networks with online locator tools, the company's e-commerce site, and direct original-equipment (OE) supply to premium automotive OEMs including Ferrari, BMW, Mercedes-AMG, Hyundai, and Genesis, with custom tire markings (K1/K2/K3, *, MO/MOE, HN, GOE) for model-specific homologation.

Revenue is generated primarily through hardware sales of tires across passenger, SUV, performance, and commercial categories, supplemented by licensing/royalty-related revenue from affiliated Michelin lifestyle assets (Michelin Guide, ViaMichelin, Tablet Hotels). The go-to-market combines enterprise field sales via authorized dealers, OEM-embedded supply with co-developed tire specifications, and direct-to-consumer website sales. Pricing is set through the dealer network on a unit basis and is not publicly disclosed; customers are directed to local dealers for quotes. The entity operates as a wholly-owned subsidiary of the Michelin Group under strategic direction from the parent in Clermont-Ferrand, France.

Name

MICHELIN Hungaria Abroncsgyarto Korlatolt Felelossegu Tarsasag

Legal name

MICHELIN Hungaria Abroncsgyarto Korlatolt Felelossegu Tarsasag

Website

https://michelin.si

Company type

Public

Founded year

1889

Operating status

Operating

Headcount range

11–50 employees

Short description

MICHELIN Hungaria Abroncsgyarto Kft. is a Hungarian regional subsidiary of the Michelin Group, manufacturing and distributing premium automotive tires across Central Europe through dealer networks, OEM partnerships, and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Automotive Tire Manufacturing

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Passenger Car Tires Manufacturing (IMANAKAA)

Keywords

• Automotive tire manufacturing
• Winter performance tires
• Original equipment tires
• Electric vehicle tires
• Premium passenger tires

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Tire Sales: Primary revenue from manufacturing and selling automotive tires across multiple categories including passenger car, SUV, electric vehicle, winter, summer, and all-season tires. Sales through dealer network, OEM partnerships, and direct-to-consumer website.
2. Lifestyle and Experience Services: Revenue from lifestyle offerings including the Michelin Guide (restaurants and hotels), ViaMichelin mapping and travel guides, and Tablet Hotels booking platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MICHELIN Hungaria Abroncsgyarto Korlatolt Felelossegu Tarsasag manufactures and distributes automotive tires under the Michelin brand across Hungary and Slovenia. The product portfolio spans summer, winter, all-season, ultra-high performance, track, and electric vehicle tires organized into families (Pilot Sport, Primacy, CrossClimate, Alpin, Latitude, Agilis). Tires are sold through authorized dealer networks, the Michelin website, and original equipment supply to premium automotive manufacturers including Ferrari, BMW, Mercedes-AMG, and Hyundai.

Product overview

Michelin operates as a comprehensive tire manufacturer offering multiple product lines across distinct categories: the PILOT family for high-performance and track-oriented tires (Pilot Sport, Pilot Sport EV, Pilot Sport Cup 2, Pilot Alpin winter variants), the PRIMACY family for touring and comfort-focused tires, the CROSSCLIMATE family for all-season use, the AGILIS family for commercial vehicles, and the LATITUDE family for SUV applications. The portfolio includes summer, winter, and all-season variants, with specialized EV-optimized products like Pilot Sport EV and E Primacy. Supporting technologies such as Michelin Acoustic Technology (polyurethane foam noise reduction) and Dynamic Response Technology (hybrid aramid/nylon belt for steering precision) enhance the core tire products. OEM partnerships with BMW, Mercedes-AMG, Ferrari, and Hyundai involve custom tire development with OE markings (K1, K2, MO, MOE, *).

Differentiator

Problem solved

Functional benefit

Brands

• MICHELIN Pilot Sport: High-performance summer tire line including Pilot Sport 4, Pilot Sport 4 S, Pilot Sport EV, Pilot Sport Cup 2, and Pilot Sport Cup 2 R variants for sports and performance vehicles.
• MICHELIN Pilot Alpin
• MICHELIN Pilot Alpin 5 SUV
• MICHELIN Latitude Sport 3
• MICHELIN CrossClimate
• MICHELIN Primacy
• MICHELIN Agilis
• ViaMichelin
• MICHELIN Guide
• Tablet Hotels
• Le Fooding

Products and services

• MICHELIN Pilot Alpin PA4 High-performance winter tire designed for premium dynamic vehicles, offering strong grip for precise driving and braking on snow with 3PMSF certification.
• MICHELIN Pilot Alpin 5 High-performance winter tire enabling high braking performance and driving precision for high-performance vehicles facing winter conditions.
• MICHELIN Pilot Alpin 5 SUV High-performance winter tire designed for SUV vehicles, offering safety and high performance on all road surfaces in winter conditions with reinforced sidewalls for SUV robustness.
• MICHELIN Pilot Sport 4 High-performance summer tire with precise handling and lasting safety, featuring Dynamic Response technology for optimal steering instruction transfer from steering wheel to road.
• MICHELIN Pilot Sport 4 S Ultra-high performance summer tire for road and occasional track use, featuring Dynamic Response technology and multi-layer compound for dry and wet grip.
• MICHELIN Pilot Sport Cup 2 Track-focused tire with road homologation, designed for drivers seeking maximum track performance while remaining road-legal.
• MICHELIN Pilot Sport Cup 2 R Ultimate track performance tire that lasts, with road homologation for drivers wishing to push the limits on track.
• MICHELIN Pilot Sport EV Electrified road control that lasts, designed specifically for electric vehicles with low rolling resistance to maximize range.
• MICHELIN E Primacy Tire designed for electric, hybrid, or low fuel consumption vehicles, optimizing energy efficiency and range.
• MICHELIN Primacy 4 Safety that lasts, offering reliable braking performance and longevity for everyday driving.
• MICHELIN Latitude Sport 3 High-performance summer tire for SUV vehicles, designed for dynamic handling, wet braking, and long tire life with robust SUV-specific construction.
• Michelin Acoustic Technology Custom-designed polyurethane foam solution applied to the inside of the tire after vulcanization, reducing interior vehicle noise by nearly 20%.

Quantifiable outcome

• Michelin Acoustic technology reduces interior vehicle noise by nearly 20%
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• HyundaicoreStrategic or Co-development Partner · 1 January 2022In 2022, Hyundai and Michelin announced partnership for development of next-generation tires optimized for premium electric vehicles. Focus areas include: (1) eco-designed tires using renewable bio-derived and recycled raw materials, (2) tire performance adapted to increased vehicle weight, (3) top tire technology for future mobility solutions, (4) joint research for tire monitoring system development. Partnership follows 2017 agreement for optimization of electric and luxury vehicle performance leading to exclusive Hyundai Ioniq 5 tire development.
• FerraricoreStrategic or Co-development Partner · 1 January 1964Michelin has been developing tires for Ferrari for over 50 years, dating back to Ferrari 275 GTB in 1964. Currently official tire supplier for Ferrari 296 GTB, providing two custom tires: Pilot Sport 4 S K1 for road driving and Pilot Sport Cup 2 R K2 for track use with road legality. Partnership includes joint development starting from initial vehicle specifications with 4 development cycles and 18 months of development time using advanced simulation tools.
• Mercedes-AMGcoreStrategic or Co-development PartnerLong-standing partnership between Mercedes-AMG and Michelin for performance and innovation. Pilot Sport S 5 MO1 tires approved as original equipment for Mercedes-AMG GT 63 Coupe with custom rubber compound, tire profile, and tread pattern design for highest performance and precision. Joint development for Mercedes-AMG EQS electric vehicle with Pilot Sport EV tire developed over several months of cooperation.
• BMWcoreStrategic or Co-development PartnerBMW and Michelin partnership for star-marked (*) tires specifically designed and tested for BMW vehicles. Additional 2.5 years of development time, 8 test cycles with 30 variants tested at 5 different locations compared to standard tires. Custom modifications include different ply tensions, belt design, shoulder stiffness, tread groove depths and locations, and compound formulations. BMW M Hybrid V8 partnership in WEC (World Endurance Championship) with shared history including 24 Hours of Le Mans 1999 victory.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Continental AG: Major global tire manufacturer with comparable OE partnerships with European premium automakers and a parallel winter/performance product line; cited as a direct DEKRA benchmark for Michelin Pilot Sport 4 tread-life testing.
• Bridgestone Corporation: World's largest tire manufacturer and Michelin's closest direct competitor across passenger, SUV, EV, winter, and performance tire categories; validated head-to-head with Michelin in DEKRA tread-life and TÜV SÜD wet-braking tests and supplies global OE specifications to similar premium OEMs.
• Pirelli & C. S.p.A. Premium tire manufacturer with the most directly comparable positioning to Michelin on ultra-high-performance and OE specification partnerships with Ferrari and other luxury/performance OEMs, including P Zero and Winter Sottozero product families.
• Nokian Tyres: Winter tire specialist with directly comparable 3PMSF-certified product lines (Hakkapeliitta) competing with Michelin Pilot Alpin in cold-climate and Central/Northern European markets.
• Sumitomo Rubber Industries (Dunlop): Parent of Dunlop tires and a direct global competitor in passenger and performance tire categories; benchmarked against Michelin in independent DEKRA tire testing.
• Yokohama Rubber Company: Japanese global tire manufacturer with overlapping product lines in high-performance summer and all-season categories, supplying OE and replacement markets similar to Michelin's portfolio.
• Hankook Tire & Technology: South Korean global tire manufacturer expanding aggressively in premium and EV segments; cited as a DEKRA benchmark for Michelin and a comparable OE supplier to European and Asian automakers.
• Toyo Tire Corporation: Global tire manufacturer with comparable ultra-high-performance and track-day product lines (Proxes) competing with Michelin Pilot Sport Cup 2 R and similar enthusiast segments.
• Goodyear Tire & Rubber Company: Global tire manufacturer competing directly across passenger, SUV, EV, and winter segments; named as a DEKRA benchmark against Michelin Pilot Sport 4 and a parallel OE supplier to premium vehicle platforms.

Others

• Continental (via TÜV SÜD/DEKRA testing ecosystem): Third-party testing organizations (TÜV SÜD, DEKRA, ADAC, Auto Bild) that benchmark Michelin against peers; included because their test reports are referenced throughout Michelin's value proposition and quantify competitive positioning across wet braking, tread life, and snow performance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/michelin-hungaria-abroncsgyarto-korlatolt-felelossegu-tarsasag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MICHELIN Hungaria Abroncsgyarto Korlatolt Felelossegu Tarsasag