Micro Matic USA, Inc.
Micro Matic USA manufactures and distributes commercial beverage dispensing systems (draft beer, wine, coffee, water, kombucha) and industrial closed chemical systems, serving bars, restaurants, stadiums, breweries, and chemical handlers across 120+ countries from its U.S. headquarters in Brooksville, Florida.
- Company typePrivate
- Founded1950
- HeadquartersBrooksville, FL - Florida, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Micro Matic USA, Inc. does
Micro Matic USA, Inc. is a Florida-based, privately held manufacturer and distributor of commercial beverage dispensing systems and industrial closed chemical systems, operating as the U.S. subsidiary of Danish holding company Micro Matic A/S. Founded in 1950, the company has built a 70-plus year franchise supplying draft beer, wine, coffee, water, and kombucha dispensing equipment to bars, restaurants, stadiums, breweries, and entertainment venues, with marquee project references including the world's largest draft system at Mercedes-Benz Stadium and installations at Guinness Open Gate Brewery. Its core technology is the Pro-Line glycol power pack platform, with BTU capacities from 1,700 to 11,500, available in air-cooled, water-cooled, self-contained, and remote configurations, plus remote/split-deck architectures that allow compressors to be placed away from the glycol bath. The product portfolio also includes the HYDRO NSF-certified water dispensing system, the BarTrack IoT temperature monitoring add-on (with subscription pricing), custom beer towers, refrigeration and kegerators, and a full range of consumables such as Polar-Flo propylene glycol, Beer Clean glass cleaning products, and beer line cleaners.
The company makes money through four revenue streams: hardware sales of beverage dispensing and industrial closed chemical equipment (with unit prices ranging from $1,633.50 for entry-level power packs to $10,044 for high-capacity remote systems), recurring BarTrack subscriptions at $19.99/month per power pack and $9.99/month per WiFi gateway line, technical services through a Certified Installer Network across the USA and Canada, and multi-year contracts for industrial chemical handling systems. Distribution is omnichannel: direct e-commerce sales with 24/7 ordering and same-day shipping from four regional U.S. distribution centers (California, Florida, Illinois, Pennsylvania), a domestic distributor and certified installer network, and international distributors covering the UK, South Africa, Southeast Asia, Japan, and Australia, giving the company reach into 120+ countries. Revenue is not publicly disclosed; the company is privately held within the Micro Matic A/S group and operates with 11-50 employees in the U.S.
Micro Matic USA, Inc. firmographics
Firmographics- Name
- Micro Matic USA, Inc.
- Legal name
- Micro Matic USA, Inc.
- Website
- https://micro-matic.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Micro Matic USA manufactures and distributes commercial beverage dispensing systems (draft beer, wine, coffee, water, kombucha) and industrial closed chemical systems, serving bars, restaurants, stadiums, breweries, and chemical handlers across 120+ countries from its U.S. headquarters in Brooksville, Florida.
- Ownership category
- akta.pro rank
Micro Matic USA, Inc. industry classification
Industry- Product category
- Beverage Dispensing Equipment
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Commercial & Industrial Refrigeration Systems (IMAHAKAA)
Keywords
Where Micro Matic USA, Inc. is headquartered
LocationHeadquarters
- HQ city
- Brooksville, FL - Florida
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Micro Matic USA, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Beverage Dispensing Equipment Sales: Sale of draft beer systems, glycol power packs, refrigeration units, towers, and related components to commercial and residential customers. Products sold through e-commerce storefront and distributor network.
- Industrial Closed Chemical Systems: Closed, sealed container valve systems for industrial chemical applications including diesel exhaust fluid (DEF), agriculture, and specialty chemicals.
- Smart Draft Monitoring Subscriptions: Monthly subscription services for BarTrack smart monitoring ($19.99/month per power pack) and WiFi gateway data monitoring ($9.99/month per line).
- Technical Services and Installation: Nationwide certified installer network providing installation and service for draft systems across USA and Canada.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pro-Line Power Packs by BTU Capacity |
| Unit Pricing | Pay-as-you-go | Installation Kits |
| Subscription | Monthly | Smart Draft Monitoring Subscriptions |
| Other | Multi-year contract | Industrial Chemical Systems |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Micro Matic USA, Inc. product offering
Product offeringCore offering
Micro Matic USA, Inc. designs, manufactures, and distributes beverage dispensing systems — primarily glycol-cooled draft beer systems — for commercial foodservice and residential customers, including power packs, towers, refrigeration/kegerators, and the HYDRO NSF-certified water dispensing system. The company also sells Closed Chemical Systems (sealed container valve systems) for industrial liquid handling of diesel exhaust fluid and agricultural chemicals, and supports its equipment through a certified installer network and recurring BarTrack IoT monitoring subscriptions.
Product overview
Micro Matic USA, Inc. offers a comprehensive beverage dispensing solutions portfolio built around its core draft beer systems and industrial Closed Chemical Systems. The company's main product lines include Pro-Line™ Power Packs (glycol power packs ranging from 1,700 to 11,500 BTU in air-cooled, water-cooled, self-contained, and remote configurations), the HYDRO Water Dispensing System (NSF-certified), and the BarTrack Smart Draft IoT monitoring add-on. Supporting offerings include draft beer systems for beer, wine, coffee, water, and kombucha on tap, keg valves and packaging, refrigeration and kegerators, custom beer towers, and a full range of consumables including Polar-Flo® Propylene Glycol, Beer Clean® glass cleaning products, and beer/wine/coffee line cleaning chemicals. The company also provides technical support services, a Certified Installer Network, and design tools including BTU Calculator, Draft Beer Profit Calculator, CAD/REVIT files, and Safety Data Sheets.
Differentiator
Problem solved
Functional benefit
Brands
- Pro-Line: Line of glycol power packs for draft beer systems, available in various BTU capacities (1,700 to 11,500 BTU) with different compressor configurations
- IPourit Custom Vinyl
- HYDRO
- Smart Draft
- Polar-Flo
- Beer Clean
- CleanFlo
- Kool-Rite
- BarTrack
Products and services
- Pro-Line™ Power Packs Glycol chilling power packs for long-draw draft beer systems, available from 1,700 to 11,500 BTU with air-cooled, water-cooled, self-contained, and remote configurations. Includes digital thermostat, sight glass, rotary vane pumps, and thermally efficient baths; remote models priced higher to relocate compressors.
- Draft Beer Systems Complete draft beer dispensing systems designed for optimal performance, efficiency, and pour quality in commercial venues such as bars, restaurants, stadiums, and breweries.
- HYDRO Water Dispensing System NSF-certified water dispensing system delivering fresh ambient, chilled, and carbonated water on demand at the push of a button for offices, retail, and residential customers.
- Wine On Tap Wine dispensing solutions for serving wine on tap in commercial venues.
- Coffee On Tap Cold brew and coffee dispensing solutions for tap systems in commercial venues.
- Kombucha On Tap Dispensing solutions for kombucha on tap in commercial venues.
- Refrigeration and Kegerators Commercial refrigeration units and kegerators for draft system storage.
- Custom Beer Towers Custom-designed beer towers for unique commercial installations.
- Closed Chemical Systems Closed, sealed container valve systems for industrial chemical handling applications including diesel exhaust fluid (DEF), agriculture, and specialty chemicals, ensuring product integrity from fill through transport to dispense.
- Keg Valves and Packaging Replacement parts, repair tools, and support services for keg valve systems and packaging.
- BarTrack Smart Draft IoT temperature and beverage monitoring system with sensors integrated into Micro Matic power packs, delivering real-time data to the BarTrack cloud app with instant threshold alerting, beverage sensors, and WiFi gateways. Subscription required starting at $19.99/month per power pack.
- Polar-Flo® Propylene Glycol 100% USP Grade propylene glycol beer chiller that acts as lubricant and antifreeze agent for glycol systems; available in 1-gallon and 55-gallon drum sizes.
- Beer Clean® Glass Cleaning Products Glass cleaner, sanitizer, and mineral solvent products designed for bar glassware maintenance to preserve beer flavors and aromas.
- Beer Line Cleaning Products Powder and liquid beer line cleaners including acid-based and alkaline-based formulations, plus coffee and wine line cleaners.
- Glycol System Installation Kits Pre-packaged installation kits for glycol systems including clamps, tailpieces, trunklines, insulation materials, and mounting clips in 1/4 inch and 5/16 inch I.D. configurations.
- IPourit Custom Vinyl Custom vinyl wrapping service for beverage dispensing equipment, allowing brand customization of towers and dispensers.
- Technical Support Services Technical support, installation services, and warranty support delivered from concept through pour for beverage dispensing customers.
- Draft System Training Educational and training services covering draft system installation, maintenance, and best practices for operators and installers.
- Certified Installer Network Nationwide network of certified installers providing scalable draft system installation and support services across the USA and Canada.
Quantifiable outcome
- 95% keg yield achievable with optimized draft system
- +1 more outcomes
Companies that use Micro Matic USA, Inc.
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Micro Matic USA, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Micro Matic USA, Inc. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered regional and core.
- IPI Global Ltd / eziserv Ltd. - Wisdom SystemsregionalUK-based distributor handling Micro Matic closed chemical systems in Europe. Located at Croma House, Holme Lacy Road, Rotherwas Business Park, Hereford HR2 6BQ.
- Material World Co., Ltd.regionalThailand-based distributor covering Southeast Asia region. Located at 34/7 Chaengwattana-Pakkret 43, Chaengwattana Road, Pakkret, Nonthaburi 11120 Thailand.
- Captain IndustriesregionalJapan-based distributor covering Asian market. Located at 1-7-13, Funabori, Edogawa-ku, Tokyo, Japan.
- Integrated Transfer Solutions Pty LtdregionalAustralia-based distributor covering Australian market. Located at Unit 32, 111 Lewis Road, Wantirna South, Victoria 3152, Australia.
- Micro Matic, South AfricaregionalCompany-operated or partner-operated distribution operation serving South African market.
- BarTrackcoreTechnology partnership for IoT-enabled smart draft monitoring. BarTrack sensors integrate with Micro Matic power packs to provide real-time temperature monitoring, inventory management, and cloud-based alerts. Micro Matic resells BarTrack products and subscriptions.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Micro Matic USA, Inc. competitors and assessment
Company assessmentDirect peers
- U-Line: U-Line manufactures undercounter refrigeration, ice makers, and residential/light-commercial beverage dispensing products. It competes with Micro Matic on kegerators and smaller-format beer dispensing equipment, especially in the residential/prosumer segment adjacent to HYDRO.
- Elkay Manufacturing: Elkay is a leading manufacturer of water dispensing products, including bottle fillers, drinking fountains, and commercial water coolers. It is a direct peer to Micro Matic's NSF-certified HYDRO water dispensing system in the institutional water-on-tap category.
- Taprite: Taprite manufactures draft beer dispensing equipment, keg couplers, and related hardware serving distributors and taprooms. It overlaps with Micro Matic's keg valve, coupler, and draft beer equipment business on the dispensing hardware side.
- True Manufacturing: True is one of the largest US commercial refrigeration manufacturers and sells reach-in refrigerators, kegerators, and beer dispensing equipment to foodservice operators. It overlaps with Micro Matic's kegerator and commercial refrigeration offering for bars and restaurants.
- Lancer Worldwide: Lancer Worldwide designs and manufactures beverage dispensing systems, including post-mix and draft beer equipment, for foodservice and convenience channels. It is a direct peer in the beverage dispensing equipment category serving bars, stadiums, and high-volume venues.
- Perlick Corporation: Perlick is a Milwaukee-based manufacturer of commercial underbar and refrigeration equipment with a strong draft beer tower and glycol-cooled dispensing line. It competes most directly with Micro Matic's Pro-Line power packs, beer towers, and kegerators in bars, restaurants, and stadiums.
- Beverage-Air: Beverage-Air specializes in commercial refrigeration for bars and restaurants, including reach-ins, back-bar refrigeration, and beer dispensing equipment. It is a direct competitor in the kegerator and bar refrigeration category where Micro Matic operates.
Broad incumbents
- Hoshizaki America: Hoshizaki is a major foodservice equipment maker known for commercial ice machines and refrigeration, with broader reach into beverage and bar equipment. It overlaps with Micro Matic's commercial refrigeration/kegerator portfolio from a broader, more diversified incumbent position.
- Cornelius (Middleby Corporation): Cornelius, now part of Middleby, is a global supplier of beverage dispensing and ice systems for foodservice operators. It is a broad incumbent peer that competes with Micro Matic in commercial draft and beverage dispensing within a much larger foodservice equipment portfolio.
Others
- Grundfos: Grundfos is a global pump manufacturer whose rotary vane and circulator pumps are commonly specified inside glycol power packs and commercial dispensing systems. It is an enabling supplier/category peer whose pumps sit inside Micro Matic's Pro-Line architecture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Micro Matic USA, Inc. social profiles
Digital presenceMicro Matic USA, Inc. compliance and trust
Trust signalCompliance4 records
Micro Matic USA, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Micro Matic USA, Inc. leadership team
Management profileNumber of profiles
Micro Matic USA, Inc. subsidiaries and ownership
Company hierarchySubsidiaries5 records
Micro Matic USA, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Micro Matic USA, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Micro Matic USA, Inc.
What does Micro Matic USA, Inc. do?
Micro Matic USA, Inc. designs, manufactures, and distributes beverage dispensing systems — primarily glycol-cooled draft beer systems — for commercial foodservice and residential customers, including power packs, towers, refrigeration/kegerators, and the HYDRO NSF-certified water dispensing system. The company also sells Closed Chemical Systems (sealed container valve systems) for industrial liquid handling of diesel exhaust fluid and agricultural chemicals, and supports its equipment through a certified installer network and recurring BarTrack IoT monitoring subscriptions.
Is Micro Matic USA, Inc. a public or private company?
Micro Matic USA, Inc. is a private company. It is classified as corporate owned and is currently operating.
When was Micro Matic USA, Inc. founded?
Micro Matic USA, Inc. was founded in 1950. It employs 11 to 50 people.
Where is Micro Matic USA, Inc. based?
Micro Matic USA, Inc. is headquartered in Brooksville, FL - Florida, United States, in the North America region.
How does Micro Matic USA, Inc. make money?
Four revenue lines are on record. Beverage Dispensing Equipment Sales are the primary driver. The others are industrial Closed Chemical Systems, smart Draft Monitoring Subscriptions and technical Services and Installation.
Who are Micro Matic USA, Inc.'s main competitors?
Direct peers on record are U-Line, Elkay Manufacturing, Taprite, True Manufacturing, Lancer Worldwide, Perlick Corporation and Beverage-Air. Broad incumbents are Hoshizaki America and Cornelius (Middleby Corporation). Grundfos is listed as an others.
Does Micro Matic USA, Inc. have an API?
No public API is recorded for Micro Matic USA, Inc..
What industry is Micro Matic USA, Inc. in?
Micro Matic USA, Inc.'s product category is Beverage Dispensing Equipment. Its primary akta.pro industry code is IMAHAKAA, Commercial & Industrial Refrigeration Systems. Its NAICS code is 333415 and its SIC code is 3580.