Okai
Okai is a Chinese-founded light electric vehicle manufacturer selling e-bikes and e-scooters direct-to-consumer across 20+ countries, with additional shared-mobility fleet supply and retail partnerships including Best Buy.
- Company typePrivate
- Founded2011
- HeadquartersJinyun, China
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Okai does
Okai is a Chinese-founded light electric vehicle manufacturer, established in 2011 and headquartered in Jinyun, China, with operational and service presence in the United States, Europe, and Asia-Pacific. The company designs and produces a portfolio of e-bikes and e-scooters powered by lithium-ion battery systems, with proprietary features including swappable battery architecture (LG 21700/Samsung cells), UL 2272/UL 2849 safety certifications, integrated LCD touchscreens, NFC key access, app-connected ride analytics, customizable RGB ambient lighting, and dual hydraulic disc brakes on premium models.
Its product lineup spans entry-level to premium price points — e-scooters from $399.99 (Zippy ES51) to $1,999.99 (Panther ES800) and e-bikes from $799.99 (FlexMov EBF10) to $1,999.99 (Ranger EB50). Okai sells primarily direct-to-consumer through okai.co and an actively recruited dealer network in 20+ countries, supplemented by major retail partnerships including Best Buy. The company also serves the shared-mobility fleet segment and took a minority equity stake in Forest, a London e-bike operator, in 2026.
Okai generates revenue through hardware sales, with accessories and replacement parts (helmets, batteries, chargers, motors, tires) providing an aftermarket stream. The company's 251–500 employees support manufacturing, R&D, regional service operations, and a multi-channel marketing presence across Instagram, Facebook, YouTube, Twitter, Pinterest, and LinkedIn. Its 2022 funding round of $15,770,383 was led by investors including CICC, PricewaterhouseCoopers GmbH, Puhua Capital, and Wuchan Zhongda Group, providing capital for product portfolio expansion and international growth.
Okai firmographics
Firmographics- Name
- Okai
- Legal name
- OKAI
- Website
- https://okai.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Okai is a Chinese-founded light electric vehicle manufacturer selling e-bikes and e-scooters direct-to-consumer across 20+ countries, with additional shared-mobility fleet supply and retail partnerships including Best Buy.
- Ownership category
- akta.pro rank
Okai industry classification
Industry- Product category
- Light Electric Vehicles (Micromobility)
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Electronic Components & Accessories (3670)
- akta.pro primary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
- akta.pro secondary industries
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA), E-Bikes & Electric Bicycles (CRACASAA), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM), Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
Keywords
Where Okai is headquartered
LocationHeadquarters
- HQ city
- Jinyun
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Okai business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electric Vehicle Hardware Sales: OKAI generates primary revenue from selling electric bikes and e-scooters directly to consumers and through dealer networks. Products are sold at various price points from budget entry-level ($429.99) to premium performance models ($1,999.99). The company also sells accessories, parts, and merchandise including helmets, bags, batteries, and motors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level e-scooters (ES51, ES52, ES10) |
| One time/ perpetual license | Pay-as-you-go | Mid-range e-scooters (ES30 Pro, ES40, EA10) |
| One time/ perpetual license | Pay-as-you-go | Premium e-scooters (Panther ES800) |
| One time/ perpetual license | Pay-as-you-go | E-bikes (EB40, EB60, EBF10) |
| One time/ perpetual license | Pay-as-you-go | Premium e-bikes (EB70, EB80, EB50) |
| Unit Pricing | Pay-as-you-go | Accessories and parts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Okai product offering
Product offeringCore offering
Okai designs, manufactures, and sells light electric vehicles — specifically e-bikes and e-scooters — for personal transportation and shared mobility fleet applications. The company offers a comprehensive product portfolio spanning entry-level to premium high-performance models, sold through direct e-commerce, an established dealer network, and retail partners such as Best Buy. Okai also supplies e-bike and e-scooter hardware to shared micromobility fleet operators globally.
Product overview
OKAI offers a diverse portfolio of electric micromobility vehicles comprising e-bikes and e-scooters. The e-bike lineup includes six models: Ranger EB50 (fat tire mountain bike), FlexMov EBF10 (folding bike), E-Kargo EB70 (cargo bike), TraVRS EB80 (step-through commuter), LyteCycle EB60 (lightweight city bike), and Stride EB40 (commuter). The e-scooter collection features eight models spanning entry-level (Neon Lite ES10, Zippy ES51, Zippy Pro ES52), mid-range (Neon Pro ES30, Ceetle EA10 Pro), and high-performance segments (Neon Ultra ES40, Panther ES800). The company also offers accessories including helmets, baskets, locks, batteries, chargers, and replacement parts. OKAI positions itself as both a consumer direct-to-consumer brand and a shared mobility fleet manufacturer.
Differentiator
Problem solved
Functional benefit
Brands
- Neon Series: Line of electric scooters including Neon Pro ES30, Neon Lite ES10, Neon Ultra ES40, and Neon II ES20 featuring ambient lighting and urban commuting focus
- Ranger
- TraVRS
- LyteCycle
- E-Kargo
- Stride
- FlexMov
- Panther
- Ceetle
- Zippy
Products and services
- Ranger EB50 Electric Fat Tire Mountain Bike
Companies that use Okai
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Okai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Okai partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Forestnot_specifiedOKAI, as an e-bike manufacturer, has taken a minority stake in Forest as part of their Series B funding round. OKAI contributes fleet design and manufacturing expertise to support Forest's London e-bike expansion operations across 18 London boroughs with 1.5 million users.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Okai competitors and assessment
Company assessmentDirect peers
- Segway-Ninebot: The global market leader in electric kickscooters and a major manufacturer of e-bikes, with both B2B (shared mobility fleets) and B2C channels. Directly comparable to OKAI across product categories, target customers, and business model.
- NIU Technologies: Chinese-headquartered manufacturer of electric two-wheelers (e-scooters and e-mopeds) with global distribution. Shares OKAI's China-based manufacturing footprint, smart-connected vehicle platform, and dual B2B/B2C strategy.
- Apollo Scooters: Direct-to-consumer premium e-scooter brand offering high-performance models comparable to OKAI's Panther ES800. Targets similar enthusiast and commuter segments with similar price points ($1,000-$2,000+) and feature sets.
- Rad Power Bikes: Leading North American e-bike D2C brand offering commuter, cargo, and folding models at similar price points to OKAI's e-bike line. Directly competes for the same consumer segments with similar omni-channel distribution.
- Aventon: US-based e-bike manufacturer with strong D2C presence and broad model lineup including commuter, fat-tire, and folding bikes. Competes head-to-head with OKAI's e-bike portfolio across similar price points and customer segments.
- Lectric eBikes: Fast-growing US D2C e-bike brand focused on affordable folding and commuter models. Directly competes with OKAI's entry-level and mid-range e-bike offerings like the FlexMov EBF10 and Stride EB40.
- Voro Motors: Specialty D2C retailer and distributor of premium electric scooters and e-bikes including the EMOVE, Kaabo, and Vsett brands. Competes with OKAI in the premium performance segment with similar enthusiast customer base.
Broad incumbents
- Bird: Major shared micromobility operator that also sells consumer e-scooters. Overlaps with OKAI in shared fleet operations and D2C scooter sales, though Bird's primary focus remains shared mobility services rather than manufacturing.
- Specialized Bicycle Components: Premium bicycle manufacturer with extensive e-bike lineup (Turbo series) and strong dealer network. Competes with OKAI at the higher end of the e-bike market and dominates the IBD (independent bike dealer) channel.
Others
- Forest: London-based shared e-bike operator in which OKAI holds a strategic minority stake. Forest is both a customer (purchasing OKAI-manufactured vehicles) and a strategic partner, providing OKAI with direct exposure to the shared micromobility fleet market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Okai social profiles
Digital presenceOkai compliance and trust
Trust signalCompliance7 records
Okai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Okai leadership team
Management profileNumber of profiles
Profiles2 records
Okai funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Okai M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Okai
What does Okai do?
Okai designs, manufactures, and sells light electric vehicles — specifically e-bikes and e-scooters — for personal transportation and shared mobility fleet applications. The company offers a comprehensive product portfolio spanning entry-level to premium high-performance models, sold through direct e-commerce, an established dealer network, and retail partners such as Best Buy. Okai also supplies e-bike and e-scooter hardware to shared micromobility fleet operators globally.
Is Okai a public or private company?
Okai is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Okai founded?
Okai was founded in 2011. It employs 251 to 500 people.
Where is Okai based?
Okai is headquartered in Jinyun, China, in the Asia region.
How does Okai make money?
One revenue line is on record: electric Vehicle Hardware Sales.
Who are Okai's main competitors?
Direct peers on record are Segway-Ninebot, NIU Technologies, Apollo Scooters, Rad Power Bikes, Aventon, Lectric eBikes and Voro Motors. Broad incumbents are Bird and Specialized Bicycle Components. Forest is listed as an others.
Does Okai have an API?
No public API is recorded for Okai.
What industry is Okai in?
Okai's product category is Light Electric Vehicles (Micromobility). Its primary akta.pro industry code is IMACAOAB, E-scooters & E-mopeds Manufacturing, with a secondary code of IMACAOAA, E-bikes & E-cargo Bikes Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.