Microseal International

What Microseal International does

MicroSeal International is a privately-held US company that provides premium fabric protection services through a proprietary trade secret formula originally developed in London to imitate the natural protection of sheep's wool. The core technology penetrates fabric fibers to the inner cortex (rather than coating surfaces like conventional protectors), delivering permanent stain resistance, near 100% UV sun fade protection, mildew and static resistance, and verified flame spread reduction of approximately 13% and smoke density reduction of approximately 25%. Independent laboratory testing by Chatfield Applied Research (London), U.S. Testing Co. (Los Angeles), TRI/Environmental (Texas), Chem Tech (Texas), and multiple aerospace facilities documents performance claims. The product is non-toxic, non-allergenic, carries an EPA GRAS (Generally Recognized As Safe) carrier rating, and is California VOC compliant with zero VOCs when dry.

The company sells through two principal revenue streams: (1) direct fabric protection application services delivered through a certified applicator network of 122+ USA locations and 16+ international locations across Australia, Canada, India, Malaysia, Mexico, New Zealand, Philippines, Singapore, and the United Kingdom; and (2) formula licensing/distribution to certified applicators and franchise operators. Aerospace is the flagship vertical with exclusive or preferred-vendor relationships spanning 15-25+ years with Boeing Business Jets, Gulfstream Aircraft Worldwide, and Dassault Falcon, plus named service operators including GBS Aviation Group, SAI (Savannah Aircraft Interiors), and FTS. Secondary verticals include residential, luxury yacht (endorsed by Jonathan Quinn Barnett and Sylvia Bolton Design), hospitality, cruise (Glacier Bay Cruiseline), luxury automotive, and municipal/government. Pricing is quote-based and varies by surface area, material type, and geography; the company emphasizes "pennies on the dollar" cost relative to the value of protected interiors.

MicroSeal is a mature, founder-led private company with no disclosed external funding. Key personnel include Chris Amundsen (Founding Forefather, 31 years in fiber protection), Lance LaShelle (GM-Trainer, 27 years), Gerald Sichlinger (UK Aircraft GM, Europe Service Manager), Chas Gile (Head of Formula Manufacturing, former Hilti executive), and a Chief Chemical Engineer with biochemistry and chemical engineering credentials previously at Pilot Chemical and Cal-Tex Coatings. The formula is manufactured in a carbon-free USA facility, and the company holds Boeing Certified, Wool Safe Approved, and ASID Industry Partner credentials.

Name

Microseal International

Legal name

MicroSeal International

Website

https://microsealinternational.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MicroSeal International provides premium fabric protection services through a proprietary trade secret formula that penetrates fibers to provide permanent stain, UV, mildew, and flame resistance for residential, aerospace, yacht, hospitality, and commercial customers, distributed via 122+ USA and 16+ international certified applicators.

Ownership category

akta.pro rank

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fabric Protection Application Services: Revenue generated through certified applicator network providing fabric protection treatment services to residential, commercial, aerospace, and yacht customers. Services include stain protection, sun fade protection, and permanency treatments.
2. Formula Licensing/Distribution: Licensing and distribution of the proprietary MicroSeal formula to certified applicators and franchise operators worldwide. Franchise and license operators pay for formula and certification rights.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MicroSeal International provides a proprietary, trade-secret fabric protection application service that permanently protects residential, commercial, hospitality, yacht, and aircraft interiors from stains and sun fade. The London-developed formula penetrates fabric fibers to the inner cortex rather than coating the surface, and is applied on-site by a global network of certified applicators and franchise operators. The service is sold to homeowners, aerospace manufacturers and operators (Boeing, Gulfstream, Dassault Falcon), luxury yacht builders, hotels, and cruise lines.

Product overview

MicroSeal International offers a premium fabric protection service based on a proprietary trade secret formula. The core offering is the MicroSeal Premium Fabric Protection Service, which provides permanent stain and sun fade protection. The product portfolio includes specialized modules for different applications: Oriental Rug Protection, Silk Protection, Aircraft Interior Protection, Yacht Interior Protection, and Commercial Fabric Protection. The formula penetrates fibers (as opposed to coating them) and is designed to mimic natural wool protection. The service is used by major aerospace companies (Boeing, Gulfstream, Dassault Falcon) and is distributed through a global network of certified applicators.

Differentiator

Problem solved

Functional benefit

Products and services

• MicroSeal Premium Fabric Protection Service On-location premium fabric protection service for residential, commercial, hospitality, yacht, and aircraft interiors. Applied by certified applicators using the proprietary MicroSeal trade-secret formula, delivering permanent stain resistance, near 100% sun fade protection, mildew and static resistance, and colorfast results on all fibrous materials.
• Aircraft Interior Protection Service Specialized fabric protection application for business jet and commercial aircraft interiors (cabins, flight decks, carpets, leather, suede). Boeing Certified, used by Boeing Business Jets, Gulfstream Aerospace Worldwide, Dassault Falcon Jet Interiors, GBS Aviation Group, FTS, SAI, and Detailers & More.
• Oriental Rug Protection Service Wool-Safe-approved protection for oriental and Persian rugs (including silk Persian rugs), penetrating wool and silk fibers to defend against staining, wear, and sun fade damage without altering color or texture.
• Silk Protection Service Specialized protection for silk and silk-blend fabrics, providing stain and sun fade resistance while preserving the delicate texture of silk, as featured in the company's 12-year silk sofa case study.
• Yacht Interior Protection Service On-location fabric protection for luxury yacht interiors, recommended exclusively by yacht builders and interior designers such as Jonathan Quinn Barnett (JQBLTD) and Sylvia Bolton Design for 17+ years.
• Commercial and Hospitality Fabric Protection Service Fabric protection for commercial environments such as hotels, senior care facilities, cruise ships (e.g., Glacier Bay Cruiseline), and other high-traffic commercial interiors needing durable, non-toxic, long-lasting protection.
• MicroSeal Trade Secret Formula (Licensed to Certified Applicators) The proprietary trade-secret MicroSeal formula itself, licensed and distributed to certified applicators, franchisees, and master distributors (e.g., Premium Surface Protection in Australia, Master Carpet Cleaning in Ontario, Allied Exports in India) who apply it on behalf of end customers. Non-toxic, non-allergenic, EPA GRAS-rated carrier, California VOC compliant, zero VOCs when dry.

Quantifiable outcome

• Aircraft carpet lifetime extended from 18 months to 30 months - nearly 67% improvement
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• American Society of Interior Designers (ASID)coreStrategic or Co-development PartnerMicroSeal is an ASID Industry Partner, positioning the company as a preferred fabric protection solution recommended by interior design professionals to their clients.
• Boeing AerospaceflagshipTechnology or IntegrationBoeing Certified fabric protection for Boeing aircraft interiors. Boeing Aerospace in Seattle has used and tested MicroSeal for over 25 years. Approved for Boeing Business Jets (BBJ) fleet.
• Gulfstream Aircraft WorldwideflagshipTechnology or IntegrationGulfstream exclusively uses MicroSeal on aircraft interiors. GBS Aviation Group provides MicroSeal services to Gulfstream Luton Service Center in London and is expanding in USA, Asia, and Africa.
• Dassault Falcon AerospaceflagshipTechnology or IntegrationMicroSeal chosen as the only fabric protection for Dassault Falcon Jet Interiors for the past 20 consecutive years.
• Chatfield Applied Research Laboratories (London)coreTechnology or IntegrationIndependent laboratory in London, England that tested and verified MicroSeal's water-based stain resistance (98% water repellency vs 4.4% untreated) and permanency claims.
• U.S. Testing Company, Inc. (Los Angeles, CA)coreTechnology or IntegrationIndependent laboratory that conducted flame spread and smoke reduction testing, finding MicroSeal slows flame spread by 13% and reduces smoke by 25%.
• TRI/Environmental Inc. (San Antonio, TX)coreTechnology or IntegrationIndependent laboratory that tested and confirmed MicroSeal's effectiveness against oil-based stains (chocolate, butter, makeup, oil, mayonnaise, grease, tar).
• Chem Tech (Seguin, TX)coreTechnology or IntegrationIndependent laboratory that verified MicroSeal's effectiveness in reducing fabric degradation from ultraviolet A and ultraviolet B radiation.
• Wool Safe OrganizationcoreTechnology or IntegrationWool Safe Approved certification indicates MicroSeal meets stringent testing standards for wool and is approved for use on oriental rugs worldwide.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ServiceMaster Clean: Franchised commercial and residential cleaning brand offering carpet and upholstery protection as an add-on service. Competes for the same end customers through a similar franchise structure, particularly in commercial and hospitality verticals.
• Fiber-Seal (MasterGuard): Long-standing direct competitor in the U.S. fabric protection services industry. Offers fiber protection treatments to residential, commercial, and hospitality customers through a franchise applicator model very similar to MicroSeal, addressing the same stain and sun-fade use cases.
• Stanley Steemer: National carpet, upholstery, and tile cleaning franchise with optional fabric protection services. Overlaps with MicroSeal on the certified-applicator service model and customer base, though without aerospace certifications or premium positioning.
• COIT Cleaners: Franchised specialty cleaning company offering carpet, upholstery, drapery, and air duct cleaning with optional fabric protection services. Competes with MicroSeal for residential and commercial cleaning customers and overlapping applicator network economics.
• Zerorez: Franchised carpet cleaning network that actually partners with MicroSeal as a certified applicator at multiple locations. Comparable service-delivery model and customer base; could also represent a competitive threat if the partnership were restructured.
• Chem-Dry: Large franchised carpet and upholstery cleaning network that offers branded protectant add-on services. Competes for the same residential and commercial service-channel customer relationship, though the chemistry and franchise economics differ from MicroSeal's premium positioning.
• Guardsman (Valspar / Sherwin-Williams): Major furniture and fabric protection brand offering professional application services and consumer products. Closely comparable to MicroSeal on furniture and upholstery protection, though broader in scope and more retail-oriented.

Broad incumbents

• 3M (Scotchgard): Global chemical and consumer products incumbent whose Scotchgard brand is the dominant mass-market fabric and carpet protector. Competes with MicroSeal primarily at the residential and DIY end of the market with broader distribution but a fundamentally different surface-coating chemistry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/microseal-international

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microseal International