Midas Menkul Değerler A.Ş.

What Midas Menkul Değerler A.Ş. does

Midas Menkul Değerler A.Ş. is a Turkish retail brokerage firm (aracı kurum) licensed by the Capital Markets Board of Turkey (Sermaye Piyasası Kurulu, SPK) under Law No. 6362, established in 2022 and headquartered in the Üsküdar district of Istanbul. The firm serves individual retail investors in Turkey through a mobile-first platform that provides access to Borsa İstanbul (BIST) equities and ETFs, US and European (Frankfurt/Xetra) stocks, VİOP derivatives, warrants, investment funds, gold certificates, and SPK-regulated real estate certificates, with a target audience spanning first-time investors entering at the €1 fractional-share level through to margin-using active traders.

The investment services are delivered through the Midas mobile application on iOS and Android, which is developed, maintained, and operated by a dedicated technology partner, Kognivia Yazılım A.Ş. (operating commercially as "Midas Finansal Teknolojiler"). The app integrates real-time market data, order routing, portfolio management, and account administration, and connects to Matriks Web Trader, Mobil IQ, and Matriks IQ for advanced charting on BIST. Core functional features include Parça Hisse (fractional shares with a €1 minimum), zero-commission BIST trades with BSMV fees absorbed, a flat $1.50 fee on US stock trades, 0.01% commission on Matriks-routed orders, Kredili Yatırım (margin trading) at up to 66.5% annual interest, a Midas Pro premium subscription, and a Midas<18 sub-brand for minors. US investment accounts carry up to $500,000 of SIPC protection, all BIST holdings are registered in the client's name at MKK, and the firm operates under MASAK anti-money laundering compliance.

Midas runs a fully self-serve, product-led growth motion with no physical branches or field sales; customers complete remote SPK-compliant identity verification, fund accounts, and execute trades entirely inside the app. Customer acquisition is driven by App Store/Google Play distribution, content marketing through a support blog and FAQs, organic social media on Twitter/X, LinkedIn, and Facebook, and recurring tiered promotional campaigns that offer Apple, Samsung, Sony, and Nespresso-branded electronics to top-funders — mechanics that imply a customer base well in excess of one million. Revenue is primarily transactional (US trade fees, Matriks commissions, margin interest), with BIST zero-commission trading positioned as a promotional acquisition lever rather than a confirmed revenue stream; the firm is privately held with no disclosed external funding rounds and a disclosed headcount of approximately 10 employees.

Name

Midas Menkul Değerler A.Ş.

Legal name

Midas Menkul Değerler A.Ş.

Website

https://midasmenkul.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Midas Menkul Değerler A.Ş. is an SPK-licensed Turkish retail brokerage offering mobile-first access to Borsa İstanbul, US, and European equities, fractional shares, VİOP derivatives, margin trading, and a Pro subscription via its app, targeting individual retail investors in Turkey.

Ownership category

akta.pro rank

Product category

Retail Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Multi-Asset / Cross-Asset Brokerage (FSAEACAM)

akta.pro secondary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

Keywords

• Retail brokerage services
• Equity trading platform
• Mobile investment app
• Securities brokerage
• Online stock trading

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. US Stock Transaction Fees: Flat $1.5 fee per US stock transaction. This is the primary disclosed revenue stream for international equity trades.
2. Matriks Platform Commission: 0.01% (on binde 1) commission on trades routed through Matriks platforms. Midas covers BIST commissions for its own app-based trades.
3. BIST Zero Commission (Promotional): Borsa İstanbul equity and ETF trades are currently offered at zero commission under promotional campaigns; BSMV fees are also covered by Midas. Sustainability of this model as a revenue generator is unclear.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Midas Menkul Değerler A.Ş. is a Turkish SPK-licensed brokerage firm that delivers retail investment services through the Midas mobile application. Users can trade Borsa İstanbul equities and ETFs, US stocks, European (Frankfurt/Xetra) stocks, investment funds, VİOP derivatives, warrants, gold certificates, and real estate certificates, supported by fractional share purchases, margin trading, Midas Pro premium subscription, and SIPC-protected US investment accounts up to $500,000.

Product overview

Midas Menkul Değerler A.Ş. is a mobile-first brokerage platform (built on the Midas app by Kognivia Yazılım A.Ş.) offering commission-free Borsa İstanbul stock trading alongside US stock, European stock (Frankfurt/Xetra), investment funds, derivatives (VİOP), warrants, gold certificates, and real estate certificates. Key products include the core Midas Mobil Uygulaması platform with Parça Hisse (fractional shares), the Midas Pro premium subscription, and the Midas<18 sub-brand for underage investors. The platform also supports Kredili Yatırım (margin trading) and integrates with the Matriks trading platform. The company is SPK-licensed and provides SIPC-protected US accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Midas Mobile Application (Midas Mobil Uygulaması) Primary mobile-first brokerage platform enabling retail investors in Turkey to trade Borsa İstanbul stocks, US stocks, European (Frankfurt/Xetra) stocks, investment funds, derivatives, and certificates through a unified iOS and Android application.
• Borsa İstanbul (BIST) Trading Stock and ETF trading on the Istanbul Stock Exchange with zero commission, with all BSMV fees covered by Midas, supporting Turkish blue-chip companies such as Turkcell, Aselsan, and Türk Hava Yolları.
• US Stock Trading (Amerikan Hisseleri) Trading of US equities including Apple, Tesla, and Amazon, executed for a flat $1.50 per transaction regardless of trade size, with SIPC account protection up to $500,000.
• European Stock Trading (Avrupa Borsaları) Stock trading on European exchanges, specifically Frankfurt/Xetra, with trading hours 10:00–18:30 Turkey time and minimum fractional share transactions of €1.
• Investment Funds (Yatırım Fonları)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Kognivia Yazılım A.Ş. (Midas Finansal Teknolojiler)coreTechnology or IntegrationKognivia Yazılım A.Ş. (operating as Midas Finansal Teknolojiler) provides the Midas mobile application platform that delivers investment services. Midas Menkul Değerler A.Ş. provides the brokerage licensing and regulatory oversight, while Kognivia delivers the technology infrastructure. This is a critical, core technology partnership where the app infrastructure is outsourced to the tech company.
• Matriks (Matriks Veri İletim Hizmetleri)coreTechnology or IntegrationMatriks provides its trading platforms (Web Trader, Mobil IQ, IQ) integrated with Midas accounts, enabling advanced charting and technical analysis for BIST traders. Midas accounts log in via Matriks platforms. Commission for Matriks-routed orders is 0.01%.
• SIPC (Securities Investor Protection Corporation)coreOthersSIPC provides account protection of up to $500,000 per account for US investment accounts held at Midas, protecting client assets against broker insolvency.
• U2 Tanıtım ve Promosyon Hizmetleri Tic. Ltd. Şti.minorOthersU2 Tanıtım organizes lottery drawings for Midas promotional campaigns (MacBook Air, iPhone giveaways) at their office in Sütlüce, Beyoğlu, Istanbul, under notary supervision.
• MKK (Merkezi Kayıt Kuruluşu)coreOthersMKK is Turkey's central securities depository. All BIST shares purchased through Midas are registered in the client's name at MKK. MKK also manages investor blockades and e-Yatırımcı services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gedik Yatırım: Independent Turkish brokerage offering BIST and international trading, research, and investment funds via digital channels. Most closely matches Midas as a non-bank-affiliated multi-asset broker in Turkey.
• InvestAZ: Turkish multi-asset brokerage offering BIST, US/European equities, derivatives, and investment funds through a digital platform. Closely comparable product scope to Midas, with a similar positioning as a digitally-led independent broker.

Emerging players

• Papara: Leading Turkish fintech (e-money + payments) that has expanded into investment products. Comparable to Midas as a mobile-first Turkish fintech targeting retail financial-services consumers, although Papara's primary franchise is in payments rather than brokerage.
• Trading 212: Mobile-first, commission-free multi-asset broker popular in EMEA emerging markets. Closely comparable to Midas on product positioning (fractional shares, zero-commission, mobile UX) and offered as a Turkish-investor-relevant alternative.

Broad incumbents

• İş Yatırım: Brokerage arm of İş Bank, one of Turkey's largest banks. Offers BIST trading, investment funds, and research to a deep retail/institutional client base — the most direct Turkish incumbent competitor to Midas's brokerage offerings.
• Deniz Yatırım: Brokerage arm of DenizBank providing BIST and international trading services. Comparable to Midas in product scope, with the added advantage of a bank-parent distribution network.
• Interactive Brokers: Global multi-asset discount broker enabling Turkish-resident retail investors to access US and European markets. Comparable to Midas's international market offering but operating at global scale with vastly deeper capital.
• Yapı Kredi Yatırım: Brokerage subsidiary of Yapı Kredi Bank. Competes in BIST equity, derivatives, and international markets with bank-distribution scale comparable to other Turkish incumbents.
• Ak Yatırım: Securities subsidiary of Akbank, offering BIST, derivatives, and international trading. Turkish incumbent broker competing for the same mobile-first retail segment Midas targets.
• Garanti BBVA Yatırım: Securities arm of Garanti BBVA, providing full-service retail and institutional brokerage in Turkey. Comparable to Midas on BIST and international equity trading, with material advantages in capital, distribution, and cross-sell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/midas-menkul

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midas Menkul Değerler A.Ş.