Atlantic Marine Electronics

What Atlantic Marine Electronics does

Mid-Atlantic Marine Electronics Inc (operating as Atlantic Marine Electronics) is a privately held, Maryland-incorporated marine electronics sales and service company headquartered at Jabins Yacht Yard in Annapolis, MD. The firm operates as an authorized dealer and service provider for three major marine electronics brands — B&G (sailing and powerboat navigation, instrumentation, and autopilots), Garmin (GPS, chartplotters, fishfinders, radar), and Furuno (commercial and recreational radar, fishfinders, sonar, and navigation) — and serves marine vessel owners primarily in the Mid-Atlantic region of the United States.

The company's offering combines hardware resale with professional installation, ongoing service and repair, and an unusually broad set of value-added services for a dealer of its size. These include in-house training on multiple product lines, extended training sessions, an on-site demo wall wired with real vessel data (rather than demo modes), and event and fleet support. Customer acquisition is sales-led, conducted via phone, email, and appointment-based walk-ins at the Annapolis facility, with supplemental work request and work order forms hosted on Google Forms and inbound referrals from the three OEM brand partners.

The business generates revenue across four streams: hardware sales (resale of B&G, Garmin, and Furuno systems), professional installation services, ongoing service and repair, and training/fleet support services. Pricing is not publicly disclosed and is handled on a contact basis. The firm is a small operation (8 employees, single location) with no disclosed funding history, no parent company, no public listing, and no digital product surface beyond its marketing website.

Name

Atlantic Marine Electronics

Legal name

Mid-Atlantic Marine Electronics Inc

Website

https://mid-atlanticmarineelectronics.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlantic Marine Electronics is a privately held, 8-employee authorized dealer and service provider for B&G, Garmin, and Furuno marine electronics, serving vessel owners in the Mid-Atlantic U.S. from its Annapolis, MD facility with sales, installation, training, and event/fleet support.

Ownership category

akta.pro rank

Product category

Marine Electronics Sales and Service

NAICS

Ship Building and Repairing (336611), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Wholesale-Electronic Parts & Equipment, Nec (5065), Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)

akta.pro secondary industries

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar) (CRAMALAH)

Keywords

• Marine electronics retail
• Marine electronics service
• Marine electronics installation
• Navigation equipment sales
• Vessel electronics training

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Marine Electronics Sales: Sale of marine electronics products including navigation, communication, and instrumentation systems from major brands B&G, Garmin, and Furuno.
2. Installation Services: Professional installation services for marine electronics on vessels.
3. Service and Repair: Ongoing service, maintenance, and repair services for marine electronics products.
4. Training Services: In-house training on product lines and extended training sessions for customers. Also provides event and fleet support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Atlantic Marine Electronics (Mid-Atlantic Marine Electronics Inc) sells and services marine electronics systems from major brands B&G, Garmin, and Furuno, including navigation instruments, chartplotters, radar, fishfinders, and communication equipment. The company complements product sales with professional installation, in-house training, an on-site demo wall running real data, and event and fleet technical support services for marine vessel owners in the Mid-Atlantic region.

Product overview

Mid-Atlantic Marine Electronics Inc is a marine electronics sales and service company offering a portfolio of complementary services centered around reselling and supporting major marine electronics brands (B&G, Garmin, and Furuno). The company provides a single integrated offering that combines product sales with installation, training, and on-going support services. Their service portfolio includes professional installation, in-house training sessions, a product demo wall with real-data displays, event and fleet support, and extended training programs. They also provide online work request and work order management systems for scheduling service appointments. The business operates primarily as a reseller and authorized service provider for the three major marine electronics brands they represent.

Differentiator

Problem solved

Functional benefit

Products and services

• B&G Marine Electronics
• Garmin Marine Electronics
• Furuno Marine Electronics
• Marine Electronics Installation
• Marine Electronics Training
• Event and Fleet Support
• Marine Electronics Service and Repair

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• B&GminorOthersB&G is a marine electronics brand specializing in sailing and powerboat navigation, instrumentation, and autopilot systems. Mid-Atlantic Marine Electronics sells and services B&G products as an authorized dealer.
• GarminminorOthersGarmin is a global leader in marine GPS, chartplotters, fishfinders, and marine radar systems. Mid-Atlantic Marine Electronics sells and services Garmin marine products as an authorized dealer.
• FurunominorOthersFuruno is a manufacturer of marine electronics including radar systems, fishfinders, sonar, and navigation equipment. Mid-Atlantic Marine Electronics sells and services Furuno products as an authorized dealer.

Recent moves1 record

Expansion highlights3 records

Others

• Garmin (Marine Division): One of Atlantic Marine Electronics' principal brand partners. Comparable as a marine electronics supplier whose direct-to-consumer channel is a structural threat to authorized dealers and whose continued authorization is critical to Atlantic Marine Electronics' revenue mix.
• Furuno USA: Manufacturer of marine radar, sonar, and navigation equipment — an upstream supplier/brand partner of Atlantic Marine Electronics. Comparable because Furuno's dealer-program economics and direct-sales strategy directly shape Atlantic Marine Electronics' competitive landscape.

Direct peers

• Hodges Marine: Specialty marine electronics retailer and authorized online dealer for Garmin, Furuno, B&G, and other major brands. Closely comparable in product mix to Atlantic Marine Electronics and competes for similar boat-owner customers, but with an e-commerce-first model.
• Milltech Marine: Marine electronics sales, installation, and service provider focused on similar professional integration and dealer-level support. Directly comparable in business model — combining hardware resale with installation and service — to Atlantic Marine Electronics.

Broad incumbents

• Jamestown Distributors: Marine retailer selling electronics, hardware, and supplies to boatbuilders and owners. Overlaps with Atlantic Marine Electronics on marine electronics SKUs but serves a broader, more do-it-yourself customer base across the U.S.
• Defender Marine: Large U.S. marine retailer and authorized dealer for many of the same brands (Garmin, Furuno among others) selling marine electronics, parts, and accessories. Operates at far greater scale and with an e-commerce channel that Atlantic Marine Electronics lacks.
• West Marine: Largest U.S. marine retailer with broad product assortment including marine electronics from Garmin, B&G, and Furuno. Comparable in that it sells and supports the same brands, but operates at national scale with both retail stores and online channels.

Regional players

• Fisheries Supply: Pacific Northwest-based marine retailer and authorized electronics dealer. Comparable in product mix (Garmin, Furuno marine electronics and related marine supplies) but serves a different U.S. coastline, limiting direct overlap with Atlantic Marine Electronics' Mid-Atlantic customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/atlantic-marine-electronics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Marine Electronics