Milltech Marine
Milltech Marine is a Port Orchard, Washington-based e-commerce retailer and distributor specializing in AIS marine electronics and safety communications, serving recreational boaters, commercial operators, and maritime authorities through direct online sales and a dealer program since 2006.
- Company typePrivate
- Founded2006
- HeadquartersPort Orchard, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Milltech Marine does
Milltech Marine is a privately held marine electronics e-commerce retailer and distributor founded in 2006 and headquartered in Port Orchard, Washington. The company specializes in AIS (Automatic Identification System) technology and related marine communications, serving recreational boaters, light commercial vessel operators, and enterprises deploying AIS Aids to Navigation and coastal surveillance solutions. It operates as the official U.S. distributor for AMEC (Alltek Marine Electronics Corp.) and carries a multi-brand catalog spanning Class A and Class B AIS transponders, AIS receivers, VHF radios with integrated AIS, antennas and antenna splitters, NMEA 2000 networking equipment (multiplexers, gateways, cables), navigation software (TimeZero TZ Professional, Rose Point Coastal Explorer), EPIRBs/PLBs, and marine sensors (Airmar DST810 Gen2).
The business model is direct-to-consumer hardware resale through milltechmarine.com with international shipping, augmented by a wholesale dealer/trade program offering exclusive pricing for installers and marine electronics dealers. Product ASPs range from approximately $99 (entry-level antennas and cables) to over $7,000 (commercial-grade Class A transponders such as the Raymarine AIS5000), with most Class B transponders priced between $500 and $1,700. The company supports customers through an extensive technical content library, including a long-running blog (2011-2022), AIS comparison guides, wiring diagrams, FAQs, and live chat support, which functions as both a customer success layer and a top-of-funnel content marketing channel.
Milltech Marine has been bootstrapped since founding with no disclosed venture capital, private equity, or institutional investor involvement, and operates with an estimated 11-50 employees. The firm is differentiated primarily by AIS domain specialization accumulated over 15+ years and by its curated multi-brand portfolio across 30+ manufacturers, positioning it as a one-stop specialist versus single-brand marine electronics retailers. No public revenue figures, growth metrics, or headcount trends are disclosed.
Milltech Marine firmographics
Firmographics- Name
- Milltech Marine
- Legal name
- Milltech Marine
- Website
- https://milltechmarine.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Milltech Marine is a Port Orchard, Washington-based e-commerce retailer and distributor specializing in AIS marine electronics and safety communications, serving recreational boaters, commercial operators, and maritime authorities through direct online sales and a dealer program since 2006.
- Ownership category
- akta.pro rank
Milltech Marine industry classification
Industry- Product category
- Marine Electronics Distribution
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)
- akta.pro secondary industry
- Marine Sensors, Instrumentation & IoT (Condition Monitoring) (IMAJAJAI)
Keywords
Where Milltech Marine is headquartered
LocationHeadquarters
- HQ city
- Port Orchard
- HQ country
- United States
- HQ region
- North America
Markets served
Milltech Marine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct product sales of marine electronics including AIS transponders, receivers, VHF radios, antennas, NMEA 2000 networking equipment, navigation software, and accessories. The company operates as a retailer and distributor, selling products from multiple manufacturers to both end customers and dealers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with occasional sale discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Milltech Marine product offering
Product offeringCore offering
Milltech Marine is a U.S. e-commerce retailer and distributor specializing in marine electronics with a deep focus on AIS (Automatic Identification System) technology for recreational and light commercial vessels, enterprise/maritime surveillance applications, and AIS Aids to Navigation. The company sells AIS transponders (Class A and Class B), AIS receivers, VHF radios with AIS, marine antennas and splitters, NMEA 2000 networking equipment (multiplexers, gateways, cables), navigation software, EPIRBs/PLBs, and AtoN systems from over 25 manufacturers, and serves as the official U.S. distributor for AMEC marine electronics.
Product overview
Milltech Marine is an e-commerce retailer founded in 2006, specializing in AIS (Automatic Identification System) technology and marine communications for recreational and light commercial vessels, land-based applications, and AIS Aids to Navigation. The company distributes a comprehensive portfolio of marine electronics hardware organized around several core product lines: Class A and Class B AIS transponders (including AMEC, em-trak, Vesper, Furuno, and Raymarine brands), AIS receivers, VHF radios with integrated AIS, NMEA 2000 networking equipment (including Actisense multiplexers and gateways), navigation software (TimeZero TZ Professional, Rose Point Coastal Explorer), marine antennas and antenna splitters, GPS antennas, EPIRBs/PLBs, and AIS Aids to Navigation systems. The company serves as U.S. distributor for AMEC and offers products from over 30 manufacturers including Actisense, Comar, Garmin, Icom, ShipModul, and Vesper.
Differentiator
Problem solved
Functional benefit
Products and services
- Class A AIS Transponders Commercial-grade AIS transponders built to IMO and MED standards for professional shipping vessels, tankers, tugs, and cargo carriers. Carried brands include em-trak A200, Furuno FA170, Raymarine AIS5000, and AMEC A750. Pricing ranges roughly from $4,195 to $7,150 per unit.
- Class B AIS Transponders AIS transponders for recreational and light commercial vessels. Available in CSTDMA (2W) and SOTDMA (5W) variants with options for Wi-Fi, integrated splitters, and NMEA 2000 connectivity. Carried brands include AMEC, em-trak, and Vesper. Pricing ranges roughly from $500 to $1,700.
- AIS Receivers Receive-only AIS devices that decode transponder transmissions and output NMEA data for chartplotters and navigation software. Includes Comar R450-X Network AIS Receiver and AMEC WideLink R150GE.
- VHF Radios with AIS VHF marine radios with integrated AIS receive and transmit capability (Class B variants). Includes Garmin Signal VHF 400 with built-in AIS transponder, Icom M510 PLUS VHF Marine Radio w/AIS, and Standard Horizon GX2200 Matrix.
- Marine Antennas (VHF/AIS/GPS) VHF and AIS antennas, antenna splitters for sharing a VHF antenna between radio and AIS, and GPS antennas. Includes GAM SS-2 Mini, Comar AV400 AIS Antenna, and AMEC GA-25 GNSS Antenna.
- NMEA 2000 Networking Equipment Complete NMEA 2000 networking line including starter kits, cables, connectors, adapters/gateways, and multiplexers from Actisense and ShipModul, enabling bi-directional NMEA 0183 to NMEA 2000 data integration.
- Navigation Software Marine navigation software for PCs and mobile devices, including TimeZero TZ Professional for charting and AIS integration, and Rose Point Navigation Systems Coastal Explorer.
- AIS Aids to Navigation (AtoN) AIS Aids to Navigation systems including AMEC N321 and N323 AIS AtoN transponders designed for buoy navigation and maritime asset protection in enterprise/coastal surveillance deployments.
- EPIRBs and PLBs Emergency Position Indicating Radio Beacons (EPIRBs) and Personal Locator Beacons (PLBs) for maritime safety and distress signaling, including Ocean Signal products.
- Actisense Data Integration Products Professional-grade data multiplexers, gateways, NMEA buffers, and NMEA 2000 cables from Actisense, including the PRO-NDC-1E2K type-approved multiplexer, PRO-BUF-2 intelligent NMEA buffer, NGX-1 gateway, and various cable lengths.
- Vesper Cortex SmartAIS System Integrated AIS/VHF solution with smartAIS transponder and vessel remote monitoring capabilities, comprising the Cortex M1 (SOTDMA smartAIS transponder) and Cortex V1 (VHF with smartAIS and remote monitoring).
- Airmar DST810 Gen2 Smart Sensor Smart sensor combining depth, speed, and temperature measurement with integrated attitude sensor, Bluetooth connectivity, and NMEA 2000 interface for marine navigation systems.
- AMEC AIS Marine Electronics (full range) Full range of AIS electronics from AMEC (Alltek Marine Electronics Corp., Taipei, Taiwan) — Class A and Class B transponders, AIS receivers, AIS-equipped chart plotters, AtoN systems, SARTs, MOB beacons, GPS antennas, and antenna splitters — distributed in the U.S. by Milltech Marine.
Companies that use Milltech Marine
Customer profileSegments3 records
Ideal customer profiles3 records
Milltech Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Milltech Marine partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and minor.
- AMEC (Alltek Marine Electronics Corp.)coreMilltech Marine serves as the official U.S. distributor for AMEC AIS marine electronics. AMEC, founded in 2006 and headquartered in Taipei, Taiwan, is a leading manufacturer of AIS and marine safety electronics with sales and service centers in Singapore and Canada, supporting partners in more than 55 countries. Milltech provides North American customers with access to AMEC's full range of AIS electronics including Class A and Class B transponders, receivers, chart plotters, SARTs, MOB beacons, and AtoN systems.
- ComarcoreFeatured brand partner for AIS receivers and related marine electronics. Milltech distributes Comar products including the R450-X Network AIS Receiver and various AIS accessories.
- em-trakcoreFeatured brand partner specializing in AIS transponders. Products include the X100 VHF/DSC/AIS transponder, B900 series transponders with integrated splitters, and GPS antennas.
- Vesper MarinecoreFeatured brand partner offering AIS transponders including the Cortex M1 and V1 smartAIS transponders with remote monitoring capabilities, and XB-8000 Class B AIS transponder with Wi-Fi.
- SRT (Safe Sea)minorFeatured brand partner for marine safety electronics.
- ShipModulminorFeatured brand partner for multiplexers including MiniPlex series products with NMEA 2000 and Wi-Fi capabilities.
- Sentinel ProtectminorFeatured brand partner for proactive marine protection solutions.
- GarmincoreCarried brand for VHF radios with built-in AIS transponders (Garmin Signal VHF 400), AIS transponders (AIS 800 Class B), and GPS antennas. Milltech distributes Garmin marine electronics.
- ActisensecoreCarried brand for NMEA 2000 networking equipment including multiplexers, gateways, buffers, and cables. Actisense products are essential for NMEA 0183 to NMEA 2000 conversion and data integration.
- IcomminorCarried brand for VHF marine radios with AIS capabilities (M510 PLUS VHF Marine Radio w/AIS) and GPS antenna replacements.
- Standard HorizonminorCarried brand for VHF/AIS radios including the GX2200 Matrix with built-in AIS and GPS receivers.
- FurunominorCarried brand for Class A AIS transponders (FA170) and marine electronics for commercial vessels.
- RaymarineminorCarried brand for Class A AIS transceivers with Blue Force Tracking (AIS5000) and chartplotter integrations.
- TimeZero (Nobeltec/MaxSea)minorCarried brand for navigation software solutions including TZ Professional for charting and AIS integration.
- Rose Point Navigation SystemsminorCarried brand for Coastal Explorer navigation software compatible with various AIS transponders.
- AirmarminorCarried brand for marine sensors including DST810 Smart Sensor with Bluetooth and NMEA 2000 connectivity for speed, depth, and temperature measurements.
- Blue Sea SystemsminorCarried brand for marine electrical components and systems.
- Digital AntennaminorCarried brand for marine antennas and antenna systems.
- Digital YachtminorCarried brand for marine electronics including GPS antennas and NMEA networking equipment.
- GAMminorCarried brand for VHF/AIS antennas including the SS-2 Mini antenna splitter.
- LairdminorCarried brand for marine antennas and connectivity solutions.
- MoradminorCarried brand for marine antennas.
- NavicominorCarried brand for marine electronics and navigation systems.
- NavrocminorCarried brand for marine navigation and AIS equipment.
- Ocean SignalminorCarried brand for marine safety equipment including EPIRBs and PLBs.
- Princeton TecminorCarried brand for marine lighting and safety equipment.
- Sensar MarineminorCarried brand for marine electronics and AIS solutions.
- ShakespeareminorCarried brand for marine VHF antennas and antenna accessories.
- Si-TexminorCarried brand for marine electronics and AIS equipment.
- Siren MarineminorCarried brand for connected boat and vessel monitoring solutions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Milltech Marine competitors and assessment
Company assessmentDirect peers
- Defender Marine: Defender Marine is a large U.S. e-commerce retailer of marine products including electronics, safety gear, and accessories. It directly competes with Milltech in AIS transponders, VHF radios, and marine networking equipment for both recreational and light-commercial boaters.
- Fisheries Supply: Fisheries Supply is a Pacific Northwest marine retailer (also based near Puget Sound like Milltech) with deep electronics, navigation, and safety-equipment categories. It competes head-to-head with Milltech for AIS transponder, VHF radio, and chartplotter purchases from regional boaters and commercial operators.
- Wholesale Marine: Wholesale Marine is an online-only marine products retailer with broad SKU coverage in marine electronics, safety, and accessories. It competes with Milltech on AIS, VHF, and antenna categories, often via price-driven positioning.
- Hodges Marine: Hodges Marine is a smaller specialty marine electronics retailer carrying AIS, VHF, NMEA networking, and chartplotter products. It is closely comparable to Milltech in scale and AIS/marine-electronics specialization, serving a similar buyer profile.
- Digital Yacht: Digital Yacht is a UK-based marine electronics specialist that both designs and distributes AIS, NMEA networking, and navigation products. It overlaps with Milltech's AIS and NMEA 2000 categories, and competes indirectly through its own dealer network in North America.
- Jamestown Distributors: Jamestown Distributors is an East Coast marine products retailer selling electronics, hardware, and boatbuilding supplies online. It shares Milltech's specialty e-commerce GTM and carries overlapping AIS, VHF, and marine-electronics SKUs.
Broad incumbents
- West Marine: West Marine is the largest U.S. omni-channel marine retailer with stores, online, and a pro-dealer network. It overlaps with Milltech on AIS, VHF, and NMEA 2000 categories but offers a much broader non-electronics assortment and competes more on convenience than AIS specialization.
- Garmin Marine: Garmin is a major marine electronics OEM whose AIS transponders (AIS 800), VHF/AIS radios (Signal VHF 400), and chartplotters are carried by Milltech. Garmin sells directly through its own website, creating both a supply dependency and a channel-competition dynamic for Milltech.
Others
- em-trak: em-trak is a manufacturer of AIS transponders (B900 series) and VHF/AIS combos carried by Milltech. While not a retail competitor, it is a structural peer in the AIS equipment market and a key supply partner for Milltech's Class B SOTDMA offerings.
- AMEC / Alltek Marine Electronics Corp. AMEC is the Taiwan-based AIS manufacturer for which Milltech is the official U.S. distributor. Although not a direct retail competitor, AMEC is the most important supplier-partner in Milltech's portfolio and a structural peer in the AIS equipment category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Milltech Marine social profiles
Digital presenceMilltech Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Milltech Marine leadership team
Management profileNumber of profiles
Milltech Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Milltech Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Milltech Marine
What does Milltech Marine do?
Milltech Marine is a U.S. e-commerce retailer and distributor specializing in marine electronics with a deep focus on AIS (Automatic Identification System) technology for recreational and light commercial vessels, enterprise/maritime surveillance applications, and AIS Aids to Navigation. The company sells AIS transponders (Class A and Class B), AIS receivers, VHF radios with AIS, marine antennas and splitters, NMEA 2000 networking equipment (multiplexers, gateways, cables), navigation software, EPIRBs/PLBs, and AtoN systems from over 25 manufacturers, and serves as the official U.S. distributor for AMEC marine electronics.
When was Milltech Marine founded?
Milltech Marine was founded in 2006. It employs 11 to 50 people.
Where is Milltech Marine based?
Milltech Marine is headquartered in Port Orchard, United States, in the North America region.
How does Milltech Marine make money?
One revenue line is on record: product Sales.
Who are Milltech Marine's main competitors?
Direct peers on record are Defender Marine, Fisheries Supply, Wholesale Marine, Hodges Marine, Digital Yacht and Jamestown Distributors. Broad incumbents are West Marine and Garmin Marine. Others are em-trak and AMEC / Alltek Marine Electronics Corp..
Does Milltech Marine have an API?
No public API is recorded for Milltech Marine.
What industry is Milltech Marine in?
Milltech Marine's product category is Marine Electronics Distribution. Its primary akta.pro industry code is CRAMAIAH, Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF), with a secondary code of IMAJAJAI, Marine Sensors, Instrumentation & IoT (Condition Monitoring). Its NAICS code is 334511 and its SIC code is 3600.