What MIDI OLYMPIQUE does

Midi Olympique is a French subscription-based rugby journalism media company founded in 1929 and headquartered in Toulouse, operating as part of the Groupe La Dépêche du Midi regional media conglomerate through its legal entity MIDOL SPORTS SAS. The company serves French rugby enthusiasts with specialized editorial coverage spanning the Top 14, Pro D2, Nationale, Fédérales amateur competitions, Champions Cup, Six Nations, international test matches, and adjacent formats including Rugby XIII, Rugby VII, and NRL. Its product portfolio centers on the Rugbyrama.fr digital news platform, a flagship weekly print newspaper, native iOS and Android applications (Midi Olympique Actualités and Midi Olympique Premium), a color e-journal accessible the evening before print publication, and the myMidol subscriber loyalty club offering exclusive events, contests, and rugby experiences. Content formats include recurring editorial series (Grands Entretiens, Portraits, Reportages, Histoire, Séries, Articles Techniques) and themed newsletters covering daily news, e-journal release alerts, and subscriber-exclusive offers.

The business operates on a recurring subscription model with tiered offerings: a digital-only Numérique Premium subscription at €8.99/month or €69.99/year, an Integral paper+digital subscription at €9.99 first month then €14.99/month or €149.99/year, and a 3-month gift subscription at €23.99. Distribution combines direct-to-consumer digital sales via rugbyrama.fr and mobile apps, paper home delivery, newsstand sales, and a Canal+ partnership channel. Payment infrastructure supports SEPA direct debit, Visa, Mastercard, Apple Pay, and Google Pay, with OAuth-based SSO via Google, Facebook, and Apple. The company also activates brand presence through the annual Oscars du Rugby awards ceremony and maintains GDPR and CCPA compliance. With 74 employees, the business shows a stable, multi-platform subscription media operation under consistent long-term ownership.

Name

MIDI OLYMPIQUE

Legal name

MIDOL SPORTS SAS

Website

https://midi-olympique.fr

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

51–100 employees

Short description

Midi Olympique is a French subscription-based rugby journalism media company, founded 1929 and headquartered in Toulouse, serving French rugby enthusiasts via its Rugbyrama.fr platform, print newspaper, mobile apps, and the myMidol subscriber club, operating as part of Groupe La Dépêche du Midi.

Ownership category

akta.pro rank

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital Subscription Premium: Monthly and annual subscription fees providing access to all articles, videos, podcasts, newsletters, and digital journal editions on web and mobile applications. Premium tier includes myMidol subscriber club benefits.
2. Paper + Digital Integral Subscription: Full subscription offering paper journal delivery plus digital version, priced at 9.99 euros first month then 14.99 euros monthly. Includes all premium digital benefits.
3. Gifted Subscriptions: Subscription gift cards available starting from 23.99 euros for 3 months, allowing customers to purchase subscriptions for others.
4. myMidol Club Member Benefits: Subscriber club offering exclusive events, games contests with prizes (match tickets, stadium experiences, merchandise), and special promotional offers from partners. While benefits-focused, this supports subscriber retention and acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Midi Olympique is a French rugby-focused media company that publishes a national rugby journal and operates the Rugbyrama.fr digital platform. It sells recurring digital and paper-plus-digital subscriptions providing access to rugby news, match analysis, player interviews, exclusive long-form content (Grands Entretiens, Portraits, Reportages), videos, podcasts, and digital e-journal editions across Top 14, Pro D2, Nationale, Champions Cup, Six Nations, and international competitions. The myMidol subscriber club offers additional loyalty benefits including contests, exclusive events, match tickets, and player experiences.

Product overview

Midi Olympique operates as a multi-platform rugby journalism media company centered on its flagship weekly print publication and its digital ecosystem. The core offering combines the Rugbyrama.fr news portal with two subscription tiers — Midi Olympique Numérique Premium (digital-only) and Midi Olympique Intégral (paper plus digital) — alongside native iOS and Android applications. Supplementary products include the myMidol subscriber club providing contests, events, and exclusive experiences; the e-journal digital edition; and themed newsletters including the daily news digest, myMidol alerts, and journal release notifications. Content spans Top 14, Pro D2, Nationale, Champions Cup, international test matches, Rugby Championship, Six Nations, amateur rugby, Rugby XIII, and Rugby VII. The company is part of the Groupe La Dépêche du Midi.

Differentiator

Problem solved

Functional benefit

Brands

• Rugbyrama: Digital platform and website for Midi Olympique content delivery
• myMidol
• Midi Olympique Premium

Products and services

• Midi Olympique Numérique Premium

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Groupe La Dépêche du MidicoreStrategic or Co-development PartnerParent publishing group providing institutional support, distribution infrastructure, and cross-promotion across regional newspaper network including La Dépêche, Midi Libre, L'Indépendant, and other regional publications. Midi Olympique benefits from group synergies in printing, distribution, and shared subscriber base.
• Apple (App Store)minorChannel Partner/ Reseller/ DistributorDistribution platform for Midi Olympique mobile applications. Subscriptions via App Store are managed directly by Apple with separate terms and billing.
• Google (Play Store)minorChannel Partner/ Reseller/ DistributorDistribution platform for Midi Olympique Android applications. Subscriptions via Play Store are managed directly by Google with separate terms and billing.
• Canal+minorChannel Partner/ Reseller/ DistributorSome subscribers access Midi Olympique content through Canal+ partnership, with subscription management handled through Canal+ client space.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• L'Équipe: France's flagship daily sports newspaper with a paywalled digital subscription and dedicated rugby coverage (Top 14, Six Nations, international). It is the closest direct competitor to Midi Olympique in the French rugby media market, contesting both subscribers and advertising spend.
• The Rugby Paper: UK-based weekly rugby newspaper distributed in print and digital with deep club and international coverage. The closest analog to Midi Olympique outside France — same niche-sport, print-anchored, multi-platform subscription model targeting dedicated rugby fans.
• RMC Sport: Major French sports media outlet combining radio, TV, and digital with extensive rugby coverage including Top 14 and Six Nations. Competes with Midi Olympique for the same French sports subscriber wallet via bundled sports content rather than rugby-only specialization.
• Rugby World Magazine: Long-running international rugby magazine (print and digital) covering professional and amateur rugby globally. A direct functional peer to Midi Olympique in its print-plus-digital subscription model and rugby-only editorial positioning.
• RugbyPass: International rugby-focused digital platform offering news, analysis, and streaming coverage across leagues and competitions. Comparable to Midi Olympique's Rugbyrama.fr in editorial scope and target audience of dedicated rugby enthusiasts, but at global rather than French scale.

Broad incumbents

• Sky Sports Rugby: UK-based premium sports destination with extensive rugby union coverage as part of a multi-sport subscription. Comparable to Midi Olympique at a functional level (rugby paywall content) but operating within a far larger broadcast subscription bundle.
• Eurosport: Pan-European sports broadcaster and digital publisher with rights-driven rugby coverage. Overlaps with Midi Olympique's editorial territory as part of a much broader multi-sport portfolio rather than a rugby-only focus.
• beIN Sports France: French subscription sports broadcaster holding Top 14 and European rugby rights. Overlaps with Midi Olympique in serving paying French rugby fans but delivers video-first rights content rather than editorial journalism.
• ESPN Rugby: Global sports media giant's dedicated rugby vertical with news, scores, and analysis. Comparable editorial scope to Midi Olympique's coverage of international competitions, embedded within a far broader multi-sport platform.

Emerging players

• France Rugby (FFR): Official digital media property of the French Rugby Federation, distributing news, video, and national-team content. An emerging competitor / potential partner overlapping with Midi Olympique's coverage of French national and amateur rugby from an official-institution position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RugbyramaFR
• Facebookfacebook.com/Rugbyrama
• LinkedInlinkedin.com/company/midi-olympique-sas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIDI OLYMPIQUE