Midland Hotel & Resort All Inclusive

What Midland Hotel & Resort All Inclusive does

Midland Hotel & Resort All Inclusive is a privately held 5-star all-inclusive resort operated by Tifemex SA in Paso de los Toros, in the Rio Negro region of central Uruguay. The property spans 18 hectares and offers 100 rooms across three categories (Superior Double King/Twin, Superior Triple, and Suite), two dining venues (Orillas Restaurant and Bull's Pub), a heated indoor and outdoor pool complex with slides and jacuzzis, a multisport facility with two professional padel courts, soccer, beach volleyball, and multipurpose courts, a Healthy Circuit comprising a gym and spa, and a 400 m² multipurpose room plus four meeting rooms for events and conferences. The resort serves individual leisure travelers and families, corporate events and conferences, and social celebrations such as weddings, with a curated entertainment team organizing activities for children, teenagers, and adults.

The business operates on an all-inclusive pricing model covering accommodation, all meals (breakfast, lunch, snack, dinner), and an open bar, with ancillary revenue from spa treatments, premium dining, and event hosting. Its go-to-market is direct-to-consumer via the official website (midlandhotel.com.uy, offered in English, Spanish, and Portuguese) and phone reservations, with a third-party booking engine (Bookassist) that is PCI DSS compliant. Marketing channels are organic: Facebook, Instagram, and TripAdvisor. The customer base is broadly distributed across leisure guests and corporate bookers; no named enterprise accounts, no franchise or chain affiliation, and no disclosed revenue, funding, or headcount trends are present in the input. The operating geography is described as Uruguay, with multi-language web presence suggesting secondary targeting of regional South American tourists.

Name

Midland Hotel & Resort All Inclusive

Legal name

Tifemex SA

Website

https://midlandhotel.com.uy

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Midland Hotel & Resort All Inclusive is a privately held 5-star all-inclusive resort in Paso de los Toros, Uruguay, with 100 rooms, multiple dining venues, sports and spa facilities, and a 400 m² convention center serving leisure families, corporate events, and social celebrations.

Ownership category

akta.pro rank

Product category

All-inclusive resort hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury All-Inclusive Resorts (THAGAKAC)

akta.pro secondary industries

Sports, Golf & Activity-Based All-Inclusive Resorts (THAGAKAK), Wellness & Spa All-Inclusive Resorts (THAGAKAE), Destination Wedding & Honeymoon All-Inclusive Resorts (THAGAKAJ)

Keywords

• All-inclusive resort
• Hotel accommodation
• Convention services
• Hospitality services
• Wellness spa

Headquarters

HQ city

Paso de los Toros

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. All-Inclusive Accommodation: The hotel operates on an all-inclusive model where guests pay a comprehensive rate covering accommodation, meals (breakfast, lunch, snack, dinner), and open bar with alcoholic and non-alcoholic drinks. Room categories include Superior Double King/Twin, Superior Triple, and Suite options. Additional revenue streams include spa treatments, massage services, and premium dining experiences at Bull's Pub.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Midland Hotel & Resort All Inclusive is a 5-star all-inclusive resort hotel operating on an 18-hectare property in Paso de los Toros, central Uruguay. It sells all-inclusive stays covering 100 rooms (Superior Double, Superior Triple, Suite), all meals, snacks, open bar, sports facilities, swimming pool complex, spa/gym, dining venues, and entertainment activities. The property also rents its 400 m² convention center and 4 meeting rooms for corporate events, weddings, and social gatherings.

Product overview

Midland Hotel & Resort All Inclusive is a 5-star all-inclusive resort hotel offering a unified hospitality experience with 100 rooms (Superior Double, Superior Triple, and Suite categories), multiple dining venues (Orillas Restaurant and Bull's Pub), extensive recreational facilities (Pool Complex, Multisport Midland sports courts, Healthy Circuit spa/gym), and event spaces (Convention Center with 400 m² multipurpose room and 4 meeting rooms). The property spans 18 hectares in Paso de los Toros, Uruguay, providing all-inclusive stays with breakfast, lunch, snack, dinner, and open bar included.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Inclusive Resort Stay A 5-star all-inclusive resort stay covering accommodation, all meals, snacks, and open bar, including access to sports facilities, pool complex, spa, gym, organized entertainment, and dining venues; designed for individual travelers, families, and couples.
• Superior Double King or Twin Room Double room with King or Twin bed configuration offering park or river views, with possible connection to another similar room; accommodates up to 2 guests.
• Superior Triple Room Triple room ideal for family plans or groups, with high-category equipment and available connected rooms; accommodates up to 3 guests.
• Suite Room High-category room with separate living area for work or relaxation, divided from the sleeping area with option for additional beds; features 50" 4K Smart TV in bedroom, 58" 4K Smart TV in living room, mini-fridge bar, and high-security electronic lock; accommodates up to 4 guests.
• Orillas Restaurant First-class dining venue offering buffet or à la carte service, including traditional Sunday barbecue with various meat cuts, salad buffet, and desserts; included in the all-inclusive stay.
• Bull's Pub Pub space featuring a wide variety of national and imported drinks, renowned cocktails and signature drinks, connected to an adult games room with a professional pool table and darts.
• Pool Complex Complex of heated indoor and outdoor pools with swimming pool slides, jacuzzis, and fire pits; designed for simultaneous use by adults and children, available year-round.
• Multisport Midland High-level multidisciplinary sports facility with 2 professional padel courts, 1 soccer field 7, 1 sand court for beach volleyball and football tennis, and 1 multipurpose court (basketball, volleyball, football); includes cantina, dressing room, barbecue, and terrace.
• Convention Center and Meeting Rooms Large 400 m² multipurpose room equipped with audiovisual system, kitchen, bathrooms, and divisible spaces for congresses, corporate meetings, weddings, parties, and auctions; plus 4 meeting rooms equipped for videoconferencing and corporate meetings.
• Healthy Circuit (Spa and Gym) Wellness facility comprising the Academy (gym with water resistance rowing, elliptical bikes, treadmills with heart rate measurement, multifunctional pulleys, dumbbells) and the Spa (dry sauna, heated pool, relaxation room, and 2 massage boxes with relaxing and facial treatments).
• Activities and Recreation Program Specialized entertainment team that designs and organizes activities for children, teenagers, and adults, including sports tournaments, karaoke, arts, water activities, and outdoor adventures on the 18-hectare property.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• BookassistcoreTechnology or IntegrationBookassist provides the online booking engine and reservation system for the hotel's website. All online reservations are processed through Bookassist's secure platform. Bookassist is certified as compliant with PCI DSS (Payment Card Industry Data Security Standards) for secure payment processing. The partnership enables real-time availability, immediate booking confirmation, and online cancellation capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• The Vines Resort & Spa: Luxury resort and spa in Mendoza wine region with all-inclusive-style packages, wine experiences, and event hosting. Comparable for Midland's combination of rural all-inclusive experience, wellness, and private event hosting in South America.
• Enjoy Viña del Mar: Chilean 5-star all-inclusive resort within the same Enjoy Hotels group, offering comparable leisure, F&B, and convention amenities. Useful regional benchmark for Midland's all-inclusive unit economics and group-event strategy.
• Termas de Cacheuta (Entre Lomas): Inland 5-star all-inclusive thermal resort in Mendoza, Argentina with extensive wellness, sports, and convention amenities. Strong comparable for Midland's inland all-inclusive + wellness + events model in a neighboring market.

Broad incumbents

• Sheraton Colonia Golf & Spa Resort: International-brand 5-star resort in Uruguay with spa, golf, and event facilities. Comparable for Midland's corporate and leisure event positioning, though anchored on a different tourism market (Colonia heritage tourism).
• Radisson Hotel Montevideo: International-brand hotel in Uruguay with conference facilities, F&B, and leisure amenities. Comparable for Midland's MICE and corporate meetings segment, though capital-city location and chain backing differ from Midland's independent inland model.
• Conrad Punta del Este Resort & Casino: 5-star international luxury resort in Uruguay with extensive meeting and event space, spa, and multiple dining venues. Competes with Midland for corporate and high-end leisure groups, but coastal location gives it an inbound-tourism advantage.

Direct peers

• Solanas Crystalline Resort: Uruguayan resort operator with multiple all-inclusive and family-oriented properties, sports facilities, and event hosting. Directly comparable for Midland's family leisure, sports, and all-inclusive pricing model within the domestic market.
• Hotel & Resort Termas del Daymán: Inland Uruguay thermal resort complex with all-inclusive packages, spa, and family leisure amenities. Comparable in geography (inland Uruguay), wellness orientation, and family/seasonal leisure positioning to Midland.
• Arapey Thermal Resort & Spa: Inland Uruguay 5-star thermal resort with all-inclusive packages, spa, and convention facilities. Closest comparable to Midland in terms of inland location, wellness focus, and full-service resort positioning.
• Enjoy Punta del Este: Operates 5-star all-inclusive resort properties in Uruguay with broad leisure, casino, and convention facilities. Most directly comparable large-scale Uruguayan competitor for Midland's all-inclusive, event-hosting, and F&B model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/midlandhotel_uy
• LinkedInlinkedin.com/company/midlandhoteluy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midland Hotel & Resort All Inclusive