MIDM-Master In Digital Marketing

What MIDM-Master In Digital Marketing does

MIDM-Master In Digital Marketing is a Pune-based vocational training institute founded in 2018 that delivers digital marketing education to individual students and working professionals across India. Its core curriculum covers SEO, social media marketing, Google Ads, content marketing, and analytics, with third-party AI tools (ChatGPT, Gemini, Copy.ai) integrated into course delivery. The institute also runs adjacent courses in Election Management Marketing and HR Analytics, positioning itself as a multi-vertical marketing training provider rather than a single-course operator.

The company delivers through a hybrid model combining 50+ physical branches across India with an online learning platform, and claims Google, HubSpot, and Meta certification partnerships alongside placement tie-ups with employers including Wipro, TCS, Media.net, FirstCry, NP Digital, and Publicis Media. Cumulative footprint metrics include 30,000+ students trained and 8,000+ placements, with a claimed 4.9/5 rating across 34,512 reviews. The disclosed central headcount is 6 employees, which — combined with 50+ branches — strongly implies a franchise or licensed-partner distribution model where branch operations are run by independent operators under the MIDM brand.

Revenue mechanics rest on course fees paid by individual learners plus any franchise fees, royalties, or curriculum licensing earned centrally from branch partners. The business is bootstrapped with no disclosed external funding, and leadership is founder-led by Director Harshad Mane. The structural economics of franchise-driven training institutes are sensitive to franchisee unit economics, course utilization rates, and the ability to refresh curriculum at the pace of platform and AI change in digital marketing.

Name

MIDM-Master In Digital Marketing

Legal name

Master In Digital Marketing

Website

https://midm.co.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MIDM is a Pune-based, bootstrapped digital marketing training institute founded in 2018 that delivers SEO, paid media, social, and AI-tooling courses to individual students across India via 50+ franchise branches and an online platform, with claimed placement ties to major employers.

Ownership category

akta.pro rank

Product category

Digital Marketing Training

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate & Workforce eLearning Modules (EDAGAEAC)

akta.pro secondary industries

Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Digital marketing training
• Google Ads certification
• Professional marketing courses
• SEO training institute
• Placement assistance

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Digital Marketing Course Fees: Primary revenue from course fees for digital marketing training programs. Offers flexible payment options including 50% at enrollment and 50% after one month. EMI alternatives available.
2. Google Certification Guidance: Guides students through 9 Google Ads certifications (free of cost) and 8 Google Ads certifications covered as part of the program
3. Placement Services: Provides dedicated placement support team with mock interviews, 100+ recruiting partners, and 100% placement assistance until successful placement

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

MIDM is a digital marketing training institute that sells comprehensive digital marketing courses to individuals, covering SEO, Social Media Marketing, Google Ads, Facebook Ads, Content Marketing, Email Marketing, WordPress, and E-commerce. Courses are delivered through online, offline, and hybrid modes with AI-integrated curriculum (ChatGPT, Google Gemini, Copy.ai), live project training, and 100% placement assistance through 100+ recruiting partners.

Product overview

MIDM (Master In Digital Marketing) is an award-winning digital marketing training institute offering a comprehensive portfolio of courses. The core offering is a Digital Marketing Course and an Online Digital Marketing Course that cover foundational and advanced digital marketing topics including SEO, Social Media Marketing, Google Ads, and Content Marketing. These core programs are supplemented by specialized add-on modules including Advance SEO Course, WordPress Courses, E-commerce Courses, Performance Marketing Courses, HR Analytics, Election Management Courses, Google PPC Training, Google Tag Manager Courses, Brand Management Courses, Affiliate Marketing Courses, Social Media Marketing Courses, Email Marketing Courses, and Web Analytics. All courses integrate AI tools (ChatGPT, Google Gemini, Copy.ai) and prepare students for Google Ads certifications while providing 100% placement assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Course Comprehensive 2-month digital marketing training program for individuals covering SEO, Social Media Marketing, Google Ads, Facebook Ads, Content Marketing, and Email Marketing with hands-on live project training and 100% placement assistance through 100+ recruiting partners.
• Digital Marketing Online Course Online delivery of the digital marketing curriculum with live virtual classes, daily session recordings, 1 year membership access, and flexible scheduling for global learners.
• Advance SEO Course Advanced Search Engine Optimization training covering keyword research, on-page SEO, off-page SEO techniques, technical SEO, and SEO analytics for individuals seeking deeper SEO specialization.
• WordPress Courses WordPress website creation and management training covering themes, plugins, content management, and domain/hosting setup for individuals building websites professionally.
• E-commerce Courses E-commerce specialist training covering online store setup, Shopify integration, product listing optimization, and e-commerce marketing strategies for individuals pursuing e-commerce careers.
• Performance Marketing Courses Paid advertising training covering Google PPC, Facebook Ads, Instagram Ads, LinkedIn Advertising, YouTube Advertising, and display advertising with budget optimization strategies.
• Election Management Courses Specialized digital marketing training focused on political campaign management, voter engagement strategies, and election-related advertising for political campaign professionals.
• HR Analytics Course Human Resources analytics training covering data-driven HR decision making, workforce analytics, and people metrics for HR professionals.
• Google PPC Training Pay-per-click advertising training covering Google Ads account setup, campaign types, keyword research, bidding strategies, ad extensions, and performance optimization.
• Google Tag Manager Courses Google Tag Manager training covering tag implementation, trigger configuration, conversion tracking, and analytics integration.
• Brand Management Courses Brand strategy and management training covering brand positioning, brand identity, brand equity, and brand marketing campaigns for marketing professionals.
• Affiliate Marketing Courses Affiliate marketing training covering affiliate program setup, commission structures, promotional strategies, and earnings optimization for affiliate marketers.
• Social Media Marketing Courses Social media marketing training covering Facebook, Instagram, LinkedIn, and Twitter strategies, content creation, audience targeting, and social media analytics.
• Email Marketing Courses Email marketing training covering list building, campaign creation, content writing, CAN-SPAM compliance, and email automation strategies.
• Web Analytics Web analytics training covering Google Analytics setup, audience insights, acquisition tracking, behavior analysis, conversion tracking, and UTM parameters for analytics-focused roles.

Quantifiable outcome

• 30,000+ students trained
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationGoogle partnership for digital marketing certifications. MIDM provides training for 8 Google Ads certifications (Search, Display, Video, Shopping, Apps, Measurement, YouTube) and Google Analytics certification. Certifications are free of cost from Google.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• HubSpot Academy: Free platform partner whose certifications MIDM aligns with; while not a direct training competitor, the free availability of HubSpot content partially substitutes MIDM's paid curriculum on inbound marketing topics.
• Google Digital Garage / Skillshop: Google's free certification platform that MIDM guides students through; functions as both a partner and a partial free substitute for MIDM's paid Google Ads training modules.

Direct peers

• upGrad: Well-funded edtech platform offering digital marketing programs with university partnerships and placement assistance; competes head-to-head with MIDM for career-transitioner and working-professional segments in India.
• Digital Vidya: Pioneer in Indian digital marketing training with online and classroom formats and corporate training offerings; closely comparable course catalog, certification partnerships, and target audience as MIDM.
• IIDE (Indian Institute of Digital Education): Mumbai-based digital marketing training institute offering short-term and advanced programs with placement support; directly competes in the same metro markets as MIDM with similar course structures.
• Simplilearn: One of India's largest digital skills training providers offering comprehensive digital marketing certification programs with placement support — directly competes with MIDM's core offering but with significantly larger scale and capital.

Broad incumbents

• Coursera: Global online learning platform with digital marketing specializations from Google, Meta, and universities; offers the same certifications MIDM aligns with but at lower price points, creating price competition.
• Manipal ProLearn: Part of Manipal Group offering professional certification programs including digital marketing; competes for the same working-professional segment with university-backed credentials.
• Udemy: Global marketplace of self-paced digital marketing courses at low price points; competes for the budget-conscious learner segment that MIDM also targets with its online offering.
• NIIT: Established Indian training and education company with digital marketing and IT skills programs; broader portfolio than MIDM but overlapping in digital marketing course offerings and B2B/individual learner segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MIDMPUNE
• Facebookfacebook.com/masterindigitalmarketing
• Instagraminstagram.com/midmpune?igsh=Nm9icXdyNzA1OTY4
• LinkedInlinkedin.com/company/master-in-digital-marketing-pune

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIDM-Master In Digital Marketing