Mid-South Sales
Mid-South Sales is a wholesale petroleum products and lubricants distributor serving agriculture, automotive, manufacturing, trucking, aviation, and municipal customers across five states from seven Arkansas branch locations.
- Company typePrivate
- Founded1947
- HeadquartersJonesboro, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mid-South Sales does
Mid-South Sales, Inc. is a wholesale distributor of petroleum products and lubricants headquartered in Jonesboro, Arkansas, incorporated in 1962 and tracing its operating roots to 1947. The company operates seven branch locations across Arkansas (Jonesboro, West Memphis, Blytheville, Jefferson, Lexa, Marked Tree, Crawfordsville) and serves customers in five states — Arkansas, Alabama, Tennessee, Mississippi, and Missouri — via dispatched drivers offering custom, weekend, holiday, and off-hours delivery. Its product portfolio spans gasoline, diesel, kerosene, aviation fuel, and diesel exhaust fluid; industrial, fleet/automotive, synthetic, and metalworking lubricants; lubricating equipment (via American Lubrication Equipment); bulk storage tanks; environmental products; and general automotive supplies. It is an authorized delivery representative for Ford Motorcraft, Honda, Acura, and Caterpillar, and distributes branded lubricants from Phillips 66, Kendall, Valvoline, Shell (Pennzoil, Quaker State, Havoline), Total, Houghton, Cimcool, Dow, Citgo, and Wallover.
The company's customers span agriculture, automotive dealerships, construction, metalworking/manufacturing, trucking and fleet, aviation, and government/municipal accounts, with named long-tenured relationships such as Lexus of Memphis (15+ years). The business model is B2B enterprise field sales executed through sales representatives at each branch, supplemented by inside sales, phone/fax/email ordering, and on-site filtration and reclamation services that allow customers to continue operating equipment while lubricants are serviced. Product pricing is negotiated directly per customer relationship and not publicly disclosed. Mid-South Sales has been a subsidiary of Cadence Petroleum Group (Asheboro, NC) since January 2019, following four generations of family ownership. Leadership comprises Murray Benton Sr. (President), Perry Byrd (Senior VP), and Jim Calhoon (VP of Sales). The company reports no proprietary technology, patents, or AI capabilities; its competitive position is built on regional distribution density, multi-brand lubricant portfolio, and long-tenured customer relationships.
Mid-South Sales firmographics
Firmographics- Name
- Mid-South Sales
- Legal name
- Mid-South Sales, Inc.
- Website
- https://midsouthsales.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mid-South Sales is a wholesale petroleum products and lubricants distributor serving agriculture, automotive, manufacturing, trucking, aviation, and municipal customers across five states from seven Arkansas branch locations.
- Ownership category
- akta.pro rank
Mid-South Sales industry classification
Industry- Product category
- Petroleum and Lubricants Distribution
- NAICS
- Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Petroleum and Petroleum Products Merchant Wholesalers (4247), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE)
- akta.pro secondary industries
- Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Industrial & Heavy-Duty Lubricants (IMAEAMAB), Automotive Lubricants & Fluids (IMAEAMAA), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ)
Keywords
Where Mid-South Sales is headquartered
LocationHeadquarters
- HQ city
- Jonesboro
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Mid-South Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Petroleum Products Distribution: Mid-South Sales generates revenue through the wholesale distribution of petroleum products including diesel fuel, gasoline, aviation fuel, motor oils, hydraulic oils, gear lubricants, and greases. Revenue is generated through direct sales to various industries including farmers, implement dealers, manufacturing companies, municipalities, car dealerships, oil change shops, tire stores, and trucking companies.
- Lubricating Equipment Sales: Sale of lubricating equipment for automotive dealers, automotive service, truck and fleet maintenance, and industrial applications. Partnership with American Lubrication Equipment allows offering of lubrication equipment.
- Services Revenue: On-site filtration and purification services that allow customers to continue operating equipment while filtering lubricants to remove water and contaminants. Also provides dispatched drivers for custom deliveries.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Mid-South Sales product offering
Product offeringCore offering
Mid-South Sales is a wholesale distributor of petroleum products and lubricants operating across five U.S. states. The company sells diesel fuel, gasoline, aviation fuel, motor oils, hydraulic oils, gear lubricants, and greases to agricultural, automotive, construction, manufacturing, trucking, aviation, and municipal customers through seven branch locations and direct delivery. It also supplies lubricating equipment via partnership with American Lubrication Equipment and provides on-site filtration and reclamation services that remove water and contaminants from lubricants while equipment remains in operation.
Product overview
Mid-South Sales is a petroleum products distribution company offering a comprehensive portfolio of fuels, lubricants, and related equipment. The company operates as a single unified distribution business with multiple product categories that serve industrial, agricultural, automotive, and fleet customers. Core offerings include fuel products (gasoline, diesel, kerosene, aviation fuel, diesel exhaust fluid), industrial and automotive lubricants (hydraulic oils, gear lubricants, greases, transmission fluids), synthetic lubricants, metalworking fluids and coolants, lubricating equipment, bulk tanks, reclamation/filtration services, environmental products, and general automotive supplies. The company sells and distributes products from partner brands including Phillips 66, Kendall, Valvoline, Shell, Total, Houghton, Cimcool, Dow, Citgo, and Wallover, and is an authorized delivery representative for Ford Motorcraft, Caterpillar, Honda, Acura.
Differentiator
Problem solved
Functional benefit
Products and services
- Fuel Products
- Industrial Lubricants
- Fleet and Automotive Lubricants
- Synthetic Lubricants
- Metalworking Oils and Fluids
- Lubricating Equipment
- Reclamation Services
- Bulk Tanks
- Environmental Products
- Automotive Products
Quantifiable outcome
- Over 15 years of service to major automotive dealership (Lexus of Memphis)
Companies that use Mid-South Sales
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles7 records
Mid-South Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mid-South Sales partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Phillips 66coreMid-South Sales is a distributor of Phillips 66 and Kendall petroleum products. They were honored by Phillips 66 as a 2010 Top Tier Marketer for exceeding company standards in marketer operations, product quality, safety, and environmental programs.
- ValvolinecoreMid-South Sales is a distributor of Valvoline products including motor oils and lubricants.
- ShellcoreMid-South Sales distributes Shell motor oils and lubricants including Pennzoil, Quaker State, and Havoline brands.
- TotalminorMid-South Sales distributes Total industrial lubricants and products.
- CitgominorMid-South Sales is a distributor of Citgo lubricants and products.
- American Lubrication EquipmentcorePartnership with American Lubrication Equipment allows Mid-South Sales to offer highest rated lubrication equipment from this internationally known manufacturer, enabling them to provide complete petroleum and lubrication solutions including equipment installation.
- Ford MotorcraftcoreAuthorized delivery representative for Ford Motorcraft products.
- CaterpillarcoreAuthorized delivery representative for Caterpillar products.
- HondacoreAuthorized delivery representative for Honda and Honda Powersports products.
- AcuracoreAuthorized delivery representative for Acura products.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Mid-South Sales competitors and assessment
Company assessmentDirect peers
- RelaDyne: RelaDyne is one of the largest U.S. lubricants and fuel distributors, formed by rolling up regional petroleum distributors — directly comparable to Mid-South Sales as a multi-brand lubricants and fuel wholesaler serving industrial, automotive, and fleet customers.
- Shipley Energy: Shipley Energy is a regional fuel and lubricant distributor serving commercial, industrial, and agricultural customers in the Mid-Atlantic — directly comparable in customer verticals (agriculture, fleet, industrial) and product mix.
- Pilot Thomas Logistics: Pilot Thomas is a regional fuel, lubricant, and chemicals distributor serving the Western and Southern U.S. with branded lubricants and on-site services — directly comparable as a regional wholesale petroleum/lubricants distributor with a services overlay.
- Palmdale Oil Company: Palmdale Oil is a regional petroleum and lubricants distributor in the Southeast U.S., offering fuels, motor oils, industrial lubricants, and lubrication equipment — directly comparable in product breadth, geography, and customer mix.
- Miller Oil Company: Miller Oil is a regional petroleum products and lubricants wholesaler serving the Southeast U.S. with branded fuels, motor oils, and industrial lubricants — directly comparable in scale, geography, and product offering.
- Apex Petroleum Corp: Apex Petroleum is a regional wholesale petroleum distributor supplying fuels, lubricants, and DEF to commercial and industrial customers — comparable as a regional multi-branch fuel and lubricants wholesaler.
- Quarles Petroleum: Quarles is a regional Mid-Atlantic/Southeast petroleum products and lubricants distributor supplying commercial fleets, contractors, and industrial customers — comparable as a regionally concentrated multi-branch fuel and lubricant wholesaler.
Broad incumbents
- Brenntag North America: Brenntag is the world's largest chemical and ingredients distributor with a Lubricants division serving industrial customers — a broad incumbent offering overlapping lubricant distribution capabilities, though not focused on the Mid-South regional market MSS serves.
- Univar Solutions: Univar Solutions is a global broad-line chemical and lubricant distributor with a large industrial customer base — a broad incumbent whose lubricant product line and industrial customer overlap MSS's metalworking/manufacturing focus, though at much larger scale and broader portfolio.
Others
- Cadence Petroleum Group: Cadence Petroleum Group is the parent platform that acquired MSS in January 2019 and is itself a multi-site petroleum products distributor in the Carolinas — included as the immediate parent and as a closely related distribution platform, not a direct market competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mid-South Sales social profiles
Digital presenceMid-South Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mid-South Sales leadership team
Management profileNumber of profiles
Profiles3 records
Mid-South Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mid-South Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mid-South Sales
What does Mid-South Sales do?
Mid-South Sales is a wholesale distributor of petroleum products and lubricants operating across five U.S. states. The company sells diesel fuel, gasoline, aviation fuel, motor oils, hydraulic oils, gear lubricants, and greases to agricultural, automotive, construction, manufacturing, trucking, aviation, and municipal customers through seven branch locations and direct delivery. It also supplies lubricating equipment via partnership with American Lubrication Equipment and provides on-site filtration and reclamation services that remove water and contaminants from lubricants while equipment remains in operation.
Is Mid-South Sales a public or private company?
Mid-South Sales is a private company. It is classified as private equity controlled and is currently operating.
When was Mid-South Sales founded?
Mid-South Sales was founded in 1947. It employs 11 to 50 people.
Where is Mid-South Sales based?
Mid-South Sales is headquartered in Jonesboro, United States, in the North America region.
How does Mid-South Sales make money?
Three revenue lines are on record. Petroleum Products Distribution is the primary driver. The others are lubricating Equipment Sales and services Revenue.
Who are Mid-South Sales's main competitors?
Direct peers on record are RelaDyne, Shipley Energy, Pilot Thomas Logistics, Palmdale Oil Company, Miller Oil Company, Apex Petroleum Corp and Quarles Petroleum. Broad incumbents are Brenntag North America and Univar Solutions. Cadence Petroleum Group is listed as an others.
Does Mid-South Sales have an API?
No public API is recorded for Mid-South Sales.
What industry is Mid-South Sales in?
Mid-South Sales's product category is Petroleum and Lubricants Distribution. Its primary akta.pro industry code is EUALAJAE, Lubricants Distribution & Wholesale (Bulk, Packaged, B2B), with a secondary code of TLAKAOAL, Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners). Its NAICS code is 424720 and its SIC code is 5172.