Midwest 3 on 3

What Midwest 3 on 3 does

Midwest 3 on 3 is a privately held youth sports organization founded in 1997 and headquartered in Champlin, Minnesota. The company organizes 3-on-3 half-court basketball leagues, one-day tournaments, and skill-development camps for boys and girls from kindergarten through 12th grade, primarily across Minnesota with additional locations in Wisconsin. Its operating model is built around a #Play4Fun philosophy in which youth players form their own teams of 3-6 players without adult coaches, emphasizing increased ball touches, decision-making, and a low-pressure environment as an alternative to AAU and travel basketball. League seasons run 4-5 weeks with two games per week, tournaments provide a 3-game guarantee per team, and camps offer tiered early-bird and standard pricing across specialized clinics such as Footwork & Finishing and shooting development.

The company operates without proprietary technology, relying instead on third-party platforms for its core operational stack: Sport Ngin (Stack Sports) for online team registration and roster management, Shopify for branded merchandise sales, and partner-provided training tools including Dr. Dish shooting machines and the HomeCourt iPad application for ball-handling drills within Midwest Basketball Training facilities. The supporting technology footprint includes the Primary Contact Portal (3on3hubapp.com) for team management and a website built on Squarespace. In 2019, Midwest 3 on 3 launched the 3 on 3 Hoops Hub platform (3on3HoopsHub.com) to provide 3-on-3 league options and franchised support services for communities outside Minnesota.

Revenue is generated through one-time registration fees paid by teams and individual participants. League pricing is structured at $285 early-bird and $300 standard per team, tournaments at $105 early-bird and $125 standard per team, camps ranging from $55 to $115 depending on specialty, and the K-3 Skills program at $75 per participant, supplemented by merchandise sales through a Shopify storefront. Go-to-market is community-led and event-driven: the company partners with high schools, middle schools, traveling basketball associations, and dedicated facilities (including Legacy Hoops Academy locations and the National Sports Center in Blaine) to host leagues and tournaments, while participants self-register online. Leadership consists of CEO Christy Hilley, COO Mike Hilley, and Lead Camp Director Pat Freeman, supported by approximately 19 employees.

Name

Midwest 3 on 3

Legal name

Midwest 3 on 3

Website

https://midwest3on3.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest 3 on 3 is a privately held youth sports organization founded in 1997 that operates 3-on-3 basketball leagues, tournaments, camps, and skills programs for boys and girls from kindergarten through 12th grade across Minnesota and Wisconsin under a self-coached, #Play4Fun philosophy.

Ownership category

akta.pro rank

Product category

Youth Basketball Programs

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAGAMAF

Youth & Amateur Sports Tournaments

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

Keywords

• Youth basketball leagues
• 3-on-3 tournaments
• Basketball camps
• Youth sports programs
• Basketball clinics

Headquarters

HQ city

Minnesota

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. League Registration Fees: Teams pay registration fees to participate in 3 on 3 basketball leagues. Early bird pricing offers discounts ($285/team) with standard pricing at $300/team. No spectator admission fees. Leagues run 4-5 weeks with 2 games per week.
2. Tournament Fees: One-day tournament participation with early bird pricing ($105/team) and standard pricing ($125/team). Optional team t-shirts available for additional cost.
3. Camp Registration Fees: Basketball camps and clinics with tiered pricing. Early bird discounts available. Camps include Footwork & Finishing ($115 early bird), Thanksgiving 3v3 Gameplay Clinic ($55 early bird), and various other skill-specific camps.
4. K-3 Skills Program: Young athlete development program for K-3rd grade focused on foundational skills and game play. Priced at $75 per participant.
5. Merchandise Sales: Online merchandise store available through midwest3on3.myshopify.com selling branded apparel and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Midwest 3 on 3 organizes and operates youth 3-on-3 basketball leagues, multi-day basketball camps, clinics, and competitive tournaments for children and teens across Minnesota and Wisconsin. Programs are delivered at partner school gyms and community recreation facilities, and the company sells branded merchandise alongside its participation offerings.

Product overview

Midwest 3 on 3 operates a portfolio of youth 3-on-3 basketball programs including organized leagues across Minnesota and Wisconsin, basketball camps and clinics led by Pat Freeman, one-day tournaments, and Midwest Basketball Training (MBT) services. The company also expanded nationally in 2019 through the 3 on 3 Hoops Hub platform. Core offerings emphasize the #Play4Fun philosophy where kids form their own teams without coaches and play 3-on-3 half-court games. Leagues run 4-5 weeks per season, camps focus on individual skill development in a 3-on-3 setting, and tournaments provide single-day competitive events with 3-game guarantees.

Differentiator

Problem solved

Functional benefit

Brands

• 3 on 3 Hoops Hub: A platform launched in 2019 to provide 3 on 3 basketball league options for players and families outside of Minnesota, as well as services for those who want to run their own 3 on 3 leagues.

Products and services

• Youth 3-on-3 Basketball Leagues
• Youth Basketball Camps

Quantifiable outcome

• 9:1 player to coach ratio guaranteed at camps
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Legacy Hoops AcademycoreStrategic or Co-development PartnerLegacy Hoops Basketball Academy partners with Midwest 3 on 3 to host league sessions at their Eden Prairie and Hopkins facilities. Multiple league sessions run at Legacy Hoops locations including Hopkins Session 1, Session 2, and Woodbury Spring league. Partnership provides facility access and brand association with established basketball training organization.
• Lettermen's SportsminorStrategic or Co-development PartnerLettermen's Sports is listed as a partner on the Midwest 3 on 3 website. Provides promotional/partnership support for youth basketball initiatives.
• Midwest Basketball TrainingcoreTechnology or IntegrationMidwest Basketball Training (MBT) operated by Pat Freeman provides basketball training services integrated with Midwest 3 on 3 camps and leagues. MBT facilities at National Sports Center host MBT Blaine league and K-3 Skills program. Dr. Dish shooting machines utilized in training programs. Pat Freeman serves as Lead Camp Director for Midwest 3 on 3 camps.
• Whitefish Printing and ApparelminorGTM or Marketing PartnerWhitefish Printing and Apparel provides custom team shirts and apparel for league participants. Partnership ensures quality merchandise fulfillment for teams.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• AAU (Amateur Athletic Union): Largest national amateur sports organization in the U.S., offering basketball leagues, tournaments, and clubs for youth. Overlaps with Midwest 3 on 3 in youth basketball tournament and league operations, but operates at vastly larger scale and emphasizes competitive rather than recreational play.
• Jr. NBA / NBA Youth Basketball: The NBA's official youth basketball participation program offering leagues, curriculum, and events through partner organizations nationwide. Comparable to Midwest 3 on 3 as a youth basketball league organizer, with stronger brand and resources but less regional/community specificity.
• Boys & Girls Clubs of America: National youth development organization offering sports programming including basketball leagues at member clubs. Comparable to Midwest 3 on 3 in serving youth with recreational sports programming, but operates as a broader youth development non-profit rather than a basketball specialist.
• YMCA Youth Basketball: Nationwide YMCA network offering youth basketball leagues, clinics, and recreational programming at member branches. Comparable to Midwest 3 on 3 in operating community-based recreational youth basketball, with vastly larger footprint and integrated facility access.

Direct peers

• Legacy Hoops Basketball Academy: Minnesota-based youth basketball training academy and league operator that hosts Midwest 3 on 3 sessions at its Eden Prairie, Hopkins, and Woodbury facilities. Directly comparable as a regional youth basketball program with training, leagues, and skill development offerings.
• National Junior Basketball (NJB): National youth basketball league organization running organized recreational and competitive seasons for boys and girls across multiple states. Comparable to Midwest 3 on 3 in running structured league seasons with team registration and standardized rules.
• Upward Sports: National youth sports league operator (basketball, flag football, soccer, cheerleading) with a faith-based, developmentally-focused positioning. Closely comparable to Midwest 3 on 3 in emphasizing positive coaching, parent satisfaction, and recreational rather than elite travel play.
• i9 Sports: National franchised provider of youth sports leagues (basketball, flag football, soccer, etc.) serving ages 3-14. Directly comparable to Midwest 3 on 3 in operating community-based recreational leagues with a fun-first, low-pressure philosophy for kids.
• Midwest Basketball Training (MBT): Sub-brand operated by Pat Freeman offering basketball training, shooting, and skills programs at five Minnesota locations including the National Sports Center. Comparable to Midwest 3 on 3 in serving youth basketball players with skill-development services in the same geography.

Regional players

• National Sports Center: Minnesota-based multi-sport complex in Blaine hosting youth and amateur basketball tournaments, leagues, and training including Midwest 3 on 3's MBT Blaine league. Comparable as a regional venue and event operator in the youth basketball ecosystem with significant overlap in tournaments and camps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/midwest-3-on-3

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest 3 on 3