MAISON CRÉTET APICULTEURS DEPUIS 1948

What MAISON CRÉTET APICULTEURS DEPUIS 1948 does

Maison Crétet is a fourth-generation family-owned artisanal honey and apiary products business operating as SARL Les Ruchers du Gué from its workshop in Le Gué-d'Alleré, Charente-Maritime, in France's Nouvelle-Aquitaine region. The company produces and packages a portfolio centered on monofloral and polyfloral French honeys (thyme, acacia, chestnut, rosemary, summer polyfloral), supplemented by royal jelly preparations combined with essential oils, vitamin C, propolis, pollen, and black seed (nigelle), as well as honey-based gourmet products (pain d'épices, nonnettes, BBQ sauces, honey candies) and curated gift coffrets. A supplementary rare-honey range sources from international partner beekeepers (Yemen jujube, Kyrgyzstan white, Moroccan). Core production relies on artisanal cold-extraction techniques applied in the in-house miellerie, with own apiaries within a 30 km radius of Le Gué-d'Alleré supplemented by partner beekeepers in Poitou-Charentes, Vendée, and selected international origins.

Name

MAISON CRÉTET APICULTEURS DEPUIS 1948

Legal name

SARL Les Ruchers du Gué

Website

https://mielcretet.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison Crétet is a fourth-generation family-owned French artisanal beekeeper producing and selling honey, royal jelly, propolis, essential oils, and honey-based gourmet products direct-to-consumer through its own e-commerce storefront, serving health-conscious individual consumers in France and Switzerland.

Ownership category

akta.pro rank

Product category

Artisanal Honey and Bee Products

NAICS

Apiculture (112910), Sugar and Confectionery Product Manufacturing (3113), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Food And Kindred Products (2000), Bakery Products (2050)

akta.pro primary industry

Honey Packaging, Bottling & Private Labeling (AFAEAHAL)

akta.pro secondary industries

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)

Keywords

• Artisanal honey production
• Royal jelly supplements
• Monofloral honey varieties
• Honey based confectionery
• Apiculture wellness products

Headquarters

HQ city

Le Gué d'Alleré

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company sells its honey and bee-related products directly to consumers through its own e-commerce platform at mielcretet.com. Products include raw honey, enriched honey preparations (with royal jelly, propolis, essential oils, nigella seed), royal jelly, honey-based confectionery (pain d'épices, nonnettes), honey BBQ sauces, honey candies, bee pollen, and essential oils. Revenue is generated through one-time per-transaction purchases with no recurring subscription component visible. The business operates on a direct-to-consumer model with free shipping threshold incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Maison Crétet is a fourth-generation family beekeeping business that produces, processes, and sells artisanal honey and bee-derived products directly to consumers. The portfolio spans monofloral and polyfloral honeys, enriched honey preparations (with royal jelly, propolis, vitamin C, turmeric, nigelle, essential oils), pure royal jelly, bee pollen, essential oils, and honey-based gourmet items (pain d'épices, nonnettes, BBQ sauces, honey candies), complemented by gift sets. All products are manufactured and packaged in the company's workshop in Charente-Maritime and sold primarily through the proprietary e-commerce site mielcretet.com.

Product overview

MAISON CRÉTET APICULTEURS DEPUIS 1948 is a family-owned artisanal honey and apiary products company operating as a single unified product line rather than a platform-plus-modules architecture. The portfolio centers on pure and specialty honeys (including monofloral varieties like Thyme, Acacia, Chestnut, and Rosemary), supplemented by royal jelly preparations (with essential oils, vitamin C, and various flavors), essential oils (lavender AOP, eucalyptus), and honey-enriched gourmet products (gingerbread/pain d'épices, nonnettes, BBQ sauces, honey candies). The company also offers rare and exotic honeys (Yemen jujubier, Kyrgyzstan white honey), black seed/nigelle products, and curated gift sets. A complementary blog provides educational content on honey, wellness, and recipes. All products are marketed through the company's e-commerce platform at mielcretet.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Miels de tradition (Traditional Honeys)
• Miels enrichis (Enriched Honey Preparations)
• Gelée Royale (Royal Jelly) Pure French royal jelly in 10g and 20g formats, plus royal jelly preparations with essential oils (ravintsara, ginger, yuzu) and vitamin C, sold to consumers for wellness cures.
• Grog Miel (Honey Wellness Drinks) Gourmet honey preparations combining honey with carefully selected essential oils (orange, mandarin, lavender, grapefruit), sold in 170g pots for soothing and winter wellness use.
• Miels rares (Rare Honeys) Curated collection of rare international honeys (Jujubier from Yemen, White honey from Kyrgyzstan, Acacia Gommier from Yemen), sold in 170g pots for gourmet and gift consumers.
• Huiles essentielles (Essential Oils) Essential oils including AOP fine lavender from Provence and organic Eucalyptus radiata, sold in 10ml bottles for diffusion, aromatherapy, and cosmetic use.
• Pain d'épices, Nonnettes et Gourmandises au miel Traditional honey-based French bakery and confectionery products, including pain d'épices (gingerbread) with 15% or 25% honey and nonnettes with orange marmalade filling and 21% honey, sold in 150g–500g formats.
• Sauces au Miel BBQ (Honey BBQ Sauces) Honey-based barbecue sauces (Hot with chili and garlic, Sweet with balsamic) made with 97% honey, sold in 170g pots for grilling and marinating.
• Bonbons au miel (Honey Candies) Honey candies with 50% honey content, available in eucalyptus, propolis, plain, lemon, and mint flavors, sold in bags for everyday consumption.
• Pollen de fleurs (Bee Pollen) Bee-collected flower pollen in 125g pots, sold to health-conscious consumers as a nutritional supplement.
• Produits à la Nigelle (Black Seed Products) Range of products combining French honey with Egyptian black seed (Habba Sawda), including Miel Gingembre Nigelle, Miel de Thym Nigelle, Miel Montagne Nigelle, Délices Royale, bio nigelle seeds, and nigelle oil.
• Coffrets et idées cadeaux (Gift Sets) Curated gift sets (coffrets) including winter wellness, premium, vitality, Yemen, Morocco, and rare honey selections of 3 pots each, sold primarily for gifting.
• Sirop de Yacon (Yacon Syrup) Yacon syrup sold as a low-glycemic alternative to white sugar for health-conscious consumers.

Quantifiable outcome

• 5625 verified customer reviews with an average rating of 4.8/5 on Avis Vérifies

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner Beekeepers (Local and International)minorOthersMaison Crétet supplements its own apiary production with honey sourced from partner beekeepers (apiculteurs partenaires) who share its commitment to quality and sustainable development. These partners include both local French apiculturists in regions such as Poitou-Charentes and Vendée, as well as international producers for specialty rare honeys (e.g., Yemeni jujube honey, Moroccan honey, Kyrgyz white honey). Partner sourcing is quality-controlled and complements the company's own production from its apiaries within 30km of Le Gué d'Alleré.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Melvita: Established French organic beauty and wellness brand (part of L'Occitane group) selling honey-based cosmetics, supplements, and apiculture products. Comparable in the bee-derivative and natural-wellness category but operating at significantly larger scale across broader product lines.
• Capilano Honey: Australia's largest honey brand, supplying retail, foodservice and export markets with a broad range of monofloral and blended honeys. Comparable as a branded honey CPG player but at materially larger scale and broader distribution than Maison Crétet.
• Rowse Honey: UK's leading honey brand, selling standard and premium honeys, manuka blends, and honey-based products across grocery and online. Comparable as a mass-market honey brand with product extensions into honey spreads and BBQ-style products.

Emerging players

• Comvita: New Zealand-listed specialist in Manuka honey and bee-derived health products, selling globally through DTC and retail. Comparable as a premium, origin-led, value-added honey brand with an emphasis on health benefits and rare varietals.
• Manuka Health: New Zealand Manuka honey and propolis specialist selling premium, certified bee products through health and specialty channels worldwide. Comparable in the value-added, certified, health-positioned bee product space.

Direct peers

• La Maison de l'Abeille: French artisanal honey and beeswax specialist with a curated assortment of honeys, candles, and wellness products, sold through its own boutique and online store. Comparable as a small French maison-style honey brand with DTC e-commerce.
• Le Rucher de Provence: Regional French artisanal honey producer with own apiaries in Provence, offering monofloral honeys, royal jelly, propolis, and gift sets through its own e-commerce site. Comparable in size, channel mix (DTC e-commerce) and product range to Maison Crétet.
• Famille Michaud Apiculteurs: Largest French family-owned honey company (Miel l'Apiculteur, Lune de Miel brands), producing and packaging a wide range of honeys and honey derivatives for retail and foodservice across France and abroad. Closest direct competitor to Maison Crétet in French artisanal and branded honey.
• Ballot-Flurin: French artisanal apiculteur based in the Pyrenees, selling apitherapy-oriented honey, royal jelly, propolis and wellness preparations direct-to-consumer with a strong heritage and natural-quality narrative. Highly comparable positioning to Maison Crétet's value-added bee product assortment.
• Lune de Miel: French premium honey brand owned by Famille Michaud, marketed through specialty retail and online channels. Comparable as a branded French honey line spanning monofloral varieties and honey-based gourmet products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boutiquemielcretet
• Instagraminstagram.com/maison_cretet
• Pinterestpinterest.fr/maisonCretet
• LinkedInlinkedin.com/company/lesruchersdugue

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAISON CRÉTET APICULTEURS DEPUIS 1948