Manuka Health

What Manuka Health does

Manuka Health New Zealand Ltd., founded in 2006 and headquartered in Auckland, is a privately held wellness and beauty company that produces and markets a portfolio of bee-derived products built around mānuka honey, propolis, royal jelly, and bee venom. The company pioneered the MGO (methylglyoxal) rating system as a potency standard for mānuka honey and holds a patented vitamin C (ascorbyl glucoside) used in its skincare formulations. Its core offerings are organized into three pillars: raw mānuka honey in graded MGO tiers from 115+ to 1600+, ingestible supplements (propolis capsules, throat spray, lozenges, immunity elixir shots, royal jelly capsules), and two skincare sub-brands (Eternal Renewal for anti-aging using bee venom and royal jelly; Pro Vitality for daily restoration using propolis and vitamin C). The company manages approximately 21,000 hives across New Zealand under Master Beekeeper Brian McCall and operates the Te Awamutu facility, one of the largest customized honey facilities globally, with full batch-to-beekeeper traceability via laser-etched batch numbers.

The business operates primarily direct-to-consumer through owned e-commerce storefronts tailored to six regional markets (US, Australia, New Zealand, France, Germany, Italy, plus Rest of World), supplemented by retail distribution in physical stores worldwide. Pricing spans $12 for lozenges to $575 for limited-edition Pinnacle Harvest MGO 1600+ honey, with premium skincare SKUs between $38 and $140. A subscription/auto-replenish model with a 10% discount, The Hive loyalty program, themed bundles, and an affiliate program support recurring revenue and customer acquisition. Long-term supply is secured through partnerships with Te Roroa (since 2018, 50+ hectares of native mānuka plantings) and Rimunui Station (since 2020, 2,800+ hectares restored to native bush). The company holds certifications including UMF, Non-GMO Project Verified, BRCGS, Fernmark, FIANZ Halal, Kosher Check, and EcoCert Cosmos Natural, and it has earned editorial coverage in Vogue, Allure, Byrdie, Marie Claire, Well+Good, NYLON, CBS News, and other major outlets. Clinical efficacy for skincare lines has been independently validated through Citrus Labs trials.

Name

Manuka Health

Legal name

Mānuka Health New Zealand Ltd.

Website

https://manukahealth.co.nz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Manuka Health is a New Zealand-based wellness and beauty company that produces and sells premium bee-derived products including MGO-graded mānuka honey, propolis and royal jelly supplements, and clinically validated skincare. It sells primarily direct-to-consumer via regional e-commerce storefronts across six markets plus global retail, serving health-conscious consumers and premium skincare buyers worldwide.

Ownership category

akta.pro rank

Product category

Manuka Honey & Bee-Derived Wellness Products

NAICS

Apiculture (112910), Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)

akta.pro secondary industries

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL), Propolis & Bee Pollen Harvesting/Processing (AFAEAHAD), Royal Jelly Production (AFAEAHAC), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Manuka honey products
• Bee-derived supplements
• Propolis capsules
• Royal jelly supplements
• Natural skincare

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mānuka Honey Sales: Sale of premium mānuka honey products ranging from Daily MGO 400+ to Pinnacle Harvest MGO 1600+, sold in various packaging including luxury glass jars, sustainable blue jars, and classic jars. Products available from $21.99 to $575 depending on MGO potency and packaging.
2. Propolis Supplements: Sale of propolis-based health supplements including Bio30 Propolis 1-a-Day 90 Capsules ($45), Immunity Elixir Shots ($28), and lozenges ($12). Products positioned for immune support and wellness.
3. Skincare Products: Sale of skincare products including Eternal Renewal collection (face cream $140, face serum $126, eye serum $106) and Pro Vitality collection (face serum $82, face cream $98, hand cream $38). Positioned as premium anti-aging and restorative skincare.
4. Royal Jelly Products: Sale of royal jelly-based supplements including Royal Jelly Capsules with Biotin ($100). Positioned for vitality, longevity, and beauty-from-within benefits.
5. Subscription/Auto-Replenish: Auto-replenish subscription model offering 10% discount and bonus Pollen Points on recurring orders. Customers can manage order frequency and subscription through their account dashboard.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Manuka Health produces, grades, and sells premium New Zealand manuka honey across MGO 115+ to MGO 1600+ potencies, along with bee-derived ingestible supplements (propolis capsules, throat sprays, lozenges, immunity elixir shots, royal jelly capsules) and skincare lines (Eternal Renewal anti-aging and Pro Vitality daily restorative collections). The portfolio is unified around four bee-derived ingredients: manuka honey, propolis, royal jelly, and bee venom, sold individually and as themed bundles and gift sets.

Product overview

Manuka Health is a New Zealand-based wellness company offering a portfolio of bee-derived health and beauty products organized into three pillars: Manuka Honey (raw honey in various MGO potencies), Ingestibles (propolis and royal jelly supplements), and Skincare (Eternal Renewal and Pro Vitality collections). The core product line is raw Manuka Honey ranging from MGO 115+ to MGO 1600+, sold in sustainable blue jars, luxury glass jars, and classic formats. The skincare division features two sub-brands: Eternal Renewal (anti-aging with royal jelly, bee venom, MGO 800+) and Pro Vitality (daily restoration with propolis, patented vitamin C, MGO 400+). The ingestibles category includes propolis capsules, throat sprays, lozenges, immunity elixir shots, and royal jelly capsules. Products are sold individually and as themed bundles and gift sets.

Differentiator

Problem solved

Functional benefit

Brands

• Mānuka Health: Primary brand for mānuka honey, propolis, royal jelly, and bee venom wellness and skincare products.

Products and services

• Manuka Honey MGO 115+ Entry-level raw Manuka honey with MGO 115+ rating for daily wellbeing, natural energy, and culinary use.
• Manuka Honey MGO 263+ (Original MGO 263+) Daily wellbeing honey with gentle MGO 263+ potency, supporting natural balance and everyday wellness.
• Manuka Honey MGO 400+ (Daily) Daily-use Manuka honey with MGO 400+ rating for inner and outer radiance; the company's most popular daily wellness grade.
• Manuka Honey MGO 600+ (Extra) Elevated MGO 600+ Manuka honey supporting both inner wellness and radiant skin with higher potency.
• Manuka Honey MGO 800+ (Ultra) High-potency MGO 800+ Manuka honey with extraordinary potency for targeted inner wellness support.
• Manuka Honey Reserve MGO 1000+ Premium Manuka honey in the company's permanent line with MGO 1000+ rating, rare and potent with precious properties.
• Manuka Honey Pinnacle Harvest MGO 1600+ Ultra-premium limited edition Manuka honey with the highest MGO 1600+ rating, presented in a luxury glass jar.
• Manuka Honey Single Origin Pohuenui MGO 856+ Limited edition single-origin Manuka honey from the 2023 harvest, sourced from land rich in manuka and accessible only by air or water.
• Bio30 Propolis 1-a-Day 90 Capsules Daily vegetarian capsule delivering pure New Zealand propolis (30mg bioactive flavonoids) to support immunity and general wellbeing.
• Manuka Honey & Propolis Throat Spray Oral spray combining MGO 400+ manuka honey and New Zealand propolis for mouth and throat health support.
• Manuka Honey & Propolis Lozenges with Vitamin C Lozenges combining manuka honey, propolis, and vitamin C for mouth and throat protection and immune support.
• Immunity Elixir Shots Daily elixir shot combining propolis, MGO 600+ manuka honey, zinc, and vitamin C to support immune function.
• Royal Jelly Capsules with Biotin Capsules combining royal jelly with biotin to support skin, hair renewal, vitality, and longevity from within.
• Eternal Renewal Face Cream with Royal Jelly Anti-aging face cream combining royal jelly, bee venom, and MGO 800+ manuka honey to reduce wrinkles and hydrate skin; clinically proven in 2 weeks.
• Eternal Renewal Face Serum with Bee Venom Regenerating face serum with royal jelly, bee venom, and MGO 800+ manuka honey for anti-aging and skin rejuvenation.
• Eternal Renewal Eye Serum with Bee Venom Lightweight eye serum with royal jelly, MGO 800+ manuka honey, and bee venom to hydrate and support elasticity around the delicate eye area.
• Eternal Renewal Nourishing Lip Balm with Royal Jelly and Elderberry Tinted lip balm with royal jelly, elderberry, and MGO 800+ manuka honey for smooth, nourished lips.
• Pro Vitality Daily Restorative Face Serum with Propolis and Vitamin C Face serum with propolis, patented vitamin C (ascorbyl glucoside), and MGO 400+ manuka honey to strengthen the skin barrier and reduce irritation.
• Pro Vitality Daily Restorative Face Cream with Propolis and Vitamin C Face cream with propolis, skin-brightening vitamin C, and MGO 400+ manuka honey to moisturize and support healthy radiant skin.
• Pro Vitality Hydrating Hand Cream with Propolis and Vitamin C Hand cream with propolis, vitamin C, and MGO 400+ manuka honey for soft, nourished hands.
• Manuka Honey MGO 400+ Gift Set Thoughtful gift set featuring MGO 400+ Manuka honey for everyday wellness and seasonal care.
• Ultimate Immunity Bundle Trio bundle of propolis products for seasonal wellbeing and immune resilience.
• Inner and Outer Beauty Bundle Bundle pairing royal jelly supplements with MGO 800+ manuka honey for beauty from within and without.
• Manuka Honey Lemon Lozenges with Vitamin C Lemon-flavored lozenges with manuka honey and vitamin C for throat soothing and immune support.
• Manuka Honey Elderberry Lozenges with Vitamin C Elderberry lozenges with manuka honey and vitamin C for immune support and throat care.
• Manuka Honey Lemon & Ginger Lozenges with Vitamin C Lemon and ginger lozenges with manuka honey and vitamin C for soothing throat relief.

Quantifiable outcome

• 90% of participants agreed skin feels moisturized and nourished after 2 weeks using Eternal Renewal Face Cream
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Rimunui StationcoreStrategic or Co-development Partner · 1 January 2020Over 20-year partnership with owners Scott & Julayne Thompson at Rimunui Station. Planting of mānuka began in 2020 with 330 hectares now home to native trees. More than 2,800 hectares have been restored and regenerated back to native bush. Station custodians are enveloped by views of Mount Taranaki and Mount Ruapehu.
• Te RoroacoreStrategic or Co-development Partner · 1 January 2018Long-time partnership with Te Roroa iwi (tribal) in Northland region of New Zealand. Partnership began in 2018 with trial planting of over 50 hectares of native mānuka seedlings. Aims to restore and replenish natural habitat while creating career paths for local community and honey-generating resource.
• Citrus LabscoreStrategic or Co-development PartnerPartnership with Citrus Labs for independent clinical trials on skincare products. Both Eternal Renewal Regenerating Face Cream and Face Serum tested in 8-week studies involving 40 women aged 40-55. Pro Vitality Daily Restorative Face Serum tested in separate 8-week study with 40 women aged 30-42.
• Research Institutions and ScientistscoreStrategic or Co-development PartnerCollaboration with field-leading scientists and researchers for over a decade. Partnerships responsible for pioneering MGO rating system and identifying 16 key bioactives in New Zealand propolis. Research findings funneled into product development.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Comvita: New Zealand's largest mānuka honey brand, also producing propolis and bee-derived supplements and skincare. Most direct head-to-head competitor across product categories, geographies (NZ, AU, US, Asia), and retail channels; competes with Manuka Health on MGO potency tiers and clinical credibility.
• Wedderspoon: Premium raw mānuka honey brand with strong US distribution and a propolis-based wellness line. Comparable product mix (honey + propolis supplements + skincare-adjacent products) and similar premium positioning targeting health-conscious consumers in North America.
• Steens Honey: New Zealand-based raw honey producer with mānuka varieties and UMF certification. Operates at similar mid-sized scale with vertically integrated beekeeping and comparable multi-tier MGO offering and US/EU e-commerce presence.
• Arataki Honey: Established NZ beekeeper and honey packer offering mānuka honey across MGO grades with retail and export presence. Direct supply-chain comparable, although narrower product range (honey-focused without Manuka Health's supplements and skincare extension).
• New Zealand Honey Co. (Ora Bee): NZ-based mānuka honey brand competing in the same premium segment with MGO-graded jars sold through global e-commerce and retail. Comparable product assortment in mānuka and overlapping customer base of wellness-focused consumers.
• Manuka Doctor: UK-headquartered mānuka honey brand (New Zealand-sourced) selling MGO-graded honeys plus propolis and royal jelly supplements. Competes directly in EU/UK retail and online channels with overlapping SKU structure and similar premium positioning.

Broad incumbents

• Hive & Wellness (NZ) / Watson & Son: One of New Zealand's largest honey producers (parent of Watson & Son and other brands) with deep apiculture operations, UMF certification, and broad export reach. Larger and more diversified than Manuka Health, but overlapping on mānuka honey supply, processing scale, and international distribution.
• Y.S. Eco Bee Farms: Long-established US-based honey and propolis supplement brand with broad retail distribution. Less premium and less differentiated on mānuka, but a notable incumbent across bee-derived supplements and skincare-adjacent ingestibles globally.

Emerging players

• Bee & You (Balparmak): Turkey-based propolis and bee-product supplement brand with growing global e-commerce presence. Competes in the same propolis/royal jelly ingestible category Manuka Health occupies, with overlapping health-conscious consumer segment but differentiated geographic origin.

Regional players

• Dr. Roebuck's: Australian clean-beauty brand built around bee venom skincare and ingestibles. Competes in the bee-venom skincare niche with similar premium pricing and clinical positioning, primarily in AU and select international markets.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@manukahealthsystem
• Facebookfacebook.com/summerglowapiaries
• Instagraminstagram.com/manukahealthsystem
• Xx.com/summerglownz

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manuka Health