MIGEL.AGENCY

What MIGEL.AGENCY does

MIGEL.AGENCY is a Moscow-based, full-service digital communication agency founded in 2017 (firmographics also lists 1991) that delivers integrated marketing services to enterprise and mid-market brands primarily in Russia. The firm operates across eight core service areas: Creative (concepts, special projects, vertical video, photo and stream production), SMM (social media management and community management), Influence (integrations with bloggers and celebrities and creator-mechanic design), Design (communication design, 3D, motion, websites, identity), Strategy (research, audits, workshops), ORM (reputation, reviews, UGC), Digital (brandformance, media and targeted advertising), and Marketplaces (e-commerce content, audits, promotion, optimization). Its client base spans beauty/cosmetics (Vivienne Sabo, Carmex, KUNDAL, INOSENSE), e-commerce/marketplaces (Ozon, SHEIN), retail (Fix Price, FACE CODE, A4 Food), banking (Post Bank, Alfa Bank), IT/cybersecurity (Kaspersky), sports nutrition (Tree of Life), and EdTech (Skyeng).

The agency's product surface is anchored on two proprietary assets. First, an owned community of 4,000+ bloggers is leveraged for influencer-marketing campaigns, live-commerce activations, and creative challenges — supporting case-study outcomes such as a 7,700% sales lift for Vivienne Sabo live commerce, 309% sales growth for the KUNDAL launch in Russia, and 2.2M+ views for Carmex on TikTok. Second, the wholly-owned subsidiary uno.dos.trends operates as a content-marketing platform producing large volumes of UGC and social-commerce creative, which contributed 10,000+ videos and 400+ creators to the Ozon Moments platform. Additional ecosystem assets include co-organized industry events (Think About Conf with Skolkovo and Tagline; ESG Book Club with E+ Community), the UGC Specialists Telegram Community claimed as a first in Russia, and an active magazine and research publication track that supports demand generation.

The business model is professional-services oriented: revenue is generated through project-based and retainer engagements sold directly to enterprise clients via a website brief portal, with acquisition also driven by industry events, Skolkovo partnerships, and public case-study marketing. Pricing is not publicly disclosed and no external investment or ownership changes have been reported. Leadership comprises Andrey Migel (General Director), Daria Migel (Creative Director), and Seraphim Denega (Director of Client Service). With a reported headcount of 7 employees serving enterprise-tier clients, the firm clearly operates a leveraged delivery model drawing on freelance creators, partner bloggers, and event networks to scale output beyond core staff.

Name

MIGEL.AGENCY

Legal name

MIGEL.AGENCY

Website

https://migel.agency

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

MIGEL.AGENCY is a Moscow-based full-service digital communication agency delivering influencer marketing, SMM, creative production, design, and marketplace services to enterprise brands in Russia, anchored by an owned 4,000+ blogger community and the uno.dos.trends content sub-brand.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Public Relations Agencies (54182), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Influencer Marketing Agencies (BPAFAHAA), Social Media & Community Management (BPAFAAAE), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Digital marketing services
• Influencer marketing agency
• Social media management
• Brand communication services
• Creative production services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Services: Creative concepts, special projects, vertical videos for social networks, video and photo production, streams
2. SMM Services: Social media management, special projects in social media, situational content, community management
3. Influencer Marketing: Integrations with bloggers and celebrities, development of creative game mechanics and challenges
4. Design Services: Communication design, creatives, 3D, motion graphics, websites, presentations, merch, brand styles, identity
5. Strategy Services: Marketing research, audit and strategy development, strategic sessions, creative workshops
6. ORM Services: Brand reputation management, reviews and UGC management, monitoring and response, influencer work
7. Digital Marketing: Brandformance, media advertising, video advertising, targeted advertising
8. Marketplaces Services: E-commerce content creation, audit, strategy, sales launch, marketplace promotion, external traffic and optimization

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MIGEL.AGENCY is a full-service communication agency that designs and delivers integrated digital marketing solutions for ambitious brands, spanning creative production, social media management (SMM), influencer and celebrity integrations, communication design, strategic research, online reputation management (ORM), brandformance and targeted digital advertising, and e-commerce content for marketplaces. The agency operates an owned community of 4,000+ bloggers and a content sub-brand (uno.dos.trends) to execute influencer campaigns, UGC content, live commerce, and social commerce initiatives at scale for clients such as Ozon, SHEIN, Kaspersky, Fix Price, Vivienne Sabo, and KUNDAL.

Product overview

MIGEL.AGENCY is a full-service communications agency offering a portfolio of integrated digital marketing services. The core offering spans eight service areas: Creative (production and special projects), SMM (social media management), Influence (influencer marketing with an owned network of 4,000+ bloggers), Design (communication design and brand identity), Strategy (research and consulting), ORM (online reputation management), Digital (brandformance and targeted advertising), and Marketplaces (e-commerce content and marketplace promotion). The agency also operates the sub-brand uno.dos.trends for content marketing. The portfolio is delivered as a unified service offering rather than a modular software platform, with case studies spanning beauty, retail, fintech, e-commerce, EdTech, fashion, and IT sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative
• SMM (Social Media Marketing)
• Influence (Influencer Marketing)
• Design
• Strategy
• ORM (Online Reputation Management)
• Digital
• Marketplaces
• uno.dos.trends

Quantifiable outcome

• KUNDAL brand launch: 309% sales increase in Russia
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TaglinecoreStrategic or Co-development Partner · 24 April 2024Analytical agency Tagline co-organized Think About Conf conference with MIGEL AGENCY, bringing together entrepreneurs, top managers, and business school representatives for systemic business growth discussions.
• Skolkovo Business SchoolcoreStrategic or Co-development PartnerMoscow School of Management Skolkovo supported Think About Conf and Business Education for Digital Founders conference. Provides venue and expert speakers for agency-organized events.
• E+ CommunitycoreGTM or Marketing PartnerOne of the largest marketer communities in Russia, co-organized ESG Book Club event with MIGEL AGENCY discussing social responsibility in marketing.
• Skolkovo AlumniminorGTM or Marketing PartnerAlumni community used for promoting conference events and business education initiatives.
• VK (VKontakte)coreTechnology or IntegrationVK social platform where agency runs client campaigns, hosts meetup events, and publishes video content. VK Clips feature used as TikTok alternative.
• Uno Dos TrendscoreStrategic or Co-development PartnerModern content marketing agency operating as subsidiary of MIGEL AGENCY, specializes in UGC content creation for brands and social commerce.
• VK AdBloggersminorGTM or Marketing PartnerVK team co-organized Microbloggers & UGC Trends 2025 meetup with MIGEL AGENCY.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Possible Group Russia: Russian digital agency within an international network offering full-service digital marketing, creative, and media; comparable in service breadth and enterprise targeting.
• WildJam: Russian digital and influencer marketing agency offering SMM, creator collaborations, and content production; directly competes with MIGEL in the same enterprise brand and influencer segments in Russia.
• Hype Agency: Moscow-based full-service digital agency focused on influencer marketing, content, and creative campaigns; closest direct competitor in scale, service mix, and target client profile.
• Grape (by Nectarin): Full-service digital and creative agency in Russia offering branding, advertising, SMM, and digital production for enterprise clients, comparable in service breadth to MIGEL.
• Pichesky: One of the largest Russian SMM and digital communications agencies; competes directly for enterprise SMM retainers and influencer campaigns similar to MIGEL's SMM and Influence offerings.
• Perfluence: Russian influencer marketing platform and agency combining a large creator base with performance-driven campaign management; overlaps with MIGEL's Influence service line.
• Friends Agency: Moscow-based creative and digital agency serving enterprise clients with integrated campaigns; comparable in full-service creative and SMM positioning.

Broad incumbents

• VaynerMedia Russia: Global social-first agency network with operations in Russia; competes for enterprise social and influencer budgets at higher scale and with broader geographic reach.
• R/GA: International digital and creative agency offering brand, experience, and marketing transformation; competes for large enterprise mandates that overlap with MIGEL's full-service scope.

Emerging players

• GetBlogger: Russian influencer marketing platform connecting brands with bloggers; partial overlap with MIGEL's influencer service line, focused on marketplace and SMB clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MIGELAGENCYTEAM
• LinkedInlinkedin.com/company/migel-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIGEL.AGENCY