Uno.dos.trends

What Uno.dos.trends does

Uno.dos.trends is a B2B UGC (user-generated content) video agency and seeding platform founded in 2021 and headquartered in Dubai with primary operations in Moscow. The company sells four integrated service lines — UGC Seeding (mass distribution of native short-form video through a 4,000+ creator network), UGC Production (managed vertical-video content factory at scale), UGC Widget (a TikTok-style embed placed on client websites for product discovery and conversion), and UGC Training (workshops for brand SMM and seller teams). Its underlying technology combines a proprietary creator community accessible via Telegram with a Content Trend Analysis Engine that identifies viral formats to brief creators, enabling campaign-level CPVs below 0.8 rubles.

The business model is professional-services-based with quote-based pricing: clients (enterprise marketplaces and consumer brands) pay for managed campaigns, content rights transfer, and ad-hoc training engagements. Notable enterprise wins include building the Ozon Moments TikTok-style video feed (10,000+ videos from 400+ creators in five months), training Avito sellers (1,100 video units generated), and recurring work with Yandex Market, AliExpress Russia, and BORK. Mid-market customers span beauty (LookDore, Openface), apparel (LOLOCLO), food (Food.ru), travel (YouTravel.me), and electronics (TANOSHI). Distribution is direct-sales driven via website inquiry, CEO-led Telegram thought leadership, and industry events such as the January 2025 'Microbloggers & UGC: Trends 2025' meetup co-hosted with VK AdBloggers. The company is recognized by RUWARD as a TOP-3 content agency and operates across 20+ countries with an international team, though it discloses no external institutional investment.

Name

Uno.dos.trends

Legal name

uno.dos.trends

Website

https://unodostrends.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Uno.dos.trends is a Dubai- and Moscow-based UGC video agency operating a 4,000+ creator network to produce and seed native short-form video content for enterprise marketplaces (Ozon, Avito, Yandex Market) and consumer brands across 20+ countries.

Ownership category

akta.pro rank

Product category

Content Marketing and UGC Video Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Content Strategy & Planning (BPAFAIAG)

akta.pro secondary industry

Topic/Interest-Based Content Discovery Apps (MPACAKAB)

Keywords

• UGC video production services
• Influencer marketing services
• Creator marketing agency
• Vertical video seeding
• Social commerce content

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. UGC Seeding Campaigns: Mass creation and publication of native video content across bloggers' social media accounts. Clients pay for reach, engagement, and content rights transfer. CPV (cost per view) reportedly below 0.8 rubles.
2. UGC Production (Content Factory): Managed production of trending UGC videos at scale using the company's creator network. Clients receive completed video assets for use across their own marketing channels.
3. UGC Widget Placement: Installation and management of TikTok-style video widgets on client websites to drive product discovery and conversion.
4. UGC Training and Workshops: Educational workshops for employees, partners, and brand SMM teams on creating trending video content. Conducted for Avito sellers and Yandex Market sellers.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Uno.dos.trends is a B2B content marketing agency that designs and runs UGC-based advertising campaigns for brands through a managed network of 4,000+ content creators. Its core deliverables include mass seeding of native vertical video across creators' social media accounts, large-scale content production for social commerce, a TikTok-style embeddable widget for product pages, and training workshops for brand SMM teams, with reported CPV below 0.8 RUB and reach exceeding 200M in 2024.

Product overview

Uno.dos.trends is a UGC video generation and seeding platform that operates as a four-module ecosystem: (1) UGC ПОСЕВЫ (Seeding) - the core platform for mass distribution of native video content through a network of 4,000+ bloggers and creators; (2) UGC ПРОДАКШЕН (Production) - a content factory for large-scale trending video creation; (3) UGC ВИДЖЕТ - a website embed that places TikTok-style video feeds directly on brand sites for product discovery and conversion; and (4) UGC ОБУЧЕНИЕ - workshop and training services for brand teams. The platform specializes in vertical video content optimized for social commerce, with demonstrated case studies integrating into marketplace ecosystems like Ozon Moments.

Differentiator

Problem solved

Functional benefit

Products and services

• UGC Seeding (UGC Посевы) Seeding platform for short videos in social networks that mass-creates and publishes native vertical video content through bloggers' and creators' social media accounts to solve KPI challenges, with reported CPV below 0.8 RUB and full content rights transfer to the client.
• UGC Production (UGC Продакшен) Content factory for vertical video and UGC creative production at scale that addresses the problem of limited ideas, formats, and performers for marketing and SMM teams, using the company's 4,000+ creator community and content trend analysis engine.
• UGC Widget (UGC Виджет) TikTok-style feed widget that can be placed on a brand's website to solve product discovery and conversion problems in product cards, with claimed up to 20% conversion to target action and 2x growth in time on site.
• UGC Training (UGC Обучение) Training services for employees, partners, and brand SMM teams, including workshops on working with content trends and analysis of current content strategy.
• Ozon Moments TikTok-style social commerce section within the Ozon marketplace where creators publish product review videos, unboxing content, and trending videos with direct purchase functionality integrated into the video feed; uno.dos.trends built the UGC content factory that produced 10,000+ videos from 400+ creators within 5 months.

Quantifiable outcome

• CPV (Cost Per View) below 0.8 rubles for seeding campaigns
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VK AdBloggerscoreStrategic or Co-development Partner · 30 January 2025Co-organized the 'Microbloggers & UGC: Trends 2025' meetup on VK platform. Both organizations contributed speakers and content for the event focused on UGC trends and micro-influencer marketing. Uno.dos.trends provided expertise on content creation and creator management while VK AdBloggers contributed platform insights and blogger community access.
• OzoncoreStrategic or Co-development PartnerLaunched Ozon Moments — a TikTok-style video feed on Ozon marketplace. Uno.dos.trends (by MIGEL AGENCY) built content factory producing 10,000+ videos from 400+ creators within 5 months. Created the entire UGC ecosystem for the platform's video feature launch.
• AvitocoreStrategic or Co-development PartnerConducted training workshops for Avito sellers to teach video content creation. Generated 1,100+ video units. Helped Avito integrate video capabilities into product listings as part of their platform evolution toward social commerce.
• MIGEL AGENCYcoreStrategic or Co-development PartnerParent company and creative agency partnership. Uno.dos.trends operates as part of MIGEL AGENCY structure. Provides creative direction and additional agency capabilities for client projects.
• Yandex MarketminorGTM or Marketing PartnerConducted educational workshops for Yandex Market sellers on creating engaging product videos for marketplace presence and conversion optimization.
• AliExpress RussiaminorGTM or Marketing PartnerJoint educational events conducted with AliExpress for marketplace sellers on video content creation and social commerce strategies.
• YouTravel.meminorGTM or Marketing PartnerImplemented UGC video widget solution on YouTravel.me website to enhance product discovery and conversion for travel booking.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Aspire (formerly AspireIQ): Aspire is an end-to-end creator marketing platform serving brands and agencies with creator discovery, workflow, and UGC production. Comparable in offering an integrated platform spanning creator network, content production, and distribution analytics.
• Grin: Grin is a creator marketing platform with CRM, content, and payout workflows for influencer and UGC programs. Comparable as an enterprise-focused creator platform serving the same brand buyer profile.
• Billo: Billo is a UGC video production platform that connects brands with creators for short-form ads and product videos. It is the closest direct peer to Uno.dos.trends' Production and Seeding modules, with an overlapping offering of on-demand UGC video creation for e-commerce and consumer brands.
• Collabstr: Collabstr operates a marketplace connecting brands with UGC creators and influencers for content production and sponsored posts. Comparable to Uno.dos.trends' creator marketplace and Seeding services, particularly for small and mid-market brand clients.
• Skeepers: Skeepers (formerly Octoly) is a UGC and influencer marketing platform specializing in product reviews, ratings, and video testimonials. Comparable to Uno.dos.trends' Widget and Production offerings around authentic creator-driven video content on brand sites.
• Insense: Insense is a UGC and creator collaboration platform offering content production, whitelisted ad distribution, and creator marketplace tools for Shopify and DTC brands. Highly comparable to Uno.dos.trends across the full UGC workflow from creator matching to multi-platform publishing.
• Minisocial: Minisocial is a nano-influencer and UGC platform connecting brands with thousands of micro-creators for authentic content campaigns. Directly comparable to Uno.dos.trends' emphasis on micro/nano-creators and seeding-driven distribution model.

Broad incumbents

• CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing platform with global brand clients, creator CRM, and analytics. Comparable as a broader, well-capitalized incumbent serving overlapping enterprise customers with a more developed software stack.
• LTK: LTK is a large creator commerce platform connecting influencers with brands for shoppable content and campaigns. Comparable as a broader, established player in the same creator-driven marketing and shoppable UGC category.
• HypeAuditor: HypeAuditor provides influencer analytics, fraud detection, and creator discovery used by brands and agencies globally. Comparable as an analytics-and-discovery layer over the same creator economy that powers Uno.dos.trends' network, with stronger software positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=tFrWRYYEl04
• LinkedInlinkedin.com/company/unodos
• Instagraminstagram.com/unodostrends?igsh=N2xjYWdndThjZHlh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uno.dos.trends