Miguel's Pizza

What Miguel's Pizza does

Miguel's Pizza is a single-location pizza restaurant operating from the 3rd Floor of Buck Street Container Park in Camden, London (NW1 8QP), open daily from 12pm to 10pm. The business was founded by Miguel Barclay, who positioned the restaurant around a distinctive 80s Spielberg movie-inspired aesthetic and serves classic New York-style pizza on a handmade sourdough base. The menu centers on individual slices and 14-inch whole pies across classic varieties (Margherita at £2.50/£9.00, Pepperoni at £3.30/£11.00), specialty offerings including a Hoisin Duck pizza and a Mushroom Delight vegetarian option, and a Vegan Meat Feast developed in partnership with plant-based meat brand THIS ISN'T priced at £15.00 for a 14-inch pie. A beverage program runs alongside the food menu, featuring Big Smoke Brewery IPA (£5.50 each or 2 for £10), MOTH canned cocktails (£6), and soft drinks from £2.50.

The go-to-market is direct-to-consumer with three order channels: dine-in, takeaway at the Camden counter, and delivery via the Deliveroo marketplace. The restaurant employs 5 staff and operates as a privately held independent UK business with no disclosed ownership structure, funding rounds, or parent entity. Marketing is conducted primarily through the company's website and the Deliveroo listing, supplemented by an email newsletter signup. The target customer segments are general pizza consumers in the Camden area and vegetarians/vegans seeking quality plant-based pizza options.

The revenue model is straightforward food and beverage retail: one-time unit-priced sales for slices, whole pies, and drinks consumed on-premises or delivered, with Deliveroo handling transaction processing for delivery orders at a marketplace fee. Average ticket sizes range from approximately £2.50 for a single slice to roughly £15-£20 for a whole pie plus beverage pairing, and the business relies on transaction volume from a single high-footfall Camden location plus Deliveroo delivery to drive revenue.

Name

Miguel's Pizza

Website

https://miguelspizza.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Miguel's Pizza is a single-location New York-style sourdough pizza restaurant in Camden, London, founded by Miguel Barclay, serving individual slices, whole pies, and craft beverages to walk-in and Deliveroo delivery customers.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza restaurant
• New York-style pizza
• Sourdough pizza
• Casual dining
• Food takeaway

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in and Takeaway Food Sales: Direct sales of pizza by the slice or whole pie to customers visiting the Camden restaurant location
2. Delivery Orders: Third-party delivery orders through Deliveroo platform
3. Beverage Sales: Sale of alcoholic and soft beverages including craft beer and canned cocktails

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Miguel's Pizza is a Camden-based restaurant selling New York-style pizzas made with a naturally leavened sourdough base, offered both by the slice and as whole pies. The menu is completed by a small selection of beverages, and the same product range is available to customers eating in, taking away, or ordering through Deliveroo.

Product overview

Miguel's Pizza is a single-location pizza restaurant in Camden, London, operating as a counter-service eatery. The offering consists of New York-style sourdough pizzas available in three sizes (slice, 14-inch, and 22-inch whole pies) and a selection of beverages including craft beer, canned cocktails, and soft drinks. Pizzas include classic varieties (Margherita, Pepperoni, Mushroom) and specialty offerings (Vegan, Meat Feast featuring THIS ISN'T plant-based meat, and Hoisin Duck). The restaurant also provides delivery service through the Deliveroo platform.

Differentiator

Problem solved

Functional benefit

Products and services

• New York-style sourdough pizza slices Individual slices of New York-style pizza made with a naturally leavened sourdough base, sold to walk-in diners and takeaway customers at the Camden restaurant.
• Whole sourdough pizzas Full New York-style pizzas on a sourdough base, available to dine-in, takeaway, and delivery customers.
• Beverages A small selection of beverages sold alongside pizza slices and whole pies to in-store and takeaway customers.
• Deliveroo delivery service Home delivery of Miguel's Pizza's New York-style sourdough pizza menu to customers within Deliveroo's Camden delivery radius.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• THIS ISN'TcoreStrategic or Co-development PartnerMiguel's Pizza has partnered with THIS ISN'T to create a vegan version of the classic Meat Feast pizza. THIS ISN'T provides their plant-based meat alternatives which are featured as the topping on this specialty vegan pizza offering priced at £15.00 for a 14 inch pie.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Homeslice: London artisan pizza operator serving large-format 20" pizzas and slices in casual dine-in venues. Comparable on artisan positioning, by-the-slice format, and central London casual-diner customer base.
• Pizza Union: Affordable London pizza chain specializing in thin-crust Roman-style pizza with counter-service format. Comparable on counter-service model, multi-location London presence, and value-oriented slice/whole-pie pricing.
• Voodoo Ray's: NYC-style pizza-by-the-slice specialist with multiple London locations. Most directly comparable on NYC slice format, casual counter-service model, and London millennial/Gen-Z target customer.
• Pizza Pilgrims: Multi-site London-founded artisan pizza chain offering Neapolitan-style pizza in casual, counter-service settings. Direct comparable on product (artisan pizza), customer (London casual diners), and GTM (DTC dine-in + delivery aggregators).
• Franco Manca: UK sourdough pizza chain (part of Brendan's Group) operating numerous London and regional sites. Most directly comparable on sourdough-base differentiation, casual counter-service model, and multi-location London footprint.
• Yard Sale Pizza: London-based independent pizza chain known for affordable whole pies and slices with strong neighborhood presence. Comparable on slice-led counter-service model, East/Central London locations, and casual diner target audience.

Broad incumbents

• Honest Burgers: UK casual-dining chain serving premium burgers and sides in counter-service settings across multiple cities. Comparable as a London-based casual counter-service dining brand, but operates in an adjacent (non-pizza) category.
• Domino's Pizza UK: UK's largest pizza delivery chain with nationwide footprint and owned delivery infrastructure. Comparable on core product (pizza) and delivery-led revenue model, but operates at vastly different scale with mass-market positioning rather than artisan.

Emerging players

• Patty & Bun: London-grown gourmet burger restaurant with multiple sites and strong brand identity. Comparable on founder-led casual London dining concept with strong social media presence, though operates in burger rather than pizza category.

Regional players

• Made in Italy: Independent Italian restaurant and pizzeria group with locations across UK cities outside London. Comparable on artisan Italian pizza offering and full-service casual dining model, but operates in different geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/miguelspizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miguel's Pizza