Mihouse • მიჰაუსი

What Mihouse • მიჰაუსი does

Mihouse • მიჰაუსი is a Georgia-based omnichannel hypermarket retailer specializing in construction, renovation, and home improvement materials. The company self-describes as the largest construction and renovation materials hypermarket in the Transcaucasia (South Caucasus) region, operating a 12,000 sq.m. single-floor flagship on J. Lezhava Street in Tbilisi, a second Tbilisi location at Hualing Plaza in Vazisubani, and a branch in Kutaisi. The store carries approximately 60,000 SKUs across 13+ categories — lighting, hand and power tools, bathroom fixtures, ceramic tiles, construction materials and paints, household goods, furniture, heating/cooling/plumbing, wall coverings, doors, floor coverings, garden products, and appliances — sourced from suppliers in 8+ countries including the USA, Germany, Italy, Estonia, China, Iran, and the Netherlands.

The technology layer centers on an OpenCart-based e-commerce platform at mihouse.ge, which offers product filtering by brand, parameters, and country of origin, alongside a wishlist, cart, product comparison, and customer account system. In-store experience is augmented by VR visualization goggles, a sensory navigation system, tablet-based service, and a MiCoin loyalty currency. The business operates three revenue streams: retail product sales (primary), B2B corporate sales with a twice-yearly catalog and special pricing, and a tiered delivery service covering Tbilisi, Tbilisi suburbs, and regional Georgia with free delivery for orders ≥500 GEL in Tbilisi. Pricing is unit-based across SKUs, with installment financing offered through Bank of Georgia and gift cards starting at 25 GEL. The customer base is split between individual consumers (primary) undertaking home renovation, construction, and DIY projects, and corporate/business customers (secondary) procuring materials for business use.

Name

Mihouse • მიჰაუსი

Website

https://mihouse.ge

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mihouse is a Georgian omnichannel hypermarket retailer selling construction, renovation, and home improvement materials through a 12,000 sq.m. flagship in Tbilisi, a Kutaisi branch, and the mihouse.ge e-commerce platform, serving both individual consumers and corporate buyers across 60,000 SKUs sourced from 8+ countries.

Ownership category

akta.pro rank

Product category

Construction & Home Improvement Retail

NAICS

Home Centers (444110), Home Centers (44411)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industries

Bathroom Organization Retail (Shower Caddies, Over-toilet, Vanity organizers) (CRAIAJAM), Hanging & Entryway Organization Retail (Hooks, Racks, Coat/Shoe Trees) (CRAIAJAE)

Keywords

• Construction materials retail
• Home renovation supplies
• Building products hypermarket
• Tools and appliances retail
• Home improvement store

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Core revenue from selling construction materials, renovation products, tools, appliances, furniture and home goods through physical hypermarket locations and online store. Products sourced from multiple countries including USA, Germany, Italy, Estonia, China, Iran, Netherlands.
2. B2B Corporate Sales: Special pricing and services for corporate/business customers including preferential prices, flexible delivery, and personalized service.
3. Delivery Services: Delivery services across Tbilisi, surrounding areas, and regions of Georgia with tiered pricing based on weight and distance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mihouse operates a 12,000 sq.m. physical hypermarket in Tbilisi plus an e-commerce storefront at mihouse.ge, retailing approximately 60,000 SKUs covering construction materials, renovation supplies, power and hand tools, paints, lighting, bathroom fixtures, ceramic tiles, doors, floor and wall coverings, furniture, household goods, heating/cooling/plumbing equipment, garden products, and appliances sourced from brands in the USA, Germany, Italy, Estonia, China, Iran, and the Netherlands. The offering is supplemented by VR visualization, interior designer consultation, delivery, a B2B corporate program with twice-yearly catalog, gift cards, and a MiCoin loyalty currency.

Product overview

Mihouse • მიჰაუსი operates as a combined physical and online hypermarket for construction and renovation materials. The core offering consists of a large physical retail showroom (approximately 60,000 SKUs across 12,000 sq. meters) in Tbilisi and an e-commerce platform at mihouse.ge. The physical store and online platform together provide access to product categories including lighting, power/hand tools, bathroom fixtures, ceramic tiles, construction materials/paints, household goods, furniture, heating/cooling/plumbing, wall coverings, doors, floor coverings, garden products, and appliances. The portfolio is supplemented by value-added services including VR goggles for virtual interior visualization, interior design consultation, delivery services, a B2B corporate program with semi-annual catalogs, a MiCoin loyalty currency, product wishlist and comparison tools, and a dedicated promo zone featuring exclusive and leading world brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Mihouse Hypermarket (Physical Retail) Large-format physical hypermarket retailing construction materials, renovation supplies, power and hand tools, paints, lighting, bathroom fixtures, ceramic tiles, doors, floor and wall coverings, furniture, household goods, heating/cooling/plumbing equipment, garden products, and appliances from leading international brands, with in-store consultation, VR visualization, and sensor navigation.
• Mihouse.ge Online Store E-commerce storefront giving customers nationwide access to the Mihouse product catalog with online ordering, product filtering, wishlist and comparison features, and integrated checkout.
• B2B Corporate Service Dedicated corporate procurement program offering preferential pricing, flexible delivery terms, and personalized account service, with orders accepted online or in-store at Mihouse branches.
• Product Delivery Service Delivery service shipping purchases from the hypermarket and online store across Tbilisi, Tbilisi suburbs, and the regions of Georgia, with tiered fees based on weight and distance.
• Gift Cards Gift cards available for purchase at the hypermarket or online at mihouse.ge, in any denomination from a 25 GEL minimum, with a 1-year validity period.
• Interior Designer Service Professional interior design consultation offered to customers to assist with product selection and spatial planning for renovation and home improvement projects.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• International Brand SupplierscoreChannel Partner/ Reseller/ DistributorPartnerships with international manufacturers and brands including DEWALT, BOSCH, MAKITA, KARCHER, CROWN, TOLSEN, Midea, Ariston, Ferroli, Demir Dokum, CHiQ, Veetek, Chigo and others. These brands are distributed/resold through Mihouse's retail and online channels.
• Bank of GeorgiasupportingOthersPartnership for online installment payment system enabling customers to purchase products with monthly payment plans.
• Service Centers NetworksupportingOthersNetwork of authorized service centers across Tbilisi for warranty service on various brands including BOSCH, MAKITA, DEWALT, KARCHER, CROWN, Midea, Ariston, and others.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mr. Bricolage: French home improvement chain operating independent franchisee-owned hypermarkets with construction materials, tools, and DIY assortment. Direct concept parallel to Mihouse's franchise-like independent retail model.
• Wertheim (Werkers Welt / Hagebau): German cooperative of independent home improvement retailers operating under shared brand. Comparable cooperative-style home improvement retailing with construction materials and tools focus across European markets.

Broad incumbents

• OBI: German-headquartered home improvement retailer with large hypermarket format and broad assortment of construction materials, tools, and home goods. Direct concept comparison to Mihouse's 12,000 sqm single-floor flagship with similar product breadth.
• Leroy Merlin: Operates large-format home improvement hypermarkets globally under Adeo Group. Closest concept peer to Mihouse with similar SKU breadth (40,000-100,000+), showroom model, and DIY/professional customer mix. Competitor Mihouse may face if it expands beyond Georgia.
• Hornbach: European big-box home improvement retailer with very large store formats (often 15,000+ sqm) and deep assortment of construction materials and tools. Similar positioning to Mihouse with a professional and DIY customer mix.
• Bauhaus: European home improvement hypermarket chain with large specialty store format offering construction materials, tools, and home products. Comparable to Mihouse's hypermarket model in emerging European markets.
• B&Q: Kingfisher-owned UK home improvement retailer with hypermarket stores offering DIY and construction products. Comparable retail format and product breadth to Mihouse.

Regional players

• Fix Price: Russian-headquartered variety value retailer with significant presence in CIS and Caucasus markets. Comparable geographic footprint and price-conscious customer base, though with broader general merchandise rather than home improvement focus.
• Koçtaş: Turkey's largest home improvement retailer, operating hypermarket format stores with construction materials and home goods. Strong regional adjacency as a Caucasus neighbor with similar emerging-market retail dynamics to Georgia.

Emerging players

• Mr DIY: Malaysia-headquartered value home improvement retailer with rapid expansion across emerging markets in Asia and Eastern Europe. Comparable to Mihouse in offering affordable construction and household products in an emerging market context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Mihouse.ge
• Instagraminstagram.com/mihouse_hypermarket
• LinkedInlinkedin.com/company/mihouse-%E2%80%A2-%E1%83%9B%E1%83%98%E1%83%B0%E1%83%90%E1%83%A3%E1%83%A1%E1%83%98

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mihouse • მიჰაუსი