MURRAY MOTORS INC

What MURRAY MOTORS INC does

MURRAY MOTORS INC operates the Dealer Car Search business, a US-based, privately-held cloud SaaS provider serving independent and used car dealerships. The company's core product is a mobile-first website platform designed specifically for car dealers, with free SSL/HTTPS hosting, secured credit applications, and a library of over 60 dealer-specific design templates. Around this website core, the company has assembled a suite of add-on modules: lead management, website texting, a dealer mobile app, a 360-degree vehicle spin photography tool (DCS Spin 360), an automated Craigslist posting tool, reputation management, a vehicle evaluator, and internet advertising management. The platform consolidates inbound leads from the dealership website, website texting, classified sites, Facebook Marketplace, Facebook Messenger, Craigslist, UP Tracking, and call tracking into a single dashboard and synchronizes dealer inventory across 15+ automotive marketplaces and content sites, including Cars.com, Autotrader, CarGurus, TrueCar, Carfax, AutoCheck, KBB, Edmunds, JD Power, Car and Driver, Vast, Oodle, LemonFree, iSeeCars, and Autoblog.

The platform is delivered as a hosted cloud service, with no public mobile app store presence, no public API documented, and no SDK or MCP surface disclosed. Revenue is generated through recurring subscription pricing, with monthly billing and a base package positioned as substantially cheaper than standalone Facebook advertising spend (per customer testimonials). The company employs a sales-led direct go-to-market model with a small named sales team (David McCormack, Joel Matthew, Andy, Seth Mick, Zac) executing outbound phone and Facebook outreach to independent dealers, supplemented by website demo requests and customer referrals. The company is headquartered at 9420 Bunsen Way, Suite 250, Louisville, Kentucky, and serves US dealerships only, with the legal entity MURRAY MOTORS INC associated with a Des Moines, Iowa record.

The company has built vertical brand recognition through repeated Driving Sales and industry awards (9X highest rated website provider, 6X top rated lead management provider, 4X top rated messaging provider) and reports having served thousands of dealerships. Named reference customers are exclusively SMB dealerships (East Shore Auto Inc, Sisbarro Dealerships, a small Pennsylvania used car dealer), and there is no disclosed funding history, no revenue disclosures, no management team information, and no acquisitions or mergers recorded.

Name

MURRAY MOTORS INC

Legal name

Dealer Car Search

Website

https://mikemurraymotors.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MURRAY MOTORS INC, operating as Dealer Car Search, is a Louisville, Kentucky-based SaaS provider of mobile-first websites, lead management, and multi-channel inventory distribution for independent and used car dealerships across the United States, sold via a direct sales team on a monthly subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Subscription-based SaaS: Recurring subscription revenue model for website services, lead management, and inventory distribution. Testimonials indicate a base package pricing that is described as affordable and cost-effective compared to individual advertising expenses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MURRAY MOTORS INC, operating as Dealer Car Search, provides a cloud-based SaaS platform for independent car dealerships that includes mobile-first dealer websites, centralized lead management, and synchronized internet advertising and inventory distribution across major automotive marketplaces such as Cars.com, AutoTrader, CarGurus, TrueCar, Craigslist, and Facebook Marketplace. The offering is delivered as a subscription service with implementation, dedicated account management, and add-on modules for texting, 360-degree vehicle photography, reputation management, and vehicle evaluation.

Product overview

MURRAY MOTORS INC operates as a dealer digital solutions provider offering a platform of interconnected products for car dealerships. The core product is the Mobile-First Website platform, which serves as the foundation for all other modules. Additional products include Website Texting, Mobile App, DCS Spin 360°, Craigslist Posting Tool, Reputation Management, Vehicle Evaluator, Internet Advertising Management, and Lead Management System. These products work together to provide dealers with inventory distribution, customer communication, lead capture, and online advertising capabilities across multiple channels including Cars.com, AutoTrader.com, CarGurus.com, Facebook Marketplace, and Craigslist.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile-First Dealer Websites Mobile-first responsive websites for car dealerships featuring SSL/HTTPS hosting, secured credit apps and forms, photo overlays, inventory import and distribution, and over 60 design templates. The site is delivered with a dedicated website team and ongoing support.
• Lead Management System Centralized lead management dashboard for car dealerships that automatically aggregates and routes leads from multiple sources including the dealership website, website texting, classified sites, Facebook Marketplace, Facebook Messenger, Craigslist, the UP Tracking System, and call tracking into a single leads table.
• Internet Advertising Management Advertising management service for car dealerships that synchronizes inventory and campaigns across paid subscription sites and online marketplaces including Cars.com, AutoTrader.com, CarGurus.com, TrueCar, and others to maximize inventory exposure.

Quantifiable outcome

• 50% of car dealer website traffic comes from mobile devices - validates need for mobile-first approach

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core.

• Cars.comcoreTechnology or IntegrationIntegration partner for inventory distribution. Dealer Car Search exports dealership inventory to Cars.com paid subscription listings.
• AutoTrader.comcoreTechnology or IntegrationIntegration partner for inventory distribution to AutoTrader.com platform.
• CarGuruscoreTechnology or IntegrationIntegration partner for inventory distribution to CarGurus marketplace.
• TrueCarcoreTechnology or IntegrationIntegration partner for TrueCar lead generation and inventory distribution.
• CarfaxcoreTechnology or IntegrationIntegration with Carfax vehicle history reports for dealership use.
• CraigslistcoreTechnology or IntegrationAutomated Craigslist posting tool for dealership inventory listings.
• Facebook MarketplacecoreTechnology or IntegrationLead source integration from Facebook Marketplace for dealership leads.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Podium: Messaging, reviews, and customer communication platform widely used by auto dealers; overlaps with Dealer Car Search's website texting, lead management, and reputation management modules.
• BirdEye: Reputation and customer experience platform serving multi-location automotive dealers; competes specifically with Dealer Car Search's reputation management module and increasingly with its lead management/communication tools.
• LotLinx: AI-driven inventory marketing platform for auto dealers that optimizes vehicle merchandising and digital ad spend; comparable to Dealer Car Search's internet advertising management and inventory distribution capabilities, focused on a narrower (AI-led) wedge.

Broad incumbents

• Dealer.com (Cox Automotive): Cox Automotive's flagship dealer website and digital marketing platform; competes head-to-head with Dealer Car Search in dealer websites, SEO/SEM, and inventory syndication, but bundles a much broader Cox ecosystem (VinSolutions CRM, Dealertrack DMS, Kelley Blue Book).
• VinSolutions (Cox Automotive): Dealer CRM and lead-management system used by many franchised dealers; directly overlaps with Dealer Car Search's lead management and Internet advertising modules, typically sold as part of a Cox bundle to larger dealers.
• CDK Global: Large incumbent provider of DMS, CRM, and digital retailing tools to franchised dealers; competes at the high end of the market that Dealer Car Search would need to move upmarket into for meaningful growth.
• DealerSocket (Now Tekion): Dealer management and CRM platform serving independent and franchise dealers; competes in lead management, desking, and dealer digital tools, with a broader product suite than Dealer Car Search.

Direct peers

• Cars.com: Both a major inventory syndication partner for Dealer Car Search and a competitor via its own dealer website/lead products; comparable because it serves the same independent and franchise dealer base with marketplace listings and dealer digital tools.
• DealerOn: Independent-focused dealer website provider with SEO, paid media, and inventory syndication offerings; very similar customer profile to Dealer Car Search and directly competes for the same independent and BHPH dealership customers.
• Dealer Inspire (Cars.com): Cars.com's dealer website platform offering responsive websites, inventory management, and digital advertising; one of the closest direct competitors to Dealer Car Search's mobile-first website and inventory distribution offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/murray-motors-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MURRAY MOTORS INC