Miki Travel Online

What Miki Travel Online does

Miki Travel Online is the e-business trading name under which Group Miki Holdings Limited operates its B2B travel wholesale distribution platform. The group's flagship product, mikiNet (also branded Mikinet), is a closed, XML-based B2B booking platform accessible only to authorised travel agents; it provides real-time access to global hotel inventory at confidential wholesale rates, together with support modules for white-label affiliate booking sites and direct API integration. Founded in 1967 in London and Tokyo to serve the inbound Japanese leisure market into Europe, the group expanded to 24 European offices by 1988, extended into the Middle East and Africa during the 1990s, and progressively built direct hotel contracting in Asia, the Far East, India, Australia and the United States from 2006 onwards, reaching an inventory footprint across 170+ countries and 236+ system integrations.

Miki Travel Limited is registered as a private limited company in England and Wales, headquartered in London and operating as a subsidiary of UK-based Group Miki Holdings Limited. The group employs approximately 900 people globally across offices in London, Tokyo, Hong Kong, Kuala Lumpur, Manila, Shanghai, Taipei, Dubai, Paris and the United States. The Hong Kong-domiciled entity, Miki Travel Online Limited, was established in 2020 to focus on digital and e-business operations, with its grand opening held in September 2024. In 2021, the group expanded beyond accommodation by acquiring Ceetiz, the French market leader in travel activities.

The business model is a wholesale B2B model in two directions: travel buyers (agents, tour operators, wholesalers) gain access to net-rate hotel inventory, group tours, MICE services and (post-Ceetiz) activities through mikiNet, on either a credit-account post-payment basis (monthly invoicing, 15-day terms) or pay-as-you-go via credit/debit card or bank transfer; hoteliers in turn access a global B2B distribution channel that does not publish rates to end consumers, preserving supplier pricing integrity. The company derives revenue principally from the wholesale margin between negotiated supplier rates and net rates sold to buyers, with complementary revenue from recurring platform-access relationships with major hotel chains such as Accor (40+ year strategic account) and Kempinski.

Name

Miki Travel Online

Legal name

Miki Travel Limited

Website

https://miki.travel

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Miki Travel Online is the e-business arm of Group Miki Holdings, operating a closed XML-based B2B booking platform (mikiNet) that supplies wholesale hotel inventory to authorised travel agents and hoteliers across 170+ countries.

Ownership category

akta.pro rank

Product category

Travel Wholesale Distribution

NAICS

Travel Agencies (561510)

akta.pro primary industry

B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ)

akta.pro secondary industries

Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG), Wholesale Travel Product Aggregators (Multi-Supplier B2B Aggregation) (THAKAJAI), White-Label Travel Supply Providers (B2B2C Inventory & Packaging) (THAKAJAJ)

Keywords

• B2B travel wholesale
• Hotel distribution platform
• XML booking integration
• Wholesale accommodation services
• Travel technology API

Headquarters

HQ city

Sham Shui Po District

HQ country

Hong Kong SAR China

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Travel Services: B2B wholesale supply of travel services including hotel accommodation, tours, and other travel products. Revenue generated through margin between negotiated wholesale rates and net rates sold to travel buyers who then mark up for end consumers.
2. B2B Booking Platform Access: Secure access to mikiNet platform for authorized travel agents. Credit account customers pay monthly within 15 days of invoice; other customers pay in full at time of booking via credit/debit card or bank transfer.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Miki Travel Online operates as a B2B travel wholesaler, supplying hotel accommodation and travel products at negotiated wholesale net rates to registered travel buyers (tour operators, travel agents) who resell to end consumers. Its core distribution vehicle is the proprietary mikiNet/Mikinet platform, which provides real-time inventory access, XML API integration, and white-label affiliate booking sites for partners worldwide.

Product overview

Miki Travel Online operates as a B2B travel wholesaler with a platform-plus-modules architecture. The core product is mikiNet/Mikinet, an XML-based B2B booking platform connecting travel agents with global hotel inventory. Supporting modules include the Affiliate Booking Site for white-label customization and API Integration Services for real-time connectivity. The company also offers accommodation sourcing, distribution services for hoteliers, and customer support operations. The 2021 acquisition of Ceetiz expanded their offerings into travel activities. The platform supports multi-currency pricing, dynamic rates, and 24/7 access to inventory across 170 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• mikiNet / Mikinet B2B Booking Platform Closed B2B XML-based booking platform accessible only to authorized registered travel agents and hoteliers. Provides real-time availability, competitive confidential net rates, secure reservation management, multi-currency support, and 24/7 access to hotel allotments across 170+ countries.
• Affiliate Booking Site (White-Label) Fully customisable white-label booking website offered to travel buyers so they can present a branded booking experience to their own customers while Miki handles the backend inventory, payment processing, voucher generation, and 24/7 customer care. Supports multi-currency display, multiple payment options, and company-logo branding.
• Wholesale Hotel Accommodation Distribution Core B2B wholesale supply of hotel accommodation and travel products at negotiated wholesale net rates to registered travel buyers, tour operators, and travel agents who then mark up and resell to end consumers. Sourced through direct and exclusive contracts with hotels and accommodation providers worldwide.

Quantifiable outcome

• 236+ system interfaces completed worldwide
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• CeetizcoreOthers · 1 January 2021French market leader in travel activities segment that became a subsidiary of Group Miki in 2021, expanding Miki's portfolio in the activities and experiences segment.
• Kempinski HotelscoreStrategic or Co-development PartnerLong-standing strategic partnership spanning over 3 years with Miki's diverse travel distribution network delivering high value business growth across Kempinski's global hotel portfolio. Piotr Truty, International Director of Sales at Kempinski, notes real growth of high-value business with incredible value for hotels worldwide.
• Accor HotelscoreStrategic or Co-development PartnerGlobal strategic account partnership spanning over 40 years. Relationship built on continued dialogue, interaction, and understanding of common priorities enabling co-building of leisure strategy across Miki's source markets and Accor's hotel portfolio. Adrien Schulz, Strategic Account Manager at Accor, values the trusted collaborative relationship.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• TBO Holidays: Global B2B travel distribution platform connecting travel agents with hotel inventory worldwide. Comparable as a B2B-only intermediary with global reach, hotel contracting, and white-label booking site offerings for the travel trade.
• RateHawk: Emerging global B2B travel platform (part of Emerging Travel Group) offering hotel contracting, API connectivity, and closed B2B portals for travel professionals. Direct competitor in the same B2B hotel wholesaling space with modern technology targeting travel agents and tour operators globally.
• Hotelbeds: Largest global B2B bed bank and travel wholesaler connecting hotels with travel agents, tour operators, and airlines. Directly comparable as a wholesale intermediary with hotel inventory aggregation, API distribution, and white-label services targeting the same B2B buyer base as Miki.
• WebBeds: Webjet's B2B travel distribution division operating multiple regional brands (GTA, JacTravel, Sunhotels). Closely comparable as a global B2B wholesaler offering hotel inventory, sightseeing, transfers, and ancillaries to travel buyers worldwide through similar API and portal mechanisms.
• Bonotel Exclusive Travel: B2B wholesaler specializing in 4- and 5-star hotel inventory for travel agents and tour operators globally. Comparable in supplier-side focus on premium and luxury properties and B2B-only distribution model targeting travel professionals.
• TravelgateX: B2B hotel marketplace and connectivity platform enabling buyers and suppliers to connect, distribute, and trade inventory. Comparable as a technology-driven B2B travel distribution intermediary, though more focused on marketplace connectivity than traditional wholesaling.
• Travco Corporation: UK-based B2B travel wholesaler offering hotel inventory, cruise, and tour packages to travel agents worldwide. Comparable in operating model, geographic reach, and decades-long history as a B2B-only intermediary between hotel suppliers and travel buyers.

Broad incumbents

• Expedia Partner Solutions: B2B arm of Expedia Group providing travel inventory and technology to airlines, loyalty programs, and travel sellers. Overlaps as a broad incumbent offering B2B hotel distribution and API connectivity at much greater scale, though positioned as a wider portfolio player rather than specialist wholesaler.
• Booking.com for Travel Agents: B2B partner program of Booking.com enabling travel agents and tour operators to access Booking.com inventory and earn commissions. Comparable as a B2B distribution channel for hotel inventory, though part of a much broader consumer-facing platform rather than a dedicated wholesaler.

Emerging players

• Juniper Travel Technology: B2B travel technology provider offering booking engines, connectivity, and reservation platforms to tour operators and travel agents. Comparable as a B2B travel distribution technology enabler competing for the same buyer segment, though more technology-platform than wholesaler.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/miki-travel-online-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miki Travel Online