Mildiani Family Winery

What Mildiani Family Winery does

Mildiani Family Winery is a privately held, family-owned Georgian winery operating under the legal entity Tsinandali Old Cellar Ltd., founded in 1991 and headquartered in Tbilisi, Georgia. The company produces a diversified portfolio that includes classical Georgian wines (reds, whites, rosé, amber), traditional qvevri wines fermented and aged in buried clay amphorae, sparkling wines, flavored liqueur wines (pomegranate, chocolate, cherry), clay-pot packaged wines, chacha, and brandy. Its production combines traditional Georgian qvevri winemaking in Kakhetian cellars with modern Italian stainless steel fermentation and oak barrel aging, enabling both indigenous-varietal expressions (Kisi, Otskhanuri Sapere, Aleksandrouli, Mujuretuli, Krakhuna, Tsolikauri, Aladasturi, Saperavi, Rkatsiteli, Khikhvi, Budeshuri) and classical European-style reserves.

The business operates a multi-channel go-to-market: a DTC e-commerce store (mildiani.ge) with home delivery in Tbilisi and Batumi at 5 GEL per order (free over 100 GEL), three physical wine shops in Tbilisi, Batumi, and Zugdidi, B2B corporate gifting (personalized labels, volume discounts, access to aged wines up to 25 years from the Mildiani enoteca), and international export to documented markets including the USA and Poland, developed through international wine competitions (IWSC, Texsom, WINEXPO, Qvevri International Wine Competition) and trade shows (Enoexpo). Pricing is positioned in GEL, with bottles ranging from 16.50 GEL (Aladasturi Rose 2022) to 60.50 GEL (Reserve Brut 2015), and most SKUs clustering between 30–40 GEL.

The company is small (5 disclosed employees) and family-operated, with payment infrastructure provided by TBC Bank and export promotion support from the National Wine Agency of Georgia. International brand equity has grown sharply in recent years, with the company being named Best Georgian Wine Producer at IWSC 2024 and winning 18 awards at WINEXPO 2025 and 5 gold/7 silver/6 bronze at IWSC 2026, including a historic first gold medal for Georgian Chacha at IWSC.

Name

Mildiani Family Winery

Legal name

Tsinandali Old Cellar Ltd.

Website

https://mildiani.ge

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Mildiani Family Winery is a Georgian family winery (founded 1991, 5 employees) producing classical wines, traditional qvevri wines, sparkling wines, and liqueur wines for Georgian consumers (DTC and 3 retail shops), international importers (USA, Poland), and corporate gifting clients.

Ownership category

akta.pro rank

Product category

Wine Manufacturing

NAICS

Wineries (312130), Wineries (31213)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Georgian wine production
• Qvevri winemaking
• Traditional wine export
• Indigenous grape varieties
• Sparkling wine production

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Wine Sales: Online e-commerce store (mildiani.ge) selling wines, chacha, brandy, liqueur wines, and sparkling wines directly to end consumers in Georgia with home delivery. Physical wine shop sales in Tbilisi, Batumi, and Zugdidi.
2. International Export: Export of Georgian wines to international markets including the USA (Texsom competition reference) and Poland (Enoexpo presence). Success at international competitions drives export recognition.
3. Corporate Gifting & Bulk Sales: Personalized label design for corporate gifting, volume discounts on bulk corporate orders, and exclusive aged wine sales from the Mildiani enoteca to select corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mildiani Family Winery produces and sells a broad portfolio of Georgian wines and grape-derived alcoholic beverages — including classic dry/semi-sweet red and white wines, traditional qvevri (clay amphora) amber wines, sparkling wines, liqueur wines, chacha, and brandy. The company combines traditional Georgian qvevri winemaking methods with modern Italian equipment and oak barrel aging, distributing via its own e-commerce store, three physical wine shops in Georgia, and international export channels.

Product overview

Mildiani Family Winery produces a diverse portfolio of Georgian wines and alcoholic beverages. The product range includes classic Georgian wines (red, white, rose, amber), traditional qvevri (clay pot) wines, sparkling wines (brut and semi-dry), liquor wines (pomegranate, cherry, chocolate flavors), as well as chacha and brandy. The company is known for its qvevri wines made using the ancient Georgian traditional method of fermenting and aging wine in clay vessels buried underground. Key product lines include popular varietal wines like Tvishi, Krakhuna, Khikhvi, Mukuzani, Kindzmarauli, and Budeshuri; reserve wines such as Tsinndali Reserve; specialty qvevri wines including Otskhanuri Sapere and Rkatsiteli Kvevri; and sparkling wines under the Reserve Brut and Semi-dry Reserve labels.

Differentiator

Problem solved

Functional benefit

Products and services

• Tvishi Semi-sweet white wine from Georgia's Racha-Lechkhumi region, made from the Tsolikauri grape variety, with a straw-colored appearance and notes of ripe white fruit and field flowers. Sold via the Mildiani online store and retail shops.
• Krakhuna Dry white wine from Imereti region made from Krakhuna grapes, characterized by medium-to-high acidity and a memorable finish, pairing well with seafood and light salads.
• Khikhvi Dry white wine from Kakheti region made from Khikhvi grapes, featuring a light straw color with white fruit, citrus, flower, and honey notes. The 2018 vintage won gold at Texsom 2024 (Texas, USA).
• Tsinandali Reserve White wine reserve from Kakheti region aged in oak barrels, made from Rkatsiteli and Mtsvane grapes, with citrus, spring flowers, and light oak tones.
• Khvanchkara Semi-sweet red wine from Racha-Lechkhumi region made from Aleksandrouli and Mujuretuli grapes, characterized by rich berry aromas and a fresh sweet-sour balance.
• Mukuzani Dry red wine from Kakheti region made from Saperavi grapes, aged 2 years in oak barrels with notes of vanilla, dark chocolate, tobacco, smoke, and black pepper.
• Kindzmarauli Semi-sweet red wine from Kakheti region made from Saperavi grapes, featuring a deep mulberry color with ripe red berry aromas and a velvety texture.
• Budeshuri Dry red wine made from Budeshuri grapes, featuring an intense ruby color with a multi-layered bouquet of fresh red fruits, pomegranate, cherry, and spicy undertones.
• Aladasturi Rose Rose wine from Imereti region made from Aladasturi grapes, featuring pink color with light cherry and strawberry tones on a backdrop of spring flowers.
• Otskhanuri Sapere Dry red qvevri wine from Imereti region made from Otskhanuri Sapere grapes, featuring a deep ruby color with dried black plum, wild berries, cherry, and cornelian cherry notes.
• Rkatsiteli Qvevri (barrel) Amber-colored qvevri wine made from Rkatsiteli grapes, unfiltered, featuring a complex bouquet of dry white fruit, apple, quince, dried melon, spices, and soft oak flavors.
• Semi-dry Reserve (sparkling) Semi-dry sparkling wine made from Mtsvane grapes, with a light golden color and gentle aromas of roasted hazelnuts, ripe white fruits, and flowers.
• Reserve Brut Brut sparkling wine from Mtsvane grapes, featuring a rich aroma of ripe white fruits and flowers with balanced, harmonious acidity and a long finish. Priced at 60.50 GEL per bottle.
• Chardonnay Dry white wine made from Chardonnay grapes, featuring citrus, white tropical fruits, and meadow flower aromas with lively high acidity.
• Pomegranate Liqueur Wine Sweet liqueur wine based on Saperavi grapes, featuring an exotic pomegranate aroma with floral notes, velvety structure, and balanced sweetness.
• Liqueur Wine with Chocolate Aroma Sweet liqueur wine based on Merlot with chocolate, cocoa, vanilla, and black pepper notes, featuring harmonious alcohol and sweetness balance.
• Liqueur Wine with Cherry Aroma

Quantifiable outcome

• Best Georgian Wine Producer awarded at IWSC 2024
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• TBC BankcoreOthersTBC Bank provides secure server payment processing for the Mildiani online store, enabling Visa and MasterCard transactions. This is a critical payment infrastructure partnership for the company's e-commerce operations.
• National Wine Agency of GeorgiacoreStrategic or Co-development PartnerThe National Wine Agency of Georgia co-organized the IWSC tasting session in Georgia in collaboration with the Gurjaani Wine Festival. The agency also facilitated Georgian wine presentation at Texsom 2024 competition in the USA. Mildiani credits the agency for organizing and presenting Georgian wines at international competitions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mukuzani: Georgian winery specializing in Kakhetian wines including qvevri styles. Comparable as a Georgian producer focused on indigenous varieties and traditional winemaking.
• Georgian Wine House: Mid-sized Georgian wine producer with a portfolio spanning classical and traditional qvevri wines, participating in international competitions. Comparable to Mildiani as a family-scale Georgian exporter.
• Badagoni: Georgian winery producing both classical and qvevri wines from indigenous varieties, with established export markets in Europe, Asia, and the Americas. Comparable by product mix and international distribution strategy.
• Château Mukhrani: Premium Georgian winery producing both qvevri and classically aged wines from indigenous varieties, with established international distribution. Comparable to Mildiani as a mid-sized Georgian producer targeting premium and export markets.
• Tbilvino: Large-scale Georgian winery producing classical and qvevri wines for export across multiple markets. Comparable as a Georgian producer operating in both traditional and modern styles with international reach.
• Schuchmann Wines: Georgian winery producing qvevri and classical wines from local grape varieties, with significant international distribution across Europe and Asia. Comparable by product portfolio, indigenous grape focus, and export orientation.
• Teliani Valley: One of Georgia's largest wineries, producing qvevri and classic wines from indigenous Georgian grapes, with broad international export presence. Directly comparable as a Georgian wine producer with similar traditional and modern production capabilities.
• Kakhetian Traditional Winemaking (KTW): Georgian winery focused on traditional qvevri winemaking with indigenous grape varieties. Direct comparable on traditional qvevri production method and use of rare Georgian varieties.
• Vartsikhe (Marneuli Food Products): Georgian wine producer with classical and qvevri offerings, exporting to regional markets. Comparable by Georgian wine production and export orientation.
• Qvevri Estates: Georgian winery specializing in qvevri wines made from indigenous grape varieties. Highly comparable to Mildiani's traditional qvevri production focus and indigenous variety portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mildiani-family-winery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mildiani Family Winery