Milesaway Farm

What Milesaway Farm does

Miles Away Farm is a privately held, founder-operated small-scale farm and homesteading education business run by Jennifer Kleffner out of Walla Walla, Washington. The company sells fresh produce, farm products, and seedling plant starts directly to local consumers through Saturday and Wednesday farmers markets and via a Square-powered online ordering storefront, supplementing transactions with a long-running DIY homesteading blog, a monthly email newsletter, and an active social media presence across Facebook, Twitter, YouTube, and Instagram.

The underlying technology stack is modest and off-the-shelf: a WordPress-hosted blog (milesawayfarmww.com) serves as the content and SEO surface, while Square provides the e-commerce backend for remote orders. The farm itself relies on conventional organic and homesteading methods including seed starting, garden harvesting, produce preservation, and fermenting; there is no proprietary cultivation technology, no patents, and no certifications. The educational content library covering gardening techniques, pest control, food preservation, and farm life functions as a long-form authority asset rather than a monetized product.

Revenue mechanics are simple transaction-based sales of physical goods priced per unit at markets and online, with no subscription pricing, no enterprise contracts, and no disclosed financial figures. The customer base is entirely individual consumers — local Walla Walla residents seeking fresh produce and regional home gardeners purchasing plant starts — making the business a bootstrapped lifestyle enterprise rather than a scalable venture. The founder's April 2025 "Scaling Back" blog post signals an intentional reduction in operations, consistent with a personal-scale farm that is not pursuing aggressive expansion.

Name

Milesaway Farm

Legal name

Miles Away Farm

Website

https://milesawayfarm.wordpress.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Miles Away Farm is a founder-operated small-scale farm in Walla Walla, Washington that sells fresh produce and plant starts directly to local consumers through farmers markets and a Square online store, supported by a long-running DIY homesteading blog and email newsletter.

Ownership category

akta.pro rank

Product category

Farm Produce

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Farm produce sales
• Plant starts
• Farmers market
• Homesteading education
• Organic vegetables

Headquarters

HQ city

Walla Walla

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Farm Produce Sales: Direct sales of homegrown produce and farm products through farmers markets and online ordering platform
2. Plant Starts Sales: Sale of seedling plant starts to home gardeners, a practice the owner has engaged in for 10 years

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Milesaway Farm is a small-scale homestead farm in Walla Walla, Washington that grows and sells fresh seasonal produce and seedling plant starts to local consumers through Saturday and Wednesday farmers markets and a Square-powered online ordering site. The farm is supplemented by a long-form DIY homesteading blog and monthly email newsletter covering seed starting, organic gardening, harvest handling, food preservation, and fermenting topics.

Product overview

Miles Away Farm operates as a small family farm and homesteading education platform. The primary offering is the Miles Away Farm Blog, which serves as an informational resource covering food growing, harvesting, preserving, and fermenting techniques. Supporting offerings include fresh produce and farm products available through local farmers markets in Walla Walla, Washington and an online ordering system via Square. Additional content products include recipe collections and DIY homesteading educational resources. The farm appears to specialize in vegetable production including potatoes, squash, and various garden crops, with additional content covering chickens, seed starting, and food preservation methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Farm Produce Seasonal fresh vegetables and farm-grown produce including potatoes, squash, and various garden crops, sold to local consumers at Walla Walla farmers markets and via the online Square store.
• Plant Starts Seedling plant starts sold to home gardeners and regional customers, leveraging the founder's 20 years of seed-starting experience and 10 years of plant-start sales experience.
• Online Store (Square) Online ordering storefront hosted at miles-away-farm.square.site that allows customers to purchase farm products remotely for delivery or pickup, supplementing in-person farmers market sales.

Quantifiable outcome

• 1,281+ newsletter subscribers
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Reformation Acres: Family homestead that sells farm products and runs a long-form blog and educational resources on homesteading, gardening, and self-sufficiency. Comparable to Miles Away Farm in target audience (homesteading enthusiasts) and content-led farm model.
• Homesteading Family: Family-operated homestead producing educational content (YouTube, blog, courses) alongside farm-raised products and a small subscription offering. Comparable to Miles Away Farm in pairing a homestead with a multi-channel content business targeting DIY and self-sufficiency audiences.
• Joybilee Farm: Small family farm offering fiber, goat milk products, and homesteading education through a blog and online courses. Comparable to Miles Away Farm as a small-scale farm pairing physical product sales with a content/education platform.
• Polyface Farm: Multi-generational small farm in Swoope, Virginia that sells directly to consumers via farm pickup, on-farm store, and delivery, and publishes extensive educational content about regenerative farming. Comparable to Miles Away Farm as a small-scale, owner-operated farm with direct-to-consumer sales and a strong content/education footprint.
• The Elliott Homestead: Family-run homestead and farm that produces farm goods and sells farm-related products online while operating a popular blog and educational content library on homesteading skills. Closely comparable to Miles Away Farm in scope: small operator, farm + blog + DTC products.
• Beekman 1802: Farm-based lifestyle brand in Sharon Springs, NY that combines a working farm with DTC e-commerce, a content-rich online presence, and a community of 'mortgage lifter' customers. Comparable to Miles Away Farm in combining farm-produced goods with education, content, and direct-to-consumer commerce.
• Stone & Thistle Farm: Small family farm in upstate New York that sells pasture-raised meats and farm products directly to consumers and operates an on-farm store and educational programming. Comparable to Miles Away Farm in scale and direct-to-consumer farm model.

Others

• Square (Block, Inc.): Payments and e-commerce platform used by Miles Away Farm to host its online ordering site. Not a direct competitor but the enabling infrastructure for the farm's DTC sales channel.

Broad incumbents

• Mother Earth News: Long-running media brand covering homesteading, gardening, and self-sufficiency topics. Comparable to Miles Away Farm's content mission at much larger scale, serving many of the same homesteading and home-gardener readers.

Emerging players

• Farmscape: Urban and small-scale farm operator that installs and maintains edible gardens for homeowners and businesses, with a content/education presence. Comparable to Miles Away Farm in the small-scale agriculture content niche, though with a service/installation model rather than farmers market produce.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JenniferKleffne
• YouTubeyoutube.com/channel/UCrjdHYp5D4AZnqZrHXTIvOw
• Facebookfacebook.com/milesawayfarm
• Instagraminstagram.com/milesawayfarm
• LinkedInlinkedin.com/company/milesaway-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milesaway Farm