Milford Golf Club

What Milford Golf Club does

Milford Golf Club is an 18-hole parkland golf course located in Milford, Surrey, approximately seven miles from Guildford, set on the former site of Secretts Orchard. The course spans 5,640 yards, was designed by the partnership of Peter Alliss and Clive Clark, and features tree-lined fairways, strategically positioned bunkers, and a signature risk-and-reward finishing hole with a water hazard. The club is owned and operated by Crown Golf Limited, a private limited company registered in England (company no. 02835099), and is part of the broader Crown Golf network of seven UK venues that provides reciprocal play for members.

The business operates a hybrid revenue model combining subscription memberships (5-day at £1,545.50/year, 7-day at £1,914/year, age-tiered intermediate, and junior tiers) with usage-based visitor green fees, corporate golf day packages, private event hire (weddings, parties, celebrations of life up to 132 guests in the Conservatory), and clubhouse food and beverage. Go-to-market is primarily direct-to-consumer via the club's own website and on-site sales, with an event-driven layer for corporate and private celebrations; bookings are processed through the third-party Intelligent Golf platform. The club also operates a separate Milford Golf Academy for coaching and offers preferential St Mellion Estate golf breaks to Crown Golf members.

The company serves a diversified customer base including individual golf members and visitors, corporate clients seeking golf days and meetings, families with junior golfers, and private event hosts including wedding couples. Operational scale is modest, with approximately 10 employees recorded on file, and no disclosed revenue figure. Technology scope is limited to a third-party tee-time/booking system, member login, and Google Analytics tracking rather than proprietary software development.

Name

Milford Golf Club

Legal name

Crown Golf Limited

Website

https://milfordgolf.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Milford Golf Club is an 18-hole parkland golf course in Surrey, UK, operated by Crown Golf, offering memberships, visitor green fees, corporate events, weddings, and clubhouse hospitality to golfers, corporate clients, and private event hosts.

Ownership category

akta.pro rank

Product category

Golf Club & Hospitality Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club services
• Golf course memberships
• Corporate golf events
• Wedding venue hire
• Parkland golf course

Headquarters

HQ city

Milford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Membership Subscriptions: Annual membership fees providing access to the 18-hole course, advance booking privileges (12 days), reciprocal play at Crown Golf venues, and discounts on food, drink, and retail. Multiple tiers including 5-day, 7-day, intermediate (age-based), and junior memberships.
2. Visitor Green Fees: Pay-as-you-play green fees for non-members visiting the course
3. Corporate Events & Meetings: Venue hire and package revenue from corporate golf days, meetings, conferences, and team away days
4. Private Events: Wedding receptions, private parties, celebrations of life, and proms with catering and venue hire revenue
5. Food & Beverage: Clubhouse hospitality including bar, restaurant, and seasonal menu offerings with 10% member discount

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Milford Golf Club operates an 18-hole parkland golf course in Surrey, selling memberships, visitor green fees, and venue hire. The site also runs a clubhouse with bar, restaurant, and a Conservatory function room used for weddings, private parties, celebrations of life, corporate golf days, and meetings/conferences.

Product overview

Milford Golf Club is a golf club and hospitality venue offering an 18-hole parkland golf course designed by Alliss & Clark as its core product, complemented by membership programs, private event hire, and conference facilities. The venue provides multiple event spaces including the Conservatory for weddings, celebrations, and corporate events. Additional services include golf coaching, society days, and St Mellion golf breaks through Crown Golf's network.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Parkland Golf Course 18-hole parkland golf course spanning 5,640 yards, designed by Peter Alliss and Clive Clark, with tree-lined fairways, strategically positioned bunkers, and water hazards; suitable for golfers of all abilities.
• Golf Membership Annual membership subscriptions (5-day, 7-day, intermediate by age band, and junior) providing course access, 12-day advance booking, reciprocal play at Crown Golf venues, and discounts on food, drink, and retail.
• Visitor Green Fees (Pay-as-you-play) Pay-as-you-play green fees enabling non-members and visiting golfers to book and play the 18-hole course online.
• Golf Society Days Organised golf day packages for societies, corporate groups, and charity fundraisers, with bespoke event options and on-site coordination.
• Meetings & Conferences Hire of fully equipped meeting and conference function rooms with panoramic course views, catering, and hospitality for board meetings, corporate gatherings, and team away days.
• Wedding Receptions Wedding reception venue hire at the Conservatory, accommodating up to 132 guests with private bar, dedicated dance floor, and panoramic course views.
• Private Parties Private event hire for birthday parties, anniversaries, proms, wakes, and general celebrations in the Conservatory for up to 132 guests, including resident DJ, dance floor, and welcome drinks.
• Celebration of Life (Wakes) Funeral wake and celebration-of-life events held in the Conservatory with views across the golf course and catering options ranging from light refreshments to bespoke menus.
• Clubhouse & Hospitality Clubhouse hospitality including the Conservatory, courtyard patio, and spikes bar serving a seasonal menu of freshly prepared food and drinks, with a 10% member discount.
• Golf Coaching Golf instruction and coaching services delivered through the Milford Golf Academy for individuals and juniors seeking to improve their game.
• St Mellion Golf Breaks Preferential-rate golf breaks at St Mellion Estate in Cornwall for Crown Golf members, including free play on the Kernow Resort Course and 20% discounts on selected services.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Crown GolfcoreStrategic or Co-development PartnerMilford Golf Club is owned and operated by Crown Golf, a UK-based golf club operator. Membership provides reciprocal access to Crown Golf venues, enabling members to play at 7 different clubs. The group offers central support for marketing, operations, and member benefits including preferential rates at St Mellion Estate in Cornwall.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• St Mellion Estate: Crown Golf's flagship Cornish resort venue offering golf, accommodation, and events. Milford cross-markets St Mellion golf breaks to members; both share group-wide membership networks and reciprocal play benefits.
• Foxhills Country Club: Premium Surrey-based country club with two 18-hole courses, hotel, and extensive wedding/event facilities. The closest direct competitor in the same catchment for affluent members and private events.
• The Berkshire Golf Club: Renowned members-only heathland club within reach of Surrey, offering 36 holes of championship golf and a comparable heritage/quality positioning. Directly competes for the same premium member demographic.
• Hindhead Golf Club: Surrey heathland members' club on the Hampshire border. Comparable in scale and member demographic, with similar tournament programming and event-hire offerings.
• The Oxfordshire Golf Club: Another Crown Golf-operated venue with hotel, restaurant, and event facilities. Same group operating model, reciprocal membership benefits, and similar mid-to-premium tier positioning.
• West Surrey Golf Club: Historic Surrey members' club with a downland course of comparable yardage and an established clubhouse. Direct peer for the same membership and corporate event segments.
• Pine Ridge Golf Club: Sister Crown Golf venue and the registered office of Crown Golf Limited. Operates a similar 18-hole parkland course with membership, F&B, and event offerings — directly comparable member-facing proposition under the same operating group.
• Silvermere Golf Club: Crown Golf-owned Surrey venue with a 36-hole facility, F&B, and event hosting. Direct group-level comparable with shared reciprocal play and similar membership-pricing architecture.

Regional players

• Royal Ascot Golf Club: Berkshire-based members' club with parkland course and event facilities. Regional alternative targeting the same affluent London commuter audience for membership and society days.

Broad incumbents

• Wentworth Club: Iconic Surrey club with three 18-hole courses, hotel, spa, and major events capability. Operates as a broader incumbent in the same geography, providing a high-end competitive benchmark for membership and corporate golf.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/milford-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milford Golf Club