West Surrey Golf Club

What West Surrey Golf Club does

West Surrey Golf Club is a private members golf club operating a single 18-hole course at Enton Green, Godalming, Surrey, near Guildford. Founded in 1910 with a course designed by Herbert Fowler, the club runs a 6,482-yard Par 71 layout featuring USGA-standard sand-based greens and is ranked among Golf Monthly's Top 100 courses in England. The club serves members, visiting golfers, competition players, corporate and society groups, and learners through the West Surrey Golfing Academy. All online operations — tee time booking, competition entries, results tracking, and member management — run on the intelligentgolf platform (version 10.1.2), which functions as an integrated SaaS-style operations layer for the club.

The business operates five core revenue streams: annual membership subscriptions (Full, Intermediates, Overseas, and Junior categories) on a recurring basis; visitor green fees priced at £70–£280 per round depending on time and group size; competition entry fees for open events such as the Veterans Open, Mixed Open, Woolpack Men's Open, Ladies Three-Ball Bowmaker, and Godfrey Smith Memorial Trophy; pro shop retail sales of equipment and apparel; and clubhouse function venue hire with catering for corporate and private events. Distribution is direct-to-consumer via the website booking portal for individuals and societies, supplemented by an on-site pro shop and direct sales for membership enquiries and corporate bookings. The club is affiliated with England Golf (SafeGolf certification, CDH handicap system access) and partners annually with the PGA South Region for the Pro-Am charity event, which has generated over £87,500 for charities over the past 10 years, supporting partners including Charlie's Promise and Oakleaf.

Name

West Surrey Golf Club

Legal name

West Surrey Golf Club Company Limited

Website

https://wsgc.co.uk

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

West Surrey Golf Club is a private members golf club near Godalming, Surrey, operating a Herbert Fowler-designed Top 100 English course, serving members, visitors, societies, and competition golfers with memberships, green fees, coaching, and clubhouse events.

Ownership category

akta.pro rank

Product category

Private Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Private golf club
• Golf course memberships
• Golf coaching services
• Open golf competitions
• Function venue hire

Headquarters

HQ city

Godalming

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership subscriptions providing access to the course, facilities, and club privileges. Categories include Full, Intermediates, Overseas, and Junior memberships.
2. Visitor Green Fees: Pay-per-round green fees for visitors booking tee times. Pricing varies by time of day and group size.
3. Competition Entry Fees: Fees charged for open competitions including Veterans Open, Mixed Open, Woolpack Men's Open, Ladies Three-Ball Bowmaker, and Godfrey Smith Memorial Trophy.
4. Pro Shop Sales: Retail sales of golf equipment, apparel, and accessories through the professional shop.
5. Clubhouse Functions and Catering: Venue hire and catering services for events including corporate days, birthday parties, and society events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

West Surrey Golf Club operates a private members golf club featuring a 6,482-yard Par 71 Herbert Fowler-designed course ranked among Golf Monthly's Top 100 in England, with USGA standard sand-based greens. It sells memberships (Full, Intermediates, Overseas, Juniors), visitor green fees, golf coaching and Academy instruction, open competitions, an annual Pro-Am with the PGA South Region, an on-site Professional Shop, and clubhouse function venue hire with catering.

Product overview

West Surrey Golf Club is a private members club offering a single integrated golf experience. The core offering is the Herbert Fowler-designed 6482-yard Par 71 course (Top 100 in England), supported by a Professional Shop, Coaching Services (including GolfMark and Junior Coaching), and the Golfing Academy for skill development. The club provides visitor tee time booking with green fees, hosts open competitions (Veterans, Mixed, Woolpack Men's Open, Ladies Three-Ball Bowmaker, Godfrey Smith Memorial Trophy), and organizes an annual Pro-Am event with the PGA South Region. Membership options include Full, Intermediates, Overseas, and Junior categories. The clubhouse functions as an event venue for private functions. All online operations run on the intelligentgolf platform.

Differentiator

Problem solved

Functional benefit

Brands

• West Surrey Golfing Academy: Associate membership programme designed for beginners and existing players to brush up skills before applying for full membership. Provided by Head PGA Professional Duncan Giblett.

Products and services

• West Surrey Golf Course

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PGA South RegioncoreStrategic or Co-development PartnerAnnual Pro-Am event hosted with PGA South Region, the highlight of the club's charity fundraising activities. The partnership has helped raise over £87,500 for charity over the past 10 years.
• England GolfcoreStrategic or Co-development PartnerAffiliated member club of England Golf, the national governing body for amateur golf. Provides SafeGolf certification and access to the CDH (Central Database of Handicaps) system for competition management.
• Charity PartnersminorGTM or Marketing PartnerAnnual charity partnerships including Charlie's Promise and Oakleaf (veterans' mental health charity), supported through Pro-Am events and club fundraising activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Walton Heath Golf Club: Historic Surrey private members club hosting top amateur events, including majors of English amateur golf. Comparable Top 100 status, member structure, and tournament-host capability.
• Sunningdale Golf Club: Elite private members club in Berkshire within ~30 miles of West Surrey, also Top 100 in England. Comparable business model combining membership, visitor play, and major amateur opens.
• The Wisley Golf Club: Private members club in Surrey, founded in the early 1990s on the former Wisley airfield, with a strong Top 100 pedigree and a similar member + visitor + society mix. Direct regional competitor for new members and societies.
• Worplesdon Golf Club: Private members golf club also in Surrey ranked in Golf Monthly's Top 100 in England, with a similar Herbert Fowler-era pedigree and member/visitor dual revenue model. Closest geographic and operating peer to West Surrey.
• Hankley Common Golf Club: Surrey-based Top 100 private members course with a comparable heathland/parkland profile and member + visitor model. Operates the same value chain of academy, competitions, and society bookings.
• Royal Wimbledon Golf Club: Long-established private members club with Top 100 recognition, comparable in heritage, member composition, and competition-hosting to West Surrey. Operates a similar professional shop, academy, and open calendar.

Broad incumbents

• Wentworth Club: Surrey-based private members club owned by a larger group, home of the BMW PGA Championship. Operates the same membership/visitor/society model at significantly greater scale and brand reach than West Surrey.

Regional players

• Foxhills Club & Resort: Multi-facility leisure resort in Surrey offering two 18-hole courses plus tennis, spa, and hotel. Overlaps West Surrey on the private golf club and society/corporate hospitality side but is a much broader resort proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WestSurreyGolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Surrey Golf Club