M Pour Toujours

What M Pour Toujours does

M Pour Toujours is a privately held French company headquartered in Lyon that operates MilleMercisMariage, an online wedding registry and cash-pooling (cagnotte) platform described as the N°1 such service in France for over 20 years. The core product lets engaged couples create a free personalized wedding list and website, list fictional gift items as contribution prompts, and receive cash gifts from guests via an integrated payment wallet — guests donate any amount to any listed gift, and the couple can withdraw the pooled funds by bank transfer within 48 hours, with unlimited free transfers that do not close the cagnotte. The platform is built on web technologies with payment processing handled by Lemon Way, an ACPR-licensed French payment institution (registration 16568), and adds a suite of wedding-planning tools (Wedding Planner checklist, budget manager, guest list, seating plan) plus a vendor directory spanning 17 categories and over 800,000 gift ideas.

The business model is a pure transaction commission (1% + €0.30 per donation) on a self-serve, direct-to-consumer online funnel; registration, website creation, planning tools, and bank transfers are free. Go-to-market is content-driven: an SEO-focused wedding blog ("Le Mag"), organic social, a referral program ("Parlez-leur de nous!"), the vendor directory as a marketing surface, and a Trustpilot profile (4.7/5 across 1,600+ reviews). Primary customer segments are engaged couples (registry creators) and their wedding guests (contributors), with a secondary segment of wedding industry professionals who list in the directory. The company also operates Kagnotte.com, a sister general-purpose crowdfunding service, and "Anniversaire de mariage," a wedding anniversary reference site. The firm employs roughly 5 people, has no disclosed external investors, and operates exclusively in France.

Name

M Pour Toujours

Legal name

Société M Pour Toujours

Website

https://millemercismariage.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

M Pour Toujours operates MilleMercisMariage, France's self-declared N°1 online wedding registry and cash-pooling platform, enabling engaged couples to collect monetary gifts from guests via a customizable wedding website with integrated payment processing. The company also runs sister services Kagnotte.com and an anniversary reference site.

Ownership category

akta.pro rank

Product category

Wedding Registry Services

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Wedding Registry & Gift Management (HSACABAO)

akta.pro secondary industries

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Online wedding registry
• Cash gift pooling
• Wedding website builder
• Wedding planning tools
• Honeymoon crowdfunding

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Transaction Commission: Platform charges 1% + 0.30€ per transaction on gift contributions. This is the primary revenue stream. Registration, wedding website creation, and all planning tools are provided free of charge to users. The company claims this is 2 to 4 times cheaper than other online cash pooling services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

M Pour Toujours operates MilleMercisMariage, an online wedding registry service that allows engaged couples to receive cash gifts and contributions toward their wedding, honeymoon, or other projects via a pooled fund. The offering includes a free customizable wedding website, a directory of wedding vendors, and an integrated suite of wedding planning tools covering budget management, seating chart planning, and guest list management.

Product overview

M Pour Toujours operates MilleMercisMariage as France's N°1 online wedding registry platform since 2004. The core offering combines three integrated products: (1) MilleMercisMariage - the main wedding cagnotte/crowdfunding registry with 1% + €0.30 commission, (2) the Site de Mariage - a free customizable wedding website with 6 sections, and (3) the Cagnotte de Mariage - the monetary collection wallet with instant transfers. Supplementary tools include a Wedding Planner, Budget Manager, Seating Planner, Guest Manager, and an Annuaire of 17 wedding vendor categories. The related Kagnotte.com service extends the platform's crowdfunding capabilities to general-purpose projects.

Differentiator

Problem solved

Functional benefit

Brands

• Kagnotte.com: General-purpose online crowdfunding service with similar personalization features and competitive pricing (4 to 6 times cheaper than other crowdfunding services)

Products and services

• MilleMercisMariage Wedding Registry Online wedding registry service that allows engaged couples to receive cash gifts and pooled contributions toward their wedding, honeymoon, or other shared project. Guests contribute funds online via a dedicated gift fund page; the company charges a 1% + €0.30 commission per transaction.
• Site de Mariage (Wedding Website Builder) Free customizable wedding website builder that allows engaged couples to create an online hub to share wedding information, photos, and details with their guests.

Quantifiable outcome

• 4+ million people have trusted the platform
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lemon WaycoreTechnology or IntegrationLicensed payment institution regulated by ACPR (Banque de France) under number 16568. Handles all payment processing for wedding gift transactions. Creates individual accounts for couples and processes fund transfers within 48 hours of withdrawal requests.
• Kagnotte.comcoreStrategic or Co-development PartnerSister service offering general-purpose online cash pooling for all types of projects. Operated by the same parent company M Pour Toujours. Features similar personalization tools with fees 4 to 6 times lower than other cash pooling services.
• Anniversaire de mariageminorStrategic or Co-development PartnerSister service providing information about the meaning of 80 wedding anniversaries and gift suggestions for each anniversary.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WeddingWire: Global wedding vendor marketplace with planning tools, website builder and registry features. Acts as a broad incumbent in the same category, with overlapping product surface albeit different unit economics.
• The Knot: US-listed wedding platform with a broad registry, planning tools, marketplace, and vendor directory. Massive broader incumbent whose product mix overlaps heavily with MilleMercisMariage's wedding website + registry + vendor directory stack.
• GoFundMe: Large global crowdfunding platform occasionally used for wedding-related campaigns. Indirect competitor via adjacencies; comparable on payment rails and fee-based monetization but not a wedding-specialist.

Direct peers

• Zola: Leading US online wedding registry combining cash funds, traditional registry, wedding website and planning tools. Closest functional analog (and the standard the French market is benchmarked against) for an integrated digital wedding platform.
• Honeyfund: Pioneer of the online honeymoon/wedding cash gift registry with personalized wedding website builder. Closest US-based counterpart to the MilleMercisMariage cagnotte de mariage concept.
• LePotCommun.fr: French online cash-pooling (cagnotte) platform with explicit wedding-list product and similar free-to-couples model. Direct competitor for French couples collecting monetary wedding gifts, with comparable take-rate structure.
• Zankyou: European wedding planning portal operating across multiple countries including France, offering wedding website, online gift list, and vendor directory. Most internationally comparable direct competitor to MilleMercisMariage.
• Mariages.net: Major French wedding directory and planning platform with a vendor marketplace and wedding website builder. Comparable on the planning + vendor directory axes even though its gift monetization is lighter.
• Cashpooler / Cagnotte.me: French group cash-pooling and gift-collection platform supporting weddings among other events. Competes for the same French couple-and-guest transactional flow with similar free-to-couple expectations.

Others

• PayPal / Giving Fund aggregators: Mainstream payment utilities that couples sometimes use as informal "cagnottes". Provides competitive pressure on the low-fee positioning and shapes guest expectations for the digital giving experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mpourtoujours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M Pour Toujours