Millride Country Sports

What Millride Country Sports does

Millride Country Sports is a family-run country sports business established in 1984, operating a single physical facility in Wolverhampton, United Kingdom. The company offers three core outdoor leisure activities: clay pigeon shooting (Skeet and Sporting layouts with optional shotgun coaching), air rifle shooting (a woodland range with a Plinking Shelter and the affiliated Millride Field Target Club), and coarse fishing (five well-stocked coarse pools, two trout pools, and a main specimen pool). A clubhouse with café serving hot and cold refreshments supports the visitor experience. The facility operates seven days per week and welcomes both shotgun certificate holders and non-certificate holders.

The business serves individual consumers and small groups of recreational shooters and anglers, with no corporate or enterprise customer base. Revenue is generated through usage-based fees — shooting sessions, fishing permits, and café transactions — supplemented by a membership program and the Millride Field Target Club, which meets weekly. The company employs six people, has no parent entity, no external funding, and no online platform or app; bookings are handled through the website and on-site.

The company is privately held under family ownership, with no recorded acquisitions, leadership changes, or restructurings. The website is the primary digital channel, and the marketing footprint is local and regional. There is no international footprint, no technology platform, and no AI/ML capabilities. The business model is a classic micro-leisure operation, reliant on footfall, weather, and the seasonality of outdoor sporting activities in the West Midlands.

Name

Millride Country Sports

Legal name

Millride Country Sports

Website

https://millride-country-sports.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Millride Country Sports is a family-run, single-site country sports facility in Wolverhampton, UK, offering clay pigeon shooting, air rifle shooting, and coarse fishing seven days a week to individual recreational shooters and anglers.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYCRAMAKAG

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

Keywords

• Clay pigeon shooting
• Air rifle shooting
• Coarse fishing
• Country sports facility
• Shooting tuition

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Clay Pigeon Shooting: Pay-per-use shooting sessions at the clay pigeon ground for shotgun certificate holders and non-certificate holders. Skeet and sporting layouts available with tuition options from shotgun coaches.
2. Airgun Shooting: Access to the airgun range plinking shelter, open to individuals with their own equipment. Also includes club membership for the Millride Field Target Club.
3. Coarse Fishing Permits: Sale of fishing permits for five well-stocked coarse pools, one main specimen pool, and two trout pools.
4. Café and Refreshments: Sale of hot and cold refreshments from the on-site café in the clubhouse.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Millride Country Sports operates a single-site outdoor leisure facility offering clay pigeon shooting (Skeet and Sporting layouts with optional shotgun coaching), air rifle shooting (woodland range with a Plinking Shelter and affiliated Field Target Club), and coarse fishing across five well-stocked coarse pools, a main specimen pool, and two trout pools. Ancillary on-site services include a clubhouse with café selling hot and cold refreshments, a Shooting School providing tuition, and a Millride Membership program. The business is open seven days per week and serves both shotgun certificate holders and supervised non-certificate holders.

Product overview

Millride Country Sports is a family-run country sports business established in 1984, operating as a single unified facility rather than a platform-plus-modules architecture. The company offers three core recreational services: Clay Pigeon Shooting (featuring Skeet and Sporting layouts with coaching available), Air Rifle Shooting (with a woodland range, Plinking Shelter, and the affiliated Millride Field Target Club), and Coarse Fishing (comprising five coarse pools plus two trout pools including Specimen/Vernon Pool, Manor Pool, Oak Pool, Long Pool, and Hill Pool). Additional offerings include a Shooting School for professional tuition, a Clubhouse with café facilities, and a Membership program. The services are coordinated under one facility with shared infrastructure, welcoming both shotgun certificate holders and non-certificate holders, and individuals with their own airgun equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Clay Pigeon Shooting
• Air Rifle Shooting
• Coarse Fishing
• Shooting School

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Direct peers

• West London Shooting School: Premium UK clay shooting ground offering lessons, simulated game days, and corporate events. Directly comparable to Millride's clay shooting and shooting school offering, though operating at a higher price point and in a different region.
• Bisley Shooting Ground: Historic Surrey clay shooting ground offering competition layouts, lessons, and corporate events. Directly comparable to Millride's clay pigeon ground operations at a larger, more competition-focused scale.
• Honesberie Shooting School: Warwickshire-based shooting school offering clay shooting and tuition for novices and experienced shots. Closely comparable as a regional shooting school with a beginner-friendly positioning similar to Millride's.
• Dents Trout Fishery: UK commercial trout and coarse fishery selling day permits. Comparable on the permit-based trout and coarse fishing model that Millride operates across its pools.
• High Lodge Leisure: Suffolk-based multi-activity leisure venue combining shooting, fishing, and other outdoor pursuits in a single countryside location. Closely comparable to Millride's diversified country sports model under one site.
• Carron Lodge Fishery: Commercial coarse and trout fishery selling day permits on multiple well-stocked waters. Comparable as a pay-per-permit coarse and trout fishing venue analogous to Millride's pool-based fishery operations.
• E.J. Churchill Group: UK shooting school and country sports retailer offering clay shooting, tuition, gun shop, and events. Closely comparable on clay shooting and shooting school activities, with an adjacent retail channel that Millride does not operate.

Others

• British Association for Shooting and Conservation (BASC): UK membership body representing shooting sports participants. Adjacent ecosystem participant rather than a competitor; relevant as the governing and advocacy body shaping Millride's operating environment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/millride-country-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millride Country Sports