Honesberie

What Honesberie does

Honesberie Shooting is a shooting school and countryside experience venue operated on a 400-acre estate in Warwickshire, UK, founded and owned by Nick Hollick. The business operates as Honesberie Shooting Ltd., a private limited company, from The Grange at Priors Marston, Southam. The venue combines shooting instruction (clay pigeon, rifle, air rifle, crossbow, archery), a Home Office Approved rifle range with targets from 50m to 200m, 18 sporting clay stands, a skeet range, three high towers, three grouse butts, a clubhouse restaurant, and a gunroom offering firearm sales, fitting, bespoke design, servicing, and secure storage.

The company monetises through a diversified mix of recurring memberships (Adult £265, Joint £495, Colt £137.50, Air Rifle £82.50-£55, Rifle Club), pay-per-shot practice sessions via the Claymate automated card system, lessons and experiences (£44-£125), corporate team days (from £49/person), private celebrations, simulated game days throwing 5,000+ clays across four drives, off-site shoots for charities and corporates, a clubhouse restaurant and bar, and a luxury sporting agency (Honesberie Sporting) established in 2024 with Josh Harris that arranges UK syndicates, European hunting, and South African big game experiences for HNW clients.

Customer segments span individual learners, licensed experienced shooters, corporate clients, ladies groups, youth (ages 8-13), private celebration parties, and luxury sporting clients. Distribution is entirely direct-to-consumer through the estate, website enquiry forms, phone, and walk-ins. The business is run with a small core team of 12 employees supplemented by freelance instructors, and partnerships with Gamebore (ammunition), Goodrich Consulting (sponsor), and luxury lifestyle brands (Pragnell, Pearl Yachts, Fawsley Hall) support operations and cross-promotion. No external investment, funding rounds, or M&A activity is evidenced.

Name

Honesberie

Legal name

Honesberie Shooting Ltd.

Website

https://honesberieshooting.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Honesberie Shooting is a private shooting school and countryside hospitality venue on a 400-acre Warwickshire estate, offering clay pigeon, rifle, air rifle, and crossbow instruction plus a gunroom, restaurant, memberships, corporate and private events, and an international sporting agency (Honesberie Sporting) for high-net-worth clients.

Ownership category

akta.pro rank

Product category

Shooting Sports & Country Pursuits

NAICS

Hunting and Trapping (114210)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

Keywords

• Clay pigeon shooting
• Shooting school
• Country sports
• Shooting lessons
• Corporate events venue

Headquarters

HQ city

Priors Marston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Annual memberships providing access to the grounds, free lessons, free cartridges and clays, and discounts on products and services. Multiple tiers target different customer segments including adults, joint couples, youth (Colt), air rifle enthusiasts, and rifle club members.
2. Pay-Per-Shot Practice Sessions: Self-caddied practice sessions where customers pay per clay and cartridge consumed. The Claymate system tracks usage. Customers without licenses can accompany licence holders (max 3 non-licence per licence holder). Bulk discounts available for larger purchases.
3. Lessons and Experiences: Structured lessons (1-hour, with instructors) and shooting experiences (25-shot, 50-shot) for individuals and groups. Prices vary by instructor seniority and membership status. Includes gun hire, safety equipment, cartridges and clays.
4. Specialty Sessions and Events: Specialty sessions including Ladies Day (monthly), Young Shots (school holiday programs), corporate events, private celebrations, simulated game days, and off-site events. These provide higher per-customer revenue with bundled hospitality.
5. Gunroom Sales and Services: Sales of new and pre-owned shotguns, rifles, and air rifles. Services include gun fitting (free 1-hour professional session), gun servicing and repairs (through trusted external gunsmiths), and secure gun storage (£10 per gun per week).
6. Food and Beverage: Clubhouse restaurant serving seasonal menus Wednesday through Saturday 9am-4pm, Sunday 10am-4pm. Offers all-day breakfasts, lunches, Sunday roasts, and event catering. Fully licensed bar. Special BBQ events on bank holidays.
7. Gift Vouchers: Prepaid vouchers redeemable against any Honesberie purchase, including lessons, experiences, memberships, clays, cartridges, and food. Vouchers available in set denominations (£100, £200, £250) or specific experience packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Honesberie operates a multi-discipline shooting school on a 400-acre estate in Priors Marston, Warwickshire, offering clay pigeon shooting, rifle range, air rifle, crossbow and archery, plus lessons, memberships, corporate and private events, gunroom services, a sporting agency, and an on-site restaurant. The business sells shooting experiences, instruction, equipment-related services, and hospitality to individual sport shooters and corporate/private event clients.

Product overview

Honesberie Shooting is a countryside shooting school and hospitality venue operating on a 400-acre Warwickshire estate. The offering consists of a core instructional business providing clay pigeon shooting experiences and lessons (including Ladies Day and Young Shots youth programs), rifle range and air rifle facilities, and archery/crossbow activities. Supporting services include a Gunroom for firearm sales, fitting, design, servicing, and storage; membership packages at multiple tiers (Adult, Joint, Colt, Air Rifle, Rifle Club); and event hosting for corporate team days, private celebrations, simulated game days, and off-site shoots nationwide. A Sporting Agency sub-brand (Honesberie Sporting) arranges premium international shooting experiences including UK game shooting syndicates, deer stalking, and African hunting expeditions. The venue also operates a restaurant and bar facility open to the public.

Differentiator

Problem solved

Functional benefit

Products and services

• Clay Pigeon Shooting Clay pigeon shooting sessions on the 400-acre estate for individuals and groups, with instruction available; targets recreational and novice shooters as well as experienced clay shooters.
• Rifle Range On-site rifle range for target shooting sessions, available to individual shooters and groups.
• Air Rifle Shooting Air rifle shooting sessions offered as an accessible entry point for beginners, families, and less experienced shooters.
• Crossbow & Archery Crossbow and archery sessions available alongside the shooting disciplines, broadening the estate's country sports offering.
• Shooting Lessons Tuition across the shooting disciplines, aimed at novices progressing to competent shooters and at experienced shooters refining technique.
• Memberships Recurring membership packages giving regular shooters access to the facilities and shooting disciplines on preferential terms.
• Corporate & Private Events Hosted corporate and private events combining shooting activities with dining and hospitality for groups and team-building occasions.
• Gunroom Services On-site gunroom providing shooting-related retail, equipment, and related services to customers of the shooting school.
• Sporting Agency Sporting agency service arranging country sports opportunities for clients beyond the home estate.
• Restaurant On-site restaurant serving shooters, members, and event guests, providing dining to support the core shooting and event experience.

Quantifiable outcome

• Over 5,000 clays thrown per Simulated Game Day
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• PragnellminorOthersFine Jewellery & Luxury Watches partner. Provides exclusive offerings for discerning clients who appreciate quality craftsmanship and luxury lifestyle experiences.
• Sytner Land Rover CoventryminorOthersSupporting all Land Rover needs for clients requiring vehicle transport to and from the venue or for off-site shoots.
• GameborecoreGTM or Marketing PartnerHigh Performance Shotgun Cartridges supplier. Gamebore cartridges are used exclusively on the Honesberie grounds (required per planning regulations). This partnership ensures consistent ammunition quality and brand alignment.
• Fawsley HallminorStrategic or Co-development PartnerLuxury hotel in Northamptonshire partnering for countryside experience packages. Joint marketing through Handpicked Hotels for visitors seeking accommodation combined with shooting experiences.
• Elliott of LondonminorOthersBritish handcrafted sculptures available for purchase in the clubhouse, supporting local artisan craftsmanship.
• Pearl YachtsminorOthersBoutique yacht builder since 1998. Cross-promotional partnership targeting shared luxury lifestyle audience.
• GWCT (Game & Wildlife Conservation Trust)coreStrategic or Co-development PartnerLong-standing partnership delivering charity flush shoots for GWCT. Honesberie handles logistics, equipment, and on-day coordination for fundraising events supporting British game conservation.
• RABI (Royal Agricultural Benevolent Institution)coreStrategic or Co-development PartnerSupporting farming community through charity off-site shoots. Honesberie organizes and delivers fundraising shooting events.
• Ollie SleightholmeminorOthersEngland and Northampton Saints rugby star sponsored by Honesberie. Prolific Premiership try-scorer with 16 tries in 2023/24 season, including 14 in the Premiership and a score in the Final.
• Luci MaclarenminorOthersArtist featuring paintings celebrating British sports (cricket, polo, shooting) available for purchase in the clubhouse.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• West London Shooting School: Premium London-based shooting school offering lessons, experiences, and corporate events with a similar high-end positioning. Comparable target customer base (corporate, beginners, experienced shooters) and revenue model mix.
• Farlows: London-based gunmaker, retailer, and sporting agent offering shooting experiences, gun sales, and international sporting trips. Comparable as a vertically integrated shooting retailer and sporting agency with luxury positioning.
• Bisley Shooting Ground: One of the UK's largest and most established shooting schools, offering clay shooting, rifle, and shotgun lessons across multiple layouts. Directly comparable as a UK shooting school venue with corporate events, lessons, and membership programs.
• William Powell Sporting: Long-established UK gunmaker and sporting agency arranging shooting experiences in the UK and overseas. Comparable as a sporting agency arm arranging international game shooting trips similar to Honesberie Sporting.
• The Swinton Estate: Country estate offering shooting, deer stalking, and hospitality packages in North Yorkshire. Comparable as a multi-discipline countryside sporting estate with corporate event and luxury sporting positioning.
• Holland & Holland Shooting Grounds: Iconic London shooting school attached to the historic Holland & Holland gunmaker, offering clay shooting, rifle range, gun fitting, and corporate events. Directly comparable premium shooting school with strong gunroom integration.
• Royal Berkshire Shooting School: Established Berkshire-based shooting school offering clay shooting lessons, simulated game days, and corporate events. Comparable UK shooting school with similar mid-to-premium positioning and customer segment mix.
• E.J. Churchill at Highclere: High-end shooting school located on the Highclere Castle estate offering clay shooting, gun room, simulated game days, and corporate hospitality. Strongly comparable luxury shooting ground model with similar instructor pedigree emphasis.
• Catton Hall Shooting Ground: Long-running Midlands shooting ground offering clay shooting, game shooting, and corporate events. Comparable UK regional shooting venue with similar diverse customer segment targeting.

Others

• Sporting Targets:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLUcGu-TMQtOEkVyo5AHOYA
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/honesberie-shooting
• Instagraminstagram.com/honesberie

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honesberie