Mimmo's Pizza

What Mimmo's Pizza does

Mimmo's Pizza is a family-owned authentic Italian restaurant operating since 1998 from a single location at 114 W Plaza Dr in Carterville, Illinois. The business is owned and operated by Francesca and Nino, who draw on multi-generational family recipes and imported Italian ingredients to produce a full Italian menu including handcrafted pizzas (available in sizes from 10" to 20"), pastas, calzones, sandwiches, appetizers, and desserts. Service is limited to dine-in and carryout (collection) — no delivery channel is offered — and the restaurant is closed on Saturdays and Sundays. Approximately 34 employees support operations.

The revenue model is straightforward retail food service: customers transact in-person or order carryout via phone, with pizza pricing ranging from $12.75 (10" Mimmo's Special) to $48.00 (20" Mimmo's Loaded) and lunch specials offering value-oriented combinations. Customer segments include local Carterville residents, John A. Logan College students and faculty, and regional drive-in visitors from Southern Illinois communities such as Paducah, KY and Carbondale. Marketing is conducted organically through a content website (mimmospizzacarterville.com), a blog covering Italian culinary traditions, a Google Business listing with 257 reviews, and a Facebook page.

The technology footprint is minimal and traditional — there is no mobile app, no API, no online ordering platform, and no delivery integration. The business operates without institutional investment, franchise structure, parent company, or external funding, and shows no documented acquisitions, partnerships, patents, or regulatory actions. Strategic activity to date is limited to founding the restaurant in 1998 and building out a basic digital presence for discovery and customer engagement.

Name

Mimmo's Pizza

Legal name

Mimmo's Pizza

Website

https://mimmospizzacarterville.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Mimmo's Pizza is a family-owned authentic Italian restaurant founded in 1998 in Carterville, Illinois, serving handcrafted pizzas, pastas, calzones, and traditional Italian dishes via dine-in and carryout to local residents and Southern Illinois visitors.

Ownership category

akta.pro rank

Product category

Italian Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Authentic italian restaurant
• Handcrafted pizza
• Traditional italian cuisine
• Family-style dining
• Carryout restaurant

Headquarters

HQ city

Carterville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining in the restaurant, ordering from a full menu of appetizers, pizzas, pastas, calzones, sandwiches, and desserts. The restaurant offers lunch specials and a variety of Italian dishes.
2. Carryout/Collection Orders: Revenue from customers placing orders for pickup. The restaurant offers carryout service as an alternative to dine-in dining.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mimmo's Pizza is a family-owned authentic Italian restaurant in Carterville, Illinois, that serves handcrafted pizzas (sizes 10" to 20") along with a full menu of Italian dishes including pastas, calzones, sandwiches, appetizers, and desserts. The restaurant uses imported Italian ingredients and family recipes passed down through generations, offering dine-in service and carryout (collection) orders at its single physical storefront. It does not offer delivery and operates on limited weekday hours.

Product overview

Mimmo's Pizza is a family-owned authentic Italian restaurant offering a unified dining experience centered around handcrafted pizzas, with complementary menu categories including appetizers, pastas, calzones, sandwiches, and desserts. Founded in 1998 and operated by Francesca & Nino, the restaurant uses imported Italian ingredients and family recipes passed down through generations. The core product is their pizza offerings available in six sizes (10" to 20"), supplemented by traditional Italian dishes that share authentic recipes and culinary traditions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 26+ years in business as a community staple
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Monical's Pizza: Regional pizza and Italian-American dining chain headquartered in Illinois with dine-in, carryout, and delivery. Directly comparable family-style positioning and Midwest geographic footprint.
• Godfather's Pizza: Midwest-originated pizza chain offering dine-in, carryout, and delivery. Comparable menu focus (pizza, pasta, calzones, sandwiches) and small-town/suburban footprint.
• Aurelio's Pizza: Regional Italian pizza chain in the Midwest with authentic Italian heritage and dine-in restaurants. Comparable in family-ownership narrative, Italian authenticity positioning, and dine-in business model.
• Marco's Pizza: Fast-growing pizza franchise emphasizing authentic Italian ingredients and dough made fresh daily. Comparable in pizza-led, Italian-authenticity positioning; differs in franchise-driven scale.

Broad incumbents

• Fazoli's: Italian fast/casual chain focused on pasta, pizza, and sub sandwiches. Comparable menu categories but differs in service model (counter/quick-service) and scale.
• Olive Garden: Italy-themed casual dining chain by Darden. Overlapping menu (pasta, pizza, Italian entrées) and full-service dining experience, but operates at massive scale with national brand awareness.
• Domino's Pizza: Global pizza delivery chain with strong small-town presence. Competes for the same carryout/delivery household occasions that Mimmo's forgoes.
• Papa John's Pizza: National pizza delivery/takeout chain. Comparable pizza core product; competes primarily on convenience and delivery versus Mimmo's dine-in authenticity.
• Pizza Hut: Global pizza chain with dine-in, carryout, and delivery. Comparable pizza product category; vastly different scale, marketing budget, and delivery infrastructure.

Regional players

• Casey's General Store: Midwest-based convenience chain with strong pizza program competing for the same small-town Southern Illinois customer. Comparable geographic footprint and target customer (community, family, value-driven).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/361578108596
• LinkedInlinkedin.com/company/mimmo-s-pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mimmo's Pizza