Mindeo
- Company typePrivate
- Founded-
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2C
- OfferingServices
Mindeo firmographics
Firmographics- Name
- Mindeo
- Legal name
- Mindeo - FZCO
- Website
- https://mindeo.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Mindeo industry classification
Industry- Product category
- Online Education and E-learning
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Entrepreneurship Foundations & Startup Basics (EDAMAHAA)
Keywords
Where Mindeo is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
Mindeo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- One-time Course Sales: Customers purchase individual training programs (Success Pro, Ecom Accelerator, Immo Pro) as one-time payments. Access is lifetime and immediate upon purchase.
- Coaching Subscription: Optional monthly coaching add-on at €27/month providing access to private coaching groups, Q&A sessions, and exclusive videos. Cancelable anytime with 3-day notice.
- Payment Processing Services: IYI Consulting SA (Montreux, Switzerland) handles all payment processing for online course sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Success Pro personal development program |
| Subscription | Monthly | Coaching add-on subscription |
| Outcome Based/ Performance | Multi-year contract | Ecom Accelerator commercial guarantee |
| One time/ perpetual license | Pay-as-you-go | Ecom Pro / Business Pro bundled package |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Mindeo product offering
Product offeringCore offering
Mindeo is an online education school that sells paid, lifetime-access video training programs in e-commerce (Ecom Accelerator), real estate investing (Immo Launch / Immo Pro), personal development (Success Pro), and entrepreneurship with AI (Business Pro), along with Closing Pro, Invest Pro, and a €27/month coaching subscription add-on hosted on Circle. The company markets primarily to French-speaking individual learners and entrepreneurs, delivers content through Kajabi, and acquires customers via free YouTube mini-formations and the personal brands of its 30+ francophone experts.
Product overview
Mindeo is an online education school offering training programs in e-commerce, real estate investment, personal development, and entrepreneurship. The product portfolio consists of four main paid programs: Ecom Accelerator (e-commerce launch with coaching), Immo Launch/Immo Pro (real estate investing), Success Pro (personal development), and Business Pro (entrepreneurship with AI). Additional offerings include Closing Pro (sales training), Invest Pro (financial investments), a monthly coaching subscription add-on, and free introductory mini-formations. The platform delivers content through Kajabi, provides coaching via Circle.so private communities, and includes a commercial guarantee for Ecom Accelerator (refund if revenue under €10,000 in 90 days).
Differentiator
Problem solved
Functional benefit
Products and services
- Ecom Accelerator A premium e-commerce training program with dedicated coaching that teaches students how to launch an online store and generate €10,000 in 3 months, covering Facebook Ads, Google Ads, TikTok Ads, Email Marketing, SEO, and Influencer Marketing modules, and backed by a commercial guarantee (refund or 3-month extension if revenue is under €10,000 HT within 90 days of completion).
- Immo Launch / Immo Pro A step-by-step real estate investment program that guides students from finding their first property to building a lasting real estate portfolio, covering savings, financial intelligence, property fundamentals, negotiation, financing, taxation, and rental management.
- Success Pro A 30-day personal development program designed to help participants take control of their lives and reach the next level of success across four pillars — money, health, social life, and happiness — covering mindset, productivity, emotional intelligence, financial intelligence, and relationship skills.
- Business Pro A comprehensive business training program covering mindset, AI tools (including ChatGPT and Midjourney), freelancing and agencies, startups, and advanced AI-driven business automation, including modules on business models, marketing channels, and AI-powered workflows.
- Coaching Subscription An optional monthly coaching subscription priced at €27/month that provides access to private coaching groups, Q&A sessions, exclusive videos, and peer support, and that can be canceled anytime with 3-day notice before the next billing date.
- Free Mini-Formations A set of free introductory video trainings in E-Commerce 2.0, real estate investment, and AI-driven business available on YouTube, designed to develop foundational knowledge before prospects purchase a paid Mindeo program.
Quantifiable outcome
- Over €250 million generated by students from inception
- +3 more outcomes
Companies that use Mindeo
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Mindeo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature1 record
Mindeo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- IYI Consulting SAcorePayment processing subsidiary based in Montreux, Switzerland. Handles all financial transactions for online course sales on mindeo.com. Registered under CHE-438.053.946.
- StripecorePayment gateway provider securing all credit card and SEPA direct debit transactions on the Mindeo platform. Ensures PCI compliance and fraud protection.
- KajabicoreCourse content delivery platform hosting all video lessons, resources, and learning materials for Mindeo's training programs.
- CirclecoreCommunity platform hosting private coaching groups for each formation. Provides access to coaching sessions, Q&A content, and peer networking.
- WebflowcoreWebsite hosting platform for mindeo.com. Located at 398 11th Street, 2nd Floor, San Francisco, CA 94103, United States.
- Yomi DenzelflagshipCo-founder and primary brand ambassador. Generated over €30 million in personal business revenue. Provides exclusive content, live sessions, and serves as the face of the Mindeo brand.
- Forbes FranceminorFeatured in Forbes France article 'Yomi Denzel: d'étudiant fauché à millionnaire en 1 an' providing third-party credibility and brand exposure.
- Le FigarominorFeatured in Le Figaro business section covering entrepreneurship and digital business trends.
- RTS (Radio Télévision Suisse)minorSwiss national broadcaster feature on how dropshipping enables becoming a millionaire at 20, providing international credibility.
- Fondation Yomi DenzelminorCharitable foundation established in early 2022 to provide free education to young Nigerians in blockchain technology, data science, and machine learning. Demonstrates social impact commitment.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Mindeo competitors and assessment
Company assessmentBroad incumbents
- Skillshare: Skillshare is a global online learning community with subscription-based access to thousands of courses in business, design, and technology. It is comparable in the creator-led online course model and target audience of self-improving SMBs and freelancers.
- MasterClass: MasterClass is a global premium online learning platform offering celebrity-instructor video courses across business, creative, and lifestyle topics. While global and English-first, it competes for the same premium self-improvement learner and is a comparable model of expert-led video courses sold via subscription.
- Udemy: Udemy is a global online course marketplace with a vast catalog of business, entrepreneurship, and personal development courses. It is comparable in product format (video courses with lifetime access) and target learner (aspiring entrepreneurs and SMBs), though at much lower price points.
- Coursera: Coursera is a global online education platform partnering with universities and companies to deliver courses, certificates, and degrees. It overlaps with Mindeo in business and entrepreneurship content but operates at a more institutional, accredited scale.
Others
- Kajabi: Kajabi is the SaaS platform Mindeo uses to host and deliver its course content. It is an enabling/infrastructure vendor rather than a competitor, but it powers many similar infopreneur-led online schools with comparable course-plus-coaching models.
- The Family: The Family is a European startup support organization founded by Oussama Ammar (a Mindeo expert). It is adjacent rather than competitive: it provides education, community, and capital to early-stage founders, with thematic overlap in startup and entrepreneurship content.
Direct peers
- OpenClassrooms: OpenClassrooms is a French online education company offering mentor-supported, career-oriented programs in tech, business, and digital skills. It is comparable in language, geography, and online delivery model, with a more enterprise/government-funded angle versus Mindeo's consumer-led approach.
- LiveMentor: LiveMentor is a French online education platform offering cohort-based and self-paced courses in entrepreneurship, freelancing, and digital business to SMB and individual learners. It directly mirrors Mindeo's target audience (French-speaking aspiring entrepreneurs) and product-led, course-plus-coaching model.
- 100% Coaching: 100% Coaching is a French training organization offering personal development and business coaching programs with a strong practitioner-led, infoproduct-style model. It targets the same francophone SMB and individual consumer base as Mindeo's Success Pro and Business Pro tracks.
- 21-d (Société Générale): 21-d is a French financial education platform offering free courses on savings, investing, and personal finance. It is comparable to Mindeo's Invest Pro and the financial-education pillar of Immo Pro, targeting the same francophone mass-market consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mindeo social profiles
Digital presenceMindeo compliance and trust
Trust signalCompliance1 record
Mindeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindeo leadership team
Management profileNumber of profiles
Profiles4 records
Mindeo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mindeo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindeo
What does Mindeo do?
Mindeo is an online education school that sells paid, lifetime-access video training programs in e-commerce (Ecom Accelerator), real estate investing (Immo Launch / Immo Pro), personal development (Success Pro), and entrepreneurship with AI (Business Pro), along with Closing Pro, Invest Pro, and a €27/month coaching subscription add-on hosted on Circle. The company markets primarily to French-speaking individual learners and entrepreneurs, delivers content through Kajabi, and acquires customers via free YouTube mini-formations and the personal brands of its 30+ francophone experts.
Is Mindeo a public or private company?
Mindeo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mindeo founded?
Mindeo was founded in -1. It employs 51 to 100 people.
Where is Mindeo based?
Mindeo is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Mindeo make money?
Three revenue lines are on record. One-time Course Sales are the primary driver. The others are coaching Subscription and payment Processing Services.
Who are Mindeo's main competitors?
Broad incumbents on record are Skillshare, MasterClass, Udemy and Coursera. Others are Kajabi and The Family. Direct peers are OpenClassrooms, LiveMentor, 100% Coaching and 21-d (Société Générale).
Does Mindeo have an API?
No public API is recorded for Mindeo.
What industry is Mindeo in?
Mindeo's product category is Online Education and E-learning. Its primary akta.pro industry code is EDAMAHAA, Entrepreneurship Foundations & Startup Basics. Its NAICS code is 611430 and its SIC code is 8200.