Mindfulness Academy

What Mindfulness Academy does

Mindfulness Academy is an Istanbul-based, privately held mindfulness training provider founded in 2015 by Erhan Ali Yılmaz. The company delivers CPD-accredited (Provider No: 50656) mindfulness education to individuals, corporations, and educational institutions, and has accumulated a reported footprint of 100,000+ participants across 500+ programs for 80+ institutions since inception. Its service portfolio spans the flagship Mindfulness 2.0 Teacher Training (~200 hours, 59,000 TL), Children & Adolescent Mindfulness Practitioner Training, Corporate Mindfulness Training, and a B2C suite of MBSR workshops, retreats, mindful art sessions, and voice-breath instruction.

The business is services-led and instructor-led rather than technology- or platform-led. There is no disclosed software product, app, or AI component; delivery is mediated by credentialed instructors including clinical psychologists and certified mindfulness teachers. Founder Yılmaz brings prior senior creative roles at global brands (Diesel, Starbucks, Nokia, Vodafone, Audi, Nivea), and the company was a founding member of the international Mindfulness Alliance consortium (2016), which reached 16,000+ participants across 9 European countries between 2016–2018.

Mindfulness Academy monetizes through three primary channels: (1) published price-point teacher training certification sold to individual learners; (2) quote-based corporate programs delivered to enterprise clients across banking, pharma, telecom, retail, FMCG, and conglomerate sectors (Koç Holding, Garanti Bankası, Yapı Kredi, Unilever, Turkcell, Novartis, Migros, Roche, Boyner, Doğuş Holding, Yıldız Holding, Fibabanka, Abdi İbrahim, Vestel); and (3) individual B2C workshops, retreats, and specialty sessions. The company is small (13 employees), founder-owned, with no disclosed external funding rounds or revenue figures.

Name

Mindfulness Academy

Legal name

Mindfulness Academy

Website

https://mindfulacademy.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Mindfulness Academy is an Istanbul-based, CPD-accredited mindfulness training provider founded in 2015. It delivers instructor-led teacher training, corporate programs, and individual workshops to 80+ Turkish institutions and individuals, with international reach via the Mindfulness Alliance consortium.

Ownership category

akta.pro rank

Product category

Mindfulness Training Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Mindfulness, Stress Management & Resilience Training (EDAMAIAD)

Keywords

• Mindfulness training
• Corporate wellness
• Teacher certification
• Stress reduction
• Mindful leadership

Headquarters

HQ city

İstanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Teacher Training Programs: The flagship Mindfulness 2.0 Teacher Training Program generates revenue through tuition fees (59,000 TL). This approximately 200-hour program includes recorded content, live online sessions, mentor support, and CPD-accredited international certification. Revenue is one-time per participant with annual cohorts opening twice per year.
2. Corporate Mindfulness Training: Customized mindfulness programs for corporate clients covering attention management, stress and burnout, mindful leadership, team communication, emotional resilience, and employee well-being. Programs are company-specific and tailored to organizational needs.
3. Individual Mindfulness Programs: Various individual programs including MBSR (8 weeks), Mindfulness Workshops (1 day), Day Retreats (1 day), Mindful Art (1 day), Mindfulness and Children programs, and various skill-based trainings (time management, creative thinking, burnout management, negotiation skills, etc.).
4. Speaking and Keynote Content: Speaking engagements and keynote presentations for corporate events, summits, launches, and special days on topics including mindfulness, stress management, employee well-being, emotional resilience, and mindful leadership.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mindfulness Academy designs and delivers science-based mindfulness training programs for individuals and corporate clients in Turkey. The flagship is the ~200-hour CPD-accredited Mindfulness 2.0 Teacher Training program, which combines mindfulness with neuroscience, self-compassion, positive psychology, motivation design, and storytelling. Around it sit four program verticals: corporate mindfulness training, individual mindfulness training (MBSR, workshops, retreats, mindful art), children/adolescent practitioner certification, and specialized one-day courses on leadership, resilience, negotiation, and team wellbeing.

Product overview

Mindfulness Academy operates as a platform-plus-programs architecture offering a portfolio of mindfulness education products and training services. The core flagship is the CPD-accredited Mindfulness 2.0 Teacher Training (~200 hours, online hybrid), which anchors the professional certification track. Around this, the company delivers two main training verticals: Individual Mindfulness Training (including MBSR, workshops, day retreats, mindful art, and children's programs) and Corporate Mindfulness Training (company-specific programs for attention, stress, leadership, and team wellbeing). The two other key offerings are the Children and Adolescent Mindfulness Practitionership (online certification for working with youth) and specialized one-day courses covering leadership, resilience, negotiation, psychological safety, time management, creativity, and motivation. All programs are science-based and designed for practical application in daily life.

Differentiator

Problem solved

Functional benefit

Products and services

• Mindfulness 2.0 Teacher Training (Uluslararas\u0131 Sertifikal\u0131 Mindfulness 2.0 E\u011fitmenlik E\u011fitimi) The flagship ~200-hour CPD-accredited mindfulness teacher training program combining mindfulness with neuroscience, self-compassion, positive psychology, motivation design, and storytelling. Delivered via recorded content and live online sessions over 2.5 months, with mentor support, 1-year access to session recordings, Instructor Handbook, comprehensive materials, and an internationally CPD-accredited certificate. Priced at 59,000 TL with payment plans available.
• Children and Adolescent Mindfulness Practitioner Training (\u00c7ocuk ve Ergen Mindfulness Uygulay\u0131c\u0131l\u0131\u011f\u0131 E\u011fitimi) Online certified practitioner training for professionals who want to teach mindfulness to children and adolescents. Features age-appropriate games, stories, and creative activities adapted to developmental stages. Designed for educators, psychologists, and practitioners working with youth.
• Corporate Mindfulness Training (Kurumsal Mindfulness E\u011fitimleri) Company-specific customized mindfulness programs for organizations covering attention management, stress and burnout, mindful leadership, team communication, emotional resilience, and employee well-being. Tailored to organizational needs with pricing based on company size, customization needs, and format (face-to-face vs online).
• Individual Mindfulness Training Programs (Bireysel Mindfulness E\u011fitimleri) Individual mindfulness programs including MBSR (8-week Stress Reduction), workshops, day retreats, mindful art, and mindfulness for children — science-based programs designed for modern minds. Delivered face-to-face in Istanbul or online.
• MBSR (Mindfulness-Based Stress Reduction) Program An 8-week evidence-based mindfulness program for managing stress, anxiety, depression, and chronic pain. Originally developed by Prof. Dr. Jon Kabat-Zinn at Massachusetts General Hospital, with 8 sessions including a day-long silent retreat between sessions 6-7. Led by instructor Selda Dilma\u00e7. Pricing is quote-based.
• Mindfulness Workshops Interactive 1-day workshop introducing mindful awareness, self-compassion practices, and techniques for staying present during intense daily schedules. Available in-person or online live format. Pricing is quote-based.
• Day Retreat (G\u00fcn\u00fcbirlik \u0130nziva) A full Saturday or Sunday silent retreat combining lying, sitting, and standing mindfulness practices to support mental clarity, creativity, and self-awareness. Face-to-face delivery in Istanbul. Pricing is quote-based.
• Mindful Art A 1-day creative practice combining mindful awareness principles with art (brushwork, drawing, collage, or clay). Focuses on the process over outcome, encouraging non-judgmental self-expression through creative exploration.
• Speaking and Keynote Engagements Speaking engagements and keynote presentations delivered at corporate events, summits, launches, and special days. Topics covered include mindfulness, stress management, employee well-being, emotional resilience, and mindful leadership. Pricing is quote-based per engagement.

Quantifiable outcome

• Harvard research shows people spend approximately 47% of their waking hours with minds wandering, contributing to chronic unhappiness
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core, major and minor.

• Mindfulness AlliancecoreStrategic or Co-development PartnerMindfulness Alliance is an international consortium aiming to spread mindfulness worldwide. Mindfulness Academy founder Erhan Ali Yılmaz serves as a founding member. The Alliance developed 'Mindfulness Modern' program that reached 16,000+ people across 9 European countries (2016-2018). Alliance members work as trainers in international mindfulness teacher training programs.
• CPD Standards OfficecoreOthersCPD Standards Office provides accreditation for Mindfulness Academy's Mindfulness 2.0 Teacher Training program (Provider No: 50656). This accreditation ensures the program meets international professional development standards.
• BoynermajorChannel Partner/ Reseller/ DistributorMajor Turkish retail company partnering with Mindfulness Academy for corporate mindfulness training programs for employees.
• Koç HoldingmajorChannel Partner/ Reseller/ DistributorTurkey's largest conglomerate, partnering for mindfulness training for executives and employees across the organization.
• Garanti BankasımajorChannel Partner/ Reseller/ DistributorMajor Turkish bank partnering for corporate mindfulness training programs for employees.
• Yapı KredimajorChannel Partner/ Reseller/ DistributorMajor Turkish bank partnering for corporate mindfulness training programs for employees.
• UnilevermajorChannel Partner/ Reseller/ DistributorGlobal consumer goods company with Turkish operations, partnering for corporate mindfulness training.
• TurkcellmajorChannel Partner/ Reseller/ DistributorTurkey's leading telecommunications company, partnering for corporate mindfulness training programs.
• NovartismajorChannel Partner/ Reseller/ DistributorGlobal pharmaceutical company with Turkish operations, partnering for corporate mindfulness training.
• MigrosmajorChannel Partner/ Reseller/ DistributorMajor Turkish retail company, partnering for corporate mindfulness training programs for employees.
• RochemajorChannel Partner/ Reseller/ DistributorGlobal pharmaceutical company with Turkish operations, partnering for corporate mindfulness training.
• Doğuş HoldingmajorChannel Partner/ Reseller/ DistributorMajor Turkish conglomerate, partnering for corporate mindfulness training.
• Yıldız HoldingmajorChannel Partner/ Reseller/ DistributorMajor Turkish conglomerate (owner of Ülker), partnering for corporate mindfulness training.
• Koç SistemmajorChannel Partner/ Reseller/ DistributorTechnology company affiliated with Koç Holding, partnering for corporate mindfulness training.
• FibabankamajorChannel Partner/ Reseller/ DistributorTurkish bank, partnering for corporate mindfulness training programs for employees.
• Abdi İbrahimmajorChannel Partner/ Reseller/ DistributorLeading Turkish pharmaceutical company, partnering for corporate mindfulness training.
• VestelmajorChannel Partner/ Reseller/ DistributorMajor Turkish electronics and technology company, partnering for corporate mindfulness training.
• Girne Amerikan ÜniversitesimajorStrategic or Co-development PartnerUniversity in Northern Cyprus, academic partner for mindfulness programs.
• Yakın Doğu ÜniversitesimajorStrategic or Co-development PartnerUniversity in Northern Cyprus, academic partner for mindfulness programs.
• Kıbrıs Sağlık ve Toplum Bilimleri ÜniversitesimajorStrategic or Co-development PartnerUniversity in Northern Cyprus specializing in health and social sciences, academic partner for mindfulness programs.
• KKTC Milli Eğitim BakanlığıcoreStrategic or Co-development PartnerMinistry of Education of Northern Cyprus, government partner for mindfulness education initiatives.
• Lefkoşa BelediyesiminorChannel Partner/ Reseller/ DistributorMunicipality in Northern Cyprus, partnering for community mindfulness programs.
• Girne BelediyesiminorChannel Partner/ Reseller/ DistributorMunicipality in Northern Cyprus, partnering for community mindfulness programs.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• BetterUp: Enterprise coaching and mental-wellness platform serving HR clients globally. Adjacent competitor for corporate well-being and leadership development budgets that also funds mindfulness-style programs.
• Calm: Leading meditation and sleep app with a growing Calm Business / Calm Health division serving employers and clinicians. Comparable in mindfulness content category, but delivers via digital subscription rather than instructor-led programs like Mindfulness Academy.
• Insight Timer: Largest free meditation app with a teacher marketplace including MBSR-trained instructors. Overlaps with Mindfulness Academy's individual-program segment and competes for consumer meditation time and content distribution.
• Headspace Health: Global digital mindfulness and mental-health platform serving both consumers and employers (Headspace for Work). Overlaps with Mindfulness Academy's corporate and individual mindfulness offerings, but competes via a scalable app model rather than in-person teacher training.
• Plum (corporate wellbeing platform): Corporate well-being platform delivering mindfulness, fitness, and mental-health benefits to employees. Competes with Mindfulness Academy in the corporate well-being budget allocation space, but as a broader benefits platform.

Direct peers

• Mindful Schools: Non-profit specializing in mindfulness training for K-12 educators, students, and families. Comparable to Mindfulness Academy's Çocuk ve Ergen Mindfulness Uygulayıcılığı practitioner certification, addressing youth/adolescent mindfulness education.
• Potential Project: Global corporate mindfulness and leadership training provider serving multinationals including Microsoft, IBM, and Accenture. Direct B2B peer to Mindfulness Academy's Kurumsal Mindfulness Eğitimleri vertical.
• Smiling Mind: Australian not-for-profit delivering evidence-based mindfulness programs in schools, workplaces, and communities. Comparable peer for mindfulness education and corporate program delivery, though focused on the Australian market.
• Search Inside Yourself Leadership Institute: Mindfulness and emotional-intelligence training organization (spun out of Google) offering corporate mindfulness and leadership programs globally. Closely matches Mindfulness Academy's corporate mindfulness training vertical and focus on mindful leadership development.
• UMass Memorial Center for Mindfulness: Originator of the MBSR (Mindfulness-Based Stress Reduction) program that Mindfulness Academy explicitly teaches and adapts for Turkish audiences. Directly comparable as an MBSR provider and teacher-training authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mindful_academy
• YouTubeyoutube.com/channel/UCZg3_E2dH90PaNqSgtXQdgw
• Facebookfacebook.com/mindfulnessacademyco
• LinkedInlinkedin.com/company/mindful-academy
• Instagraminstagram.com/mindfulnessacademy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindfulness Academy