Mindfulness Consulting, LLC

What Mindfulness Consulting, LLC does

Mindfulness Consulting, LLC is a personal services practice founded and operated by Yael Shy that delivers mindfulness-based coaching, group immersions, workshops, and retreats to individuals and organizations. The company's core offering is the founder's applied mindfulness practice, extended through 1:1 client work, multi-day immersive retreats, and facilitated corporate engagements. The target customer is described as midlife adults seeking personal and professional development, with past institutional work including Procter & Gamble and Fotografiska Museum, and an ongoing academic affiliation as Senior Director of Contemplative Initiatives at NYU.

The business generates revenue through four primary streams: 1:1 coaching, group retreat immersions, corporate speaking and workshops, and a recurring Substack subscription community called "The Power of Desire." There is no proprietary technology platform; the underlying "product" is the founder's practice, credentials, and personal brand, supplemented by published books and a free lead-magnet guide ("Flip Your Fear") used to funnel prospects into paid offerings. The firm has six employees and operates as a single-entity consulting LLC rather than a venture-backed company.

Commercially, the company combines high-touch, founder-led service delivery with low-friction digital distribution (subscription content, free guides, books). The model is structurally constrained by founder time and brand equity, with no disclosed institutional capital, contracted enterprise revenue, or third-party distribution partnerships. Strategic positioning is anchored in the founder's NYU faculty role and prior Fortune-500 and museum-engagement credentials, which function as reputational assets rather than scalable channels.

Name

Mindfulness Consulting, LLC

Legal name

Mindfulness Consulting, LLC

Website

https://mindfulnessconsulting.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mindfulness Consulting, LLC is a Yael Shy-led personal services practice offering mindfulness coaching, group retreats, workshops, and a Substack subscription community to midlife adults, with prior engagements at P&G and Fotografiska Museum.

Ownership category

akta.pro rank

Product category

Mindfulness and Wellness Coaching Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industries

Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK)

Keywords

• Mindfulness coaching
• Meditation instruction
• Wellness consulting
• Corporate workshops
• Personal retreats

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Coaching & Retreats: 1:1 Private Retreat (Find Your Fire) and The Immersion program providing personalized mindfulness and life coaching for midlife adults experiencing transition and renewal.
2. Speaking & Workshops: Keynote speeches, workshops, and corporate consulting engagements for organizations seeking mindfulness programs.
3. Community Membership: The Power of Desire community on Substack with weekly essays, guided meditations, and journaling prompts. Likely subscription-based newsletter/community access.
4. Books & Publications: Published author with books on meditation and mindfulness for life transitions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mindfulness Consulting, LLC provides mindfulness coaching, private retreats, group immersion programs, and corporate workshops centered on midlife transition and personal renewal. The practice is anchored by Yael Shy and complemented by a recurring Substack community (The Power of Desire), a free entry-point guide (Flip Your Fear), and published books on meditation. Offerings are positioned as a funnel: free guide to community subscription to premium private retreat experiences.

Product overview

Mindfulness Consulting, LLC operates as a coaching and wellness practice offering a portfolio of mindfulness-based programs and services. The core offerings include Find Your Fire Private Retreat (1:1 personalized mindfulness coaching), The Immersion (deeper group program), and Speaking & Workshops (corporate and public engagements). Supporting these are free entry-point content (Flip Your Fear guide) and an ongoing subscription community (The Power of Desire via Substack). The portfolio is designed as a funnel: free guide to attract prospects, community subscription for ongoing engagement, and premium private retreat experiences for deeper transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Sefira Wellness: Wellness company founded by Yael Shy, offering mindfulness coaching, workshops, retreats, and meditation services.
• Find Your Fire Retreat
• The Immersion
• The Power of Desire

Products and services

• Find Your Fire Private Retreat A day-long 1:1 private retreat focused on mindfulness coaching to help individuals rediscover their aliveness and reconnect with their desires during midlife transitions. Designed for individual midlife adults seeking deep, personalized transformation.
• The Immersion A mindfulness coaching immersion program for individuals seeking deeper transformation and personal growth beyond the entry-level community and free resources.
• Speaking & Workshops Keynote speaking engagements and workshop facilitation on mindfulness, midlife transitions, and personal development for corporate and public audiences. Past clients include Procter and Gamble and the Fotografiska museum.
• The Power of Desire Community A weekly subscription community offering essays, guided meditations, and journaling prompts for people reconnecting with their wants and desires in midlife, delivered via Substack.
• Flip Your Fear A free four-step guide to finding desire underneath anxiety, accompanied by a guided meditation, designed to help individuals return to themselves and serve as an entry point into the practice.
• Published Books on Meditation Books authored by Yael Shy on meditation and mindfulness (referenced via New Books Network and other media), sold as standalone publications for individual readers interested in mindfulness practice.

Quantifiable outcome

• Transformative experience for individuals experiencing midlife transition

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Procter and GambleminorStrategic or Co-development PartnerServed as Chief Mindfulness Consultant for Procter and Gamble, providing mindfulness training and consulting services to the corporation.
• Fotografiska MuseumminorStrategic or Co-development PartnerServed as Chief Mindfulness Consultant for the Fotografiska museum, providing mindfulness programming for museum visitors and staff.
• NYU (New York University)coreStrategic or Co-development PartnerFaculty member at NYU. Previously served as Senior Director of NYU's Global Spiritual Life Center and Mindful NYU. Longstanding institutional relationship.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Headspace: Major mindfulness platform with consumer subscriptions and B2B corporate wellness offerings. Comparable on mindfulness content and corporate channel but as a broad incumbent rather than a solo practitioner.
• Calm: Large-scale meditation and mindfulness app with guided meditations, sleep stories, and masterclasses. Overlaps on guided meditation and mindfulness content but operates at scale through technology rather than personal teacher delivery.
• Insight Timer: Large free meditation platform hosting thousands of teachers, including published authors. Overlaps with the founder's guided meditation and teacher-led content offerings at significantly larger scale.
• BetterUp: Enterprise coaching platform offering mindfulness and wellbeing coaching to corporate clients. Comparable corporate channel for mindfulness coaching but at vastly greater scale and tech-enabled delivery.

Direct peers

• Tara Brach: Long-established meditation teacher and author with a personal brand, books, and online community. Closely comparable as a single-teacher mindfulness practice monetized through retreats, talks, and content distribution.
• Sarah Blondin: Mindfulness teacher with online courses, retreats, and a substantial content library. Closely comparable solo-practitioner mindfulness brand with a similar product mix.
• Sharon Salzberg: Meditation teacher and bestselling author offering workshops, retreats, and online courses. Closely analogous solo-teacher model monetized through books, live events, and digital content.
• Jack Kornfield: Veteran meditation teacher and author running trainings, retreats, and online courses. Same single-teacher model monetized via books, retreats, and digital courses.

Emerging players

• 10% Happier: Meditation app targeted at skeptics and stressed professionals with a teacher-led (Dan Harris) content approach. Comparable mix of personality-driven teaching and app-based delivery.
• Pause: Wellness app targeting the menopausal/midlife transition. Comparable specifically on the midlife-persona positioning, though delivered via technology rather than 1:1 coaching.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mindfulnessconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindfulness Consulting, LLC