MindHub Coding Schools
MindHub Coding Schools is a Bulgarian private company that delivers age-segmented coding education for children aged 6-15 through 45 franchise locations across six countries, using a proprietary gamified curriculum and unified IT platform, with revenue from parent-paid tuition modules and franchise licensing fees.
- Company typePrivate
- Founded2017
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What MindHub Coding Schools does
MindHub Coding Schools is a Bulgarian private company (MindHub BG EOOD) that delivers extracurricular coding education to children and teenagers aged 6 to 15, operating both directly and through a franchise model. Its core offering is a proprietary age-segmented curriculum divided into five tracks (Junior 6-7, Middle 8-9, Senior 10-11, Teen 12-13 and 14-15) that progresses from block-based visual programming environments (Scratch, ScratchJr, Tynker, Hopscotch, Wonder, Sphero, micro:bit) to text-based languages (Python, Java, JavaScript, HTML/CSS, C# via Unity, Lua via Roblox) and specialized platforms (Minecraft Education Edition, MIT App Inventor, Kodu). Teaching methodology is gamification- and project-based, with small groups of 8+ students per session working in team projects to produce games, animations, applications, and robots. A unified proprietary IT platform (mh.academy) supports both student learning and franchisee operations, providing ready-made courses, lesson instructions, CRM, and methodological materials to franchise partners.
The company generates revenue through two streams: (1) course tuition fees paid by parents on a module-by-module subscription basis (each module is 4 weeks, priced at approximately 56-76 EUR per module with discounts for siblings and upfront payments), and (2) franchise fees from partners who license the curriculum, brand, platform, and operational support to operate local MindHub coding schools. The franchise model has scaled to 45 locations across 6 countries (Bulgaria, Estonia, Spain, Romania, Turkey, Kenya) serving 6,000+ students, with international expansion described as having been achieved within approximately two years of launching the franchise program. Direct corporate operations are concentrated in Sofia and other Bulgarian cities (Plovdiv, Varna, Blagoevgrad, Pernik, Pleven, Goce Delchev, Bankya, Panagyurishte), with additional online delivery through MindHub ONLINE.
MindHub was the first organization certified by Education Alliance Finland (EAF) for educational quality in teaching programming to children, and the company holds a minor partnership with Училищна Телерик Академия (School Telerik Academy). The product portfolio extends beyond core classes to summer camps, themed coding workshops, and a newer 'Future of Design: Canva & AI' digital design course. The company is privately held, has not disclosed external institutional funding, and operates with a corporate headcount of 48 employees alongside its network of independent franchise operators.
MindHub Coding Schools firmographics
Firmographics- Name
- MindHub Coding Schools
- Legal name
- MindHub BG EOOD (МайндХъб БГ ЕООД)
- Website
- https://mindhub.bg
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MindHub Coding Schools is a Bulgarian private company that delivers age-segmented coding education for children aged 6-15 through 45 franchise locations across six countries, using a proprietary gamified curriculum and unified IT platform, with revenue from parent-paid tuition modules and franchise licensing fees.
- Ownership category
- akta.pro rank
MindHub Coding Schools industry classification
Industry- Product category
- Children's Coding Education
- NAICS
- Computer Training (61142), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Introductory Coding (Block-Based & Beginner) (EDAMACAA)
- akta.pro secondary industries
- Text-Based Programming (Python, Java, C/C++) (EDAMACAB), Web Development (HTML/CSS/JavaScript, Front-End/Back-End) (EDAMACAC)
Keywords
Where MindHub Coding Schools is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices14 records
Markets served
MindHub Coding Schools business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Course Tuition Fees: Module-based tuition fees charged per child for programming courses. Each module is 4 weeks long. Parents pay per module or can prepay multiple modules for discounts.
- Franchise Fees: Revenue generated from franchise partners who pay for the right to use MindHub's curriculum, brand, platform, and operational support. 45 franchise locations operate across 4 countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard module pricing - 4 weeks of programming classes |
| Subscription | Multi-year contract | Age 10-11 introductory course - 4 weeks |
| Subscription | Multi-year contract | Age 8-9 block programming - multiple course options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
MindHub Coding Schools product offering
Product offeringCore offering
MindHub Coding Schools delivers age-segmented programming courses for children aged 6-15 through in-person franchise academies and online delivery. Course modules run in 4-week blocks and use gamified, project-based learning across block-based environments (Scratch, Tynker, Kodu, etc.) and text-based languages (Python, Java, JavaScript, HTML/CSS, C#/Unity, Lua/Roblox). The company also licenses its curriculum, IT platform, and brand to franchise partners across multiple countries.
Product overview
MindHub Coding Schools operates a multi-segmented coding education platform for children and teenagers aged 6–15, organized into five age-segmented curriculum tracks (MindHub Junior 6–7, MindHub Middle 8–9, MindHub Senior 10–11, and two Teen tracks for ages 12–13 and 14–15). The platform combines gamification and project-based learning methodologies. Core products include age-specific coding classes covering block-based programming (Scratch, Tynker, Hopscotch, Wonder, Sphero, Micro:bit), text-based programming (Python, Java, JavaScript, HTML/CSS, Lua via Roblox, C# via Unity), and specialized platforms (Minecraft Education Edition, App Inventor, Kodu). The offering extends to summer camps, on-demand coding workshops, a unified IT platform for franchise partners, and a franchise business model. The company holds certification from Education Alliance Finland. Courses are delivered in small groups using a gamified, team-based approach with certified curriculum and are available both in-person across multiple Bulgarian cities and online.
Differentiator
Problem solved
Functional benefit
Brands
- MindHub Junior: Coding classes segment for children aged 6-7 years
- MindHub Middle
- MindHub Senior
- MindHub Teen
Products and services
- MindHub Coding Classes (Age 6-7) Entry-level coding education for children aged 6-7 that teaches foundational programming concepts through visual and block-based programming environments, including robot programming via image-based instructions that do not require reading ability.
- MindHub Coding Classes (Age 8-9) Intermediate block-based coding education for children aged 8-9 covering analytical thinking, programming fundamentals, and block programming through project-based learning with gradual transition to text-based Python programming.
- MindHub Coding Classes (Age 10-11) Advanced block-based and introductory text-based coding education for children aged 10-11, focusing on game development, programming language fundamentals, and transition to Python programming.
- MindHub Coding Classes (Age 12-13) Coding education for teenagers aged 12-13 covering programming fundamentals, mobile app development, web development, and text-based programming languages including Java and Python.
- MindHub Coding Classes (Age 14-15) Advanced coding education for teenagers aged 14-15 covering game development with JavaScript, mobile applications, web applications, Java, Unity with C#, and Python programming.
- Summer Camps Week-long summer coding camps for children aged 6-11 offering half-day and full-day sessions with morning programming of games, interactive stories, and robotics, and afternoon educational workshops with experiments and research activities; held across multiple Bulgarian cities.
- Coding Workshops On-demand coding workshops including one-time events, holiday coding camps, and parents' night-out events covering themed topics such as Minecraft, Sonic, Pac-Man, and Star Wars for beginner and advanced learners.
- MindHub Franchise Program Licensed franchise offering providing partners with a complete business model, proprietary IT platform, curriculum, teacher training, CRM system, and marketing support to open and operate a MindHub-branded coding school; 45 franchise locations operate across Bulgaria, Estonia, Spain, Romania, Turkey, and Kenya.
Quantifiable outcome
- 8 of 12 key 21st century skills developed in students (critical thinking, creativity, teamwork, flexibility, initiative, productivity, information literacy, technical literacy)
- +1 more outcomes
Companies that use MindHub Coding Schools
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
MindHub Coding Schools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature3 records
MindHub Coding Schools partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Education Alliance Finland (EAF)coreMindHub is the first organization certified by Education Alliance Finland. This partnership validates MindHub's teaching methodology and curriculum quality through third-party educational standards. The certification demonstrates that MindHub's approach meets international educational benchmarks for teaching children programming.
- Училищна Телерик Академия (School Telerik Academy)minorMindHub collaboration with School Telerik Academy for educational initiatives in Bulgaria. Telerik Academy is a well-established Bulgarian programming education organization.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MindHub Coding Schools competitors and assessment
Company assessmentBroad incumbents
- Code.org: Nonprofit dedicated to expanding computer science access in schools, offering free coding curricula. Represents the most prominent free alternative to MindHub's paid coding classes and shapes parental expectations on price.
- CoderDojo: Global network of volunteer-led coding clubs for youth aged 7-17. Comparable to MindHub in target demographic and community-based learning model, but operates as a free nonprofit network rather than a paid franchise.
- Khan Academy: Free online educational platform with a popular computer programming track for children and teens. Competes with MindHub ONLINE for parental attention and serves as a free reference point for the value of paid coding classes.
Direct peers
- Tynker: Self-paced online coding platform for children used in schools and at home. Comparable to MindHub's curriculum breadth (block-based through Python/JavaScript) and target demographic, though delivered online rather than through physical franchise academies.
- iD Tech: Provider of summer camps and after-school coding programs for kids and teens across multiple countries. Comparable on summer camp product, age range, and in-person project-based curriculum delivery that overlaps MindHub's offering.
- Logiscool: International franchise network of coding schools for children with locations across Central and Eastern Europe. Closely comparable to MindHub on franchise model, target age group, and geographic footprint in CEE.
- Code Ninjas: Largest global franchise of children's coding education centers, offering after-school coding programs, camps, and STEM activities for kids. Closely comparable to MindHub in franchise-based delivery model, target age group, and project-based learning approach.
- CodeWizardsHQ: Live online coding school for kids and teens, structured by age groups and covering Python, Java, web development, and game design. Directly competes with MindHub ONLINE for the same parent-paid extracurricular coding education segment.
Emerging players
- Scratch (MIT Media Lab): Free block-based programming environment created by MIT, widely adopted for teaching kids to code. While not a paid competitor, Scratch sits within MindHub's curriculum and represents the free alternative against which MindHub's paid classes must justify their price.
Regional players
- Telerik Academy (School Telerik Academy): Established Bulgarian programming education organization offering adult and youth coding programs. Already a strategic partner of MindHub and competes for the same Bulgarian parent/child audience seeking tech education.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MindHub Coding Schools social profiles
Digital presenceMindHub Coding Schools compliance and trust
Trust signalCompliance1 record
MindHub Coding Schools financial estimates
Financial estimateRevenue estimate
Valuation estimate
MindHub Coding Schools leadership team
Management profileNumber of profiles
Profiles9 records
MindHub Coding Schools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MindHub Coding Schools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MindHub Coding Schools
What does MindHub Coding Schools do?
MindHub Coding Schools delivers age-segmented programming courses for children aged 6-15 through in-person franchise academies and online delivery. Course modules run in 4-week blocks and use gamified, project-based learning across block-based environments (Scratch, Tynker, Kodu, etc.) and text-based languages (Python, Java, JavaScript, HTML/CSS, C#/Unity, Lua/Roblox). The company also licenses its curriculum, IT platform, and brand to franchise partners across multiple countries.
Is MindHub Coding Schools a public or private company?
MindHub Coding Schools is a private company. It is classified as unknown and is currently operating.
When was MindHub Coding Schools founded?
MindHub Coding Schools was founded in 2017. It employs 11 to 50 people.
Where is MindHub Coding Schools based?
MindHub Coding Schools is headquartered in Sofia, Bulgaria, in the Europe region.
How does MindHub Coding Schools make money?
Two revenue lines are on record. Course Tuition Fees are the primary driver. The others are franchise Fees.
Who are MindHub Coding Schools's main competitors?
Broad incumbents on record are Code.org, CoderDojo and Khan Academy. Direct peers are Tynker, iD Tech, Logiscool, Code Ninjas and CodeWizardsHQ. Scratch (MIT Media Lab) is listed as an emerging player. Telerik Academy (School Telerik Academy) is listed as a regional player.
Does MindHub Coding Schools have an API?
No public API is recorded for MindHub Coding Schools.
What industry is MindHub Coding Schools in?
MindHub Coding Schools's product category is Children's Coding Education. Its primary akta.pro industry code is EDAMACAA, Introductory Coding (Block-Based & Beginner), with a secondary code of EDAMACAB, Text-Based Programming (Python, Java, C/C++). Its NAICS code is 61142 and its SIC code is 8200.