Mindinstitute.dk

What Mindinstitute.dk does

Mind Institute (mindinstitute.dk) is a privately held Danish education and therapy institute founded in May 2020 by Charlotte Ander Ernsø and Malene Louise Aagaard, headquartered in Taastrup in Greater Copenhagen. The company delivers training and therapy services based on Adrian Wells' metacognitive therapy framework, augmented by the founders' proprietary MIND Model (reflective coaching methodology) and MIND CORE (integrated mental-body training). Its portfolio comprises the 1-year Metakognitiv MIND Terapeut Uddannelse certification program (150 live teaching hours, four progressive certifications, priced from 39,500 DKK with installment plans), individual 5-session Metakognitivt RO Terapiforløb therapy (7,500 DKK), online self-serve courses, group therapy programs (ADHD/ADD, cancer caregivers, eating disorders), the RO Pilates Instructor training, and B2B workshops/supervision for municipalities and companies.

The business operates on a hybrid go-to-market combining sales-led (free consultation calls, structured programs), community-led (monthly MIND Community sparring, podcast 'RO med Charlotte Ander' on Spotify/Podimo/Apple), and event-driven (free monthly Intromøde intro meetings) motions. Customer segments split between individual consumers seeking therapy or personal development and professionals (coaches, teachers, healthcare workers) seeking certification. Distribution is direct via WooCommerce-powered self-service booking (Calendly) for online delivery and in-person sessions in Greater Copenhagen. Tech stack is conventional and lightweight: WooCommerce commerce, Zoom for live sessions, MailPoet for newsletters, Google Analytics for traffic, and pixel-based remarketing across Facebook and LinkedIn.

The company is bootstrapped with no external funding, 9 employees, and modest scale (105 reviews on its education program, 4.6/5 rating, 95% referral rate). Both co-founders also operate separate solo practices alongside the institute, indicating a founder-led, labor-intensive delivery model that has not yet scaled into a software-enabled or institutionally capitalized business.

Name

Mindinstitute.dk

Legal name

Mind Institute

Website

https://mindinstitute.dk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Mind Institute is a Danish metacognitive therapy education and training institute founded in 2020, offering a 1-year therapist certification program, individual and group therapy, and B2B workshops to professionals and individuals seeking mental well-being solutions.

Ownership category

akta.pro rank

Product category

Mental Health Education & Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI)

Keywords

• Metacognitive therapy training
• Mental health education
• Therapist certification programs
• Individual therapy services
• Professional coaching courses

Headquarters

HQ city

Taastrup

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Metakognitiv MIND Terapeut Uddannelse: 1-year certification program consisting of 150 hours of live teaching every 14 days (9.30–15.30), split into four parts with four MIND certifications awarded. Includes e-books, question frameworks, slides, monthly community sparring, and mental exercises. Priced from 39,500 DKK with installment option from 3,458 DKK/month.
2. Metakognitivt RO Therapiforløb (Individual Therapy): Individual metacognitive therapy program over 6–8 weeks consisting of 5 sessions (60 minutes each) with support through audio files and reflections. Sessions can be conducted online or in-person in Storkøbenhavn. Priced at 7,500 DKK paid upfront.
3. Intro / Consultation Calls: Free, non-binding consultation calls with Charlotte Ander Ernsø for prospective education students, conducted by phone or video.
4. RO Therapiforløb - Introduction Sessions: Free, non-binding introductory conversations for prospective therapy clients booked via Calendly.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mind Institute delivers metacognitive therapy education and individual therapy services in Denmark. Its primary commercial offerings are the 1-year Metakognitiv MIND Terapeut uddannelse (certification program, from 39,500 DKK) and the 5-session Metakognitivt RO Terapiforløb (individual therapy, 7,500 DKK). Supporting offerings include RO Pilates Instructor training, online courses, specialized group therapy (ADHD/ADD, cancer caregivers), and corporate/municipal workshops, all grounded in the proprietary MIND Model and Adrian Wells' metacognitive therapy framework.

Product overview

Mind Institute is a metacognitive education institute offering a portfolio of therapeutic and educational products built around evidence-based metacognitive therapy. The core offerings consist of the 1-year Metakognitiv MIND Terapeut Uddannelse (a certified therapist training program) and the Metakognitivt RO Terapiforløb (an individual 5-session therapy course). Supporting products include Individuel Terapi, online courses, group therapy programs for ADHD/ADD and relatives of cancer patients, specialized workshops (Specialiseringsdage), RO Pilates Instructor training, and free intro meetings. The institute was founded in May 2020 by Charlotte Ander Ernsø and Malene Louise Aagaard, and its methodology integrates metacognitive therapy, stress therapy, somatic grounding, neuroscience, evolutionary theory, meaning-making, and nervous system regulation.

Differentiator

Problem solved

Functional benefit

Brands

• Metakognitiv MIND Terapeut uddannelse: 1-year certified metacognitive therapist training program consisting of four parts, offering MIND certifications after each module. Covers metacognitive therapy, coaching, performance, habit coaching, health promotion, and nervous system regulation.
• Metakognitivt RO Terapiforløb
• Meta Mind Coach uddannelse
• MIND CORE
• RO med Charlotte Ander
• RO Pilates Instruktør

Products and services

• Metakognitiv MIND Terapeut Uddannelse A 1-year metacognitive therapist training program with 150 hours of live instruction delivered every 14 days via Zoom. Students earn four progressive MIND certifications and learn metacognitive therapy, coaching, performance coaching, behavioral coaching, health promotion, nervous system regulation, and meaning-making. Designed for professionals working with people (coaches, therapists, teachers, healthcare workers, leaders). Priced from 39,500 DKK with installment option from 3,458 DKK/month.
• Metakognitivt RO Terapiforløb An individual metacognitive therapy course of five 60-minute sessions delivered over 6-8 weeks, online or in-person in Greater Copenhagen. Trains attention regulation, cognitive flexibility, and strategies for disengaging from unhelpful thought patterns, supported by audio files and home practice. Priced at 7,500 DKK upfront.
• RO Pilates Instruktør Uddannelse A Pilates instructor training program focused on metacognitive approaches to physical wellness and nervous system regulation, offered under Mind Institute's education portfolio.
• Individuel Terapi One-on-one therapy sessions providing concrete metacognitive tools to handle specific challenges, clarify goals, and apply metacognitive therapy approaches tailored to the individual's needs.
• Online Kurser Self-paced online courses offering a comprehensive guide to reducing stress, anxiety, and food-related stress, minimizing worry and overthinking, and achieving mental calm and control over thoughts and emotions.
• ADHD/ADD Gruppeterapiforløb A group therapy program of 5 sessions for individuals diagnosed with ADHD/ADD, providing insight into how thoughts influence mental well-being and equipping participants with metacognitive tools to create calm and capacity in daily life with ADHD.
• Gruppeterapiforløb for Pårørende til en Kræftpatient A 5-session group therapy program for relatives of cancer patients, combining personal experience sharing with metacognitive tools to help caregivers manage the challenges of caring for a cancer patient, led by Line Rygård.
• Specialiseringsdage (Specialist Workshops) Specialized one-day workshops for professionals covering eating disorders, habits, performance, stress, anxiety, OCD, and depression, focusing on metacognitive theory and practical application. Also available for municipal and corporate clients.
• Intromøde (Introductory Meetings) Free, non-binding 30-60 minute introductory meetings where prospective students can learn about the MIND Therapist training program, ask questions, and meet the instructor, held monthly online via Zoom.

Quantifiable outcome

• Average of 5–6 sessions before diagnosis-free (metacognitive therapy efficacy)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• DinMentalSundhed.dk: Danish online resource and content platform for mental well-being. Comparable in content-marketing-led GTM and Danish-language audience, with overlapping SEO and educational-blog strategy.
• Mentalport: Danish mental-health platform offering online therapy and corporate well-being programs. Comparable on therapy delivery and B2B municipal/corporate contracts, but with a tech-platform rather than education-first model.

Broad incumbents

• Mindler: Nordic digital mental-health provider backed by institutional capital, offering online CBT and psychiatric treatment across Sweden, Denmark, and beyond. Larger, technology-enabled competitor that could pressure Mind Institute's therapy and B2B offerings.
• Aarhus Universitet — Efteruddannelse: Danish university continuing education division offering accredited mental-health and psychology programs. Established institutional alternative for professionals seeking certifications, with formal accreditation that Mind Institute lacks.
• Metacognitive Therapy Institute (Adrian Wells): Affiliated training centres — including Metakognitiv Terapi Norge — that deliver Adrian Wells' original metacognitive therapy training at a larger scale. Higher-authority source of the same underlying methodology, posing both a partnership and a competitive threat.

Direct peers

• Klinik for Psykologi og Metakognitiv Terapi: Danish psychology clinic offering metacognitive therapy directly to individual clients. Closest local competitor in the therapy-delivery segment, with overlapping modalities and similar Greater Copenhagen catchment.
• Center for Metakognitiv Terapi: Danish clinical practice and training provider in metacognitive therapy based on Adrian Wells' framework. Most direct domestic peer — overlapping methodology, patient population, and professional-training customer base in the Danish market.
• Dansk Center for Mindfulness: Danish mindfulness and MBSR/MBCT training institute offering therapist education and interventions. Adjacent in modality (mindfulness-based) and customer base (mental-health professionals), with comparable certification offerings.
• Mindfulness Center Denmark: Danish mindfulness-based therapy and training provider offering MBSR/MBCT programs and corporate workshops. Comparable on training programs, B2B workshops, and integration of somatic and cognitive approaches.

Regional players

• Chapman Wellness Institute: Nordic/Scandinavian wellness and coaching education provider overlapping on professional training, coaching certifications, and holistic mind-body methodologies. Similar target audience of professionals seeking continuing education.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MindInstitute.dk
• LinkedInlinkedin.com/company/mindinstitute-dk
• Instagraminstagram.com/mindinstitute.dk
• TikToktiktok.com/@mindinstitute.dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindinstitute.dk