Mind Mover

Name

Mind Mover

Legal name

Mind Mover ApS

Website

https://mindmover.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen N

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Municipal and Government Contracts: Mind Mover derives revenue from contracts with municipalities (Københavns Kommune) and government programs. Services are purchased through municipal portals like Åben Skole and Åben Fritid.
2. EU/European Social Fund Projects: Skillskaravanen is supported by the European Social Fund through Region Hovedstaden, providing project-based funding for vocational education outreach.
3. Social Enterprise Revenue (Alletiders Juletræ): Revenue from seasonal Christmas tree sales, with proceeds funding Mind Mover's work with vulnerable youth. Each tree sold generates 15 DKK donation plus remaining profit supports the organization.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Mind Mover provides dialogue-based youth coaching, vocational education outreach, and mentoring programs for young people aged 13-29, delivered through school visits, workshops, and individual coaching. Core offerings include Erhvervskaravanen (mobile vocational education caravan), Den Gode Dialog (dialogue facilitation), Mentorforløb (individual coaching), Camp21 (residential camp), Karriere- og uddannelsesvejledning, Uddannelse for sårbare unge, and Interview med en Faglært (workshops with skilled tradespeople). Services are purchased by municipalities, schools, and educational institutions across Denmark.

Product overview

Mind Mover is a social-purpose organization that provides a portfolio of coaching, dialogue, and career guidance programs for young people aged 13-29. The core offerings include Erhvervskaravanen (mobile vocational education caravan), Den Gode Dialog (dialogue facilitation programs with multiple sub-formats including Dialogforløb, Trivselsforløb, Fællesskabs- og motivationsforløb, and Fastholdelsesforløb), Mentorforløb (individual and group coaching), Camp21 (21-day residential camp for at-risk youth), Karriere- og uddannelsesvejledning (career guidance in primary schools), and Interview med en Faglært (workshops with skilled tradespeople). The organization also operates Alletiders Juletræ as a social enterprise sub-brand. Programs are delivered through school visits, workshops, camps, and individual coaching sessions, with a holistic approach combining dialogue, nature experiences, and practical skills development.

Differentiator

Problem solved

Functional benefit

Brands

• Alletiders Juletræ: A social-economic concept developed by Mind Mover selling spray-free and organic Christmas trees packaged in biodegradable nets. For each tree sold, 15 kr is donated to BørneTelefonen and Grantoftegård's social work. The remaining profit goes directly to Mind Mover's work with vulnerable youth.

Products and services

• Erhvervskaravanen (Business Caravan) A mobile caravan concept that strengthens interest in vocational education through school visits, where students explore career opportunities through personal stories from skilled tradespeople and hands-on practical experience.
• Den Gode Dialog (The Good Dialogue) A dialogue-based program that helps young people reflect on their thoughts, values, and choices through respectful conversations about identity, community, prejudices, and loneliness, strengthening their ability to express themselves and make healthy decisions.
• Mentorforløb (Mentor Program) Individual and group coaching programs tailored to young people facing personal, social, or educational challenges, using an acknowledging approach and narrative methods to build trust, reflection, and positive self-narratives.
• Camp21 A 21-day residential camp for at-risk youth aged 14-17 focused on strengthening mental, social, and physical health through nature experiences, coaching, and practical life skills, with up to six months of follow-up support.
• Karriere- og uddannelsesvejledning i folkeskolen Career and education guidance services for 8th and 9th grade students in primary schools, helping them explore vocational education options through interactive workshops and dialogue.
• Uddannelse for sårbare unge Specialized educational guidance for vulnerable youth facing challenges in the education system, with customized programs focusing on completion, career changes, well-being, and transition support.
• Alletiders Juletræ (All Seasons Christmas Tree) A social economy concept selling spray-free and organic Christmas trees with biodegradable nets, where proceeds support Mind Mover's work with at-risk youth, including providing first-work experiences for young people.
• Interview med en Faglært Workshop format where students meet skilled tradespeople who share their personal education and career stories, combined with hands-on practical exercises to explore vocational opportunities.

Quantifiable outcome

• 83% of participants report being more informed about vocational education after Skillskaravan visit
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Låsesmede Foreningen (Locksmith Association)majorStrategic or Co-development Partner · 1 January 2024Partnership to increase awareness of locksmith trade among Danish school students. Conducted 15 workshops across Denmark in 2024, with locksmiths serving as educational ambassadors.
• Københavns Kommune (Copenhagen Municipality)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Copenhagen Municipality has purchased Mind Mover's Den Gode Dialog and Interview med en Faglært programs for their Åben Skole and Åben Fritid portals.
• Skills DanmarkmajorStrategic or Co-development Partner · 1 January 2024Mind Mover planned and executed Skillsstafetten (Skills Relay) in 2024-2025, a practical competition introducing folkeskole students to vocational education opportunities.
• Copenhagen SkillscoreStrategic or Co-development Partner · 1 January 2021Partnership with Copenhagen Skills for the Skillskaravanen project (2021-2026), a mobile trade education fair visiting schools in Region Hovedstaden, funded by the European Social Fund.
• DanZafeminorStrategic or Co-development PartnerPartner in the locksmith workshop development with Låsesmede Foreningen and Assa Abloy.
• Assa AbloyminorStrategic or Co-development PartnerPartner providing materials and support for locksmith workshops in schools.
• GrantoftegårdminorStrategic or Co-development PartnerSocial partner for Alletiders Juletræ concept. Located in Ballerup, hosting Christmas tree sales and donating to Grantoftegård's social work.
• BørneTelefonen (Children's Helpline)minorStrategic or Co-development PartnerNon-profit partner receiving 15 DKK donation from each Christmas tree sold through Alletiders Juletræ.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DGI: Denmark's largest sports and youth-activity association, running community-based programs for young people. Compares on reaching Danish youth through local associations, working with municipalities, and offering experiential/dialogue-based learning experiences.
• Cabi: A Danish organization providing consulting, training, and HR services around workplace wellbeing, inclusion, and social responsibility. Compares as a broader adjacent operator in Denmark's social-purpose consulting and capacity-building space, with similar employer/municipal buyer relationships.
• KFUM og KFUK i Danmark: The Danish YMCA/YWCA, running youth clubs, camps, and educational programs. Compares on residential camp offerings (vs Mind Mover's Camp21), youth dialogue and personal development focus, and Danish municipal co-funding arrangements.
• Børns Vilkår: Denmark's leading children's rights and welfare organization, offering support services, helplines (BørneTelefonen), and policy advocacy for children and youth. Compares on youth-serving mission, multi-channel direct delivery, and similar Danish municipal/foundation funding model.

Emerging players

• Løvens Hjerte: A Danish youth mental health initiative offering peer support and community dialogue for young people. Compares on dialogue-based methodology, vulnerable youth target, and Danish municipal partnership model.

Others

• Dansk Erhverv: The Danish Chamber of Commerce, which runs vocational education promotion programs and lobby for erhvervsuddannelser. Compares as a Danish ecosystem player in vocational education with overlapping policy goals and stakeholder relationships, though it operates as an industry association rather than a service provider.

Regional players

• Center for Digital Pædagogik: A Danish organization providing educational consulting, training, and digital learning support to schools and municipalities. Compares on direct-to-school delivery model, target buyer (Danish municipal education departments), and pedagogical training focus.

Direct peers

• Junior Achievement Denmark: A global non-profit delivering career-readiness and entrepreneurship education in schools. Compares on direct-to-school delivery model, vocational education orientation for Danish youth, and use of industry volunteers to bring practical career exposure into classrooms.
• Headspace Danmark: A Danish non-profit offering mental health and wellbeing support to young people aged 12-25, including counseling, group sessions, and one-on-one mentoring. Compares on similar target segment (vulnerable youth), similar service delivery model (face-to-face, dialogue-based), and similar municipal partnerships.
• UU Danmark: The Danish national organization for youth education guidance (Ungdommens Uddannelsesvejledning), publicly funded to provide the exact service Mind Mover offers commercially — career and education guidance for young people. Compares directly on target customer (Danish youth) and service category (vocational education orientation).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/erhvervskaravanen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind Mover