Mindset Performance

What Mindset Performance does

Mindset Performance is a privately-held, founder-led company based in Columbia, South Carolina, with 8 employees. It serves entrepreneurs and business owners who feel stuck despite working hard, offering a single core product called MindScan. The MindScan is a cognitive assessment tool grounded in Robert S. Hartman's 1950s decision-making and value-structures methodology; it maps individual thinking patterns to surface hidden blindspots and identify breakthrough opportunities for business growth.

The packaged product is sold at a $197 one-time price and includes the MindScan assessment, a one-on-one breakthrough-map review with a MindScan expert, a Mindset Pushup Experience, a 21-page full report, and Critical KPI feedback (stated combined value of $635). Distribution is direct-to-consumer via the company's own website, with top-of-funnel awareness generated through website content, customer testimonials, and a Mindset Podcast.

The business is operated by founder Jarrod Haning, who has worked in the mindset coaching space for approximately 10 years. There are no disclosed institutional investors, parent companies, acquisitions, or formal partnership alliances, and revenue figures are not publicly reported. The company appears to be actively operating based on a functional website, podcast, and product checkout.

Name

Mindset Performance

Legal name

Mindset Performance

Website

https://mindsetperformance.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mindset Performance is a founder-led company that sells the MindScan, a $197 cognitive assessment tool based on Robert S. Hartman's decision-making methodology, to entrepreneurs and business owners seeking to identify thinking blindspots that block business growth.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Business Schools and Computer and Management Training (6114), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Critical Thinking, Problem Solving & Decision-Making (EDAAAKAH)

akta.pro secondary industry

Innovation & Design Thinking Programs (EDAMAHAD)

Keywords

• Mindset coaching
• Cognitive assessment
• Entrepreneur coaching
• Thinking pattern mapping
• Business breakthrough consulting

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. MindScan Product Package: One-time purchase of a comprehensive MindScan package priced at $197, which includes the assessment, breakthrough map review session, Mindset Pushup Experience, 21-page full report, and Critical KPI feedback. Total stated value of $635.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mindset Performance sells the MindScan, a cognitive assessment tool based on Dr. Robert S. Hartman's 1950s decision-making and value structures methodology. The package, priced at $197 one-time, includes the assessment, a one-on-one breakthrough map review session, the Mindset Pushup Experience, a 21-page full report, and Critical KPI feedback, aimed at revealing hidden thinking blindspots that hold entrepreneurs back from business growth.

Product overview

Mindset Performance offers a single core product called the MindScan, which is a cognitive assessment tool for entrepreneurs. The MindScan maps an individual's unique thinking patterns and value structures to identify hidden blindspots holding them back and key strengths they can leverage for business growth. The offering is packaged together as a complete solution at $197, including the assessment itself, a one-on-one breakthrough map review, the Mindset Pushup Experience, a 21-page full report, and Critical KPI feedback. The company also maintains a Mindset Podcast as a content channel. All offerings are based on Robert S. Hartman's 1950s decision-making science methodology.

Differentiator

Problem solved

Functional benefit

Brands

• MindScan: A scientific assessment tool for entrepreneurs that maps thinking patterns to identify blindspots and breakthrough opportunities for business growth.

Products and services

• MindScan Package

Quantifiable outcome

• 2X business revenue over previous month
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• 16Personalities: 16Personalities is a digital-first, self-serve personality assessment platform with a similar product-led, low-cost delivery model. It demonstrates the viability of the self-serve assessment funnel Mindset Performance uses, though it targets consumers broadly rather than entrepreneurs specifically.
• Crystal Knows: Crystal is a digital-first personality insights platform that uses assessments to help professionals (including business owners) understand decision-making and communication styles. It overlaps with Mindset Performance's SMB-targeted, digitally delivered assessment approach.

Broad incumbents

• Predictive Index: Predictive Index sells behavioral and cognitive assessments to help leaders understand themselves and their teams. It addresses a similar 'mindset/blindspot' use case but at enterprise scale with a talent-management focus.
• Hogan Assessments: Hogan provides personality and decision-making assessments primarily for executive and leadership development. Its decision-making framework overlaps with Hartman's value-structures methodology, though Hogan serves a higher-end enterprise market.
• Gallup (CliftonStrengths): Gallup's CliftonStrengths is a mainstream strengths-based assessment widely used by business owners and managers. It operates at much larger scale but competes in the same 'assessment-driven business insight' category targeting entrepreneurs.
• Wiley (Everything DiSC): Wiley's Everything DiSC is one of the most widely used behavior/personality assessments for business teams. It competes for the same 'self-understanding for business effectiveness' wallet share as Mindset Performance.

Others

• Tony Robbins / Robbins Research International: Tony Robbins dominates the entrepreneur mindset and business breakthrough category with books, events, and coaching. Mindset Performance competes for the same target audience's attention, though Robbins is an adjacent influencer/coaching brand rather than an assessment tool.

Direct peers

• Strategic Coach (Dan Sullivan): Strategic Coach sells entrepreneur coaching programs and proprietary tools that help business owners break through growth plateaus — directly addressing the same 'stuck entrepreneur' pain point that the MindScan targets.
• Mind Tools: Mind Tools provides business-skills and mindset/self-development resources aimed at managers and business owners. While broader than Mindset Performance, it competes in the same 'thinking-at-a-higher-level' content and tools category.
• Kolbe Corp: Kolbe sells conative/mindset assessments used by entrepreneurs and business owners to identify instinctive strengths and blindspots — directly comparable to Mindset Performance's MindScan in audience, method (cognitive/conative mapping), and outcome framing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mindset-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindset Performance