Minna
Minna, operating as HeroSpin Casino, is a Montreal-based online casino platform serving Canadian players with 2,500+ games, native iOS/Android apps, live dealer streaming, and CAD-native Interac payments, generating revenue through house edge on wagers and a five-tier VIP loyalty program.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Minna does
Minna, operating as HeroSpin Casino, is a Canada-exclusive online gaming platform headquartered in Montreal, Quebec with a staff of 17. The platform offers over 2,500 casino games aggregated from 14 third-party providers including NetEnt, Microgaming, Evolution Gaming, Pragmatic Play, Play'n GO, Red Tiger, and Big Time Gaming, spanning slot titles, table games, and live dealer experiences streamed in HD at 60fps. Native iOS and Android applications extend the platform with mobile-exclusive promotions, biometric authentication, and offline mode, while the technology stack integrates RNG-certified game logic, SSL encryption, and responsible gaming tooling (deposit limits, session timers, self-exclusion).
The company's business model is the standard online casino iGaming model: revenue is generated primarily through the mathematical house edge on player wagers, supplemented by bonus forfeiture when wagering requirements are not met within the 30-day validity window and by a five-tier VIP loyalty program (Bronze through Diamond) that drives retention and increased wager volume from high-value players. Distribution is direct-to-consumer and product-led, relying on the website, mobile apps, app store presence, email marketing, and word-of-mouth/VIP referrals rather than affiliate intermediaries. Localization is a defining feature: CAD-denominated transactions, Interac e-Transfer for instant deposits and 24–72 hour withdrawals, and bilingual English/French 24/7 customer support.
The platform serves Canadian residents of legal gambling age (19+, or 18+ in Alberta and Quebec), segmented into general Canadian online casino players and a high-value VIP tier (Platinum and Diamond) that receives dedicated account managers, exclusive tournaments, and weekly cashback up to 15%. Customer acquisition rests on a 230% welcome bonus up to $25,000 CAD, 50 no-deposit free spins on registration, daily free spin calendars, and tournament prize pools up to $50,000 CAD. No funding rounds, ownership structure, management team, or revenue figures are disclosed in the available data.
Minna firmographics
Firmographics- Name
- Minna
- Legal name
- HeroSpin Casino
- Website
- https://minna.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Minna, operating as HeroSpin Casino, is a Montreal-based online casino platform serving Canadian players with 2,500+ games, native iOS/Android apps, live dealer streaming, and CAD-native Interac payments, generating revenue through house edge on wagers and a five-tier VIP loyalty program.
- Ownership category
- akta.pro rank
Minna industry classification
Industry- Product category
- Online Casino / iGaming
- NAICS
- Other Gambling Industries (713290), Gambling Industries (7132), Casinos (except Casino Hotels) (71321)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Player Wallets, Escrow & Custodial Account Services (MPAEALAK), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
Keywords
Minna business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- House Edge / Game Revenue: Primary revenue generated through the mathematical house edge built into all casino games. Players wager real money on slots, table games, and live dealer games, with the casino retaining a percentage of total wagers as revenue over time. This represents the core economics of the online casino model.
- VIP Membership and Loyalty Program: Revenue from high-value VIP players who accumulate points through consistent gameplay. The tiered loyalty program incentivizes higher deposits and wagering volumes from Platinum and Diamond tier members who receive exclusive benefits including personal account managers and luxury rewards.
- Bonus Forfeiture: Revenue generated when players fail to complete wagering requirements within the specified time period (30 days), resulting in bonus funds and associated winnings being forfeited back to the casino.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Account - Minimum deposit $20 CAD to access games and bonuses |
| Transaction based/ take rate | Pay-as-you-go | Interac e-Transfer deposits from $20 CAD to $10,000 CAD per transaction |
| Subscription | Monthly | VIP Loyalty Tiers - Bronze through Diamond with escalating cashback and benefits |
| Freemium | Pay-as-you-go | 50 no-deposit free spins upon registration for verified Canadian players |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Minna product offering
Product offeringCore offering
HeroSpin Casino is an online gambling platform serving Canadian players with over 2,500 casino games from 14+ providers including slots, table games, and live dealer experiences. The platform is accessible via a responsive website and native iOS/Android mobile applications, supporting CAD currency transactions through Interac e-Transfer, Visa, Mastercard, and cryptocurrency. Players can register, deposit, play, and withdraw with bilingual (English/French) customer support available 24/7.
Product overview
HeroSpin Casino operates as a unified online gaming platform for Canadian players, combining a comprehensive casino product with specialized modules. The core HeroSpin Casino platform serves as the main product offering over 2,500 games from multiple providers. This is complemented by the HeroSpin Mobile App for native iOS/Android gaming, HeroSpin Live Casino for HD live dealer experiences, HeroSpin Slots as the dedicated slot gaming interface, HeroSpin Bonuses and Rewards for the promotional/loyalty system, and HeroSpin Interac Banking for localized Canadian payment processing. Together these products form an integrated ecosystem where the main casino platform connects to specialized modules for mobile access, live gaming, slots, bonuses, and payment services.
Differentiator
Problem solved
Functional benefit
Products and services
- HeroSpin Casino Platform Premier online casino platform for Canadian players (19+ or 18+ in Alberta/Quebec) offering over 2,500 games including slots, table games, and live dealer games, with CAD currency support, Interac e-Transfer, and bilingual English/French customer support.
- HeroSpin Mobile App (iOS and Android) Native mobile application for iOS and Android delivering casino gaming with 40% faster loading than browser versions, exclusive mobile-only bonuses (additional 50% first deposit, 25 daily free spins), biometric authentication, offline mode, and full access to slot and live dealer games.
- HeroSpin Live Casino Live dealer gaming platform featuring HD 60fps streaming of real-time games including blackjack, roulette, baccarat, and game shows hosted by professionally trained bilingual dealers with multiple camera angles, live chat, and mobile-optimized gameplay.
- HeroSpin Slots Slot gaming platform featuring over 2,500 slot games from 15+ providers including progressive jackpot slots (Mega Moolah, Major Millions), video slots with bonus features, and classic fruit machines, all optimized for mobile play with progressive jackpot pools regularly exceeding $1 million CAD.
- HeroSpin Bonuses and Rewards Program Comprehensive bonus system including a 230% welcome bonus up to $25,000 CAD, daily free spins calendar, five-tier VIP loyalty program (Bronze, Silver, Gold, Platinum, Diamond) with escalating cashback (5% to 15%), personalized bonuses, dedicated account managers for top tiers, and seasonal bonus campaigns for Canadian holidays.
- HeroSpin Interac Banking Integrated Interac e-Transfer banking service providing instant CAD deposits and fast withdrawals (24-72 hours) with tiered limits based on VIP status, supporting all major Canadian financial institutions including the Big Six Banks, credit unions, and regional banks.
Quantifiable outcome
- Up to 15% weekly cashback on losses
- +3 more outcomes
Companies that use Minna
Customer profileSegments2 records
Ideal customer profiles2 records
Minna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Minna partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- NetEntcoreMajor game provider supplying premium slot titles including Starburst and Gonzo's Quest. NetEnt games feature innovative mechanics like the Avalanche Feature and are available across all HeroSpin Casino platforms.
- MicrogamingcoreLeading game provider offering popular titles such as Thunderstruck II, Immortal Romance, and Mega Moolah progressive jackpot network. Games feature 243 Ways to Win mechanics with RTP rates between 94-98%.
- Evolution GamingcorePremier live dealer gaming provider powering HeroSpin's live casino with professional dealers, HD streaming at 60fps, multiple camera angles, and authentic casino atmosphere.
- Pragmatic PlaycoreMajor game provider supplying popular slots including Sweet Bonanza and Wolf Gold with RTP rates of 95-98%. Features Buy Feature mechanics in select titles.
- Play'n GOcorePremium slot provider known for high-volatility titles including Book of Dead and Fire Joker. Games feature distinctive mechanics and high RTP rates of 94-97%.
- Red TigercoreGame provider offering innovative slots with daily jackpot features and unique bonus mechanics. Part of the Evolution Gaming group.
- InteraccoreCanada's most trusted electronic money transfer service integrated into HeroSpin Casino for deposits and withdrawals. Interac e-Transfer provides instant deposits (under 5 minutes) and fast withdrawals (24-72 hours) with 256-bit encryption and fraud protection.
- Problem Gambling HelplineminorProblem gambling support helpline (1-888-230-3505) and GamCare/Gamblers Anonymous resources provided for responsible gaming support.
- Gamblers Anonymous CanadaminorPartnership with Gamblers Anonymous Canada for problem gambling support and resources. Links to local chapter information provided.
- Responsible Gambling CouncilminorPartnership with Responsible Gambling Council for educational resources and support services for Canadian players.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Minna competitors and assessment
Company assessmentDirect peers
- JackpotCity Casino: Long-established Canadian-facing online casino offering a similar game library (slots, live dealer, progressive jackpots) and supporting CAD and Interac payments. Directly comparable in localization, payment rails, and target player demographic.
- Casumo: International online casino with a gamified loyalty program and strong mobile UX. Comparable in app-first product investment and tiered loyalty structure.
- PlayOJO: Online casino differentiated by no-wagering bonus transparency and a broad aggregated game library. Comparable in PLG-style signup flow and content aggregation model.
- Spin Casino: Canadian-targeted online casino with CAD support, Microgaming-powered content, and a similar VIP-style loyalty structure. Operates in the same regulatory and competitive landscape as HeroSpin.
- Ruby Fortune: Canadian-targeted online casino with CAD support, Microgaming/Evolution content, and a comparable loyalty program. Direct competitor in the same niche.
- Royal Vegas Casino: Canadian online casino with a comparable offering of slots, live dealer, and progressive jackpots, and similar CAD-denominated banking. Direct competitor in the same player segment.
Broad incumbents
- LeoVegas: Major international online casino and sportsbook operator with a mobile-first product ethos. Comparable in mobile app investment and live casino emphasis, but operates across multiple jurisdictions with far greater scale and brand recognition.
- Bet365 Casino: One of the largest online gambling operators globally, with a casino vertical that competes across the same game providers and player segments as HeroSpin. Much larger scale and brand recognition.
- 888 Casino: Global online casino brand with proprietary and aggregated content plus a strong VIP/loyalty program architecture. Comparable in operating model and player retention mechanics.
- Betway Casino: Established international online casino with a similar content aggregation strategy and a Canadian-facing presence. Comparable in product mix and target market, with broader brand and sponsorship footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Minna social profiles
Digital presenceMinna compliance and trust
Trust signalCompliance3 records
Minna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minna leadership team
Management profileNumber of profiles
Profiles1 record
Minna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minna
What does Minna do?
HeroSpin Casino is an online gambling platform serving Canadian players with over 2,500 casino games from 14+ providers including slots, table games, and live dealer experiences. The platform is accessible via a responsive website and native iOS/Android mobile applications, supporting CAD currency transactions through Interac e-Transfer, Visa, Mastercard, and cryptocurrency. Players can register, deposit, play, and withdraw with bilingual (English/French) customer support available 24/7.
Is Minna a public or private company?
Minna is a private company. It is classified as unknown and is currently operating.
When was Minna founded?
Minna was founded in -1. It employs 11 to 50 people.
How does Minna make money?
Three revenue lines are on record. House Edge / Game Revenue is the primary driver. The others are VIP Membership and Loyalty Program and bonus Forfeiture.
Who are Minna's main competitors?
Direct peers on record are JackpotCity Casino, Casumo, PlayOJO, Spin Casino, Ruby Fortune and Royal Vegas Casino. Broad incumbents are LeoVegas, Bet365 Casino, 888 Casino and Betway Casino.
Does Minna have an API?
No public API is recorded for Minna.
What industry is Minna in?
Minna's product category is Online Casino / iGaming. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEALAK, Player Wallets, Escrow & Custodial Account Services. Its NAICS code is 713290.