Mirabelles Bakery
Mirabelles Bakery is an independently owned, single-location artisan retail bakery in South Burlington, Vermont, producing French-style cakes, pastries, breakfast items, and gluten-free baked goods for walk-in and online-ordering consumers in the Burlington area.
- Company typePrivate
- Founded-
- HeadquartersSouth Burlington, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mirabelles Bakery does
Mirabelles Bakery is a privately-held, single-location artisan retail bakery operating from 3060 Williston Road in South Burlington, Vermont. The business produces and sells freshly baked goods using traditional French pastry techniques, including choux pastry, frangipane, flourless cake construction, and a range of custom cake and dessert methods. Its product portfolio spans signature cakes (headlined by a Creme Brulee Cake identified as the best seller), pastries and mini desserts (macarons, eclairs, mini cheesecakes), pies and tarts, breakfast items (biscuits, breakfast sandwiches, croissants), coffee and espresso, and a specialty gluten-free menu. The company has also introduced a Take & Bake prepared-meals line featuring items such as Italian Pasta Bake, Chicken Enchiladas, and Shepherd's Pie, sold on specific days.
The business serves individual consumers and event hosts in the greater Burlington, VT area through a direct-to-consumer retail model. Sales occur via walk-in at the storefront (Monday-Saturday, 8am-4pm) and through a Square-powered online ordering site for pickup; custom and sheet cake orders are placed in person or by phone with a four-day lead time and payment due at order. Pricing is unit-based, with individual pastries and breakfast items at the low end and custom cakes ranging from $30 for a 6" gluten-free Sonic Cake up to $145 for a 12" tiered round, plus sheet cakes from $110 (1/3 sheet) to $325 (full sheet). Mirabelles operates a small ecosystem of local partnerships — Uncommon Coffee supplies the coffee program, Cabot provides dairy, and Square powers e-commerce and gift cards — but there is no evidence of venture funding, parent-company ownership, multi-unit expansion, or proprietary digital/AI capabilities. Marketing is limited to a Squarespace website and organic local reputation, with no disclosed paid acquisition channels.
Mirabelles Bakery firmographics
Firmographics- Name
- Mirabelles Bakery
- Legal name
- Mirabelles Bakery
- Website
- https://mirabellesbakery.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mirabelles Bakery is an independently owned, single-location artisan retail bakery in South Burlington, Vermont, producing French-style cakes, pastries, breakfast items, and gluten-free baked goods for walk-in and online-ordering consumers in the Burlington area.
- Ownership category
- akta.pro rank
Mirabelles Bakery industry classification
Industry- Product category
- Specialty Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Patisseries & Dessert Boutiques (CRAHAGAB)
Keywords
Where Mirabelles Bakery is headquartered
LocationHeadquarters
- HQ city
- South Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mirabelles Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Retail Bakery Sales: Direct retail sales of baked goods including pastries, cakes, pies, tarts, and breakfast items through walk-in customers and online orders placed for pickup or in-store purchase.
- Custom Cake Orders: Custom and sheet cake orders placed in-person or by phone with at least 4 days notice. Payment due at time of order. Additional charges for specialty flavors and decorations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual pastries and breakfast items |
| Unit Pricing | Pay-as-you-go | Mini pastries and desserts |
| Unit Pricing | Pay-as-you-go | Standard round cakes (6" and 8") |
| Unit Pricing | Pay-as-you-go | Signature cakes by size |
| Unit Pricing | Pay-as-you-go | Sheet cakes |
| Unit Pricing | Pay-as-you-go | Pies and tarts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Mirabelles Bakery product offering
Product offeringCore offering
Mirabelles Bakery is a retail artisan bakery that manufactures and sells freshly made baked goods including signature cakes, French pastries, mini desserts, pies, tarts, breakfast items, and gluten-free offerings. The bakery also produces custom celebration cakes and sheet cakes with multiple flavor, filling, and frosting options, complemented by coffee and espresso beverages from local partner Uncommon Coffee.
Product overview
Mirabelles Bakery is a retail bakery offering a diverse portfolio of freshly baked goods and prepared foods. The core product line centers on artisan cakes (available in standard 6" and 8" sizes and custom sheet/tiered configurations), pastries and mini desserts (including French macarons, eclairs, and cheesecakes), pies and tarts, and breakfast items. The bakery provides specialty gluten-free options using flourless recipes and maintains a seasonal Take & Bake meal program. Products are available for walk-in purchase, online ordering via Square, and custom orders placed by phone with at least 4 days notice.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Cakes Handcrafted celebration cakes in various flavors (Creme Brulee, Chocolate Raspberry Mousse, Coconut Lime, Old Fashioned Chocolate) available in 6-inch and 8-inch sizes for individual consumers and special occasions.
- Custom Sheet Cakes Customizable sheet cakes available in 1/3 sheet (serves 25, $110), 1/2 sheet (serves 40-60, $170), and full sheet (serves 75-100, $325). Customers select from various flavors, fillings, and frosting options, with additional charges for decor and specialty flavors.
- Custom Tiered Cakes Made-to-order celebration cakes available in 6-inch ($42), 8-inch ($64), 10-inch ($92), and 12-inch ($145) sizes with multiple flavor, filling, and frosting options and custom writing support. Orders require at least 4 days notice.
- Pastries and Mini Desserts Assorted French pastries including macarons with seasonal fillings, Victoria Sponge Cake, eclairs with pastry custard and chocolate ganache, and mini cheesecakes.
- Pies and Tarts Fruit-based desserts including Strawberry Frangipane Tart with house-made whipped cream and fresh strawberries, and Key Lime Pie with real Key Lime juice in a graham cracker crust. Mini pies serve 2-4 ($16) and regular pies serve 6-8 ($32).
- Breakfast Items Morning offerings including biscuits with Cabot cultured butter and house-made raspberry jam, breakfast sandwiches on croissant or biscuit with VT Cabot Cheddar and fresh eggs (additions: bacon, sausage, or pimento spread), and classic croissants (butter, chocolate, almond).
- Coffee and Espresso Coffee beverages sourced from local partner Uncommon Coffee, featuring Sumatra blend drip coffee and espresso roast to accompany the bakery's baked goods.
- Gluten-Free Offerings Dedicated gluten-free options including French macarons, coconut macaroons, almond horns, creme brulee cups, Sonic Cake (flourless dark chocolate with espresso), Concorde Cake (flourless chocolate), rosewater and pistachio cake, and seasonal mini gluten-free treats.
- Take & Bake Meals Ready-to-bake prepared foods available on specific days, including Italian Pasta Bake, Chicken Enchiladas, Shepherd's Pie, Tuscan Chicken, BBQ Pulled Pork, and various salads and sides.
- Mini Pastries Small-format specialty pastries including Opera (almond cake with coffee buttercream), Honey Bee Cake (vanilla with honey buttercream dipped in chocolate), Chocolate Mice, Classic Eclair, and rotating seasonal offerings.
Companies that use Mirabelles Bakery
Customer profileSegments2 records
Ideal customer profiles2 records
Mirabelles Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mirabelles Bakery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Uncommon CoffeecoreLocal coffee roaster partnered with Mirabelles to provide the best blend of drip coffee and espresso. They offer Sumatra blend drip coffee and espresso roast to accompany baked goods.
- SquarecoreSquare provides the e-commerce platform for Mirabelles' online ordering system at mirabelles-bakery.square.site. Also used for gift card services.
- CabotminorVermont-based dairy cooperative providing cultured butter and cheddar cheese used in Mirabelles' baked goods and breakfast items.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Mirabelles Bakery competitors and assessment
Company assessmentOthers
- Sweetgreen: National fast-casual restaurant chain focused on local, sustainable ingredients. Adjacent peer to Mirabelles via the shared local-sourcing narrative and Vermont/provenance branding, though not a direct bakery competitor.
Direct peers
- Bien Cuit: Brooklyn-based artisan bakery specializing in French-style breads and pastries with a strong craft reputation. Comparable to Mirabelles in its French technique specialization, premium retail positioning, and direct-to-consumer retail model.
- Carlo's Bakery: Hoboken, NJ-based bakery known for custom celebration cakes and pastries, popularized by "Cake Boss." Highly comparable to Mirabelles via its custom cake design business and signature dessert lineup.
- Levain Bakery: New York-based artisan bakery specializing in cookies, pastries, and branded baked goods with multiple locations. Comparable to Mirabelles in its single-category craftsmanship, premium positioning, and direct-to-consumer retail model.
- King Arthur Baking Company: Vermont-based baking brand operating a retail bakery, cafe, and baking school in Norwich, VT. Most directly comparable to Mirabelles as a fellow Vermont-rooted artisan bakery with a strong local-sourcing story and a cafe-bakery format.
- Georgetown Cupcake: Washington DC-based specialty cupcake and dessert bakery with multiple locations and a strong TV-driven brand. Comparable to Mirabelles in its dessert-led menu, custom-order focus, and single-region origin.
- Magnolia Bakery: Iconic American bakery famous for its cupcakes and custom cakes, with storefronts in multiple cities. Comparable to Mirabelles in its dessert-first, custom-cake-driven retail bakery model with strong NYC-style brand identity.
- Sprinkles Cupcakes: National cupcake and dessert bakery chain with both physical locations and an early-mover cupcake ATM. Comparable to Mirabelles in its dessert-first specialty bakery positioning and custom-order capabilities.
Broad incumbents
- Le Pain Quotidien: Global cafe-bakery chain serving artisan breads, pastries, breakfast, and coffee in a communal dining format. Comparable to Mirabelles as a broader incumbent in the cafe-bakery category that overlaps on pastries, breakfast sandwiches, and coffee.
- Panera Bread: Large US cafe-bakery chain offering baked goods, breakfast sandwiches, and specialty coffee. Comparable to Mirabelles as a much larger incumbent in the bakery-plus-cafe category that competes for breakfast and bakery occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Mirabelles Bakery social profiles
Digital presenceMirabelles Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mirabelles Bakery leadership team
Management profileNumber of profiles
Mirabelles Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mirabelles Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mirabelles Bakery
What does Mirabelles Bakery do?
Mirabelles Bakery is a retail artisan bakery that manufactures and sells freshly made baked goods including signature cakes, French pastries, mini desserts, pies, tarts, breakfast items, and gluten-free offerings. The bakery also produces custom celebration cakes and sheet cakes with multiple flavor, filling, and frosting options, complemented by coffee and espresso beverages from local partner Uncommon Coffee.
Is Mirabelles Bakery a public or private company?
Mirabelles Bakery is a private company. It is classified as unknown and is currently operating.
When was Mirabelles Bakery founded?
Mirabelles Bakery was founded in -1. It employs 1 to 10 people.
Where is Mirabelles Bakery based?
Mirabelles Bakery is headquartered in South Burlington, United States, in the North America region.
How does Mirabelles Bakery make money?
Two revenue lines are on record. Retail Bakery Sales are the primary driver. The others are custom Cake Orders.
Who are Mirabelles Bakery's main competitors?
Sweetgreen is listed as an others. Direct peers are Bien Cuit, Carlo's Bakery, Levain Bakery, King Arthur Baking Company, Georgetown Cupcake, Magnolia Bakery and Sprinkles Cupcakes. Broad incumbents are Le Pain Quotidien and Panera Bread.
Does Mirabelles Bakery have an API?
No public API is recorded for Mirabelles Bakery.
What industry is Mirabelles Bakery in?
Mirabelles Bakery's product category is Specialty Bakery. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAH, Dessert-First Bakeries (Cupcakes, Cookies, Brownies). Its NAICS code is 311811 and its SIC code is 2050.