Miracle Ear

What Miracle Ear does

Miracle-Ear is a U.S. hearing aid retailer and brand operating as a wholly-owned subsidiary of Amplifon S.p.A., a global hearing solutions group listed on the Milan Stock Exchange. Founded in 1948 and acquired by Amplifon in 1999, the company has built the largest dedicated hearing aid retail network in the United States, with more than 1,600 company-owned and franchise centers covering all 50 states. Its core product is a portfolio of prescription hearing aids sold under four sub-brands — Miracle-EarENERGY (rechargeable), Miracle-EarMINI (invisible/discreet), Miracle-EarCONNECT (connectable), and Miracle-EarEASY (affordable) — supplemented by a newer Miracle-EarSPARK product and a Miracle-Ear mobile app for iOS and Android that enables remote device control and support.

The business model combines hardware sales with recurring professional services. Customers are acquired primarily through free in-person hearing evaluations and a free online 5-minute hearing screening tool, which feed a sales-led motion in which trained hearing care professionals conduct audiometric testing and recommend fitted devices. Pricing is not publicly disclosed at the SKU level, but a $250-off promotional offer, a risk-free trial, and possible insurance acceptance are referenced. Lifetime aftercare — free cleanings, adjustments, and in-office service — is bundled with purchase, generating customer retention and word-of-mouth referrals. The franchise structure and Amplifon parentage provide scale benefits in procurement, marketing, and R&D, while the Miracle-Ear Foundation (Gift of Sound) extends brand equity through a 30-plus-year charitable program donating free hearing aids to low-income individuals.

Customer segments are exclusively B2C and span adults and seniors with mild to severe hearing loss, including tinnitus sufferers, with horizontal sub-segmentation across price-sensitive, tech-savvy, and discretion-seeking buyers. Distribution is entirely U.S.-domestic and predominantly physical; digital channels function as lead-capture and appointment-booking funnels rather than direct sales. Headcount in the provided data is 523, which appears to reflect corporate and franchise-support staff rather than total center employment.

Name

Miracle Ear

Legal name

Miracle-Ear

Website

https://miracleear.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Miracle-Ear is a U.S. hearing aid retailer and brand operating 1,600+ centers across all 50 states, selling prescription hearing aids and professional audiology services to adults and seniors with hearing loss, as a subsidiary of Amplifon.

Ownership category

akta.pro rank

Product category

Hearing Aid Retail

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industries

Eye, Ear & Nasal Care (HLAIADAF), Deaf/Hard of Hearing & Vision Services (Audiology, Interpreting, Orientation & Mobility) (EDAJAKAI)

Keywords

• Hearing aids
• Hearing care services
• Audiology retail
• Hearing assessments
• Hearing aid accessories

Headquarters

HQ city

Nationwide

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hearing Aid Sales: One-time hardware sales of hearing aids across multiple product families (ENERGY, MINI, CONNECT, EASY) with varying price points and technology levels. Sales occur through company-owned and franchise hearing aid centers.
2. Professional Hearing Services: Revenue generated from hearing evaluations, audiometric testing, hearing aid fittings, adjustments, and ongoing maintenance services. Lifetime aftercare services including free cleanings and in-office service are offered with purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Miracle-Ear sells prescription hearing aids across four product families (ENERGY rechargeable, MINI invisible, CONNECT connectable, EASY affordable) through a network of over 1,600 retail hearing aid centers in the U.S. The company bundles hardware sales with free hearing evaluations, professional fittings, lifetime aftercare, and a mobile app for device control. It also runs the Miracle-Ear Foundation Gift of Sound program that donates hearing aids to people in need.

Product overview

Miracle-Ear is a hearing aid company offering a portfolio of hearing solutions distributed through over 1,600 centers nationwide. The core product is the Miracle-Ear hearing aid, which spans four product families: Miracle-EarENERGY (rechargeable), Miracle-EarMINI (invisible/discreet), Miracle-EarCONNECT (connectable), and Miracle-EarEASY (accessible/affordable). Supporting offerings include the Miracle-Ear App (mobile application for iOS and Android), a Hearing Aid Finder online tool, free online hearing test, accessories and chargers, and the Miracle-Ear Foundation Gift of Sound charitable program. The company provides lifetime aftercare services including free cleanings and in-office service.

Differentiator

Problem solved

Functional benefit

Brands

• Miracle-EarENERGY: Rechargeable hearing aids product line
• Miracle-EarMINI
• Miracle-EarCONNECT
• Miracle-EarEASY
• Gift of Sound™
• Miracle-Ear App

Products and services

• Miracle-Ear hearing aids
• Miracle-EarENERGY
• Miracle-EarMINI
• Miracle-EarCONNECT
• Miracle-EarEASY
• Miracle-Ear App
• Hearing Aid Finder Tool
• Online Hearing Test
• Accessories and Chargers
• Miracle-Ear Foundation Gift of Sound

Quantifiable outcome

• Over 1.6K hearing aid centers nationwide providing accessible hearing care
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Miracle-Ear FoundationcoreOthersCorporate social responsibility initiative providing the Gift of Sound program that donates free hearing aids to individuals in need. For over 30 years, the foundation has helped people with hearing loss who cannot afford hearing aids. The program is funded through customer donations and corporate contributions. Eligibility requirements apply for recipients.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Eargo: Eargo is a direct-to-consumer hearing aid brand selling virtually invisible, rechargeable hearing aids online with remote support, bypassing traditional retail. It represents the disruptive DTC model that competes with Miracle-Ear's retail-centric approach on convenience and price.
• Lexie Hearing: Lexie Hearing is a DTC/OTC hearing aid brand selling affordable devices online with app-based self-fitting and remote audiology support. It competes with Miracle-Ear on price transparency and accessibility for first-time hearing aid buyers.
• Jabra Enhance (GN Hearing): Jabra Enhance is the DTC arm of GN Hearing, offering prescription-grade hearing aids online with remote audiologist support. It targets the same hearing-impaired consumer segment as Miracle-Ear but with a digital-first, lower-cost model.

Broad incumbents

• Oticon (Demant): Oticon is a global hearing aid manufacturer under Demant, the second-largest hearing care company worldwide. It competes with Miracle-Ear through brand presence in retail networks and as a wholesale supplier to retail partners.
• Starkey Hearing Technologies: Starkey is one of the largest global hearing aid manufacturers and also operates retail channels. It competes with Miracle-Ear both as a technology supplier and increasingly as a vertically integrated retailer with its own brand.
• Sam's Club Hearing Aid Center: Sam's Club offers hearing aid services and products to its members, competing with Miracle-Ear on price and member-driven convenience. It represents a key mass-market channel that pressures traditional retail pricing.
• Sonova (Phonak, Unitron): Sonova is a global hearing aid manufacturer owning Phonak, Unitron, and other brands with retail distribution worldwide. It competes with Miracle-Ear through its global brand portfolio and as a wholesale supplier to retail networks.
• Costco Hearing Aid Centers: Costco operates in-store hearing aid centers offering Kirkland and major-brand hearing aids at competitive prices. It competes with Miracle-Ear on price transparency and convenience, particularly for cost-conscious consumers.

Direct peers

• Audibel: Audibel is a U.S. hearing aid retailer operating a network of affiliated centers with a similar franchise model, product portfolio, and service offering to Miracle-Ear. Both target older adults with hearing loss through professional in-person consultations and lifetime aftercare.
• Beltone: Beltone is a direct competitor in the U.S. hearing aid retail market, operating a large franchise and company-owned center network selling prescription hearing aids and providing fitting/aftercare services. Highly comparable to Miracle-Ear in business model, customer base, and distribution structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgNqKZsU5UYEg077oo1CzRg
• Facebookfacebook.com/miracleear
• LinkedInlinkedin.com/company/miracle-ear

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miracle Ear