What Mirador Group does

Mirador Group is a UK-based talent management agency that represents more than 50 factual and entertainment personalities — including presenters, broadcasters, chefs, comedians, scientists, authors and explorers — to broadcasters, brands, publishers and event organizers. The company was formed in 2025 through the merger of two independent agencies: theFound (co-founded by Alice Russell and Francesca Zampi in 2014) and Mirador Talent Management (founded by Miranda Chadwick in 2019). It is led by co-founders Alice Russell and Miranda Chadwick, with Francesca Zampi serving as Non-Executive Director, and is headquartered at 38 Rosebery Avenue, London.

The agency's services are organized into three divisions — Literary, Live and Scripted — covering talent representation across television, radio, podcasts, digital media, book publishing, live events, and corporate speaking engagements. The business model is commission-based: the agency earns a percentage (typically 10-20% in the UK talent agency market) of talent gross earnings from bookings, appearances, endorsements and publishing deals, structured as professional services revenue rather than product or platform sales. The go-to-market is sales-led and relationship-driven, relying on the founders' and senior team's prior in-house experience at BBC, ITV, Channel 4, Channel 5, Olympic Broadcasting Service, ITV factual commissioning and HarperCollins.

Mirador Group maintains relationships with virtually all major UK public broadcasters (BBC, ITV, Channel 4, Channel 5, Sky) and global streaming platforms (Netflix, Disney+, National Geographic, Discovery). Rostered talent regularly appear on these networks, and the agency supports brand partnerships, publishing deals and live event bookings through dedicated talent and partnerships directors. The agency operates with a lean team of approximately 15-20 people including talent directors, managers, finance, social media and freelance design, serving the 50+ talent roster without any proprietary technology platform.

Name

Mirador Group

Legal name

Mirador Talent Group Limited

Website

https://miradorgroup.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Mirador Group is a London-based talent management agency representing 50+ factual and entertainment personalities — presenters, broadcasters, chefs, scientists and authors — to UK broadcasters, global streamers, brands and publishers through commission-based representation services.

Ownership category

akta.pro rank

Product category

Talent Management and Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industry

Speakers, Hosts & MC Talent Management (HSACAHAC)

Keywords

• Talent management
• Celebrity representation
• Broadcast talent agency
• Brand partnership deals
• Literary representation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Talent Representation and Commission: Commission-based revenue from representing talent in negotiations with broadcasters, brands, publishers, and event organizers. Agencies typically earn 10-20% commission on talent earnings from bookings, appearances, endorsements, and publishing deals.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Mirador Group is a London-based talent management agency that represents over 50 factual and entertainment talent including presenters, broadcasters, chefs, comedians, scientists, authors, and explorers. The agency operates across three divisions—Literary, Live, and Scripted—securing TV presenting roles, documentary hosting, brand partnerships, book deals, corporate speaking engagements, and live appearances for its roster with broadcasters, brands, publishers, and event organizers.

Product overview

Mirador Group is a talent management agency that represents presenters, broadcasters, content creators, authors, and personalities across television, radio, podcasts, digital media, publishing, live events, and corporate speaking. The agency operates across three divisions: Literary, Live, and Scripted content. Services include talent representation, career development, brand partnerships, and content strategy across traditional and digital media platforms. The company was founded in 2025 through the merger of two talent agencies (theFound and Mirador Talent Management).

Differentiator

Problem solved

Functional benefit

Products and services

• Literary Division Representation service securing book deals and publishing partnerships for talent roster authors, including authors with established platforms and credibility across science, archaeology, and lifestyle genres. Services are for talent seeking publishing deals and book publishers seeking high-profile authors.
• Live Division Representation service booking talent for keynote speaking, corporate events, conferences, workshops, festivals, and national and international tours. Services are for corporate clients, conference organizers, and event programmers seeking authoritative voices on science, health, business, and cultural topics.
• Scripted Division Representation service for scripted content, formats, and television development involving represented talent. Services are for broadcasters, production companies, and content developers seeking talent involvement in scripted programming.
• Broadcast Talent Representation Core representation service placing presenters, broadcasters, and on-screen talent with UK broadcasters and international streaming platforms across factual, entertainment, science, and lifestyle programming. Services are for broadcasters and streaming platforms seeking credible on-screen talent and for talent seeking broadcast career representation.
• Brand Partnership Representation

Quantifiable outcome

• Talent roster includes TIME100 listees, Emmy nominees, BAFTA winners, and bestselling authors

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• theFoundcoreStrategic or Co-development Partner · 1 January 2025Mirador Group was founded in 2025 by Alice Russell and Miranda Chadwick, bringing together their two talent agencies (theFound and Mirador Talent Management). The merger combined talent rosters and industry expertise.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Independent Talent Group (ITG): Independent Talent Group is a leading UK talent agency representing actors, writers, directors, and presenters. ITG overlaps directly with Mirador in broadcast, live, and literary representation across UK and international markets.
• Curtis Brown: Curtis Brown is one of the UK's largest literary and talent agencies representing authors, screenwriters, broadcasters, and directors. Mirador competes directly with Curtis Brown's literary and broadcast divisions for the same factual and entertainment clients.
• United Agents: United Agents is a leading UK talent agency representing actors, writers, directors, and broadcasters across film, TV, theatre, and publishing. Direct competitor in broadcast-presenter and literary representation.
• Conway van Gelder Grant: Conway van Gelder Grant is a long-established UK talent agency representing actors, writers, directors, and producers. Direct competitor in screen and literary representation across UK broadcasters and producers.
• The Artists Partnership: The Artists Partnership is a UK-based talent management agency representing writers, directors, and on-screen talent. Direct peer in screen and presenter representation for UK broadcasters and streamers.
• Avalon: Avalon is a major UK talent management and live agency representing comedians, broadcasters, and presenters. Mirador co-founder Alice Russell previously worked at Avalon, and the two compete directly for the same UK presenter and broadcaster clients.
• YMU Group: YMU Group (formerly James Grant Group) is a major UK talent management group representing sport, music, TV, and entertainment clients. YMU competes with Mirador for factual and entertainment broadcaster talent across the UK market.
• The Agency (London): The Agency is a UK talent management firm representing presenters, broadcasters, and media personalities. Direct competitor in factual and entertainment talent representation with overlapping roster focus.
• Hamilton Hodell: Hamilton Hodell is a major UK talent agency representing screen actors, writers, and directors. Competes with Mirador for broadcaster and presenter bookings in the UK entertainment market.

Emerging players

• Waring & McKenna: Waring & McKenna is a London-based talent management agency representing writers, directors, and on-screen talent. Smaller boutique peer focused on factual and scripted representation, competing for similar UK and streamer clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/miradortalent
• LinkedInlinkedin.com/company/mirador-talent

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirador Group