Miraval Studios

What Miraval Studios does

Miraval Studios is a luxury French wine estate operating under the legal entity MIRAVAL SNC, headquartered in Orange, France, with vineyard operations spanning over 600 hectares across the communes of Correns and Châteauvert in northern Provence. The estate is co-owned by Brad Pitt and the Perrin family of Château de Beaucastel fame, producing premium rosé, white, and red wines. Its product portfolio includes the flagship Miraval Rosé (AOC Côtes de Provence), Studio by Miraval (a second rosé inspired by Mediterranean coastal terroir and the estate's recording-studio legacy), and Muse de Miraval (a premium cuvée vinified in egg-shaped concrete tanks from old-vine parcels), alongside two white wines and one Vin de France red wine.

The estate's winemaking relies on organic viticulture on argilo-calcareous soils at 350m altitude, with technical differentiators including membrane tartrate stabilization, exclusive engraved anti-counterfeit bottles manufactured by VOA, and egg-shaped concrete tank vinification for the premium cuvée. The estate is not open to public visitors; distribution runs through direct-to-consumer e-commerce at miraval.com, the Famille Perrin tasting room in Châteauneuf-du-Pape, and a global network of wine merchants and restaurants. Wine Spectator has reported 130,000 cases of Miraval Rosé imported into the US market, indicating significant production scale.

The business model is a one-time-purchase luxury wine sale with celebrity-driven brand premium. The company earns revenue through wholesale distribution and DTC channels, targeting premium wine consumers and luxury collectors. High critical acclaim (Robert Parker 90/100, Vinous 92/100, International Wine Review 91/100) underpins demand. The headcount figure of 8 reflects the SNC partnership entity, but operations are supported by the broader Perrin family wine infrastructure and bottling facilities.

Name

Miraval Studios

Legal name

MIRAVAL SNC

Website

https://miraval.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Miraval Studios is a luxury Provence wine estate co-owned by Brad Pitt and the Perrin family, producing premium rosé (Miraval Rosé, Studio by Miraval, Muse de Miraval), white, and red wines for global consumer and wine trade distribution.

Ownership category

akta.pro rank

Product category

Premium Wines

NAICS

Wineries (312130), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Premium Provence rosé
• Provence wine production
• Organic vineyard wines
• Luxury French wines
• Celebrity-owned winery

Headquarters

HQ city

Orange

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Wine Sales: Production and sale of premium rosé, white, and red wines under the Miraval brand. Products include Miraval Rosé (AOC Côtes de Provence), Studio by Miraval rosé, Muse de Miraval premium rosé, two white wines (AOC Côtes de Provence and AOC Côteaux Varois en Provence), and one red wine (Vin de France).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Miraval is a Provence wine estate that produces and sells premium rosé, white, and red wines under the Miraval brand. The portfolio includes Miraval Rosé (AOC Côtes de Provence), Studio by Miraval, Muse de Miraval (premium cuvée), two white wines (AOC Côtes de Provence and AOC Côteaux Varois en Provence), and one red wine (Vin de France). Production is managed by the Perrin family of Château de Beaucastel fame in partnership with Brad Pitt.

Product overview

Miraval Studios is a luxury French wine estate producing premium rosé, white, and red wines in Provence. The portfolio consists of three named wine products: Miraval Rosé (the flagship AOC Côtes de Provence rosé), Studio by Miraval (a second rosé influenced by Mediterranean terroir), and Muse de Miraval (the premium long-aging rosé from the oldest parcels). The estate also produces two white wines under AOC designations and one red wine under Vin de France. The 600+ hectare estate in Correns includes a historic recording studio. The wines are produced in partnership with the Perrin family of Château de Beaucastel fame, with Brad Pitt and Angelina Jolie as celebrity owners.

Differentiator

Problem solved

Functional benefit

Brands

• Studio by Miraval: A rosé wine inspired by the French Riviera and the recording studio legacy. Created as a tribute to Pink Floyd's recording of 'The Wall' at Miraval's studio.
• Muse de Miraval

Products and services

• Miraval Rosé The flagship rosé wine from Château Miraval, produced in the Côtes de Provence AOC appellation. Made from a selection of grapes from vineyards near Correns in northern Provence on clay-limestone soils at 350m altitude. Blend of Cinsault, Grenache, Rolle, and Syrah, vinified in stainless steel (95%) and barrels (5%) with batonnage.
• Studio by Miraval A second rosé wine paying tribute to the recording studio legacy of Miraval. Strongly influenced by Mediterranean sea sprays with salty soils and an iodized finish. Blend includes Tibouren, Cinsault, Grenache, and Rolle.
• Muse de Miraval The premium expression of Miraval, composed of a strict selection of the two best and oldest parcels of the Château. Vinified in egg-shaped concrete tanks for long aging, with partial maturation in demi-muids. Made from Grenache and Rolle, and packaged in a unique handcrafted bottle shape.
• Miraval White Wines Two white wines produced under AOC Côtes de Provence and AOC Côteaux Varois en Provence appellations, made available through direct-to-consumer channels and wine trade distribution.
• Miraval Red Wine One red wine produced and commercialized under the Vin de France designation, due to assembly of grapes from both AOC and non-AOC parcels.

Quantifiable outcome

• Robert Parker score 90/100 for 2018 vintage
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Brad PittflagshipStrategic or Co-development Partner · 1 January 2012Brad Pitt co-owns Miraval estate in partnership with the Perrin family. His artistic sensitivity combines with the Perrin family's winemaking expertise (from Château de Beaucastel in Châteauneuf-du-Pape). Despite their 2019 split, Brad Pitt and Angelina Jolie (Brangelina) remain involved with the brand. The partnership produces Miraval Rosé, Studio by Miraval, and other wines.
• Famille PerrincoreStrategic or Co-development PartnerThe Perrin family of Château de Beaucastel fame produces Miraval wines in partnership with Brad Pitt. They provide winemaking expertise, own the winery facilities where Miraval wines are bottled (with state-of-the-art bottling line controlling dissolved oxygen), and operate the tasting room in Châteauneuf-du-Pape.
• VOA (Verre et Art)minorOEM/ Whitelabel/ Licensing PartnerVOA manufactures exclusive bottles for Miraval, featuring the unique engraving on the punt to prevent counterfeiting. The bottle is exclusive to Miraval.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Maison Saint Aix: Maison Saint Aix is a Provence rosé specialist producing a single premium cuvée from Aix-en-Provence. Targets the same premium on-trade and DTC consumer as Miraval, with a more focused, single-wine portfolio.

Direct peers

• Château d'Esclans (Whispering Angel): Château d'Esclans is the producer of Whispering Angel, the most famous premium Provence rosé globally and Miraval's closest direct competitor in the celebrity/luxury Provence rosé category. Both target the same on-trade and off-trade channels with similar price points and brand-led marketing.
• Château Minuty: Château Minuty is a leading Provence rosé estate offering premium and prestige cuvées (Minuty M, Prestige, 281). Directly competes with Miraval in the same Côtes de Provence appellation and luxury hospitality/on-trade channels.
• Domaines Ott: Domaines Ott is an iconic Provence rosé producer with multiple estates (Clos Mireille, Château de Selle, Château Romassan) serving the same premium Provence rosé consumer segment. Comparable product portfolio, appellation, and distribution through wine merchants and restaurants.
• Château Sainte Marguerite: Château Sainte Marguerite is a family-owned Provence rosé producer in Côtes de Provence, with a premium portfolio (including Cuvée Fantastique) and a similar premium positioning to Miraval. Operates in the same appellation and channels.
• Maison Mirabeau: Maison Mirabeau is a Provence rosé producer in Côtes de Provence with a focus on premium and prestige cuvées (e.g., La Réserve, Etoile). Comparable in product tier, appellation, and DTC/regional distribution model.

Broad incumbents

• Veuve Clicquot (LVMH): Veuve Clicquot is a flagship LVMH champagne brand with comparable luxury positioning, gifting use cases, and global hospitality distribution. Competes with Miraval for the premium celebratory wine share-of-wallet.
• Pernod Ricard Winemakers: Pernod Ricard Winemakers (parent of brands like Mumm, Brancott, Campo Viejo) competes broadly in the premium global wine category and has moved into premium Provence rosé. Comparable as a large incumbent with global distribution.
• Moët & Chandon (LVMH): Moët & Chandon is part of LVMH's Wines & Spirits division and serves the global luxury celebration beverage consumer; its Domaine Chandon/Esterlin Provence rosé offerings overlap with Miraval in the premium celebratory wine segment.

Others

• Château de Beaucastel (Famille Perrin): Château de Beaucastel is the Perrin family's flagship estate in Châteauneuf-du-Pape, which actually produces Miraval wines in partnership with Brad Pitt. It is a related entity and Rhône fine wine producer; comparable because of shared winemaking expertise, facilities, and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/miravalstudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miraval Studios